Marketing Management on Noodles - Class 12

7/13/24, 5:48 PM Marketing Management on Noodles - Class 12
CBSE 12th Commerce 12th Commerce Business studies CBSE Projects
HSC Projects Principles Of Management
Marketing Management on
Noodles – Class 12
Table of Contents
MARKETING MANAGEMENT
Meaning: Marketing Management refers to the management of all the
activities related to the market. Traditionally there was a difference between
selling marketing, but modern age is the age of globalization where
consumers play a very important role, and marketing strategies also have
become very important.
(*) “The art and science of choosing the target market and getting, helping
and growing customers through creating delivering and communicating
superior customer values of management.” If we break up this definition, we
can say the marketing management involves the following activities.
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1. Choosing a target market: The activities of marketing management

begins by finalizing the target market. E.g., the target market for
medicine manufacturers, is a hospital, doctors, chemist shops, etc.
2. Growing customers in the target market: After choosing a target

market, the next step is to take steps to increase the number of
customers by analyzing the needs, wants, and demands of customers.
3. Creating superior value: The next step in the marketing management

process is to create some special value in the products to make your
product better than competitor products. Special values can be added
by offering various items, for example, giving free insurance with a car.
Marketing and its Features

Marketing: Marketing is a social process by which individuals and groups
obtain what they need and want through creating, offering, and freely
exchanging products and services of value with others.
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The marketers work hard to discovers the needs and want of customers and
try to develop the market are carried out with that main motive of satisfying
need and wants of customers and organization.
Features:
NEED AND WANTS: The focus of marketing is the need and wants of
customers. All the activities in the market are carried out with the main
motive of satisfying need and want of customers and organizations.
CREATING A MARKETING OFFERING: Marketing offering means offering a

product or services by specifying its features, shape, size, color, etc. for
example, offer is then specifying the various sizes in which it is available,
various technologies used, various shapes, prices of a different type, etc.
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CUSTOMER VALUE: The customer is ready to give a price for the product
only when he gets satisfactions or only when the product is offering utilities
matching to the price. The customer assists value the product so that the
customer prefers your product over the competitors.
EXCHANGE MECHANISM: The process of marketing involves the exchange

of products and services for money and money’s worth. In exchange,
customers pay money, and in return, they take products or services which
satisfy their needs and wants. Exchange can take place directly between
manufacturers and customers or through a middleman. It is the essence of
marketing. Preconditions of exchange mechanism or pillars of marketing are:
1. Presence of at least two parties.
2. Both parties must have something viewed valuable by each other.
3. Both parties are free to accept or reject the offer.
4. Each party feels desirable to deal with the other and.
5. Each party is capable of communication and delivery.
THE MARKETING MIX:
Meaning: The marketing mix refers to the ingredients or the tests or the
variables which the marketing mix in order to interact with a particular
market.
The marketing mix of marketing is the essence of any marketing endeavor. It

is the main building block of the market.
Elements:
PRODUCT:
1. Product mix
2. Branding
3. Trademark
4. Packaging
5. Labeling
PRICE:
1. Factors determining the price.
PLACE:
1. Channels of distribution
2. Channel levels
3. Factors of determining whole channels
4. Decisions of physical distribution.
PROMOTION:
1. Advertising
2. Sales promotion
3. Personal selling
4. Public relations
INTRODUCTION
Noodles are the staple food in many cultures made from unleavened dough,
which is stretched. Introduced or settled flat and cut into one of the varieties
of shapes. While long, their stripes may be the most common, many
varieties of noodles are cut into waves, helices, tubes, strings or shell, or
folded over, or cut into other shapes.
Noodles are usually cooked in boiling water, sometimes with cooking oil or
salt added. They are often pan-fried or deep-fried. Noodles are often served
with an accompanying sauce or in a soup. Noodles can be refrigerated for
short term storage, is dried and stored for future use. The material
composition of garniture origin must be specified when discussing noodles.
The word derives from the German word “Nuded.”
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The origin of noodles has been disputed claims have been made that the
noodles were a Chinese, Dubaian, and Mediterranean origins. A Nature
article claimed the oldest evidence of noodle consumption was from 4,000
years ago in China.
REASON FOR SELECTING THIS

PRODUCT
It’s no selects a lot of us love eating instant noodles. Some people call them
two-minute noodles, another ramen, instant ramen.
It was the handiest and easiest option, which I relish all the time.
Here are some reasons why I selected noodles as my product:
It is easily available in the market.
It is easy to make while making you feel like you are one of the great
chefs.
That too over cheap.
Target population mostly kids and teenagers who are already found of
diverse, especially noodles.
The best meal around 2 in the morning, especially when you are
watching a movie.
Moreover, it gives you the feeling you had something.
Nobody feels you are misbehaving, or you don’t have manners even if
lick the plate for the left sauce on the plate after finishing the noodles.
COMPETITORS
Maggi
“Me and meri Maggie” [TAGLINE]
Maggi is the product of Nestle India. It is a top brand noodle in India. Maggi
noodles have become one of the best brands with an amazing taste for the
Indian people. Maggi was the pioneer of Indian noodles in India. Maggi has
almost given a high amount of profit to the nestle company because this
product still managed to gain the same space in almost every Indian kitchen.
Maggi noodles are also known to be the fastest cooked tasty meal in an
Indian household. The downside of this product contains much higher levels
of Monosodium Glutamate (MSG), which is unsafe and hazardous for human
consumption. Maggi is playing am amazing role with its amazing taste.
People in India are demanding for Maggi noodles because it is the one and
only taste of 90% of people in India. Maggi noodle has made the topmost
place in the top noodles brand in India. Still, no brand of noodle has become
popular like Maggi noodle in India.
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In June 2016, tests in India funded a high amount of lead in Maggi noodles.
The Food Safety and Standards Authority of India ordered a national recall
for all variants of Maggi Instant Noodles and Oats Masala Noodles.
Maggi Tagline: “TASTE BHI HEALTH BHI”
“GOOD FOOD, GOOD LIFE”
“ME AND MERI MAGGI”
Unique Selling Proposition: Maggi can be cooked and prepared in 2

minutes
Swot Analysis:
1. Maggi is a market leader in the noodles category

with high brand quality.
2. Excellent advertising of Maggi makes its a top of

the mind brand.
3. Good product distribution and availability

STRENGTHS
because of Nestle.
4. Maggi effects a lot of flavors end varieties.
5. Strong parent brand offers soups Nestle adds to

the strength of the brand.
1. Controversy regarding Maggi being unsafe to eat

cause a lot of damage to the brand image.
WEAKNESS 2. Intense competition means limited market share
growth.
1. Maggi can target unstopped rural markets by

economy packages.
2. Can leverage on the Nestle distribution and

OPPORTUNITIES brand name and become a global brand.
3. New flavors, packaging can help the brand grow

with its existing customers.
1. Price was with other noodle brands that can

affect its business.
2. Increasing competitors can reduce Maggi’s

THREATS market share.
3. Strict regulations by govt. And food regulatory

authorities can affect its business.
Yippe noodles
“The better noodles,
Spread the smile.”
Yippe is the second popular noodle brand in India, which has been
produced by Sunfeast Yippee made its way into the Indian market in the first
decade only. People started loving it. Yippe is also having a tough
competition among each other and also became a competitor of Maggi.
Yippee noodles are available in five different variants, classic, masala, Maggi
masala, Chinese masala, tricolor pasta, tricolor pasta, and masala scurvy
corn. Yippee is also playing such a great role in India. Children are now
becoming a lover of Yippee. They want to take it every day by ignoring their
side effects. Yippee has also made it high craze in India and giving a profit to
the Sunfeast company by becoming a second-best choice in noodles for the
Indian people as well as outside win the country,
Yippie Noodles tagline: “THE BETTER NOODLES, SPREAD THE SMILE.”
Unique Selling Proposition: Instant noodles with different tastes.
Swot Analysis:
1. Good advertising and visibility.

STRENGTHS 2. Good product distribution and availability.
3. Lots of flavors and variants available.
1. Media generated news about health issues about

it.
WEAKNESS
2. The brand quality of Maggi is tremendous.
1. Untapped rural markets.

OPPORTUNITIES 2. DINKS, single professionals.
1. The price was with other noodle brands.

THREATS
Top Ramen
“Oodles of noodles, Super noodles.”
Top Ramen by Nissan is another leading noodle brand in India. Nissan is a

Japanese company that introduced its first noodles is in 1958 lead centered
into the Indian market in 1988. It is also playing a very great role in India
love to have top Ramen taste. Nissan company is also gaining a lot of profit
by providing noodles brand in India. Different variants of top Ramen
noodles in India include Atta noodles, curry noodles, curry veg noodles, and
super noodles. Patanjali company is also started producing oats Patanjali
Top Ramon and also gaining the best amount of profit.
Tagline: “OODLES OF NOODLES, SUPER NOODLES”
Unique Selling proposition: Vitamin plus energy healthy noodles.
SWOT ANALYSIS:
1. PREPARED QUICKLY AND CONVENIENTLY.
2. FOR PROMOTION LAUNCHED VARIOUS ONLINE

GAMES.
STRENGTHS 3. ASSOCIATION WITH CELEBRITIES AS BRAND

AMBASSADOR
4. FOUR DIPPERENI INDIAN FLAVOURS AND GOOD

ADVERTISING.
1. LIMITED ADVERTISING & BRAND AWARENESS

AS PER COMPARED TO LEADING NOODLE
BRANDS.
WEAKNESS
2. STILL TRYING TO PENETRATE THE GLOBAL
MARKET
1. COST REDUCTION BY RESTRUCTURING

PRODUCTION SYSTEM.
OPPORTUNITIES 2. GROWING MARKET FOR FAST TO PREPARE
FOOD.
1. LESS PRICE OF COMPETITOR’S PRODUCT.
2. BRAND SWITCHING COST IS VERY LOW.

THREATS
3. LOCAL BRANDS AND RESTAURANTS.
Foodles
“Ready to cook, ready to serve.”
It is a different product from Horlicks that targets health-conscious people.

Fully loaded with a multi-grain such as wheat, corn, ragi, high sources of
protein, carbohydrate, and vitamins. Horlicks Foodles is the best evening
meat for growing children. Also, it tastes maker has a unique taste and when
compared to the leading brand such as Yippee and Maggi
Foodles
Tagline: “READY TO COOK, READY TO SERVE.”
“NOODLES WITHOUT THE NO.”
USP: FOODIES IS THE HEALTH MAKER.”
Swot Analysis: FOODIES DECODED
Legacy and of Horlicks wellness.

STRENGTHS Large distribution network.
Lack of experience in this segment

WEAKNESS Lesser transaction in North and West.
Market growing in double digits, instant noodles

OPPORTUNITIES widely accepted as a snack food.
Category length on subjective taste.
THREATS Market monopolized by Nestle’s Maggi,

Hindustan Unilever also vacant slice of the pie.
Permission and Licensing For

Manufacturing noodles
This is a food product item. And the business demands specific licensing
before commencing the manufacturing operation.
Here are some basic requirements:
1. First of all, register your business with Roc. Choose your organization
firm carefully.
2. Obtain Trade License from the local authority.
3. In addition, Apply for Udyog Aadhar MSME online registration.
4. Apply for VAT Registration.
5. Additionally, you will need to apply for an FSSAI license.
6. Furthermore, obtain BIS Certificate. It is mandatory.
7. Compliance with PFA Act and GMP are mandatory.
8. Register your brand name with a trademark.
9. Furthermore, go for ISO 9001 certificate to generate the trust of the

consumers.
10. This type of manufacturing operation doesn’t demand Pollution control

NOC, however, check with a local officials. Additionally, you must make
the good height of the roof of your workshop.
And arrange to entrust fans to maintain a comfortable entry inside the

factory premises.
My Product
i). Front Side
U.S.P: “Feel the Goodness of 100% natural Indian flavors”.
ii). Back Side
Our commitment is GOODNESS. You can always trust.
WITH QUALITY INGREDIENTS
Our choicest roasted spices
Our world-class noodles technology
Our commitment to quality.
NUTRITION PER INFORMATION 100G PER SERVE
Energy (kcal) 43 289
Protein (g) 9.2 6.4
Carbohydrate (g) 61.1 42.8
– Sugar 1.4 10
Fat 14.6 10.2
Calcium (mg) 191.5 13.4.8
Sodium (mg) 185.5 94.9
FSSAI
Lic No. 1001201000168
B 901058 842712
Net Weight: 70g
100% Veg Other
Horlicks Food India Ltd, per 100% (MEH) RULES 90017-16/2847
FEATURES:
These features give important benefits in the quality of noodles such as:
Enhanced noodles elasticity
Smooth mouth food.
Brand taste
Lighter color & Shiny surface
Improved dough handling
Shorter cooking time
Transparent Appearance
Unique texture.
Easy to make food.
Easily available.
No harmful ingredients.
Xtra long noodles.
Rule Indian masala taste.
Tagline:
“Fast to cook; Good to eat.”
My Product Range
Power Noodles
2-Minute Noodles
POWER 2-Minute Noodles
Price: ₹ 12
Power is the most-loved meal across all age groups and defines the instant
noodles category.
So. Buy your favorite Power Masala noodles in the size of your choice.
Power Noodles
OATS
POWER OATS Noodles
PRICE: ₹ 10
POWER OATS NOODLES – Exciting, Delicious noodles made with whole

grains oats that offer;
1. GebreJebre of 1 bowl oats.
2. Real vegetable and your favorite masala flavor.
Power Noodles
Veg Atta
POWER VEG-ATTA NOODLES
Price: ₹ 215
Your favorite Atta noodles are back.
Power Veg Noodles brings you the goodness of real vegetable and wheat
grain, which is a source of fiber. Each delicious serve of Power Veg Atta
Noodles provides you dietary fiber equal to 3 rotis. So, go on & enjoy the
taste of your favorite Power Veg Atta Noodles.
Power Noodles
Cups
POWER CUP NOODLES
PRICE: ₹ 25
Power cups are back! All is set to be your perfect travel partner. The best
option to have the great Power taste on the go whenever you want and
wherever you are.
PACKAGING
The packaging is the basic activity of every company. It can be defined as;
“It is an act of task or activities which are concerned with the designing,
production of appropriate wafers, which aims a log for the product.”
Levels of Packaging:
PRIMARY PACKAGING:
It refers to the immediate packaging of the product. It remains with the

product till it is used, e.g. tube of paste, matchbox, etc.
SECONDARY PACKAGING:
These are additional packaging which gives more protection. Generally,

consumers throw that when they start using the product.
E.g., cardboard for used to help toothpaste. People throw the ban when they
start using a paste,
Power Noodles
12 PACKETS IN A BOX
Transportation Packaging
It refers to packaging for storing or transportation of the goods
In the case of my product. I will prefer to pack my noodles packets in a

caryatid box used to shift shuffle the goods.
This packaging will give protection to my goods, is easy to handle or carry,

and will keep my goods clean and hygienic.
What means of transport will use, and why?
In the case of my product, I will use a truck for carrying my product from
shop to shop. I will use this transport because transport can easily store the
product (my power noodles) in bulk. So, there will be no wastage of time for
carrying this product.
This transportation gives protection to goods so that there will be no

damage that will occur.
This transport is more convenient to store and convenient to shift from one
place to another.
For example; In the case of my product “Power Noodles,” it has made it very
convenient for middlemen to transport it, supply it and store it.
Physical Distribution
Physical distribution is concerned with the decision that needs to be taken in

order to make the product available. If the products are not made available
to the customer at the right place at the right time, then the customer could
not be able to buy them. Place element is a process by which the goods are
transferred from the place of promotion to the place of consumption.
There are two decisions: –
Regarding the physical movement of goods from producers to the

consumer.
Regarding the channels or using intermediate in the distribution

process.
CHANNELS OF DISTRIBUTION
Direct Channel: Zero Level Channel:
It is a case when a firm sells its product directly to customers without

wasting any intermediary, for example, Data, sell their shoes directly, sell
through mail order, Internet, Eureka Forbes sells all its water purifier directly
without any intermediary, etc.
Manufacturer -> Customer
e.g., Eureka Forbes, Bata, etc.
Indirect Channel:
One level Channel: In this one, the intermediary is adopted.
Manufacturer -> Retailer -> Customer
Two-level channels: This is me most commonly used distribution path

where two intermediaries are adopted to sell the product.
Manufacturer -> Wholesaler > Retailer -> Customer
Three-level channels: In this path more, middlemen are adopted, so

that are three intermediaries involved.
Manufacturer -> Agent -> Wholesaler -> Retailer -> Customer Distribution
Our Product Channel:
Manufacturer -> Wholesaler -> Retailer -> Customer
Two-level Channel:
This is the most commonly used distribution path where two intermediaries
are adopted by firms to sell the products, i.e. the wholesaler and retailer. The
manufacturer sells the goods in bulk to a wholesaler who sells in the small
lot to retailers who supply it to ultimate customers. Generally, available
goods such as soaps, surf, etc. are sold through this path.
REASONS:
It is very convenient to distribute goods from this channel.
This level enables to cover large market owner.
PROMOTION:
Promotion refers to the use of communication with the twin objective of

informing potential customers about a product and persuading them to buy
it.
Promotion mix refers to a combination of promotional tools used by an

organization’s objective. Various tools of communication are used by
marketers to infuse and persuade customer about their firm:
There includes;
ADVERTISING
PERSONAL SELLING
SALE PROMOTION
PUBLICITY
Promotional Schemes
Various Promotional Schemes:
Dissent
Refund
Rebate
Lucky Draw
Sampling
Contests
Quantity Gift
Usable Benefits
Full Fanam @0%
Instant Draws
Assign Gift.
Schemes ADOPTED FOR PROMOTION FOR OUR PRODUCT
Wholesale: Rebate
Retailer: Discount
Customer: Free Gifts
Promotion of our product:
PROMOTION TOOLS CHOSEN: ADVERTISING
Reasons:
1. It has mass reach
2. It enhances customer satisfaction and confidence
3. It is an economical mode of communication
4. Because of its wide reach, the overall costs of advertising spreads over
consumers’ communication with established. As a result, the per-unit
cost of reach comes Low.
OBSERVATION AND FINDINGS

It is observed that all categories of the samples viz. Students, teachers, and
parents have significantly liked the product. They have also liked the brand
name, packaging, and labeling
CATEGORY %
Students 98%
Teachers 94%
Parent 94%
Marketing management is planning, organizing, directing, and controlling

activities, stricter to the marketing of goods and services to satisfy the
consumer needs and activities.
CONCLUSION
Marketing management is an important area of business that generates
revenue for the sake of goods and services through the consumer. It is
responsible for taking a decision in the area’s product price place and
promotion, keeping price, and place in view the requirements of the
business.
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7/13/24, 5:48 PM Marketing Management on Noodles - Class 12

CBSE 12th Commerce 12th Commerce Business studies CBSE Projects

HSC Projects Principles Of Management

1. Choosing a target market: The activities of marketing management

2. Growing customers in the target market: After choosing a target

3. Creating superior value: The next step in the marketing management

Marketing and its Features

Zurich to Naples International

Zurich to San Francisco International

CREATING A MARKETING OFFERING: Marketing offering means offering a

New Delhi to Mumbai

from Rs6,851 Search

EXCHANGE MECHANISM: The process of marketing involves the exchange

1. Presence of at least two parties.

2. Both parties must have something viewed valuable by each other.

3. Both parties are free to accept or reject the offer.

4. Each party feels desirable to deal with the other and.

5. Each party is capable of communication and delivery.

THE MARKETING MIX:

The marketing mix of marketing is the essence of any marketing endeavor. It

1. Factors determining the price.

3. Factors of determining whole channels

4. Decisions of physical distribution.

REASON FOR SELECTING THIS

Here are some reasons why I selected noodles as my product:

It is easily available in the market.

That too over cheap.

Moreover, it gives you the feeling you had something.

Maggi Tagline: “TASTE BHI HEALTH BHI”

“GOOD FOOD, GOOD LIFE”

“ME AND MERI MAGGI”

Unique Selling Proposition: Maggi can be cooked and prepared in 2

1. Maggi is a market leader in the noodles category

2. Excellent advertising of Maggi makes its a top of

3. Good product distribution and availability

4. Maggi effects a lot of flavors end varieties.

5. Strong parent brand offers soups Nestle adds to

1. Controversy regarding Maggi being unsafe to eat

1. Maggi can target unstopped rural markets by

2. Can leverage on the Nestle distribution and

3. New flavors, packaging can help the brand grow

1. Price was with other noodle brands that can

2. Increasing competitors can reduce Maggi’s

3. Strict regulations by govt. And food regulatory

Spread the smile.”

Yippie Noodles tagline: “THE BETTER NOODLES, SPREAD THE SMILE.”

Unique Selling Proposition: Instant noodles with different tastes.

1. Good advertising and visibility.

3. Lots of flavors and variants available.

1. Media generated news about health issues about

1. Untapped rural markets.

1. The price was with other noodle brands.

“Oodles of noodles, Super noodles.”

Top Ramen by Nissan is another leading noodle brand in India. Nissan is a

Tagline: “OODLES OF NOODLES, SUPER NOODLES”

Unique Selling proposition: Vitamin plus energy healthy noodles.

1. PREPARED QUICKLY AND CONVENIENTLY.

2. FOR PROMOTION LAUNCHED VARIOUS ONLINE

STRENGTHS 3. ASSOCIATION WITH CELEBRITIES AS BRAND

4. FOUR DIPPERENI INDIAN FLAVOURS AND GOOD

1. LIMITED ADVERTISING & BRAND AWARENESS

1. COST REDUCTION BY RESTRUCTURING

1. LESS PRICE OF COMPETITOR’S PRODUCT.

2. BRAND SWITCHING COST IS VERY LOW.