SOLUTION

Our company has decided to identify the needs of the customers to start successful
marketing of the garments produced by it and for this company has decided upon the
following :
Prefabricated clothing often does not fit well and must be adjusted by the customer,
incurring additional time and expense. We address this by offering free alteration services
to ensure that the cloth fits them precisely, as well as attaching sleeves and other small
features to the cloths they purchase from us. Customers can also personalize their clothes
based on their tastes and preferences, boosting their total satisfaction.

We have decided to make a blueprint for the amount of production and the kind of garments to
produce based on the seasons and client preferences. Summer and autumn, for example,
require higher production levels because demand is greater throughout those seasons.

Our company has also decided to take efforts behind promotion to achieve its
objectives by implementing the following :

Work with influencers

Influencer marketing involves working with people who’ve built reputations around a
specific niche and make them create content for their channels, promote your brand, and,
in return, help you make more sales by using the influencer’s pre-built trust with their
audience

Create a referral program

Referral programs encourage your existing customers to recommend your products to

their friends and family. The Nielson study reveals that family and friends'
recommendations are the most credible form of advertising, and incentivizing satisfied
customers with cash back and discounts fosters stronger customer relationships.
Use targeted advertising

Google ads and social media ads all offer advanced targeting capabilities to help you reach
the people who matter. You can target your campaigns based on various characteristics
and behaviors of your audience, including their age, location, online interests, life stage, job
role, and income.

Coupons and discounts:

To attract clients, we have chosen to offer coupons, flash sales at the end of the year, and
discounts on special days such as Women's Day, Children's Day, and during the festive season.
The physical movement for its prepared garments was not proper last year and the
company has decided upon the following to address it:
Outsourcing logistics services offers cost reduction, high-quality services, and free time for
core business activities. Companies don't have to pay for warehouse rental, salaries, or
equipment. This frees up time for more important activities, improving efficiency and
profitability. Logistics services also improve customer care, ensuring timely and accurate
delivery. While not everyone can afford a logistics department, outsourcing provides
expertise and technology to solve logistics issues. Companies can transfer experience to
experts or 3PLs for provided services.