Munchies Land (name to be agreed upon later)

Idea:
A Casual snacks venue chain to sell variety of voluptuous snacks specialized mainly
in Potatoes & Sweet Potatoes either baked & fried alongside with other
mouthwatering juicy snacks, appetizers, smoothies, shakes & desserts with epic
toppings, dips & dressings.

Idea Selling Points:

1) Thriving for trying something new: human instinct is to try something
new especially when it comes to food.

2) The Love of quick prepared juicy food: life is busy & sometimes you just
need something juicy to fill your belly during a long working day or between
classes or meetings or a quick bite in your way.

3) Competitive cost: snacks pricing is slightly cheaper in “deceptive way” due to

lower operating cost than ordinary or fast meals which leads to higher
consuming rate generating more profit & bigger exposure.

Suggested menu items:

1) Fried Potatoes & Sweet Potatoes cuts:
A) French fries.
B) Cheesy fries.
C) Bacon & cheese fries.
D) Texas chili cheese fries
E) Curly fries.
F) Cheesy curly fries.
G) Bacon & cheese curly fries.
H) Texas curly chili cheese fries.
I) Waffle fries.
J) Cheesy waffle fries.
K) Bacon & cheese waffle fries.
L) Texas waffle chili cheese fries.
M) Fried wedges.
 N) Cheesy wedges.
O) Bacon cheese wedges.
P) Texas chili cheese wedges.
Q) Tornado fries.
R) Cheesy tornado fries.
S) Bacon & cheese tornado fries.

2) Baked Potatoes / Sweet Potatoes:

A) Mashed potatoes.
B) Baked sweet potato with herbs & spices.
C) Baked potato with cheese.
D) Veggie baked potato.
E) Baked pizza potato.
F) Baked potato seafood.
G) Baked potato chicken fajita.
H) Baked potato Mexican hotdog.
I) Make your own potato (01 protein, 02 veggies & 2 sauces)

3) Appetizers:
A) Onion rings.
B) Chicken tenders.
C) Chicken nuggets.
D) Chicken strips.
E) Buffalo wings.
F) Corndogs.
G) Mozzarella sticks.
H) Spring rolls.

4) Salads:
A) Ranch potato salad.
B) Green potato salad.
C) Potato salad.

5) Dips:
A) Cheese sauce.
B) Bbq sauce.
C) Caesar sauce.
D) Ranch sauce.
 E) Blue cheese sauce.
F) Garlic mayo sauce.
G) French sauce.
H) Sweet & sour sauce.
I) Tartar sauce.
J) Honey mustard.
K) Sweet & chili sauce.
L) Sour cream sauce.
M) Thousand islands sauce.
N) Italian sauce.
O) Marinara sauce.
P) Mushroom sauce.
Q) Jalapeno sauce.
R) Minted yoghurt.
S) Garlic dip.

6) Extras:
A) Mushroom.
B) Pepperoni.
C) Bacon.
D) Hotdog.
E) Veggies.
F) Olives.
G) Mixed peppers.
H) Sweet corn.

7) Beverages / Smoothies & Milkshakes :

A) Blueberry smoothie.
B) Cranberry smoothie.
C) Strawberry smoothie.
D) Lemon smoothie.
E) Orange juice.
F) Pomegranate juice.
G) Vanilla milkshake.
H) Strawberry milkshake.
I) Chocolate milkshake.

8) Desserts:
A) Sweet potato pumpkin.
B) Sweet potato Nutella.
C) Sweet potato cream & honey.
D) Sweet potato honey & nuts.
E) Sweet potato caramel.
F) Sweet potato ice-cream.
G) Sweet potato mix.
H) Apple pie.
I) Cheesecake.
J) Cinnamon rolls.
K) Sunday ice-cream all flavors.
L) Cupcakes.
M) Molten chocolate cake.

Targeted Clientele:
1) Families.
2) Private & public colleges.
3) Social clubs.
4) School canteens.
5) Private & public beaches.
6) Malls & shopping centers.
7) Events & concerts.

Marketing Strategy:
Sending a brief outline of the program to targeted clients through the following
ways:
1) Emails.
2) Social Media.
3) Door to Door Sales blitz on the targeted market.