Download as pdf or txt
Download as pdf or txt
You are on page 1of 44

Sportswomen’s Apparel in the United

States: Uniformly Discussed 1st ed.


Edition Linda K. Fuller
Visit to download the full and correct content document:
https://ebookmass.com/product/sportswomens-apparel-in-the-united-states-uniformly-
discussed-1st-ed-edition-linda-k-fuller/
More products digital (pdf, epub, mobi) instant
download maybe you interests ...

Sportswomen’s Apparel in the United States: Uniformly


Discussed 1st ed. Edition Linda K. Fuller

https://ebookmass.com/product/sportswomens-apparel-in-the-united-
states-uniformly-discussed-1st-ed-edition-linda-k-fuller/

Health Care in the United States 2nd Edition Howard P.


Greenwald

https://ebookmass.com/product/health-care-in-the-united-
states-2nd-edition-howard-p-greenwald/

The United States and Contemporary China-Russia


Relations : Theoretical Insights and Implications
Brandon K. Yoder

https://ebookmass.com/product/the-united-states-and-contemporary-
china-russia-relations-theoretical-insights-and-implications-
brandon-k-yoder/

Writing Pain in the Nineteenth-Century United States


Thomas Constantinesco

https://ebookmass.com/product/writing-pain-in-the-nineteenth-
century-united-states-thomas-constantinesco/
Race, Popular Culture, and Far-right Extremism in the
United States 1st Edition Priya Dixit

https://ebookmass.com/product/race-popular-culture-and-far-right-
extremism-in-the-united-states-1st-edition-priya-dixit/

Mapping South American Latina/o Literature in the


United States 1st ed. Edition Juanita Heredia

https://ebookmass.com/product/mapping-south-american-latina-o-
literature-in-the-united-states-1st-ed-edition-juanita-heredia/

Culture and Diversity in the United States: So Many


Ways to Be American 1st

https://ebookmass.com/product/culture-and-diversity-in-the-
united-states-so-many-ways-to-be-american-1st/

Slavery, Surveillance and Genre in Antebellum United


States Literature Kelly Ross

https://ebookmass.com/product/slavery-surveillance-and-genre-in-
antebellum-united-states-literature-kelly-ross/

Sovereignty and Land Rights of Indigenous Peoples in


the United States 1st ed. Edition Wayne Edwards

https://ebookmass.com/product/sovereignty-and-land-rights-of-
indigenous-peoples-in-the-united-states-1st-ed-edition-wayne-
edwards/
NEW FEMININITIES IN
DIGITAL, PHYSICAL AND SPORTING CULTURES

Sportswomen’s
Apparel in the
United States
Uniformly
Discussed

Edited by
Linda K. Fuller
New Femininities in Digital, Physical and
Sporting Cultures

Series Editors
Kim Toffoletti
School of Humanities and Social Sciences
Deakin University
Melbourne, VIC, Australia

Jessica Francombe-Webb
Department for Health
University of Bath
Bath, UK

Holly Thorpe
School of Health
University of Waikato
Hamilton, New Zealand
Palgrave’s New Femininities in Digital, Physical and Sporting Cultures
series is dedicated to exploring emerging forms and expressions of femi-
ninity, feminist activism and politics in an increasingly global, consumer
and digital world. Books in this series focus on the latest conceptual,
methodological and theoretical developments in feminist thinking about
bodies, movement, physicality, leisure and technology to understand and
problematize new framings of feminine embodiment. Globally inclusive,
and featuring established and emerging scholars from multi-disciplinary
fields, the series is characterized by an interest in advancing research and
scholarship concerning women’s experiences of physical culture in a vari-
ety of cultural contexts.

More information about this series at


http://www.palgrave.com/gp/series/15874
Linda K. Fuller
Editor

Sportswomen’s
Apparel in the
United States
Uniformly Discussed
Editor
Linda K. Fuller
Communications Department
Worcester State University
Worcester, MA, USA

ISSN 2522-0330     ISSN 2522-0349 (electronic)


New Femininities in Digital, Physical and Sporting Cultures
ISBN 978-3-030-45476-0    ISBN 978-3-030-45477-7 (eBook)
https://doi.org/10.1007/978-3-030-45477-7

© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
Switzerland AG 2021
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of
illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and
transmission or information storage and retrieval, electronic adaptation, computer software, or by similar
or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specific statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or
the editors give a warranty, expressed or implied, with respect to the material contained herein or for any
errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional
claims in published maps and institutional affiliations.

Cover illustration: © National Geographic Image Collection / Alamy Stock Photo

This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG.
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
This volume is dedicated to the following female American sportswear
owners: runner Sally Bergesen (Oiselle), surfer Alana Blanchard (My
Bikinis), yoga practitioners Jodi Gruber Brufsky and Michelle Wahler
(Beyond Yoga), swimmer Sarah Buxton (TUTUblue), runner Leigh
Cockram (RaesWear), triathlete/Ironman Nicole de Boom (SkirtSports),
sustainability activist Ellie Dinh (Girlfriend Collective), swimmer Alecia
Elasser (RipSkirtHawaii), basketball player Rachelle Fitz (FitzUDesign),
surfer and shark attack survivor Bethany Hamilton-Dirks (Crush
Sunglasses), recreationalist Taylor Haney (OutdoorVoices), Julie Foudy
leadership assistant Briana Holland (bre33), Muslim activist Fatimah
Hussein (Asiya), roller derby player Micki Krimmel (Superfit Hero), fitness
buff Denise Lee (Alala), cyclist Lea Leopold (Zuma Blu), marathon runner
Lara Mead (Varley), gymnast Shannon Miller (SMLifestyle), fencer Ibtihaj
Muhammad (Louella), Olympic cyclist Beth Hernandez Newell (Keirin
Cut Jeans), racer Danica Patrick (Warrior), captain of the National
Women’s Soccer league Megan Rapinoe (Re, Inc.), basketball player
Tywanna Smith (The Athlete’s NeXuss), rock climber Pam Theodosakis
(prAna), gymnast Katie Valleau (Valleau Apparel), and tennis players
Serena Williams (Signature Statement) and Venus Williams (EleVen).
Preface

Uniformly
Uniform (noun): a special set of clothes worn by people belonging to an
organization to show others that they are members of it. Cambridge
Dictionary

Uniform (adjective): consistent in conduct or opinion. Merriam-Webster


Dictionary

Uniformly, it would seem, both sporting and nonsporting publics have


opinions about what girls and women should wear while engaging in
athletic forays, both private and professional. Titillating or tortuous,
appealing or atrocious, skimpy or serious, those uniforms that sports-
women wear have long been under scrutiny in terms of their interpreta-
tion, mediation, and simple comfort. Sometimes they are not even
uniforms per se, as proscribed by a particular sporting organization, but
instead might be individual choices by individual athletes. Sometimes
they are dictated by societal notions such as Victorian modesty, some-
times they need to conform to particular religious protocol or patriarchal
control, and sometimes “uniforms” might be determined by peer pres-
sure. Or not.
The fitness industry in the United States continues to grow, many
women using at-home treadmills costing more than $4000 (as well as

vii
viii Preface

monthly fees of $39 for streaming classes) or training apps (e.g., Jefit,
Booya Fitness, Beachbody, SWEAT) or going to expensive health clubs,
like SoulCycle, and using personal trainers. The fitness company Peloton
recently reported reaching the four-billion-dollar mark and has added
new categories of classes that include live music. The Mirror fitness
device, which retails for $1495, along with a $39/month subscription
fee, has become the darling of celebrities ranging from Alicia Keys to
Ellen DeGeneres. Rent the Runway, a New York City-based “rotating
closet” that allows customers continually new outfits, is based on the
notion that “The average American buys sixty-eight items of clothing,
eighty percent of which are seldom worn” (Schwartz 2018, p. 44).
Anecdotally, my friends report that family get-togethers like
Thanksgiving or Easter see guests dressed in casual outfits by companies,
like Juicy Couture sweat suits or various velour combinations. Lululemon
predominates. The ZOZOSUIT, a stretchy bodysuit, enables a 3D body
scan, and Reebok’s PureMove sports bra uses motion-sensing technology
to adapt to users’ movements in real time. Bralettes, with or without
blouses, are dominating another niche.
American novelist/academic Alison Lurie (1981, p. 3) knew about
this; drawing on French structuralist Roland Barthes (2006), she wrote
about the semiotics of dress, arguing that “Clothing is a language, if part
of a nonverbal system of communication, with its own vocabulary and its
own grammar.” Seeing what we wear as a “sign system,” she labeled the
uniform “The extreme form of conventional dress, the costume totally
determined by others” (p. 17), something “determined by external
authorities” (p. 18). At its extreme, “Constant wearing of official costume
can so transform someone that it becomes difficult or impossible for him
or her to react normally” (ibid.) We question that here.
Introducing the topic of sportswomen’s apparel here will include a
brief history, the economics of the industry, and some sociocultural
implications. Although I have written elsewhere that “The standard man-
tra about female athletes claims that they have been trivialized, marginal-
ized, hypersexualized, hierarchically devalued, made invisible, inferior,
and infantilized” (Fuller 2016, p. 2), in fact, that notion has been chal-
lenged by recent studies and realities. Nevertheless, we know of far too
many cases of gender inequity in the sporting world generally (see Hanson
Preface ix

2012; Cooky and Messner 2018) as well as in specific worlds such as


baseball/softball (Shattuck 2107), cycling (Nordland 2016), equestrian
(Thompson 2016), golf (Pemberton 2002), ice hockey (Avery and Stevens
1997), soccer (Grainey 2012), and tennis (King 2008), among others.
When women make up 40% of athletes but only appear in 4% of cover-
age, it behooves us to bring them to the fore.
Since some contributors here (e.g., Deirdre Clemente and Nancy
G. Rosoff) deal with a historical perspective on sportswomen’s clothing,
suffice it to say that we have come a long way from hoop skirts and pet-
ticoats, crinolines and corsets, since the concept of sportswear was devel-
oped in the 1930s. Just thinking back to Winslow Homer’s 1877 painting
In the Mountains: Women with Walking Sticks, Annie Londonderry’s
“Women on Wheels” bicycle images, and/or the long skirts and restric-
tive clothing our foremother tennis players and golfers wore, it is evident
we have come a long way since Title IX both in civil/social reform and
comfort in clothing. “It was sports that brought women out-of-doors
into new activities that took them away from their housebound roles,”
Patricia Campbell Warner’s (2006, p. 5) has written, adding, “It was
sports that encouraged their latent competitive instincts. It was sports
and exercise that changed their way of thinking about themselves.” Some
of those narratives are available at the Smith College Historical Clothing
Collection in Northampton, MA—“an anthropological road map traces
the story from Gibson girls to the Western Front to the Dust Bowl to
bringing home the bacon and onward.”
Sportswear began as a middle-class/leisure American institution
according to Richard Martin (1985), curator of the Costume Institute of
the Metropolitan Museum of Art (see also Arnold 2008; Lockwood
2012). “From baseball skirts to hydrodynamic swimsuits,” Adena
Andrews of espnW (2015) has written—providing pictorial contrasts in
softball, basketball, skiing, track, tennis, swimming (e.g., Sarah Spain’s
2019 sexist reportage about a 17-year-old Alaskan state champion dis-
qualified for how her swimsuit fit), skating, racing, gymnastics, golf, and
soccer, uniforms continue to change. How appropriate is it that the US
women’s soccer team has recently announced that they will soon start
competing under their own brand or that for the Miss America pageant
candidates will no longer need to be judged in bikinis? Are we at last
x Preface

making inroads from objectification and the male gaze to nonjudgmental


assessments of performers’ performances alone?
Today, when “loungewear” is a category unto itself, the trend known
as “Athleisure-wear,” an outgrowth of our propensity to wear comfortable
exercise clothing as fashion, made possible due to numerous technologi-
cal improvements, has become a major market—estimated at $83 billion
in 2016. Think fleece jackets or cashmere track pants, $40+ exercise
classes, $320 workout tights, $1000 yoga mats. Starting at the bottom,
take the sports sneaker (or trainer), which has gone from being simply a
rubber-soled shoe to becoming part of a designer culture whereby special
models can cost upward of $1000 (Milnes 2016). While denim flares,
shirts, and jackets still are popular, lingerie leader Victoria’s Secret, which
features the skimpy and the sexy in an anachronistic holdout that objecti-
fies women, has seen its sales continue to crater such that its annual tele-
vision spectacle has recently been removed from network television after
a two-decade run. And then there is the newly offered “Woman’s World”
by Cher line—“matching lacy thong and bra sets,” for trans women.
Consider what has happened to J. Crew, whose “Not too trendy, not
too girly” Madewell line soon outshone its parent company. While fash-
ion has forever been political, concerns about sustainability continue to
grow such that the Californian firms North Face and Patagonia are on
board—the former’s “Clothes the Loop” initiative repurposing and recy-
cling unwanted clothing and the latter aiming to be carbon neutral by
2025 and developing a “Worn Wear” program. Pierre-Louis (2019)
reports that the latest data from the Environmental Protection Agency
(EPA) show that the United States “generated 11.9 million tons—or
about 75 pounds per person—of textile waste, most of which ended up
in landfills.” All part of the “fast fashion” movement, which encourages
frequent purchase of inexpensive, easily disposable clothing, this is why
we scholars see sporting apparel as worthy of investigation.
As e-commerce platforms for fashion sportswear continues to escalate,
Morgan Stanley has predicted it to have global sales of $350 billion by
2020. Underwear blogger Guy Trebay (2019) has noted the following:

Fashion has had a long love affair with sports of all kinds, and it is easy
enough to trace an arc from the genteel sports of the leisured classes of the
Preface xi

19th century to the more crazily individualistic ones of today. Since the
1990s, at least, extreme and adventure sports have excited designers, who
imported to their runways superficial elements of gear created for street
lugers, off-piste snowboarders, artic surfers and, lately, those who push the
outer limits of athletic pursuit.

Fabletics, a $330-million online subscription line selling women’s


sportswear and “lifestyle sneakers,” cofounded by American movie star
Kate Hudson, also has more than 22 brick-and-mortar stores and plans
to quadruple that number. Fellow actress Jessica Biel has become the
ambassador to yoga/active balance company Gaiam, both with Colorado
roots. Then again, they have worry about Trump’s tariffs.
You may not be familiar with sports-related websites such as The Chic
Fashionista, Stiletto Sports, or Sweaty Betty, but we are encouraged by
dancers taking up “Beyoncercise” (named for the singer/performer
Beyoncé), young female activists such as those with buzz cuts leading the
#Never Again movement, LGBTQ spokespersons, those speaking out
against body-shaming and advocating for “body positivity,” and other
“sheroes” in our midst (see Toffoletti et al. 2018). Decrying the lack of
(positive) media representation of sportswomen, Toni Bruce (2015,
p. 382) figured out that “The imbalance persists despite exponential
increases in women’s sport participation and achievements in the past 60
years and exists independently of commercial considerations.”

Discussed
No matter the sport, when it’s a team event we’re talking about, uniforms
and equipment are a key part of the conversation. For starters, we want to
look good … So we all have to think about what it takes to protect our
bodies from whatever hazards are unique to our sports–all while looking
good … When you dress well, you play well. Uncategorized,
WomenTalkSports.com (May 4, 2018)

“Words matter” is a common refrain in the United States these days


relative to vitriolic language emanating from the White House. Rhetoric,
xii Preface

Michael L. Butterworth (2017, p. 11) reminds us, is “arguably the oldest


of academic disciplines (whose) origins date back to the sixth cen-
tury BCE.”
Whether print, electronically, or one-to-one, the subject of sport is
ubiquitous. It might take place literally at the watercooler—or its more
recent manifestation of social media. Sportstalk takes place on more than
24/7 radio and television stations, so as a daily reminder of gendered rela-
tions, it begs examination. Poststructuralist analysis argues that, despite
heightened sensitivities to the dangers of sexist language, the language of
sport still contains rhetorical variations that are neither random nor
indiscriminate but are, in fact, structured and discriminatory—direct
consequences of the structured social variations found in gender relations
in general and, as such, contributory factors to the perpetuation of gen-
der inequality itself. What follows here is a review of the literature on the
language of sport relative to the single aspect of sportswomen’s apparel,
followed by a discussion on theoretical frameworks by which to better
understand that phenomenon.

Literature Review

Numerous autobiographies and biographies have dealt with the issue of


what women athletes wear, and many disparate articles have been written
about those outfits. Along with Joan Ryan’s Little Girls in Pretty Boxes
(2000), about elite gymnasts and figure skaters, there are numerous other
examples of sport-specific requirements:

• Female bodybuilders, Debra Merskin (2010) has noted, are often


reduced to having decorative or sexualized value.
• Susan Burris (2006, p. 92) has pointed out how basketball players in
the WNBA struggle with media preferences to portray them as “one of
two general characters: a wife/mother or a sexual object.”
• Frances E. Willard’s 1895 classic How I Learned to Ride the Bicycle has
her in a long dress on the cover.
• “The manly art” of boxing, despite having women participants dating
to the eighteenth century, was long associated with the scantily clad
Preface xiii

“ring-card girl” who carried placards announcing numbers of upcom-


ing rounds (Gat 2010).
• As a rugby player, Jessica Hudson (2010) has reported peoples’ reac-
tions to her as “deviant,” “un-girly.”
• Runners, Amby Burfoot (2016, p. xiii) reminds us, might be “leggy
teens with ribbons in their ponytails (or) women in their 20s and 30s
who like they just stepped out of a CrossFit class or a triathlon training
session,” pregnant women, or “leaner, gray-haired women.”
• Christine Brennan (2013) of USA Today has written about the flashy
outfits of figure skating.
• Competitive or recreational, Leanne Shapton’s Swimming Studies
(2016) introduces “technical suits, track blocks, false-start rules.”
• In accordance with Fédération Internationale de Volleyball (FIVB)
rules of compulsory adherence to uniform specifications (basically
bikinis), Michael Cantelon (2010, p. 15) has said that the volleyball
uniform issue “is a graphic example of the patriarchal nature of much
of international sport, also demonstrating the relentless drive to ‘sell’
particular images of female sport to the media.”

Still, to date, only the above-cited 2006 Warner book When the Girls
Came Out to Play offers a historical perspective—discussing such topics
as public/private spheres, how women’s clothing was for “courting” pur-
poses, and the amazing adoption of trousers as a turning point for female
athletes. This volume aims to fill that gap.

Gendered Critical Discourse Analysis (GCDA)

Key is the theory of Critical Discourse Analysis (CDA), which examines


linguistic qualities of texts and their discursive social context, linking lan-
guage and power across disciplines. Its central tenets, which are concerned
with social power, dominance, and inequality, include notions of discourse
shaped and constrained by social structures and culture. Linda K. Fuller,
Female Olympian and Paralympian Events (2018)
xiv Preface

This section and its companion 16-chapter volume, Sportswomen’s


Apparel Around the World: Uniformly Discussed (Palgrave Macmillan,
2020), aims to outline my developing theory of Gendered Critical
Discourse Analysis (GCDA). Feminist sport studies (Markula 2005)
encourage the researcher’s personal experience and voice to be involved,
and while there are any number of theoretical ways of analyzing the social
power of gender/sport, mine is through language. Specifically, it involves
extending basic notions of critical discourse analysis, an interdisciplinary
means of studying language as a social practice. “Motivated by goals of
social emancipation and transformation, the critique of grossly unequal
social orders characterizes much feminist scholarship and, in regard to
discursive dimensions of social (in)justice, research in critical discourse
analysis (CDA),” Michelle M. Lazar (2007, p. 141) has written, bringing
feminist studies into the discussion. My notion is to add the term “gen-
der” to the language of sportstalk, drawing on Eckert and McConnell-­
Ginet (2013, p. 6), where the dynamic performance of gender is a “social
construction—as the means by which society jointly accomplishes the
differentiation that constitutes the gender order.”
Beyond biology, the psychosocial determination of gendered thoughts
and actions is often witnessed in our everyday speech, as well as in our
conscious and subconscious writings. Relative to sport, GCDA might
analyze the amount of airtime for male vs. female athletes by sports
announcers; gender markings such as “”defensemen,” “workmanlike ori-
entation,” Ladies Final, and other delineators of sexist sports language
(Segrave et al. 2006; Fuller 2009). It also has application in reportage on
appearance through both live-action descriptions and on various social
media. Facilitated by fourth-wave feminism, which focuses on (in)justices,
the hope is that reportage and representations of sportswomen by groups
such as Facebook, Instagram, Twitter, and YouTube will move beyond
being self-identifying merely as platforms to realizing that they also have
socio-legal responsibilities.
Darija Omrčen (2017, p. 143) has introduced the notion that “Gender-­
sensitive language, gender-neutral language, gender-inclusive language,
gender-free language and gender-fair language are terms used in English
to refer to the usage of a tactful and respectful selection of vocabulary
devoid of unfounded, unfair and discriminatory reference to women in
contrast with men.” ExcelleSports.com (Linehan 2016) cites tennis player
Preface xv

Serena Williams: “We are constantly reminded we are not men, as if it is


a flaw … People call me one of the ‘world’s greatest female athletes.’ Do
they say LeBron is one of the world’s best male athletes? Is Tiger? Federer?
What not?” More recently, returning to the game after having a baby to
her first French Open match since 2016, Williams wore a form-fitting
black bodysuit that, she said, “represents all the women that have been
through a lot mentally, physically with their body to come back.” Fashion
writer Vanessa Friedman (2019) has this insight:

For most of the history of women’s tennis, the “dress”—once upon a time
a long skirt, now more of a wisp of an idea—has symbolized the feminine
side of the game in its most retrograde sense, and it has been used as a
means of gender stereotype, self-expression, and eyeball-attracting market-
ing. It has flirted with the tropes of fashion-as-decoration, and fashion as
an extension of a personal brand, but only within well-behaved bounds.
Finally, however, in the hands of Serena Williams, it has become a politi-
cal tool: an unabashed statement of female empowerment and indepen-
dence not just for herself, but for all.

Imagine being a four-time Olympic Gold medalist and then, at age 37,
being a star at New York’s “Fashion Week” (Goodman-Hughey 2019).
Although Serena lost the US Open final, that same week her “S” line (for
“shine,” “strong,” “saucy,” and “spectacular”) debuted, Williams declaring
that, “It’s important to be yourself in fashion. In designing or on the
court, I want to be expressive. You have to be true to yourself.” The media
had to comment on 2-year-old daughter Olympia, if adding that “this
collection is her baby.”
Whether by directly quoting athletes or analyzing media commentary,
it is encouraging that discourse analysis is being used in sports research.
The work of the late philosopher/social theorist Michael Foucault, which
focuses on societal power relationships expressed through language, has
stimulated case studies on many different topics relevant here: feminist
sexuality (McNay 1992; Thorpe 2008), women’s body images (Duncan
1994), sociology of sport (Harvey and Rail 1995), the fitness publishing
industry (Maguire 2002), hegemonic masculinity (Pringle 2005; Pringle
and Markula 2005), exercise (Markula and Pringle 2006), snowboarding
(Thorpe 2008).
xvi Preface

Introduction to American
Sportswomen’s Apparel
Analyzing gender norms and gender binaries in terms of uniforms, it turns
out, provides a valuable means for understanding societal attitudes toward
sporting females. Linda K. Fuller, Female Olympians (2016, p. 71)

As we continue to challenge traditional sexist barriers about female


athletes’ appearances, these chapters loosely fall into categories of histori-
cal, sociopolitical, sociocultural, and sport-specific perspectives.
Specifically, you will be enlightened here by chapters in these
subdivisions:

Historical Perspectives

Nancy G. Rosoff traces athletic clothing for American women from 1880
to 1920, while Deirdre Clemente and Evan M. Casey introduce us to the
tennis dresses, golf sweaters, and bicycling shorts that college women
wore from 1890 to 1960 (clue: they are a far cry from Kim Kardashian
West’s thigh-length Lycra numbers).

Sociopolitical Perspectives

Meredith M. Bagley and Judy Liao discuss WNBA uniform politics in


protests such as the Black Lives Movement, and Molly Yanity examines
the absence of military promotion in women’s team sports.

Sociocultural Perspectives

Dunja Antunovic and Kellee Clay scrutinize female sportscasters’ profes-


sional clothing, Kate Harman offers a gendered critique of magazine cov-
ers depicting female athletes, Caitlyn Hauff and Christy Greenleaf explore
how plus-size apparel is a social justice issue, Leelannee K. Malin analyzes
FloJo fashion as cultural appropriation, and Claire M. Williams uses the
SkirtSports to check intersections of running, flirting, and fashion.
Preface xvii

Sport-Specific Perspectives

Colleen English and Heidi Mau undertake a “clothes’ textual analysis of


female roller derby participants; Elizabeth Fairchild and Elizabeth
A. Gregg report on collegiate women gymnasts’ reflections on their uni-
forms; Elizabeth A. Gregg, Elizabeth A. Taylor, and Robin Hardin report
how the Ladies Professional Golf Association (LPGA) dress code polices
players; Caitlyn Hauff, Christina Gipson, Nancy L. Malcom, and Hannah
Bennett bring us badass CrossFit women; and Leandra Hinojosa
Hernandez analyzes women climbers’ clothing vis-à-vis the social con-
struction of thinness through cyberbullying media discourses.

Reflections
Uniformly, any of my friends can confirm that I am clearly not a fashioni-
sta, even if I have always been intrigued by fabric and textures. My grand-
mother’s Singer Sewing Machine has helped me produce everything from
my bridal gown to bedspreads and curtains and, more recently, quilts and
simple repairs. Mainly, though, I adore costumes, constructed lately for
Armenia, Cuban, Tanzanian, and other dinner parties we have hosted. It
probably wasn’t until meeting Mary Peacock, coeditor of the 1970s’
counterculture magazine Rags that I became sensitized to the notion that
clothing could make such bold statements.
A word about the Dedication. My first thought was to honor the
Williams sisters for their contributions to my tennis wardrobe, but the
more I determined how many female athletes have their own sportswear
lines, it seemed appropriate to cite them. All that, of course, doesn’t even
take into consideration celebrity lines such as Beyonce’s Ivy Park or Jessica
Biel’s Gaiam, or Kate Hudson’s Fabletics, and names of other such entre-
preneurs are welcome. With the encouragement of Lough and Geurin’s
(2019) proclamation that women’s sport is breaking ground both eco-
nomically and socially, never mind Mattel’s gender-neutral Barbie doll,
the time should be right for this study.
xviii Preface

Thanks to a recent panel on “The problem of appearance for women


journalists and athletes” at a Women, Sports and Media conference at the
University of Maryland, this project began to take its own form. As we
are positioned in an age of the #MeToo movement, overarching concerns
about gender parity, discrimination, and sexual exploitation demand our
attention. Nowhere are these issues more relevant, it turns out, than in
women’s sportswear—whether that be bloomers, sports bras, thongs, ten-
nis “whites,” wet suits, studio socks, unitards, hijabs, plus-size pants,
cashmere loungewear, and/or athleisurewear.
Just before submitting this book it was my pleasure to have chaired a
panel on “Women’s sportswear relative to social justice” with several of its
contributors at the annual meeting of the North American Society for the
Sociology of Sport (NASSS). Clearly, while rhetorical activism can help
fulfill many goals, our main one here is to sensitize the sportswear buying
public to its many sociopolitical implications.

References
Andrews, A. (2015, March 20). The A-list: 11 ways women’s sports uniforms
have evolved. espnW. Retrieved from http://www.espn.com/espnw/athletes-
life/article/12494884/11-ways-women-sports-uniforms-evolved
Arnold, R. (2008). The American look: Fashion, sportswear and the image of
women in the 1930s and 1940s New York. London: I.B. Tauris.
Avery, J., & Stevens, J. (1997). Too many men on the ice: Women’s hockey in North
America. Vancouver: Polestar.
Barthes, R. (2006). The language of fashion. Bloomsbury Academic.
Brennan, C. (2013). Edge of glory: The inside story of the quest for figure skating’s
Olympic gold medals. Scribner.
Bruce, T. (2015). Assessing the sociology of sport: On media and representa-
tions of sportswomen. International Review for the Sociology of Sport,
50(4–5), 380–384.
Burfoot, A. (2016). First ladies of running: 22 inspiring profiles of the rebels, rule
breakers, and visionaries who changed the sport forever. Rodale Press.
Burris, S. (2006). She got game, but she don’t got fame. In L. K. Fuller (Ed.),
Sport, rhetoric, and gender: Historical perspectives and media representations
(pp. 85–96). Palgrave Macmillan.
Preface xix

Butterworth, M. L. (2017). Sport as rhetorical artifact. In A. C. Billings (Ed.),


Defining sport communication (pp. 11–25). New York: Routledge.
Cantelon, M. (2010). Sex-a-side: Volleyball uniforms and the reproduction of
female objectivity. In L. K. Fuller (Ed.), Sexual sports rhetoric: Global and
universal contexts (pp. 13–23). New York: Peter Lang.
Cooky, C., & Messner, M. (2018). No slam dunk: Gender, sport, and the uneven-
ness of social change. Rutgers University Press.
Duncan, M. C. (1994). The politics of women’s body images and practices:
Foucault, the panopticon and Shape magazine. Journal of Sport and Social
Issues, 18, 48–65.
Eckert, P., & McConnell-Ginet, S. (2013). Language and gender (2nd ed.).
Cambridge University Press.
Friedman, V. (2019, June 2). Serena Williams wears a message. The New York
Times, p. ST2.
Fuller, L. K. (2009). Gender markings, male generics, naming conventions, descrip-
tive linguistics, and the metaphorical language of sport. Paper presented to the
National Communication Association, Chicago, IL.
Fuller, L. K. (2016). Female Olympians: A mediated socio-cultural/political-­
economic timeline. Palgrave Macmillan.
Gat, S. A. (2010). Wham! Bam! Thank you, ma’am!: The rhetoric surrounding
female professional boxers. In L. K. Fuller (Ed.), Sexual sports rhetoric:
Historical and media contexts of violence (pp. 233–246). New York: Peter Lang.
Goodman-Hughey, E. N. (2019, September 11). Serena Williams didn’t take
the US Open title, but she won New York fashion week. espnW.
Grainey, T. F. (2012). Beyond bend it like Beckham: The global phenomenon of
women’s soccer. University of Nebraska Press.
Hanson, V. (2012). The inequality of sport: Women < Men. The Review: A
Journal of Undergraduate Student Research, 13, 15–22.
Harvey, J., & Rail, G. (1995, June). Body at work: Michael Foucault and the
sociology of sport. Sociology of Sport Journal, 12(2), 164–179.
Hudson, J. (2010). Women playing rugby: Rejection of ‘The Girly’ by girls. In
L. K. Fuller (Ed.), Sexual sports rhetoric: Historical and media contexts of vio-
lence (pp. 247–256). New York: Peter Lang.
King, B. J. (2008). Pressure is a privilege: Lessons I’ve learned from life and the
battle of the sexes. New York: LifeTime Media.
Lazar, M. M. (2007). Feminist critical discourse analysis: Articulating a feminist
discourse praxis. Critical Discourse Studies, 4(2), 141–164.
xx Preface

Linehan, M. (2016, December 2). What do we call you?: The controversies,


conveniences of gender marking ‘female’ athletes. ExcelleSports.com.
Lockwood, L. (2012, September 8). Sportswear: An American invention.
Women’s Wear Daily.
Lough, N., & Geurin, A. N. (2019). Routledge handbook of the business of wom-
en’s sport. Routledge.
Lurie, A. (1981). The language of clothes. New York: Random House.
Maguire, J. S. (2002). Fitness publishing and the cultural production of the fit-
ness consumer. International Review for the Sociology of Sport, 37(3–4), 449–464.
Markula, P., & Pringle, R. (2006). Foucault, sport and exercise: Power, knowledge
and transforming the self. Routledge.
Martin, R. (1985). All-American: A sportswear tradition. New York: Fashion
Institute of Technology.
McNay, L. (1992). Foucault and feminism: Power, gender and the self. Polity Press.
Merskin, D. (2010). Powerful or pornographic? Photographs of female body-
builders in Muscle & Fitness Magazine. In L. K. Fuller (Ed.), Sexual sports
rhetoric: Historical and media contexts of violence (pp. 205–217). New York:
Peter Lang.
Milnes, H. (2016, March 22). Designer sneakers and $200 leggings: How lux-
ury stepped into the rise of athleisure. Digiday.
Nordland, R. (2016, April 27). Afghan women, eager to play, are kept on side-
lines. The New York Times, p. A8.
Omrčen, D. (2017). Analysis of gender-fair language in sport and exercise.
Rasprave, 43(1), 143–161.
Pemberton, C. L. A. with de Varona, D. (2002). More than a game: One woman’s
fight for gender equity in sport. Boston, MA: Northeastern University Press.
Pierre-Louis, K. (2019, September 30). It’s time to start buying clothes that are
built to last. The New York Times, p. B8.
Pringle, R. (2005). Masculinities, sport and power: A critical comparison of
Gramscian and Foucauldian inspired theoretical tools. Journal of Sport and
Social Issues, 29(3), 256–278.
Pringle, R., & Markula, P. (2005). No pain is sane after all: A Foucauldian
analysis of masculinities and men’s rugby experiences of fear, pain, and plea-
sure. Sociology of Sport Journal, 22(4), 472–497.
Ryan, J. (2000). Little girls in pretty boxes: The making and breaking of elite gym-
nasts and figure skaters. Grand Central Publishing.
Schwartz, A. (2018, October 22). Costume change: Rent the runway wants to
lend you your look. The New Yorker, pp. 44–49.
Another random document with
no related content on Scribd:
perishable. Hence, perhaps it may be explained that all perception of
perfect loveliness is said to be accompanied by a sensation of fear.
The piece possesses a grandeur of rhythm corresponding to its
depth of intellectual apprehension, and is worthy to stand beside the
greatest of the artist’s plastic productions, as equally immortal. In
such verse Michelangelo rose to the level of a world poet; nor has
early English literature anything of a kindred nature worthy to be
placed in comparison.
8 [xii] Michelangelo perpetually varies but never repeats the
theme. Once more, it is not the trembling of the hand which causes
the artist’s failure; it is the uncertainty of the mind, not clear as to its
intent.
9 [xiii] Again the bitter contrast of the permanence of art with the
fleeting period of human life. We have had the idea in sonnet xvii.
But the argument is now carried a step further. According to
mediæval (and also modern) national morality, the destruction of
kindred implies the duty of blood-vengeance. On whom, then,
devolves the conduct of the feud made necessary by the taking
away of the beloved? Not on man, but on Nature, whose pride must
be offended by the preference given to the works of her children as
compared with the transitoriness of her own. The permanence of the
artistic product is therefore a sign that Nature herself is bound to
require of Time atonement for the wrong done to imagination; and
thus art is made the prophet of restoration.
10 [xiv] The metaphor is now furnished by the work of the metal-
caster; and since in this case there has been no change in the
conditions of manufacture, the comparison still seems simple and
natural.
11 [xv] The tender, simple, and universally applicable lament at
the same time includes its own consolation.

12 [xvi] The idea of Death as deliverer from Love is often repeated


by the poet. Giannotti probably followed rather the verse than any
spoken words in the sentences he has put into the lips of the artist: “I
remind you that to re-discover one’s self, and to enjoy one’s self, it is
not necessary to seize on so many pleasures and delights, but only
to reflect on death. This is the only thought which enables us to
recognize ourselves, which maintains us in unity with ourselves, and
prevents us from being robbed by parents, kinsfolk, friends, great
masters, ambition, avarice, and other vices and sins, which take man
from man, and keep him dispersed and dissipated, without suffering
him ever to find himself and become at one with himself. Marvellous
is the effect of this thought of death, which in virtue of its nature all-
destructive, nevertheless conserves and supports those who include
it in their meditation, and defends them from every human passion.
Which, methinks, I have sufficiently indicated in a madrigal, where, in
treating of love, I conclude that against it is no better defence than
the thought of death.”
A beautiful variation, characterized by the author’s invariable
originality, is furnished by the number next in Guasti’s edition.

[XVII]

NELLA MEMORIA DELLE COSE BELLE

When Memory may cherish and endear


Some lovely sight, resolve availeth not
For her discrowning, until Death appear,
And exile her, as she made him forgot,
Chill flame to frost, change laughter into pain,
And make abhorred the beauty loved before,
That tenanteth the empty heart no more.
Yet if she turn again
Her lucid eyes toward home of their desire,
With arid bough more ardent grows the fire.

13 [xviii] The idea that only through contemplating the person of


the beloved can the soul transcend from time to eternity is familiar in
the later compositions of Michelangelo. Compare sonnet 21 [lvi].
14 [xix] The same conception receives a different treatment;
mortal beauty is now represented as exercising too potent an
attraction, and preventing the desire from mounting beyond it.
15 [xxi] The thought has been elaborated in a modern sense by
Lowell in his “Endymion:”—

Goddess, reclimb thy heaven, and be once more


An inaccessible splendor to adore,
A faith, a hope of such transcendent worth
As bred ennobling discontent with earth;
Give back the longing, back the elated mood
That, fed with thee, spurned every meaner good;
Give even the spur of impotent despair
That, without hope, still bade aspire and dare;
Give back the need to worship that still pours
Down to the soul that virtue it adores!

So far the idea coincides with that of Michelangelo; but the


conclusion of the later poet varies:—

Goddess triform, I own thy triple spell,


My heaven’s queen,—queen, too, of my earth and hell!

Such could not be the termination of the author of the


Renaissance, at a time when his star was Vittoria Colonna.
16 [xxiii] The sweet and plaintive verse was popular as a song
even in the lifetime of Michelangelo, as may be inferred from its
mention by Varchi.
17 [xxv] The madrigal has all the spirit of English song in the early
part of the seventeenth century; but what English verse, having the
same idea, could be mentioned in comparison?
18 [lii] The beautiful song exhibits a great number of variations.
Perhaps on account of the musical character, counteracting a
meditative tendency, Platonic philosophy appears only as lending a
gentle mist transformed by the sunshine of pleasurable passion.
19 [liii] Compare No. lxxii. I should assign this madrigal, in spite
of its light character, to the later epoch.
20 [liv] The ninth line appears to contain a reference to Vittoria
Colonna, who lived in a convent, toward which the desires of the
poet, as he says, scarce dared to reach.
21 [lvii] It can scarce be doubted that the attribution of masculine
thought to the beloved is a reference to the character of Vittoria.
22 [lxviii] The dialogue of this madrigal is intentionally veiled, as if
the poet were conscious of dealing with a dangerous theme. Sublime
are the last two lines, containing all the Michelangelo of the Sistine
frescoes; the sentiment is not the purely Christian conception of
forgiveness of injuries, the mildness which on principle turns the
other cheek. Significant is the word altero, haughty; Michelangelo
describes the sentiment of a great and proud spirit, so lofty as to feel
a superiority to personal resentment, so truly Florentine as to
receive no satisfaction in the prospect of vengeance taken on a
citizen of Florence.
23 [lxix] A pretty piece of poetic ratiocination, cast into the form of
a case tried before a court of love, and ending, in the spirit of the
poet, with a universal truth.
24 [lxxii] Compare No. 20 [liv]. It will be seen that the allusions
give some reason to believe that the idea is intended to be
biographic, though of course not to be taken as entirely literal.
25 [xciii] A pleasing way of expressing a sense of the
incompatibility of Love and Death, that appears in many variations,
and must be considered biographic in its sentiment.
INDEX OF FIRST LINES
I NDE X O F F IR ST L IN ES
The Roman numbers refer to the numeration of Guasti

SONNETS

PAGE
xxxi. A che più debb’io mai l’intensa voglia 72
xviii. Al cor di zolfo, alla carne di stoppa 74
xli. Colui che fece, e non di cosa alcuna 83
xvii. Com’esser, donna, può quel ch’alcun vede 7
xiv. Da che concetto ha l’arte intera e diva 5
i. Dal ciel discese, e col mortal suo, poi 3
xxi. D’altrui pietoso e sol di sè spietato 68
xxv. Dimmi di grazia, amor, se gli occhi mei 11
xxix. I’ mi credetti, il primo giorno ch’io 15
xix. Io mi son caro assai più ch’io non soglio 7
xxxix. La ragion meco si lamenta e dole 19
xxviii. La vita dal mie amor non è ’l cor mio 13
xv. Non ha l’ottimo artista alcun concetto 5
xxvi. Non men gran grazia, donna, che gran doglia 79
xxvii. Non posso altra figura immaginarmi 13
xl. Non so se s’è la desiata luce 19
lii. Non vider gli occhi miei cosa mortale 23
xliv. O nott’, o dolce tempo benchè nero 21
xliii. Perchè Febo non torc’e non distende 21
xxxiii. Perchè tuo gran bellezze al mondo sieno 17
lvi. Per ritornar là donde venne fora 23
lxii. Quand’el ministro de’ sospir me’ tanti 86
ii. Quante dirne si de’ non si può dire 63
xx. Quanto si gode lieta e ben contesta 9
xxxviii. Rendete a gli occhi miei, o fonte o fiume 80
lxi. Se ’l mie rozzo martello i duri sassi 25
xxii. Se nel volto per gli occhi il cor si vede 9
xxxv. Sento d’un foco un freddo aspetto acceso 79
l. S’i’ avessi creduto al primo sguardo 81
xxiv. Spirto ben nato, in cui si specchia e vede 11
xxxii. S’un casto amor, s’una pietà superna 17
li. Tornami al tempo allor che lenta e sciolta 87
xxx. Veggio co’ bei vostri occhi un dolce lume 15

EPIGRAMS

i. Caro m’è ’l sonno, e più l’esser di sasso 27


ii. Io dico a voi, ch’al mondo avete dato 27
v. Amore è un concetto di bellezza 27

MADRIGALS

xxi. A l’alta tuo lucente diadema 47


xciii. Amor, se tu se’ dio 57
xv. Beati, voi che su nel ciel godete 41
liii. Chi è quel che per forza a te mi mena 51
xxv. Come può esser ch’io non sia più mio 49
xxiii. Deh! dimmi, amor, se l’alma di costei 47
viii. Gli occhi miei vaghi delle cose belle 35
lxviii. Io dico che fra noi, potenti dei 53
cii. Lezzi, vezzi, carezze, or feste e perle 67
lxxiii. Mestier non era all’alma tuo beltate 55
xi. Negli anni molte e nelle molte pruove 37
xvii. Nella memoria delle cose belle 100
xiv. Non pur d’argento o d’oro 39
xvi. Non pur la morte, ma ’l timor di quella 41
iii. Non sempre al mondo è sì pregiato e caro 31
lii. Ogni cosa ch’i’ veggio mi consiglia 49
v. Ora in sul destro, ora in sul manco piede 33
iv. Perchè è troppo molesta 31
vii. Per fido esemplo alla mia vocazione 93
i. Per molti, donna, anzi per mille amanti 29
vi. Per non s’avere a ripigliar da tanti 88
xix. Quantunche ver sia, che l’alta e divina 45
lxix. S’alcuna parte in donna è che sia bella 55
ix. Se dal cor lieto divien bello il volto 35
xiii.Se d’una pietra viva 39
xviii. S’egli è che ’l buon desio 43
liv. Se ’l commodo de gli occhi alcun constringe 51
xii. Sì come per levar, donna, si pone 37
lvii. Un uomo in una donna, anzi uno dio 53
THREE HUNDRED COPIES PRINTED
BY H. O. HOUGHTON & CO.
CAMBRIDGE, MASS.
U. S. A.
TRANSCRIBER’S NOTE

Translations were originally presented on opposing pages from the original. For
ease of the reader, they are instead presented here side by side.

The Notes and Index use the numbering system of Guasti, which is not the
same numbering system used in the translations. Attempting to link the notes to
translations would be prone to error, no such attempt has been made.

The index was not checked for proper alphabetization or correct page
references.

Except for those changes noted below, all misspellings in the text, and
inconsistent or archaic usage, have been retained.

Pg 10: “tuo” replaced with “tue”


Pg 90: “Gianotti” replaced with “Giannotti”
*** END OF THE PROJECT GUTENBERG EBOOK SONNETS AND
MADRIGALS OF MICHELANGELO BUONARROTI ***

Updated editions will replace the previous one—the old editions


will be renamed.

Creating the works from print editions not protected by U.S.


copyright law means that no one owns a United States copyright
in these works, so the Foundation (and you!) can copy and
distribute it in the United States without permission and without
paying copyright royalties. Special rules, set forth in the General
Terms of Use part of this license, apply to copying and
distributing Project Gutenberg™ electronic works to protect the
PROJECT GUTENBERG™ concept and trademark. Project
Gutenberg is a registered trademark, and may not be used if
you charge for an eBook, except by following the terms of the
trademark license, including paying royalties for use of the
Project Gutenberg trademark. If you do not charge anything for
copies of this eBook, complying with the trademark license is
very easy. You may use this eBook for nearly any purpose such
as creation of derivative works, reports, performances and
research. Project Gutenberg eBooks may be modified and
printed and given away—you may do practically ANYTHING in
the United States with eBooks not protected by U.S. copyright
law. Redistribution is subject to the trademark license, especially
commercial redistribution.

START: FULL LICENSE


THE FULL PROJECT
GUTENBERG LICENSE
PLEASE READ THIS BEFORE YOU DISTRIBUTE OR USE THIS WORK

To protect the Project Gutenberg™ mission of promoting the


free distribution of electronic works, by using or distributing this
work (or any other work associated in any way with the phrase
“Project Gutenberg”), you agree to comply with all the terms of
the Full Project Gutenberg™ License available with this file or
online at www.gutenberg.org/license.

Section 1. General Terms of Use and


Redistributing Project Gutenberg™
electronic works
1.A. By reading or using any part of this Project Gutenberg™
electronic work, you indicate that you have read, understand,
agree to and accept all the terms of this license and intellectual
property (trademark/copyright) agreement. If you do not agree to
abide by all the terms of this agreement, you must cease using
and return or destroy all copies of Project Gutenberg™
electronic works in your possession. If you paid a fee for
obtaining a copy of or access to a Project Gutenberg™
electronic work and you do not agree to be bound by the terms
of this agreement, you may obtain a refund from the person or
entity to whom you paid the fee as set forth in paragraph 1.E.8.

1.B. “Project Gutenberg” is a registered trademark. It may only


be used on or associated in any way with an electronic work by
people who agree to be bound by the terms of this agreement.
There are a few things that you can do with most Project
Gutenberg™ electronic works even without complying with the
full terms of this agreement. See paragraph 1.C below. There
are a lot of things you can do with Project Gutenberg™
electronic works if you follow the terms of this agreement and
help preserve free future access to Project Gutenberg™
electronic works. See paragraph 1.E below.
1.C. The Project Gutenberg Literary Archive Foundation (“the
Foundation” or PGLAF), owns a compilation copyright in the
collection of Project Gutenberg™ electronic works. Nearly all the
individual works in the collection are in the public domain in the
United States. If an individual work is unprotected by copyright
law in the United States and you are located in the United
States, we do not claim a right to prevent you from copying,
distributing, performing, displaying or creating derivative works
based on the work as long as all references to Project
Gutenberg are removed. Of course, we hope that you will
support the Project Gutenberg™ mission of promoting free
access to electronic works by freely sharing Project
Gutenberg™ works in compliance with the terms of this
agreement for keeping the Project Gutenberg™ name
associated with the work. You can easily comply with the terms
of this agreement by keeping this work in the same format with
its attached full Project Gutenberg™ License when you share it
without charge with others.

1.D. The copyright laws of the place where you are located also
govern what you can do with this work. Copyright laws in most
countries are in a constant state of change. If you are outside
the United States, check the laws of your country in addition to
the terms of this agreement before downloading, copying,
displaying, performing, distributing or creating derivative works
based on this work or any other Project Gutenberg™ work. The
Foundation makes no representations concerning the copyright
status of any work in any country other than the United States.

1.E. Unless you have removed all references to Project


Gutenberg:

1.E.1. The following sentence, with active links to, or other


immediate access to, the full Project Gutenberg™ License must
appear prominently whenever any copy of a Project
Gutenberg™ work (any work on which the phrase “Project
Gutenberg” appears, or with which the phrase “Project
Gutenberg” is associated) is accessed, displayed, performed,
viewed, copied or distributed:

This eBook is for the use of anyone anywhere in the United


States and most other parts of the world at no cost and with
almost no restrictions whatsoever. You may copy it, give it
away or re-use it under the terms of the Project Gutenberg
License included with this eBook or online at
www.gutenberg.org. If you are not located in the United
States, you will have to check the laws of the country where
you are located before using this eBook.

1.E.2. If an individual Project Gutenberg™ electronic work is


derived from texts not protected by U.S. copyright law (does not
contain a notice indicating that it is posted with permission of the
copyright holder), the work can be copied and distributed to
anyone in the United States without paying any fees or charges.
If you are redistributing or providing access to a work with the
phrase “Project Gutenberg” associated with or appearing on the
work, you must comply either with the requirements of
paragraphs 1.E.1 through 1.E.7 or obtain permission for the use
of the work and the Project Gutenberg™ trademark as set forth
in paragraphs 1.E.8 or 1.E.9.

1.E.3. If an individual Project Gutenberg™ electronic work is


posted with the permission of the copyright holder, your use and
distribution must comply with both paragraphs 1.E.1 through
1.E.7 and any additional terms imposed by the copyright holder.
Additional terms will be linked to the Project Gutenberg™
License for all works posted with the permission of the copyright
holder found at the beginning of this work.

1.E.4. Do not unlink or detach or remove the full Project


Gutenberg™ License terms from this work, or any files
containing a part of this work or any other work associated with
Project Gutenberg™.
1.E.5. Do not copy, display, perform, distribute or redistribute
this electronic work, or any part of this electronic work, without
prominently displaying the sentence set forth in paragraph 1.E.1
with active links or immediate access to the full terms of the
Project Gutenberg™ License.

1.E.6. You may convert to and distribute this work in any binary,
compressed, marked up, nonproprietary or proprietary form,
including any word processing or hypertext form. However, if
you provide access to or distribute copies of a Project
Gutenberg™ work in a format other than “Plain Vanilla ASCII” or
other format used in the official version posted on the official
Project Gutenberg™ website (www.gutenberg.org), you must, at
no additional cost, fee or expense to the user, provide a copy, a
means of exporting a copy, or a means of obtaining a copy upon
request, of the work in its original “Plain Vanilla ASCII” or other
form. Any alternate format must include the full Project
Gutenberg™ License as specified in paragraph 1.E.1.

1.E.7. Do not charge a fee for access to, viewing, displaying,


performing, copying or distributing any Project Gutenberg™
works unless you comply with paragraph 1.E.8 or 1.E.9.

1.E.8. You may charge a reasonable fee for copies of or


providing access to or distributing Project Gutenberg™
electronic works provided that:

• You pay a royalty fee of 20% of the gross profits you derive from
the use of Project Gutenberg™ works calculated using the
method you already use to calculate your applicable taxes. The
fee is owed to the owner of the Project Gutenberg™ trademark,
but he has agreed to donate royalties under this paragraph to
the Project Gutenberg Literary Archive Foundation. Royalty
payments must be paid within 60 days following each date on
which you prepare (or are legally required to prepare) your
periodic tax returns. Royalty payments should be clearly marked
as such and sent to the Project Gutenberg Literary Archive
Foundation at the address specified in Section 4, “Information

You might also like