GL BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT,

GREATER NOIDA

MINI PROJECT- 1
ON

“EMERGING TECHNOLOGIES IN COSMETIC INDUSTRY”

TOWARDS THE PARTIAL FULLFILLMENT FOR THE AWARD OF DEGREE OF

MASTER OF BUSINESS ADMINISTRATON (MBA)

(Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh)

by

KUMARI MEENAKSHI PATHAK

(MBA23395)

Session 2023-2024

Under the Supervision of

Dr. AARTI LOOMBA
 DECLARATION

I hereby declare that the work presented in this report entitled “MINI
PROJECT-1", was carried out by me. I have not submitted the matter
embodied in this report for the award of any other degree or diploma of
any other University or Institute. I have given due credit to the original
authors/sources for all the words, ideas, diagrams, graphics, computer
programs, experiments, results, that are not my original contribution. I
have used quotation marks to identify verbatim sentences and given credit
to the original authors/sources.
I affirm that no portion of my work is plagiarized, and the experiments and
results reported in the report are not manipulated. In the event of a
complaint of plagiarism and the manipulation of the experiments and
results, I shall be fully responsible and answerable.

NAME :- KUMARI MEENAKSHI PATHAK

ROLL NO:- MBA23395
 GL BAJAJ
INSTITUTE OF TECHNOLOGY & MANAGEMENT
Approved by A.I.C.T.E. & affiliated to Dr . A.P.J. Abdul kalam technical university

CERTIFICATE
This is to certify that KUMARI MEENAKSHI PATHAK Roll No. MBA23395
has undertaken this project titled “EMERGING TECHNOLOGIES IN COSMETIC
INDUSTRY”
For the partial fulfilment of Master of Business Administration degree from Dr . A P

J Abdul Kalam Technical University , Lucknow

Uttar Pradesh ( U.P ).

I wish him all the best for his bright future ahead .
Date :
Project Supervisor
Department of Management studies

Head of Department
Department of Management Studies
 ACKNOWLEDGEMENT

The opportunity I had with this mini project as a great chance for learning and
professional development. Therefore, I am also grateful for having a chance to meet so
many wonderful people and professionals who led me through this in period .
Bearing in mind previous I am using this opportunity to express my deepest gratitude
and special thanks to my friends who in spite of being extraordinarily busy with their
duties, took time out to hear, guide and keep me on the correct path and allowing me
to carry out my project at their esteemed organization and extending during the project.
I express my deepest thanks to my mentor Dr. AARTI LOOMBA For taking part in
useful decision & giving necessary advice’s and guidance to make project easier. I
choose this moment to acknowledge her contribution gratefully.
I am using this opportunity to express my gratitude to Dr. VIKASH TRIPATHI
(HOD) who supported me throughout the course and constantly reviewed my work
and provide guidance of this MBA project.
 MINI PROJECT INDEX

Sr no. Particular Page no.

1. Introduction

2. Objective

3. Industry overview

4. Top brands of industry

5.

Evolution of use of technology in the industry

6.
Upcoming technology advancement in industry
7.
Methodology
8.
Feasibility

9.
SWOT ANALYSIS

10.
Limitations

11.
Conclusion
12.

References
 INTRODUCTION

The Indian cosmetic is defined as skin care, hair care, colour cosmetics, fragrances and oral
care segments which stood at an estimated 52.5 billion in 2008 and is expected to growth at 7%,
according to an analysis of the sector. Today herbal cosmetic industry is driving growth in the
beauty in Indian and is expected to grow at the rate of 7% as more people are in favor of these
products. The emphasis of the of the cosmetic has been on a spectacular growth of the beauty
product business. Today the Indian cosmetic industry has a plethora of cosmetic brands like
forest essentials, boutique, Himalaya, Dabur and lotus and many more. The Indian cosmetic
industry has emerged as one of the unique industries holding huge potential for further growth.

In 2009, the cosmetic industry registered sales of INR 356.6 billion despite the global
economic recession. Indian cosmetic industry has mainly been driven by the improved
purchasing power and rising fashion consciousness of the Indian population and industry
player spending read Ilion the promotional activities to increase consumer awareness and
develop their products. According to a new research report, the Indian cosmetic industry is
expected to witness impressive growth rate in the near future owing to rising beauty concern
to both men and women.

Today the industry holds promising growth prospects for both existing and new players. The
baseline is that has been a rise in variety of product offered by the industry players in the
country. The companies have started going for rural expansion and are offering specialized
products to generate revenues from all the corners of the country.

The cosmetic industry is a vast and dynamic sector that encompasses various products and
services related to personal care and beautification. It includes a wide range of products such
as makeup, skincare, haircare, fragrances, and personal hygiene items. The industry's primary
goal is to enhance or alter an individual's appearance, allowing them to express their personal
style and boost their self-confidence.
Cosmetics have been used throughout history, dating back to ancient civilizations where
people used natural ingredients to enhance their features. However, the modern cosmetic
industry has evolved significantly with advancements in science, technology, and consumer
demands.

Today, the cosmetic industry operates on a global scale and caters to a diverse range
of consumers with different needs and preferences. Major cosmetic companies manufacture
and distribute products through various channels, including retail stores, online platforms, and
specialized beauty salons. The industry is highly competitive, with numerous brands
constantly introducing innovative products and marketing strategies to attract and retain
customers.

One significant aspect of the cosmetic industry is its focus on skincare. Skincare products
have gained immense popularity in recent years due to growing awareness about the
importance of maintaining healthy and youthful skin. Consumers are increasingly seeking
products that are effective, safe, and made from natural or organic ingredients.

Moreover, the cosmetic industry is not just limited to products but also encompasses services
such as beauty salons, spas, and cosmetic surgery clinics. These services offer a wide range of
treatments and procedures aimed at enhancing one's physical appearance and promoting
overall well-being.

The cosmetic industry has also witnessed a shift towards sustainability and ethical practices in
response to growing environmental concerns and consumer demands. Many companies are
now emphasizing eco-friendly packaging, cruelty-free testing, and the use of sustainable
ingredients.

Overall, the cosmetic industry plays a significant role in society by providing individuals with
tools and services to enhance their beauty, express themselves, and boost their self-esteem. It
continues to evolve and adapt to changing trends and consumer preferences, making it
an
exciting and influential sector within the global market.
The Indian cosmetic is defined as skin care, hair care, color cosmetics, fragrances and oral
care segments which stood at an estimated 52.5 billion in 2008 and is expected to growth at
7%, according to an analysis of the sector. Today herbal cosmetic industry is driving growth
in the beauty in Indian and is expected to grow at the rate of 7% as more people are in favor
of these products. The emphasis of the of the cosmetic has been on a spectacular growth of
the beauty product business. Today the Indian cosmetic industry has a plethora of cosmetic
brands like forest essentials, boutique, Himalaya, Dabur and lotus and many more. The
Indian cosmetic industry has emerged as one of the unique industries holding huge potential
for further growth. In 2009, the cosmetic industry registered sales of INR 356.6 billion
despite the global economic recession. Indian cosmetic industry has mainly been driven by
the improved purchasing power and rising fashion consciousness of the Indian population
and industry player spending readily on the promotional activities to increase consumer
awareness and develop their products.

According to a new research report, the Indian cosmetic industry is expected to

witness impressive growth rate in the near future owing to rising beauty concern to both
men and women. Today the industry holds promising growth prospects for both
existing and new players.
The baseline is that has been a rise in variety of product offered by the industry players in
the country. The companies havestarted going for rural
expansion and are offering specialized products to generate revenues from all the
corners of the country
The Indian cosmetic is defined as skin care, hair care, color cosmetics, fragrances and oral
care segments which stood at an estimated 52.5 billion in 2008 and is expected to growth at
7%, according to an analysis of the sector. Today herbal cosmetic industry is driving growth
in the beauty in Indian and is expected to grow at the rate of 7% as more people are in favor
of these products. The emphasis of the of the cosmetic has been on a spectacular growth of
the beauty product business. Today the Indian cosmetic industry has a plethora of cosmetic
brands like forest essentials, boutique, Himalaya, Dabur and lotus and many more. The
Indian cosmetic industry has emerged as one of the unique industries holding huge potential
for further growth. In 2009, the cosmetic industry registered sales of INR 356.6 billion
despite the global economic recession. Indian cosmetic industry has mainly been driven by
the improved purchasing power and rising fashion consciousness of the Indian population
and industry player spending readily
on the promotional activities to increase consumer awareness and develop their products.
 OBJECTIVE

The cosmetic industry is constantly evolving and embracing emerging technologies to enhance
product development, improve customer experiences, and drive innovation. Some of the key
objectives of integrating emerging technologies in the cosmetic industry include:

Product Innovation: Emerging technologies enable the development of new and improved
cosmetic products. Technologies like 3D printing, nanotechnology, and biotechnology allow for
the creation of advanced formulas, textures, and packaging materials. This leads to the
introduction of novel ingredients, customizable products, and enhanced functionality.

Personalization: Emerging technologies play a crucial role in achieving personalized cosmetic

solutions. AI-driven algorithms, machine learning, and data analytics enable companies to
gather and analyze customer data to understand individual preferences, skin types, and
needs. This information can be utilized to develop personalized recommendations, customized
product formulations, and tailored beauty regimens.

Enhanced Customer Experience: Technology advancements contribute to improving the

overall customer experience in the cosmetic industry. Virtual reality (VR) and augmented
reality (AR) applications allow customers to virtually try on cosmetics, experiment with
different looks, and visualize the end result before making a purchase. This immersive
experience enhances customer engagement, reduces the need for physical samples, and
provides a more interactive and enjoyable shopping experience.

Sustainability and Eco-friendliness: Emerging technologies can support the cosmetic

industry's efforts towards sustainability and eco-friendliness. For example, the development of
alternative ingredients derived from renewable sources and the use of biodegradable packaging
materials can help reduce environmental impact. Additionally, technologies like blockchain can
be employed to ensure transparency and traceability in the supply chain, promoting ethical
sourcing and fair trade practices.
Efficient Manufacturing Processes: The integration of emerging technologies, such as
automation, robotics, and Internet of Things (IoT), can optimize manufacturing processes in the
cosmetic industry. These technologies enable increased production efficiency, reduced waste,
improved quality control, and enhanced safety measures. Automated systems can
streamline packaging, labeling, and quality assurance procedures, resulting in cost savings and
faster time to market.

Consumer Education and Engagement: Emerging technologies provide opportunities for

educating and engaging consumers. Beauty apps, online tutorials, and social media platforms
allow cosmetic companies to share product information, application techniques, and beauty tips
directly with their target audience. This fosters a sense of community, encourages customer
loyalty, and enables ongoing communication between brands and consumers.

Research and Development: Emerging technologies facilitate research and development

activities in the cosmetic industry. Advanced scientific instruments, artificial intelligence, and
computational modeling techniques help researchers in studying skin biology, understanding
ingredient interactions, and predicting product performance. This leads to the development of
more effective and scientifically-backed cosmetic formulations.

By embracing emerging technologies, the cosmetic industry aims to stay at the forefront of
innovation, address customer demands, and create sustainable and personalized beauty
solutions.
 Key Players: The cosmetic industry is highly competitive, with numerous global and local
brands competing for market share. Some of the leading multinational companies in the
industry include L'Oréal, Estée Lauder, Procter & Gamble, Unilever, Coty, and Shiseido.
However, there is also a growing trend of independent and niche brands gaining popularity,
driven by their focus on specific target markets, unique formulations, and personalized
experiences.

Trends and Innovations: The cosmetic industry is constantly evolving with new trends and
innovations. Recent trends include the rise of clean beauty and natural/organic products,
increased focus on sustainability and eco-friendly packaging, personalized skincare and makeup
solutions, and the integration of technology in beauty devices and virtual try- on
experiences.

Regulations and Safety: The cosmetic industry is subject to various regulations and safety
standards to ensure consumer safety. Regulatory bodies in different countries enforce guidelines
related to ingredient safety, labeling requirements, and product testing. Additionally, there has
been a growing demand from consumers for transparency regarding product formulation and
manufacturing processes.

The U.S. Department of Education (Department) is committed to supporting the use of

technology to improve teaching and learning and to support innovation throughout educational
systems. This report addresses the clear need for sharing knowledge and developing policies for
“Artificial Intelligence,” a rapidly advancing class of foundational capabilities which are
increasingly embedded in all types of educational technology systems and are also available to
the public. We will consider “educational

technology” (edtech) to include both

(a) technologies specifically designed for educational use, as well as

(b) general technologies that are widely used in educational settings.

Recommendations in this report seek to engage teachers, educational leaders, policy makers,

researchers, and educational technology innovators and providers as they work together on
pressing policy issues that arise as Artificial Intelligence (AI) is used in education. AI can be
defined as “automation based on associations.” When computers automate reasoning based on
associations in data (or associations deduced from expert knowledge), two shifts fundamental
to AI occur and shift computing beyond conventional edtech:

(1) from capturing data to detecting patterns in data and

(2) from providing access to instructional resources to automating decisions about instruction
and other educational processes. Detecting patterns and automating decisions are leaps in the
level of responsibilities that can be delegated to a computer system. The process of
developing an AI system may lead to bias in how patterns are detected and unfairness in how
decisions are automated. Thus, educational systems must govern their use of AI systems. This
report describes opportunities for using AI to improve education, recognizes challenges that
will arise, and develops recommendations to guide further policy development. Rising
Interest in AI in Education Today, many priorities for improvements to teaching and learning
are unmet. Educators seek technology-enhanced approaches addressing these priorities that
would be safe, effective, and scalable. Naturally, educators wonder if the rapid advances in
technology in everyday lives could help.

Like all of us, educators use AI-powered services in their everyday lives, such as voice
assistants in their homes; tools that can correct grammar, complete sentences, and write
essays; and automated trip planning on their phones. Many educators are actively exploring
AI tools as they are newly released to the public.

Educators see opportunities to use AI-powered capabilities like speech recognition to increase
the support available to students with disabilities, multilingual learners, and others who could
benefit from greater adaptivity and personalization in digital tools for learning. They are
exploring how AI can enable writing or improving lessons, as well as their process for
finding, choosing, and adapting material for use in their lessons. Educators are also aware of
new risks. Useful, powerful functionality can also be accompanied with new data privacy
and security risks. Educators recognize that AI can automatically produce output that is
inappropriate or wrong.
They are wary that the associations or automations created by AI may amplify unwanted
biases. They have noted new ways in which students may represent others’ work as their own.
They are well-aware of “teachable moments” and pedagogical strategies that a human teacher
can address but are undetected or misunderstood by AI models. They worry whether
recommendations suggested by an algorithm would be fair. Educators’ concerns are manifold.
Everyone in education has a responsibility to harness the good to serve educational priorities
while also protecting against the dangers that may arise as a result of AI being integrated in
edtech. To develop guidance for edtech, the Department works closely with educational
constituents.

These constituents include educational leaders—teachers, faculty, support staff, and other
educators—researchers; policymakers; advocates and funders; technology developers;
community members and organizations; and, above all, learners and their families/caregivers.
Recently, through its activities with constituents, the Department noticed a sharp rise in
interest and concern about AI. For example, a 2021 field scan found that developers of all
kinds of technology systems—for student information, classroom instruction, school logistics,
parent teacher communication, and more—expect to add AI capabilities to their systems.

Through a series of four listening sessions conducted in June and August 2022 and attended
by more than 700 attendees, it became clear that constituents believe that action is required
now in order to get ahead of the expected increase of AI in education technology—and they
want to roll up their sleeves and start working together. In late 2022 and early 2023, the public
became aware of new generative AI chatbots and began to explore how AI could be used to
write essays, create lesson plans, produce images, create personalized assignments for
students, and more. From public expression in social media, at conferences, and in news
media, the Department learned more about risks and benefits of AI-enabled chatbots.

And yet this report will not focus on a specific AI tool, service, or announcement, because AI-
enabled systems evolve rapidly. Finally, the Department engaged the educational policy
expertise available internally and in its relationships with AI policy experts to shape the
findings and recommendations in this report. Three Reasons to Address AI in Education Now
“I strongly believe in the need for stakeholders to understand the cyclical effects of AI and
education. By understanding how different activities accrue, we have the ability to support
virtuous cycles. Otherwise, we will likely allow vicious cycles to perpetuate.” —Lydia Liu
During the listening sessions, constituents articulated three reasons to address AI now: First,
AI may enable achieving educational priorities in better ways, at scale, and with lower costs.
Addressing varied unfinished learning of students due to the pandemic is a policy priority,
and

AI may improve the adaptivity of learning resources to students’ strengths and needs.
Improving teaching jobs is a priority, and via automated assistants or other tools, AI
may provide teachers greater support. AI may also enable teachers to extend the support they
offer to individual students when they run out of time. Developing resources that are
responsive to the knowledge and experiences students bring to their learning—their
community and cultural assets—is a priority, and AI may enable greater customizability of
curricular resources to meet local needs. 3 As seen in voice assistants, mapping tools,
shopping recommendations, essay- writing capabilities, and other familiar applications,

AI may enhance educational services. Second, urgency and importance arise through
awareness of system-level risks and anxiety about potential future risks. For example,
students may become subject to greater surveillance. Some teachers worry that they may be
replaced— to the contrary, the Department firmly rejects the idea that AI could replace
teachers. Examples of discrimination from algorithmic bias are on the public’s mind, such as
a voice recognition system that doesn’t work as well with regional dialects, or an exam
monitoring system that may unfairly identify some groups of students for disciplinary action.
Some uses of AI may be infrastructural and invisible, which creates concerns about
transparency and trust.

AI often arrives in new applications with the aura of magic, but educators and procurement
policies require that edtech show efficacy. AI may provide information that appears authentic,
but actually is inaccurate or lacking a basis in reality. Of the highest importance, AI brings
new risks in addition to the well-known data privacy and data security risks, such as the
risk of scaling pattern detectors and automations that result in “algorithmic
discrimination” (e.g., systematic unfairness in the learning opportunities or resources
recommended to some populations of students). Third, urgency arises because of the scale of
possible unintended or unexpected consequences.
When AI enables instructional decisions to be automated at scale, educators may discover
unwanted consequences. In a simple example, if AI adapts by speeding curricular pace for
some students and by slowing the pace for other students (based on incomplete data, poor
theories, or biased assumptions about learning), achievement gaps could widen. In some
cases, the quality of available data may produce unexpected results. For example, an AI-
enabled teacher hiring system might be assumed to be more objective than human-based
résumé scoring.

Yet, if the AI system relies on poor quality historical data, it might de-prioritize candidates
who could bring both diversity and talent to a school’s teaching workforce. In
summary, it is imperative to address AI in education now to realize key opportunities,
prevent and mitigate emergent risks, and tackle unintended consequences. Toward Policies for
AI in Education The 2023 AI Index Report from the Stanford Institute for Human Centered
AI has documented notable acceleration of investment in AI as well as an increase of research
on ethics, including issues of fairness and transparency. Of course, research on topics like
ethics is increasing because problems are observed. Ethical problems will occur in education,
too.

The report found a striking interest in 25 countries in the number of legislative proposals that
specifically include AI. In the United States, multiple executive orders are focused on
ensuring AI is trustworthy and equitable, and the White House Office of Science and
Technology Policy has introduced a that provides principles and practices that help achieve
this goal. These initiatives, along with other AI-related policy activities occurring in both the
executive and legislative branches, will guide the use of AI throughout all sectors of society.
In Europe, the European Commission recently released Ethical guidelines on the use of
artificial intelligence (AI) and data in teaching and learning for educators.

AI is moving fast and heralding societal changes that require a national policy response. In
addition to broad policies for all sectors of society, education-specific policies are needed to
address new opportunities and challenges within existing frameworks that take into
consideration federal student privacy laws (such as the Family Educational Rights and
Privacy Act, or FERPA), as well as similar state related laws. AI also makes
recommendations and
takes actions automatically in support of student learning, and thus educators will need
to
consider how such recommendations and actions can comply with laws such as the Individuals
with Disabilities Education Act (IDEA). We discuss specific policies in the concluding section

Overall, the cosmetic industry continues to thrive and adapt to changing consumer preferences,
technological advancements, and societal shifts. It plays a significant role in the global
economy, offering a wide range of products and services that cater to the diverse needs and
desires of individuals seeking personal care and beautification
 1. TOP BRANDS OF INDUSTRY

Several cosmetic brands are leveraging new and emerging technologies to innovate and
enhance their products and services. Here are some top brands in the cosmetic industry that
are known for their use of technology:

Fenty Beauty: Fenty Beauty, created by singer Rihanna, has gained acclaim for its inclusive
range of foundation shades and its use of technology. The brand launched the Fenty Beauty
Match Stix, which utilize magnetized packaging for easy application and customization. They
also use augmented reality (AR) technology on their website and mobile app to allow customers
to virtually try on makeup products.

Glossier: Glossier is a direct-to-consumer beauty brand that embraces technology to create a

seamless online shopping experience. The brand has an interactive website and engages with
customers through social media platforms. They prioritize customer feedback and use data
analytics to inform product development and marketing strategies.

Foreo: Foreo is a skincare brand known for its innovative beauty devices. They incorporate
technology into their products, such as the Luna facial cleansing brushes and UFO smart masks.
These devices use advanced features like pulsations, heat, and LED light therapy to enhance
skincare routines and deliver targeted treatments.

Neutrogena: Neutrogena, a well-established skincare brand, has embraced technology to offer

personalized skincare solutions. They developed the Neutrogena Skin360 app and Skin Scanner
device, which use smartphone cameras and sensors to analyze the user's skin condition, provide
skincare recommendations, and track skin health over time.

Sephora: Sephora, a renowned beauty retailer, has been at the forefront of using technology to
enhance the shopping experience. They introduced the Sephora Virtual Artist, an AR-
powered feature that enables customers to try on makeup virtually. Sephora also utilizes AI
and machine learning to offer personalized product recommendations and assist customers in
finding the right products for their needs.

These brands showcase how technology is being integrated into the cosmetic industry
to provide innovative solutions, enhance the customer experience, and offer personalized
beauty experiences. As technology continues to advance, we can expect more brands to
leverage these
emerging technologies to create new and exciting beauty products and services.
 2. EVOLUTION OF USE OF TECHNOLOGY IN THE
INDUSTRY

The cosmetic industry has witnessed a significant evolution in the use of technology over the
years. Here is a timeline highlighting the key stages in the incorporation of technology within
the industry:

1. Digital Marketing and E-commerce: The advent of the internet and e-commerce
platforms revolutionized the cosmetic industry. Brands started establishing their online
presence through websites, allowing customers to explore and purchase products online.
Digital marketing techniques, including social media campaigns and influencer
collaborations, became prominent strategies for brand promotion.

2. Virtual Try-On: The introduction of virtual try-on technologies brought a new level
of convenience to consumers. Brands began using augmented reality (AR) and virtual reality
(VR) technologies to allow customers to virtually try on makeup and experiment with
different
shades and styles before making a purchase. These virtual try-on experiences help customers
visualize how products would look on them, reducing the need for physical samples.

3. Skincare Analysis and Personalization: Technology has played a vital role in the skincare
segment. Brands have developed devices and applications that analyze the skin's condition
and provide personalized recommendations. Facial scanning devices and smartphone apps use
sensors and AI algorithms to assess factors like hydration levels, pore size, and pigmentation.
This information helps customers choose products tailored to their specific skincare needs.

4. Smart Beauty Devices: The cosmetic industry has seen a rise in smart beauty devices
designed to enhance skincare routines. These devices incorporate technologies such as sonic
vibrations, heat, LED light therapy, and microcurrents to improve product absorption,
stimulate collagen production, and deliver targeted treatments. Examples include facial
cleansing brushes, light therapy masks, and microcurrent facial toning devices.
5. Sustainable Packaging and Ingredients: With increasing emphasis on sustainability,
technology has been instrumental in the development of eco-friendly packaging and the
identification of sustainable ingredients. Brands are using advanced materials, such as
biodegradable and recyclable packaging, as well as implementing blockchain and supply
chain transparency solutions to ensure the sourcing and traceability of sustainable ingredients.

6. AI and Machine Learning: Artificial intelligence (AI) and machine learning have become
integral to the cosmetic industry. Brands leverage these technologies to develop personalized
product recommendations, conduct data-driven market research, analyze consumer behavior,
and predict trends. AI-powered chatbots and virtual assistants also enhance customer service
and provide personalized beauty advice.

7.3D Printing: 3D printing technology has made its way into the cosmetic industry,
particularly in the production of customized cosmetics. Companies are using 3D printing to
create personalized foundation shades, lipsticks, and other makeup products, allowing
customers to have products specifically matched to their skin tone and preferences.

.Modi Face Skin AI :Modi Face Skin AI was launched on Sep 12, 2016. This
new tool was developed by dermatologists to measure the precise state
of skin and observe any potential skin changes in live video. This app was launched by
Modi Face, a leading provider of augmented reality technology for the beauty and medical
industries. With the consultation of a group of dermatologists, this technology is able to
detect and quantify minute changes in the skin ,such as dark spots, discoloration,
dryness, uneven skin, and rosacea. This app can visualize the changes before and after
the use of any beauty product .Modi Face Skin AI is mostly based on observations and
specific input from dermatologists. For skin-care products, this AI technology is available
either in the form of a mobile app or web-API capable of skin assessment and app-based or
web-based visualizations of the change in the condition of the skin after the use of a product.
Modi face’s patented technology comes after a decade of research at Stanford University
and is used in AR apps for some of the biggest players in the beauty industry, including
Allergan, L’Oreal, Unilever, Yves Rocher, and Sephora
The evolution of technology in the cosmetic industry has transformed the way products are
developed, marketed, and experienced by consumers. From digital marketing and e-commerce
to virtual try-on, personalized skincare analysis, smart beauty devices, sustainable practices,
AI, and 3D printing, technology continues to drive innovation and shape the future of the
industry.
 UPCOMING TECHNOLOGY ADVANCEMENT IN INDUSTRY

The cosmetic industry is constantly evolving, and there are several upcoming technology
advancements that are expected to shape its future. Here are some of the exciting technologies
that are likely to have a significant impact on the cosmetic industry:

Artificial Intelligence (AI) and Machine Learning: AI and machine learning are expected to
play a more prominent role in the cosmetic industry. These technologies can analyze large
amounts of data to identify patterns, predict consumer preferences, and provide personalized
product recommendations. AI-powered chatbots and virtual assistants may become more
sophisticated, offering personalized beauty advice and guidance to customers.

Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies will continue
to advance, enabling more immersive and realistic virtual experiences. Virtual try-on for
makeup and skincare products will become more sophisticated, allowing consumers to
experiment with different looks in real-time using their smartphones or AR/VR headsets. This
technology will enhance the online shopping experience and increase customer engagement.

Internet of Things (IoT) and Connected Devices: IoT is expected to play a significant role in
the cosmetic industry, enabling connectivity between beauty devices, skincare products, and
smartphones. Smart beauty devices will gather data and communicate with other devices to
provide personalized skincare routines and track skin health. Connected packaging may also
emerge, providing consumers with real-time information about product ingredients, expiration
dates, and usage recommendations.

Biotechnology and Bioengineering: The use of biotechnology and bioengineering is likely to

have a transformative impact on the cosmetic industry. This includes the development of lab-
grown or bioengineered ingredients that are sustainable, cruelty-free, and offer enhanced
performance. For example, synthetic peptides, stem cells, and bioactive compounds derive
from natural sources may be used in skincare and haircare products for targeted and effective
results.

5.3D Printing: 3D printing technology has already begun making waves in the cosmetic
industry, particularly in the production of customized products. In the future, 3D printing may
become more advanced, allowing for the creation of intricate and personalized cosmetic
products, such as custom-designed makeup brushes, mascara wands, or even complex
skincare formulations tailored to individual needs.

6.Robotics and Automation: Robotics and automation technologies are likely to

be increasingly integrated into the cosmetic industry. This includes automated
manufacturing processes, packaging, and quality control. Robots may also be used in beauty
salons and spas to perform certain treatments, such as facial massages or automated makeup
application.

These upcoming technology advancements have the potential to revolutionize the cosmetic
industry by providing enhanced personalization, immersive experiences, sustainable practices,
and innovative product development. As technology continues to advance, we can expect
exciting developments and further integration of these technologies in the cosmetic industry.
 METHODOLOGY

Various methodologies are employed in the development and implementation of emerging

technologies in the cosmetic industry. Here are some common methodologies used:

Research and Development (R&D): The cosmetic industry invests heavily in R&D to
explore and develop new technologies. This involves conducting scientific research, exploring
innovative ingredients and formulations, and testing the efficacy and safety of new products and
technologies. R&D teams work closely with scientists, chemists, and experts in relevant fields
to drive technological advancements.

Collaborations and Partnerships: Brands often collaborate with technology companies,

research institutions, and startups to leverage their expertise and access cutting- edge
technologies. These partnerships can facilitate the development of new products, the
integration of technology into existing processes, or the creation of entirely new solutions.
Collaborations also allow brands to pool resources, share knowledge, and accelerate
technological advancements.

Prototyping and Iterative Design: When developing new technologies, prototyping and
iterative design methodologies are often employed. This involves creating initial prototypes of
devices, software, or formulations and continuously refining them based on user feedback and
testing. Iterative design allows for the identification of flaws, optimization of performance, and
incorporation of user preferences before finalizing the technology.

Data Analysis and Machine Learning: With the advancement of AI and machine learning,
data analysis plays a crucial role in the development of emerging technologies. Brands collect
and analyze large datasets, including customer preferences, skin profiles, and market trends.
Machine learning algorithms process this data to identify patterns, make predictions, and
provide personalized recommendations for product development, marketing strategies, and
consumer experiences.
User Testing and Feedback: User testing is an essential methodology employed to evaluate
the usability and effectiveness of emerging technologies. Brands conduct user trials, focus
groups, and surveys to gather feedback from consumers, professionals, and experts. This
feedback helps identify areas of improvement, understand user needs, and shape the
development and implementation of technologies in a way that meets user expectations.

Agile Development: Agile development methodologies are often used in the implementation of
emerging technologies. This involves iterative and incremental development, with regular
feedback loops and flexibility in adapting to changes. Agile methodologies enable quick
iterations, rapid prototyping, and the ability to respond to market demands and technological
advancements in a dynamic industry like cosmetics.

Compliance and Regulatory Considerations: Emerging technologies in the cosmetic industry

must adhere to regulatory requirements and safety standards. Brands must ensure that their
products and technologies comply with regulations related to ingredient safety, labeling, and
consumer protection. Methodologies such as regulatory analysis, risk assessments, and
compliance testing are employed to ensure adherence to legal and ethical considerations.

These methodologies provide structure and guidance throughout the development,

implementation, and commercialization of emerging technologies in the cosmetic industry. By
combining scientific research, user feedback, collaboration, and iterative design, brands can
successfully integrate new technologies that meet consumer demands, improve product
efficacy, and enhance the overall beauty experience.

When preparing a project report on the topic of artificial intelligence in the education sector,
it's essential to follow a structured methodology to ensure clarity, organization, and
coherence. Here's a

Introduction:

Provide an overview of the project, including its objectives and significance.

Explain why artificial intelligence is relevant to the education sector.

• State the research questions or hypotheses that will be addressed.

Literature Review:

• Conduct a comprehensive review of existing literature on artificial intelligence

in education.
• Summarize key concepts, theories, and studies related to AI's impact on teaching
and learning.
• Identify the gaps in the current knowledge and highlight areas that require
further investigation.

Research Design:

• Describe the research approach (e.g., qualitative, quantitative, mixed methods) and
the rationale behind your choice.
• Explain the data collection methods (e.g., surveys, interviews, observations) and
tools utilized.
• Define the target population, sample size, and sampling techniques, if applicable.

• Discuss any ethical considerations and how they were addressed.

Data Collection and Analysis:

• Present the data collected in your study, ensuring it aligns with your
research questions or hypotheses.
• Describe the data analysis techniques employed (e.g., content analysis, statistical
analysis, thematic coding).
• Present and interpret the findings, using visual aids like graphs, tables, or charts
when appropriate.
• Discuss any limitations or challenges encountered during data collection and analysis.
 Results and Discussion:

• Summarize the main findings from your data analysis.

• Relate the findings to existing literature and theories discussed in the literature review.

• Interpret the results in the context of AI's impact on the education sector.

• Discuss the implications, limitations, and potential applications of the findings.

Conclusion:

• Provide a concise summary of the project, emphasizing the key findings.

• Reflect on the research questions or hypotheses and evaluate their significance.

• Highlight the contributions of your project to the field of artificial intelligence

in education.
• Suggest future research directions and areas for further exploration.

References:

• Include a properly formatted list of all the sources cited in your report, following
a consistent citation style (e.g., APA, MLA).
• Appendices (if applicable):

• Include any supplementary materials, such as survey questionnaires,

interview transcripts, or additional data
 FEASIBILITY

Feasibility of the project artificial intelligence in education sector in the following areas
1.Commercial Aspects
2.Estimated Cost
3.Expected
Profits
4.Infrastructure Requirement

Commercial Aspects:

Implementing AI in the education sector has the potential to offer several commercial benefits.
AI can automate administrative tasks, provide personalized learning experiences, and improve
educational outcomes. It can also assist in the development of advanced assessment tools and
intelligent tutoring systems. Additionally, AI-driven educational platforms and applications can
attract users, generate revenue through subscriptions or licensing, and offer opportunities for
partnerships with educational institutions and organizations.

Estimated Cost:

The cost of implementing AI in the education sector can vary depending on the scale
and complexity of the project. Costs may include acquiring AI technologies, developing
or customizing AI solutions, integrating AI into existing educational systems, data storage
and processing infrastructure, and ongoing maintenance and support. The costs can also be
influenced by factors such as the scope of implementation, the level of AI sophistication
required, and the availability of skilled AI professionals. It's essential to conduct a thorough
cost analysis based on specific project requirements to estimate the expenses accurately.
Expected Profits: The expected profits from AI implementation in the education sector
can be significant, but they may vary depending on the business model and market conditions.
AI-powered educational platforms and applications can generate revenue through
subscriptions, licensing fees, or partnerships with educational institutions. Personalized
learning solutions that enhance educational outcomes can be attractive to students, parents,
and educators, leading to increased user adoption and revenue generation. However, it's
important to consider market competition, user acceptance, and the value proposition of the
AI solution to assess the potential profits realistically.
 Infrastructure Requirement:

Implementing AI in the education sector requires a robust infrastructure to support data storage,
processing, and AI algorithms. The infrastructure may include high-performance servers, cloud
computing resources, and secure databases to handle large volumes of educational data.
Additionally, internet connectivity, network infrastructure, and security measures are crucial to
ensure reliable and secure access to AI-powered educational applications and platforms.
Collaborations with cloud service providers or infrastructure-as-a-service providers can help
address infrastructure requirements effectively .It's important to note that the feasibility of AI
projects in the education sector is influenced by various contextual factors, including the
educational system, regulatory environment, privacy concerns, and user acceptance. Conducting
a detailed feasibility study and engaging relevant stakeholders can provide a more accurate
assessment tailored to specific project goals and circumstances
 SWOT
SWOT analysis is a framework used to assess the strengths, weaknesses, opportunities, and
threats of a particular subject. Let's conduct a SWOT analysis for emerging technology in the
cosmetic industry:

Strengths:

Innovation and differentiation : Emerging technologies bring innovation and differentiation to

the cosmetic industry, allowing brands to stand out in a competitive market. Technology- driven
solutions can offer unique features, personalized experiences, and enhanced product
performance.

improved Customer Experience: Emerging technologies enable brands to provide a more

engaging and personalized customer experience. Virtual try-on, augmented reality, and AI-
powered recommendations help customers make informed decisions, leading to increased
customer satisfaction and loyalty.

Efficient Product Development: Technology accelerates product development cycles by

facilitating rapid prototyping, iterative design, and data-driven decision-making. This
efficiency allows brands to bring new products to market faster and stay ahead of competitors.

Personali zed learning: AI can be used to personalize learning for each student, based on

their individual needs and interests. This can help students learn more effectively and
efficiently. These tools analyze student data and provide tailored content, pacing,
and feedback, enhancing engagement and knowledge retention.

A utomated tas ks : AI can be used to automate many of the tasks that teachers currently do,
 such as grading assignments, scheduling classes, and generating reports. This efficiency
enables teachers to focus more on important tasks like teaching and providing
individual support to students.

4. Real- time feedback : AI can be used to provide students with real-time feedback on their

work. This can help students identify and correct their mistakes early on, which can lead to
improved learning outcomes.

5. Intelligent tutoring systems : AI powered intelligent tutoring system offer students

immediate feedback, personalized guidance, and additional resources to enhance their

learning experience. These systems excel in addressing knowledge gaps, promoting self paced
learning, and boosting student engagement.

6. Enhanced Accessibility : AI can improve accessibility in education by providing

accommodations and support for students with diverse learning needs. AI-powered
tools can assist students with disabilities by offering real-time transcription, text-to-
speech features, and personalized adaptation

Weaknesses:
1. Cos t and Implementation Challenges : Implementing emerging technologies in the
cosmetic industry can be costly, particularly for smaller brands with limited resources.
Developing, integrating, and maintaining technology-driven solutions may require significant
investments
in infrastructure, research, and training.
2. Learning Curve and adoption: Adopting new technologies may require employees to learn
new skills and adapt to new workflows. Resistance to change and a learning curve can slow
down the adoption and implementation of emerging technologies within the industry.

3. Cos t: AI-powered tools and technologies can be expensive, which can make them

inaccessible to some schools. Adopting AI in education may involve significant

costs related to acquiring AI technologies, maintaining systems, and providing
training for educators. Limited financial resources may hinder access to AI tools,
particularly for schools or districts with budget constraints.

4. Lack of Human Interaction: While AI can provide personalized learning experiences,

it

cannot fully replace human interaction and the role of teachers in fostering social and
emotional skills. Human-to-human interaction plays a vital role in building
relationships, empathy, and collaborative learning, which AI may struggle to replicate.

5. Technical Challenges : Implementing AI in education requires significant technical

infrastructure, training, and support. Schools and educational institutions may face
challenges in integrating AI tools into existing systems, ensuring compatibility,
and addressing technical issues that may arise.

6. Lack of teacher training: Many teachers are not yet familiar with how these tools work
or

how they can be used in the classroom. This can make it difficult for teachers to integrate
these tools into their teaching practice and can lead to frustration and a lack of confidence.
There are a number of things that can be done to address this challenge, including providing
teachers with professional development opportunities, making AI-powered tools and
 technologies more user-friendly, and providing funding to schools to help them
purchase these tools.

7. Ethic al concerns : The use of AI in education raises ethical questions regarding privacy,

data security, and algorithmic bias. There is a risk of sensitive student data being misused or
mishandled, and AI algorithms may inadvertently perpetuate existing biases or
discrimination present in educational system

Opportunities:

Personalization and Customization : Emerging technologies offer opportunities to create

personalized beauty experiences and customizable products. Brands can leverage technology to
develop tailored solutions that address specific customer needs, preferences, and skin types.

1. Data- D riven Insights : The use of technology generates vast amounts of data that can
provide valuable insights into consumer behavior, market trends, and product performance.
Brands can leverage this data to refine marketing strategies, optimize product offerings,
and enhance customer engagement.

Enhanced Learning Analytics : AI can analyze vast amounts of data generated by

students,

helping educators identify learning patterns, strengths, and weaknesses. By leveraging these
insights, teachers can provide targeted interventions and customize instruction to meet each
student’s specific needs.

Personalized Career Guidance : AI-powered career guidance systems can help

students

make informed decisions about their educational and career paths. By analyzing data
related to skills, interests, and labor market trends, AI can provide personalized
recommendations,
 increasing students’ chances of successful career choices.

2. Efficient Resource Allocation: AI can optimize resource allocation in education by

identifying areas of improvement, streamlining curriculum development, and allocating

resources based on student needs. This can lead to more effective use of time, materials, and
teaching resources.

3. Lifelong Learning and Up skilling: AI-enabled platforms can facilitate lifelong learning

and upskilling by providing personalized learning paths, access to online courses, and
continuous assessment of skills. This enables individuals to adapt to evolving job market
demands and enhance their employability

Threats:

.Privacy and Security Concerns : The use of emerging technologies involves the collection and
storage of customer data, raising concerns about privacy and data security. Brands must address
these concerns to ensure the protection and ethical use of customer information.

Technological Obsolescence: The rapid pace of technological advancements poses a risk of

potential obsolescence. Brands must stay updated with the latest technologies and ensure that
their investments in emerging technologies remain relevant and competitive.

Competitive Pressure : As emerging technologies become more accessible, the cosmetic

industry will witness increased competition. Brands must continuously innovate and
differentiate their technology-driven offerings to stay ahead in the market.
2. Job Displacement : There is a possibility of job displacement within the teaching
profession

as AI-powered tools and technologies continue to advance. As AI becomes more

sophisticated, there is a potential for some tasks traditionally performed by teachers to
be automated, leading to concerns about the future role of educators in the classroom.

5.Technological Dependence : Over-reliance on AI in education may lead to a

technological

dependency, where students become reliant on AI systems for learning instead of

developing critical thinking and problem-solving skills. This reliance can hinder their
ability to adapt to situations that require human judgment and creativity.

6. Algorithmic Bias and Discrimination : AI algorithms used in educational settings can be

prone to biases, perpetuating discrimination or inequalities. If not carefully designed and

monitored, AI systems may inadvertently reinforce stereotypes, disadvantage certain
student groups, or limit opportunities for marginalized learners.

7. Ethical Decision- Making: AI in education raises ethical dilemmas regarding the

responsibility for decisions made by AI systems. Teachers, administrators, and policymakers

need to navigate complex ethical considerations, such as data privacy, informed consent, and
accountability, to ensure the ethical use of AI in educational settings. AI has the potential to
transform education in many ways. However, it is important to be aware of the challenges and
threats associated with the use of AI in education. By carefully considering the potential
benefits and risks, we can ensure that AI is used in a way that benefits all students. In addition
to the strengths, weaknesses, opportunities, and threats listed above, there are a number of
other factors that need to be considered when evaluating the use of AI in education. These
include:
8. The age of the students : AI tools and technologies may be more effective for older
students

who are able to understand and interact with them.

9. The subject matter: AI tools and technologies may be more effective for some subjects
than

others.

10. The availability of resources : Institutions with limited resources may not be able to
afford

AI tools and technologies.

11. The level of teach er training: Teachers need to be trained on how to use AI tools and

technologies effectively.

By analysing the strengths, weaknesses, opportunities, and threats associated with emerging
technology in the cosmetic industry, brands can better understand the challenges and
advantages they may face. This analysis can inform strategic decisions, guide resource
allocation, and help brands capitalize on the opportunities presented by emerging technologies
 LIMITATIONS

Availability of Data : Access to reliable and comprehensive data related to the use and impact
of artificial intelligence in the education sector can be limited. The field of AI in education is
still evolving, and there may not be extensive research or large-scale studies available on
certain aspects of the topic.

Ethic al Consideration : AI raises important ethical concerns, such as privacy, bias, and

algorithmic transparency. It may be challenging to fully explore and address these ethical
considerations within the scope of your project report. It's important to acknowledge these
limitations and provide a balanced view.

Implementation challenges : While AI has the potential to transform education, there are

practical challenges associated with its implementation. These challenges can include the cost
of technology infrastructure, technical expertise required for implementation and
maintenance, resistance to change from educators and administrators, and potential job
displacement concerns.

Generalizability of findings: Research findings or case studies on AI implementation in

education may be limited to specific contexts, such as certain countries, educational levels, or

subjects. It is important to consider the generalizability of the findings and whether they can
be applied universally or if they are specific to certain conditions.

Lack of Long - term Studies : AI in education is a relatively recent development, and

long- term
studies on its effectiveness and impact may be limited. It may be challenging to assess the
long term effects of AI systems on student learning outcomes, retention rates, and overall
educational quality.

3. Bias and Fairness : AI algorithms can inherit biases from the data they are trained on,
which

may result in discriminatory outcomes. It is crucial to acknowledge the potential for bias
and fairness issues in AI systems used in education and discuss strategies to mitigate these
concerns.
4. Limited User Acceptance : The successful adoption of AI in education depends on the

acceptance and willingness of educators, students, and other stakeholders to embrace and

effectively use AI technologies. Resistance to change or lack of familiarity with AI can limit
its

widespread adoption.

8 Lack of Standardisation : AI technologies and approaches in education are still evolving

rapidly, leading to a lack of standardization. This can make it challenging to compare and
evaluate different AI solutions, methodologies, or interventions
 CONCLUSION

The competition is fierce in the multi-channel retailing environment. A business that hopes to
grow and prosper requires a comprehensive logistics and transportation strategy, executed
flawlessly. The dilemma for management lies in trying to meet consumers ’growing
expectations while keeping costs in check. In response to these issues of multi-channel
growth, more and more carriers are branching out to offer logistics services. Those businesses
that work to build successful relationships with logistics and transportation vendors will
find that their efforts lead to improved customer service and profitability. It’s not an easy task,
but it is certainly one that’s achievable with the tools and technology available today. Lakme
has been found to be the most preferred brand it meets the promise made to the customer.
Consumer relies on the Lakme products because it provides good quality, good results, good
services, etc. So that customer may prefer Lakme products. While conducting survey I found
that the customer may like the showrooms of the Lakme products. They still like the
easily availability of various products. So the Lakme products customers are fully satisfied
to use
the products.
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