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‘Second Semester MBA Degree Examination, Dec.2019/Jan.20:
Research Methodology
‘Time: 3 hes. aks 4g
18M1
‘Explzin the tenm Research Methodology.
pee
Discuss the systematic steps employed in designiny 2
iow do exploratory and descriptive research design differ
(03 Marks)
(07 Marky
(0 Marks)
2a. What are projective techniques? (osonaris)
._Ditferetiate between Simple Random Sampling and SPRyied RRR Sampling. (7 Mars)
Explain the following experimental designs
(9) Before-and ater without control design
‘After only with control design. aoa)
3. a. State the sources of secondary data (3 Marks)
‘Explain the main requirements of (07 Marks)
‘e. Discuss any 3 non-probabiity with their relative methods. (1 Marks)
4 a. What is cross tabulation? ea (03 Marks)
Explain the erteria of (07 Marks)
a
BMD rts nen, 288
are types of qualitative techniques of data collection in research?
(cna, peal ocala or equations siden ep I-83 toe aed mace,
eer
yor aver, compar dew dag cos nes on he emaang bak pgs.
‘10 Marks)
a8 independent and dependent variables? (03 Marts)
Briefly explain the research application in business decisions. 7M)
. Rigpian the main and sub components ofa written research repor. 0 Marks)
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ISM BAY,
8 CASESTUDY (Compulsory):
AMF milk federation is state evel marketing federation dealing with procurs
marketing of milk in toes. With 14 state wide distri dry units i procures ov
lires of milk and is able to sell only 36 lakh lies. It converts rest of the milk
o%
add
into milk powder for which W-incurs a addtional cost of RS to RE
by the problem orplemty, the federation has reduced the procurement
per lire recently, This downward revision of rates alfcted
Surplus stock of skimmed milk powder, white buler cou not be
‘would distuch business dynamics,
Keeping in mind the company’s responsibility towards
ppurehase milk supplied by farmers, answer the followin
What ype of research would you suggest to AME milk
Formulate the research problem and olyectives of thi
Who are the simple resporslets for data collection?
2082
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