PROJECT PROPOSAL

NATURE OF BUSINESS : AGRICULTURE.

PHYSICAL ADDRESS : 5338 MKHOSANA T/SHIP

: VICTORIA FALLS
: ZIMBABWE
TELEPHONE NUMBER : +263 772 463 096/ +263 717 474 612

NAME OF APPLICANT : COMFORTER MARKETING Pvt (Ltd)

DETAILS OF THE COMPANY PROPOSING THE PROJECT
NAME OF COMPANY : COMFORTER MARKETING P/L

DIRECTORS : DZINGAI MAGAMA

: MIRRIAM MAGAMA

PHSICAL ADDRESS : 5338 MKHOSANA T/SHIP

: VICTORIA FALLS

: ZIMBABWE

EMAIL : magamadzingai@gmail.com

TELEPHONE NUMBER : +263 772 463 096/+263 717 474 612

DATE OF INCOOPERATION : 15/04/2008

INCOOPERATION NUMBER : 2144/2008

BUSINESS PARTNER NUMBER : 200102895

SHAREHOLDERS : DZINGAI MAGAMA 50%

: MIRRIAM MAGAMA 50%

BANKERS : FBC BANK, VICTORIA FALLS BRANCH

ZIMBABWE

ACC No 6145072530194

BRIEF INTRODUCTION

Comforter Marketing was formed to carry out projects for young people without employment so as to
maximize their opportunities and create employment in Victoria Falls. The directors for the company are
Dzingai and Mirriam Magama sharing 50% shares respectively and we got three business partners as
well. The company is 100% Zimbabwean owned and it is in line with the government policy of
indigenization to create self sustenance and employment. It comprises of youths trying to make ends
meet through self motivational programmes and projects. Currently, we are into horticulture, piggery,
chicken rearing broilers and road runners (chicken makhaya) as we call them. The project was inspired
by Roots Nursery is Pretoria, South Africa which is owned by a brother and is our inspiration. We get
clues and advice from them always.
COMPANY BACKGROUND

Comforter Marketing was formed by the two directors and has been operational for four years now. We
also got three business partners in the form of youths unemployed who partner us into this noble
program. Through the years, we have learnt and discovered customer needs and we can safely say we
are now in a better position to meet our clients’ expectations. We have established ourselves as a
supplier to our customers and a customer to our suppliers. We have a lasting relationship with all our
clients and we put value to all their needs. We have a variety of flowers, fruit trees, herbs and exotic
trees at our nursery. We managed to connect raw water at our nursery and that has since eased our
water bill. We also have broilers that we are keeping at the site and the manure is being recycled for
compost. We also do potting soil at the site. We also have a bigger piece of land at the nearest rural
village of Monde situated within five kilometers from the town. That is where we are doing piggery and
rearing road runners (chicken makhaya). We also want to do an orchard there. The Moringa Tree is so
common here and we are contemplating growing it and establishing a market where they can make use
of it to produce medicine and tablets since it is believed to be very useful. We are also a registered
company and are compliant in all our taxes.

CERTIFICATE OF INCOPORATION

Available

CR14 AND CR6

Available

MEMOS AND ARTICLES OF ASSOCIATION

Available

TAX CLEARANCE CERTIFICATE

Available

AMOUNT REQUIRED AND PURPOSE

Working Capital: US$ 5 000.00

Comforter Marketing urgently needs to borrow US$5 000.00 to help its working capital. The company
has an opportunity to grow and employ a lot of youths since it has a wider vision and expectations and is
therefore seeking a boost owing to working capital inadequacies. The company’s business has outgrown
its funding, hence the need of a loan of US$5 000.00 to enable it to boost its capacity utilization to over
100%. The funds will be used to connect raw water to the plot in the rural area, establish green houses,
fence the area and erect fish ponds at the plot. We are also anticipating cattle fattening project and
rearing as well especially this year of drought and goat rearing so as to fully diversify our business plan.
NATURE OF BUSINESS AND ITS CORE ACTIVITIES

Comforter Marketing is a 100% Zimbabwean owned company that specializes in horticulture. The
company is also into broiler rearing and piggery. The company is incorporated in terms of the Company’s
Act of Zimbabwe and also registered with the Zimbabwe Revenue Authority. The company commands
quite a reasonable market share in the industry, but we feel that it is still operating below its potential.
Within an environment created by this borrowing, Comforter Marketing intends to spread its wings and
diversify operations and venture into livestock and fishery. This also can allow the company to boost its
base in order to meet its demand, grow its sales volumes and the continuous process of reviewing its
internal -efficiencies-mix to optimize resource output.

IMPACT OF THE FINANCING ON THE PROJECT /KEY RESULT AREAS

1. CAPACITY ENHANCEMENT

The business is currently operating well below its normal capacity due to working capital inadequacies.
The borrowing will help the society and business people get fresh flowers and herbs on time. All orders
will be fully and timely completed and operations will operate at full throttle owing to the availability of
funds and the general environment created by this borrowing. This will also boost the company and
enable us to purchase a van so as to easy our supply capacity.

2. EMPLOYMENT CREATION

As the business grows due to the funding it will help create employment for the community.

3. EXPORT POTENTIAL

The business does export services; we are supplying services to Zambia, Botswana and Namibia. Of late
the business has had to ignore some requests due to reduced capacity owing to working capital
inadequacies. Within the environment created by this borrowing, the business will be able to expand
such projects within the SADC region, thereby earning the much needed working capital.

Loan Financing

Raw Water Connection 1,500.00

Green Houses 1,000.00
Fish Ponds 1,000.00
Fencing 1,000.00
Sprinklers 200.00
Horse pipes 300.00

Total Financing $5,000.00

REPAYMENT PROPOSAL

Loan Facility (Working Capital)

Amount : USD 5 000.00

Credit Facility : 30 Day

Repayment due by : One year from date of release of funds.

Withdrawals : As per order

Source of payment : From Sales

Purpose of Facility : To assist with Working Capital.

MARKET RESEARCH

Competitive Environment

Victoria Falls town is located alongside the Zambezi river and there is no lack of water to run a nursery
business and project. The demand of fresh vegetables and herbs is very high from hotels and lodges all
over the town. The town is a tourist attraction housing one of the seven wonders of the world, the
majestic Victoria Falls. These hotels also demand fresh fish, eggs, road runners and broilers and we will
be there to serve and provide all. Zambia and Botswana are also very close and we always supply some
services to them. Of late we are also having clients from as far as Namibia and the potential is still there
to penetrate further in the region. There are also a lot of functions and conferences that are always held
in the town and the demand by florists for fresh flowers is very high. We will be there to serve them
closer and efficiently and cheaper.

Competitors to the core business activities

There are a lot of individuals and companies who are also inspiring for the same projects. We however
are above board and with the funding at stake, we will go even greater.

Suppliers

Of late we used to be supplied as far as Harare for vegetables fresh flowers and herbs since we don’t
have our own green houses.
SWOT ANALYSIS

STRENGTH

The products are world class and the best in quality.

We possess a lot of experience and product knowledge

The environment and weather in Victoria Falls is conducive

The Zambezi river is always running with water all year round

A good relation with our customers and suppliers

Ability to market goods and services within the town and abroad

Keeping the promise and abiding by our word in all our dealings.

WEAKNESS

There is a lack of funds to support such a noble cause.

OPPORTUNITIES

With the variety at stake, the company has a lot of potential for growth in terms of turnover volumes,
profits and market share.

The release of funds is a golden opportunity for the business to grow its operations and enhance its
capacity.

The company is also looking at expanding nationwide and therefore an opportunity for employment
creation.

THREATS

Competition from other individuals and bigger and established entities and therefore there is need to
keep services to scratch.
MANAGEMENT AND ADMINSTRATION

BOARD OF DIRECTORS

DZINGAI MAGAMA

He is the Managing director of the company and also oversees the sales and finance department. A
holder of a class two driver’s licence and medical certificate. Can work as a driver to do deliveries so as
to minimize overheads so as to maximize profits during the repayment period.

DUTIES OR KEY RESULT AREAS

Ensuring profitability in the company

Cash flow management and financial controls

Budgets preparation

Ensuring progress in the company’s administration

Ensuring that there is continuous improvement in service delivery to assure customer satisfaction

Ensuring that all duties are done per plan and schedule

EXPERIENCE

Seasoned business consultant.

Worked for Kingdom Hotels as Revenue controller and night auditor

CONTACT DETAILS

Cell Number : +263 772 463 096

Email address : magamadzingai@gmail.com

MARKETING

MIRRIAM MAGAMA

One of the directors.

She has vast experience in marketing and has worked in the field for six years.

EXPERIENCE

Worked for Express Stores as marketing and sales assistant for two years.

Currently working for Kingdom Hotel as shops supervisor.

DUTIES OR KEY RESULT AREAS

Ensuring that there is continual improvement of services to ensure clients satisfaction

Involvement and feedback from clients, suppliers, agents and employees

CONTACT DETAILS

Cellphone Number : +263 775 321 051

1. DETAILED PROFILES OF KEY PERSONNEL

PROJECT MANAGER

MAXWELL GONDWE

Business Partner

He is the projects manager for the company and has experience and knowledge in the field.
DUTIES OR KEY RESULT AREAS

Ensures that the tools are in good working condition

Responsible for all repairs and mentainance

Ensures there is continuous improvements

Ensures that all schedules are carried out as per calendar

EXPERIENCE

Worked for the Kingdom Hotel as Grounds supervisor for five years

CONTACT DETAILS

Cellphone Number : +263 774 752 143/ +263 713 899 174

2. MANAGEMENT INFORMATION SYSTEMS

The management is guided by its core values in strategically positioning the company. A budget is set for
the year. It is then formulated through the use of performances, current environments and anticipated
future activities. With the introduction of the USD as the functional currency, forecasting has been made
easy as inflation has been reduced to one digit. The processes are undertaken by different members of
staff at different levels. An independent chartered accountant reviews the accounts periodically.

3. FINANCIALS

Management accounts for the years are available.