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BRIAN R. SPISAK
COMPUTATIONAL
LEADERSHIP
Connecting Behavioral Science and Technology to
Optimize Decision-Making and Increase Profits
Copyright © 2023 by John Wiley & Sons, Inc. All rights reserved.
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v
vi Contents
vii
viii Introduction: How a Flood in Johnstown, Pennsylvania
You can think of CLS as a set of digital golf clubs, and CLS advi-
sors like me as digital golf pros helping you make the right choices.
During the early stages of digital leadership, for example, a wellspring
of “digital clubs” emerged. There is now an overabundance of choice,
with hundreds of “all hype, no help” clubs set to derail your perfor-
mance. Leaders, metaphorically speaking, might end up buying an
overpriced driver when a less expensive alternative works just as well.
Even worse, without a digital golf pro, they may end up using the
wrong club for the shot, like someone hacking away with a $2,000
driver at a ball in a sand trap.
CLS and CLS advisors will help you avoid these problems and
take your performance to the next level with well-chosen tools. In the
chapters to come, you will learn both what clubs are available and
which one to use for each shot. And, by the end of the book, it’s my goal
to make you a CLS-driven leader—or leader in the making—prepared
for society’s increasingly digital future.
This book, therefore, is not a technology-centered gospel espous-
ing the unquestionable value of “all things tech, all the time.” You’re
the leaders and followers exhibiting agency, and you’re at the center
of this CLS revolution. The shot is yours to take, not the machine’s.
As the digital golf pro with thorough knowledge of both the course
and the different clubs, I will simply help you choose the right club and
make suggestions on how to use it.
Leaders now have the digital clubs to avoid the traps of an ana-
logue past. They can go beyond old-school practices such as “come
back to the office because I said so” leadership, and they can break
“good enough” habits inhibiting exploration and growth. These are
post-digital leaders who have the clubs and the ability to use them.
They combine knowledge gleaned from practice, innovative technol-
ogy, and decades of leadership research to make and save organizations
billions— while driving unprecedented levels of innovation and
sustainability.
CLS will help leaders strengthen interpersonal relationships
and morale in the era of remote working, and it will increase diver-
sity, equity, and inclusion by separating a leader’s biased wants from
their actual needs in hiring and promotion. CLS will help mitigate
fragile, just-in-time supply chains and corner the market on com-
plexity with the power of quantum computing—the so-called quan-
tum advantage. CLS-driven leaders will also connect and coordinate
a global network of collective intelligence to tackle society’s biggest
challenges.
CLS, simply put, is the new standard for leadership excellence in
a time of unprecedented economic, environmental, social, and techno-
logical disruption. Hesitate, and the near future is going to feel alien
and uncertain. Be proactive with CLS, and you’ll guide sustainable
change with purposeful intent.
LEARNING ABOUT
COMPUTATIONAL
LEADERSHIP
Chapter 1
3
4 Learning about Computational Leadership
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