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PALGRAVE STUDIES IN
ADAPTATION AND VISUAL CULTURE
Adapting
Television
Drama
Theory and Industry
Christopher Hogg
Palgrave Studies in Adaptation and Visual Culture
Series Editors
Julie Grossman, Le Moyne College, Syracuse, NY, USA
R. Barton Palmer, Atlanta, GA, USA
This series addresses how adaptation functions as a principal mode of text
production in visual culture. What makes the series distinctive is its focus
on visual culture as both targets and sources for adaptations, and a vision
to include media forms beyond film and television such as videogames,
mobile applications, interactive fiction and film, print and nonprint media,
and the avant-garde. As such, the series will contribute to an expan-
sive understanding of adaptation as a central, but only one, form of a
larger phenomenon within visual culture. Adaptations are texts that are
not singular but complexly multiple, connecting them to other pervasive
plural forms: sequels, series, genres, trilogies, authorial oeuvres, appro-
priations, remakes, reboots, cycles and franchises. This series especially
welcomes studies that, in some form, treat the connection between adap-
tation and these other forms of multiplicity. We also welcome proposals
that focus on aspects of theory that are relevant to the importance of
adaptation as connected to various forms of visual culture.
Advisory Board
Sarah Cardwell, University of Kent, UK
Deborah Cartmell, De Montfort University, UK
Timothy Corrigan, University of Pennsylvania, US
Lars Ellestrom, Linnaeus University, Sweden
Kamilla Elliott, Lancaster University, UK
Christine Geraghty, University of Glasgow, UK
Helen Hanson, University of Exeter, UK
Linda Hutcheon, University of Toronto, Canada
Glenn Jellenik, University of Central Arkansas, US
Thomas Leitch, University of Delaware, US
Brian McFarlane, Monash University, Australia
Simone Murray, Monash University, Australia
James Naremore, Indiana University, US
Kate Newell, Savannah College of Art and Design, US
Robert Stam, New York University, US
Constantine Verevis, Monash University, Australia
Imelda Whelehan, University of Tasmania, Australia
Shannon Wells-Lassagne, Université de Bourgogne, France
Adapting Television
Drama
Theory and Industry
Christopher Hogg
London, UK
This Palgrave Macmillan imprint is published by the registered company Springer Nature
Limited
The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW,
United Kingdom
For Charlotte
Acknowledgements
vii
viii ACKNOWLEDGEMENTS
ix
x CONTENTS
xi
CHAPTER 1
and/or adapted what it can from the broader media landscape to sustain
itself and, sometimes, to flourish.
Alternatively, such change can be (and routinely is) interpreted more
cynically, as a commercially driven proliferation of channels, platforms and
producers that, in turn, creates a voracious appetite for creative content
which cannot be sated by “original” drama pitches alone. Instead, the
ever-growing production line of “peak television” (John Landgraf, cited
in Littleton, 2015) must therefore look also to exploit the tried-and-
tested characters and stories of other narrative forms. A prime example of
recent times is Amazon’s acquisition of Hollywood studio MGM for 5.97
billion pounds in May 2021. Not only does this deal enable Amazon’s
streaming service, Amazon Prime, to capitalise on MGM’s substantial
back catalogue of films and television shows, it also facilitates production
access to familiar sources with the potential for adaptations of various
kinds, using the same model as Disney+’s recent televisual exploitation
of the Star Wars Universe. As former Amazon CEO Jeff Bezos (quoted
by BBC News, 2021) articulates: “The acquisition’s thesis here is really
very simple. MGM has a vast, deep catalogue of much-loved intellec-
tual property. With the talented people at MGM and Amazon Studios,
we can reimagine and develop that IP for the 21st Century”. As Bezos’s
rhetoric suggests, in a fiercely competitive and highly fragmented market-
place, these pre-existing sources are seen to bring with them the added
brand value of being pre-sold entities to consumers (an assumption to be
returned to in due course). Covering similar terrain, considering the art-
versus-commerce debates relating to transmedia branding, Leora Hadas
(2014: 8) recognises this as an ultimately “meaningless dichotomy,”
stating: “Few products of the media industries are ever created solely
for the sake of either money or art”. Still, television’s pronounced adap-
tation activities on an industrial scale over the last few years bring into
sharp relief these more cynical stances, invoking debates around notions
of originality, fidelity and authorship that are already very familiar terrain
to adaptation scholarship, and will indeed be revisited by this book.
Whatever one’s position, it is indisputable that television is currently
a form in motion. As in nature, vitality often brings with it growth
and transformation, for better or for worse. Indeed, the complexities of
this transformation have been the focus of my recent co-editorial work
with colleague Michael Goddard on the TRANS TV Dossier series for
the journal Critical Studies in Television: The International Journal of
Television Studies (2018, 2019, 2020).
4 C. HOGG
Preceding Research:
Continuations and Adaptations
As Shannon Wells-Lassagne (2017: 4) deftly explores in her book, Tele-
vision and Serial Adaptation, “adaptation has always been an issue in the
television landscape, but perhaps never more so than now”. Following the
seminal work of Sarah Cardwell (2002) in Adaptation Revisited: Televi-
sion and the Classic Novel, Wells-Lassagne’s monograph is only the second
book-length study of television adaptation specifically. This book is the
third, and—as will become clear—my own work owes a great debt to
both of these studies which precede it. Certainly, Wells-Lassagne (2017:
3) expresses a curiosity that I share regarding the scarcity to date of
sustained academic examinations of the points of contact between adapta-
tion studies and television studies, particularly because there are so many
evident parallels:
The hybrid nature of adaptation, the difficulty adaptation scholars have had
in defining what constitutes an adaptation… is similar to the heterogenous
nature of television, which was always the repository for film, news, variety
1 ADAPTING TELEVISION DRAMA: A GENERAL INTRODUCTION 5
As such, it makes sense to, for example, confront the director or editor
with specific changes that were found between the source text(s) and the
remake, and ask what the motives or incentives behind the transformations
were.