COMPANY BACKGROUND

Established in 2023 Pn. Haslinda , Dapuq Cik Ina Enterprise emerged from his longstanding
passion for the retail industry which is have many suppliers in Perlis who make the foods and
deliver it to Cik Ina Enterprise. Inspired by his experiences and encouragement from a former
employer, Mr. Haji Fadzilah Bin Ariffin embarked on his entrepreneurial journey after
completing a Diploma in Agriculture. With a firm belief in the potential of the fertilizer
market, he founded the company in Bukit Kayu Hitam, Kedah, focusing on producing quality
fertilizers and agrochemicals. During its initial phase from 2004 to 2006, Taaveekun Total
Green Sdn Bhd concentrated on selling high quality fertiliser and agrochemicals products.
Mr. Haji Fadzilah Bin Ariffin’s dedication to providing affordable yet superior products
resonated well with customers, fostering repeat business and establishing a loyal clientele.
The company’s customer-centric approach, coupled with a relatively low level of competition
in the market at the time, facilitated early success. Then in 2023 Mr. Haji Fadzilah Bin Ariffin
build a manufacturing fertilizer company which they do their own fertiliser with some
process and then selling the fertilizer and agrochemical products in their retail shop.
Taveekun Total Green Sdn Bhd retail and manufacturing organizational structure, as depicted
in Appendix 1, delineates the roles and responsibilities of key personnel within the company.
This structured framework ensure clarity in job roles and delineates the processes and
procedures to be followed by all employees. By aligning individuals with their respective
roles and responsibilities, the organization streamlines its operations for enhanced efficiency
and effectiveness.
INTRODUCTION
POLITICS
Cik Ina Enterprise at Perlis, a small-medium business specializing in the sale of
diverse packed foods sourced from local vendors. While its focus is on providing quality
products to its customers, the company is still affected by political factors that shape the
operational landscape. Cik Ina Enterprise values itself on offering products that meet
stringent food safety and hygiene standards mandated by government policies. Compliance
with these regulations ensures consumer trust and confidence in the company's offerings.
However, maintaining these standards incurs additional operational costs, impacting profit
margins despite the assurance of quality.

The company's reliance on local vendors within Perlis exposes it to the

unpredictability of trade policies. Favorable agreements enhance access to diverse products at
competitive prices, bolstering market competitiveness. Conversely, disruptions in trade, such
as changes in tariffs or restrictions, can disrupt the supply chain, leading to procurement
challenges and financial instability. Government initiatives aimed at supporting local
businesses present both opportunities and challenges for Cik Ina Enterprise. Incentives and
subsidies stimulate collaboration and innovation among local food producers, expanding the
company's product offerings. However, navigating administrative procedures to access these
benefits poses operational hurdles, requiring strategic management.

A stable political climate fosters predictability in regulatory frameworks, facilitating

smoother business operations for Cik Ina Enterprise. However, political instability or policy
uncertainty disrupt supply chains, hindering the company's ability to meet customer demand
and maintain consistent product quality. Government investments in infrastructure
development, particularly in transportation and logistics, enhance the efficiency of Cik Ina
Enterprise's distribution operations. Improved accessibility to vendors and customers reduces
transportation costs and delivery lead times. Yet, delays or inefficiencies in infrastructure
projects may hamper expansion plans, necessitating proactive engagement with relevant
authorities.

ECONOMICS
SOSIAL
TECHNOLOGY

Cik Ina Enterprise has established a niche in the packed foods industry by using
digital innovation. With a network of local vendors supplying a diverse variety of products,
the company utilizes social media platforms like Instagram, Facebook, TikTok, and
WhatsApp Catalogue to engage with customers, expand its market reach, and promote its
offerings. This digital presence not only enhances visibility but also strengthens
competitiveness in the dynamic packed foods market.

At the core of Cik Ina Enterprise's operations is an Enterprise Resource Planning

(ERP) system. By centralizing functions such as inventory management, sales tracking, and
customer relationship management, the company optimizes workflows, reduces
administrative overhead, and enhances decision-making capabilities. This integrated
approach enables Cik Ina Enterprise to remain agile, responsive, and competitive amidst a
rapidly evolving market landscape.

Furthermore, technological advancements offer Cik Ina Enterprise to innovate and

differentiate its product offerings. Utilizing data analytics and market insights derived from
its ERP system, the company identifies emerging consumer trends and preferences. This
enables collaboration with local vendors to develop new and unique packed food products
that resonate with customer demands, thereby enhancing competitiveness and market
positioning. Cik Ina Enterprise's adoption of technology extends to enhancing the overall
customer experience. Through its digital platforms and integrated technology system, the
company offers convenient purchasing options, streamlined order processing, and responsive
customer support services. This customer-centric approach fosters loyalty, strengthens brand
reputation, and drives sustained growth and success in the fiercely competitive packed foods
industry.

LEGAL