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PORTOFOLIO

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TABLE OF CONTENT
Cover 00 Branding &, re-Branding 21-26
List of contents i Stationery Needs 27-33
Identity 3-4 T-shirt illustration 34
Self Branding 5 Mascot 35-37
Advertisement 6-10 Practice 38-41
Photo 11-20 Certificate 42-43

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FA 003
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SHALAHUDDIN MUHAMAD ALFARISI
Jl. Lidah Wetan No. 46, Lakarsantri, Surabaya, Jawa Timur
Jl. Kancil Raya no. 145 , Cikarang Baru, Kab. Bekasi, Jawa Barat
Phone 085156850281
E-mail shalahuddinmalfarisi@gmail.com
Linkedin Shalahuddin Alfarisi
Instagram @fais_ms

WHO I AM? MY HOBBY

I am Shalahuddin M Alfarisi, I graduated from Travelling
the Department of Fine Arts, State University of Football
Surabaya. Has to experience in the arts and
Swimming
creative industries. Active in the community
starting from junior high school to college, so I Painting
am confident enough to manage the Watch Movie/Youtube
organization and work with the team. Not only
Photography
active in the creative industry by freelance for 4
years to creating a social media design agency, Meditation
but I have also been in the FnB business for 2
years.
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EXPERIENCE EDUCAT ION ORGANIZATION
Krisis Komik Studio / 2017-2022 UNIVERSITAS NEGERI SURABAYA, LIDAH WETAN, KOTA SURABAYA Chairman of the Student body
Founder - Human Relationship -
Illustrator School's official organization - MTs Nurul Huda // 2011 - 2012
Held a Class Exhibition entitled "VISUAL ROOM" Volume 1 at
Haloruma Group / 2021
Social Media and Design Graphic Arts Council East Java, 2017
Event Coordinator
(freelance) Holding an exhibition titled GET 2 University of Gath
"Regeneration ' at the T3 UNESA Fine Arts Building, 2017
Yuuki no Guruupu - SMAN 1 Cikarang Pusat // 2014 - 2015
Hamilton Phoenix Group / 2021
Jr. Photography and Graphic Organized the East Cockroach Community Exhibition entitled
Design Founder and administrator
TOXID-GEN The Arts Council of East Java, 30 August - 4
PT. Val Indonesia / 2022 September, 2018 Aniichi Japanese language community - Cikarang, Indonesia // 2014 - 2015
Social Media Analyst and Graphic
Design
SMAN 1 CIKARANG PUSAT, CIKARANGTIMUR, KABUPATEN BEKASI,
TUKUKLIK.com / 2022 Founders and Members
Design Product
(freelance) East Cockroach Art Community - Surabaya, Indonesia // 2017 - Now
Coordinator in Japanese language Competition activities
PT. AMBICO / 2023 between schools with colleagues
Creative Design Founders and Members
(freelance) Yuuki no guru, as the coordinator. - Establish a film crew and
make movies at least 1 hour as a director and scriptwriter. Community and Studio Comic Crisis - Surabaya, Indonesia // 2018 - Now

COMPETENCES SKILL SOFTWARE SKILL

Project Management 85% Adobe Photo Shop Microsoft Word Microsoft Power Point
90% 90% 90%
Negotiations 90%
Adobe Illustrator Wordpress Procreate (IOS App)
Collaborations 85% 60% 80% 90%
Creative 90% Corel Draw Social Media Management Canva (Web Base)
Inovative 90% 90% 85% 85%

Digital Marketing 95%

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FA SELFBRANDING 005
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Sedrick Maurice Hamilton
What is Personal Branding?
Personal branding involves the conscious effort to shape the way others perceive you. Just like
companies have brands that communicate their values, products, and unique qualities, individuals can
also curate their own brands to showcase their strengths, expertise, and unique characteristics.
Personal branding is the practice of creating a distinctive image and reputation for yourself, often with
the aim of enhancing your professional and personal goals. Here's a general overview of personal
branding:

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FA CONTENTFEED 006
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@arthorfitness @dekoruma @haloruma

Designing a proper feeding plan for gymnasts is
essential to support their training, performance, and
overall health. Proper nutrition provides the necessary
energy, nutrients, and hydration that gymnasts need to
excel in their sport.
Creating an engaging and visually appealing Instagram
account for interior design can be a fantastic way to
showcase your work, connect with your audience, and
attract potential clients.
Elegant interior design is characterized by its timeless
sophistication, attention to detail, and luxurious yet
understated aesthetics. Creating an elegant interior
involves combining refined materials, tasteful color
palettes, balanced proportions, and exquisite
furnishings.

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FA POSTER/BANNER/FLYER 007
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FA POSTER/BANNER/FLYER 008
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FA POSTER/BANNER/FLYER 009
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FA POSTER/BANNER/FLYER 010
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 FA POSTER/BANNER/FLYER 011
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It looks like there might have been a typo or

incomplete sentence in your response. It's not
clear what you're referring to with "magazine is." PO
ST
Could you please provide more context or clarify
your question? Are you looking for information
about magazines, their content, production, or
something else? Feel free to provide more details

ER
so I can provide the information you're seeking.

MA
GAZ that an effective event poster captures attention, communicates
information clearly, and aligns with the event's tone and theme. With

INE
careful design and attention to detail, you can create an impactful
poster that promotes your event successfully.

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 FA PHOTOMODEL 012
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Becoming a junior photographer and eventually collaborating with a renowned group like Hamilton Phoenix
Group in the field of photography requires dedication, skill development, networking, and consistent effort.
Co-production in the context of creative art direction refers to collaborating with other individuals or groups to
collectively oversee and guide the creative direction of a project. Creative art direction involves making decisions
about the visual elements, style, messaging, and overall aesthetic of a project, whether it's a photography shoot,
a film, an advertising campaign, or any other creative endeavor.

Co-production in the context of creative art direction refers to
collaborating with other individuals or groups to collectively oversee
and guide the creative direction of a project. Creative art direction
involves making decisions about the visual elements, style,
messaging, and overall aesthetic of a project, whether it's a
photography shoot, a film, an advertising campaign, or any other
creative endeavor.
Here's a breakdown of what co-production creative art direction
entails:
1. Collaboration: Co-production involves working closely with a team of
creatives, which can include photographers, designers, writers,
stylists, and other specialists. Each member contributes their expertise
to shape the project's visual identity and message.
2. Vision and Concept Development: As a co-producer in creative art
direction, you'll participate in brainstorming sessions to develop the
project's vision and concept. This includes defining the project's goals,
target audience, and the emotional response you want to evoke.
3. Aesthetic Direction: You'll play a pivotal role in defining the project's
visual style. This includes selecting color palettes, typography,
photography or videography styles, and other visual elements that
align with the project's objectives.
4. Storytelling: Creative art direction often involves storytelling,
especially in projects like advertisements, films, or photo campaigns.
5. Mood Boards: Co-producers often create mood boards or visual references
to illustrate the intended direction. These boards can include images, color
swatches, typography samples, and other visual elements that capture the
project's mood and aesthetic.
6. Direction and Guidance: Throughout the project's execution, you'll provide
guidance and feedback to the creative team. This ensures that all elements
align with the established direction and maintain a cohesive visual identity.
7. Adaptation: Creative projects are dynamic, and adjustments might be
necessary along the way. Co-producers need to be flexible and open to
adapting the direction if needed while keeping the project's goals in mind.
8. Communication: Effective communication is key. Co-producers need to
articulate their ideas, provide clear feedback, and foster an environment
where creative team members can collaborate and contribute their
perspectives.
9. Brand Consistency: In cases where the project is for a specific brand or
company, co-producers ensure that the creative direction aligns with the
brand's identity and values. Consistency is crucial to maintaining a strong
brand image.
10. Problem-Solving: Challenges can arise during a creative project, from
logistical issues to unexpected creative hurdles. Co-producers are

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You'll work on crafting a compelling narrative that resonates with the responsible for finding solutions that maintain the project's integrity and
audience and effectively communicates the intended message. quality.
 FA PHOTOMODEL 013
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To become involved in co-production creative art

direction, you should have a strong background in
visual arts, design, or a related field. Building a
portfolio that showcases your ability to conceptualize
and execute creative visions will be essential.
Networking within the industry, collaborating on
projects, and continuously refining your skills will
increase your chances of securing co-production
roles with reputable groups or agencies.

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 FA PHOTOLANDSCAPE 014
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 FA PHOTOPRODUCT 015
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 FA PHOTOPRODUCT 016
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 FA PHOTOPRODUCT 017
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 FA PHOTOPRODUCT 018
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 FA PHOTOPRODUCT 019
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 FA PHOTOPRODUCT 020
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FOLKLORE / HIGH MARKET WA 085156850281, E-mail shalahuddinmalfarisi@gmail.com, Linkedin Shalahuddin Alfarisi, IG @fais_ms
FA BRANDING 021
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BOON
Food & Appetizers
Introducing "Boon"
Nourishing Your Healthy Life Through Food

At Boon, we're passionate about providing you with a menu that not only
delights your taste buds but also supports your journey towards a
healthier and happier lifestyle. Our carefully crafted selection of food and
appetizers is designed to fuel your body with wholesome goodness,
making every bite a step towards vitality.

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FA BRANDING 022
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#00929F

Introducing "Coffee Nyengat" - Your

Distraction-Free Coffee Haven!
🌟 Welcome to Coffee Nyengat 🌟
Are you tired of the constant hustle and bustle of modern life? Do
you long for a moment of calm and focus amidst the chaos? Look no
further! Coffee Nyengat is here to provide you with an exceptional
coffee experience that goes beyond the ordinary.
☕ The Manual Brew Experience ☕
☕ The Manual Brew Experience ☕
Step into our serene oasis and allow the aroma of freshly ground coffee to
envelop your senses. Our skilled baristas are dedicated to crafting your
coffee just the way you like it, using methods that require time and
attention to detail. Choose from a selection of single-origin beans sourced
from around the world, each with its unique flavor profile waiting to be
explored.

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FA BRANDING 023
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Packaging Design
🔥 Our Signature Offerings 🔥
Pour-Over Perfection: Experience the slow pour-over
method, where hot water is carefully poured over coffee
grounds, coaxing out the rich flavors and aromas in
every drop.
Aeropress Adventure: Indulge in the wonders of the
Aeropress, a device known for its versatility and ability
to extract concentrated coffee goodness.
Siphon Symphony: Immerse yourself in the captivating
siphon brewing process, a visually captivating method
that results in a remarkable cup of coffee.
Chemex Elegance: Elevate your coffee journey with the
Chemex, known for its clean and pure brew that
highlights the beans' inherent qualities.

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Tenant Event
✨ Exclusive Coffee Tasting: Immerse yourself in a journey of flavors as you sample a
curated selection of single-origin beans from around the world. Our expert baristas
will guide you through the tasting, helping you discover the nuances that make each
cup a unique experience.

✨ Interactive Brewing Workshops: Ever wanted to master the art of manual coffee
brewing? Join our hands-on workshops led by Nyengat Coffee's skilled baristas. Learn
the secrets behind pour-over, Aeropress, siphon, and Chemex brewing methods and
impress your friends with your newfound skills.

✨ Networking and Community: Connect with fellow tenants in a relaxed atmosphere.

Share stories, experiences, and build meaningful relationships over a cup of coffee.
Nyengat Coffee's distraction-free environment ensures you can engage in genuine
conversations without interruptions.

✨ Special Discounts: As a token of appreciation for being part of our community,

enjoy exclusive discounts on coffee purchases during the event. Take home your
favorite beans to recreate the Nyengat Coffee experience in your own space.

✨ Raffle Drawings: Participate in exciting raffle drawings for a chance to win coffee-
related goodies and merchandise. From elegant coffee makers to artisanal mugs,
there's something for every coffee enthusiast to look forward to.

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CONCEPT LOGO

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FA User Interface <UI> 026
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It sounds like you're describing a company called GOOMETAL that is involved in distributing Galvalum through a business-to-business (B2B) model in the
construction and industrial materials market. Galvalum is a type of coated steel product commonly used in roofing and other construction applications due
to its corrosion-resistant properties.
In a B2B model, GOOMETAL would likely sell its Galvalum products to other businesses, such as construction companies, manufacturers, and suppliers,
rather than selling directly to individual consumers. This approach allows them to cater to the specific needs and demands of businesses involved in various
industries.

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DESIGN. PLAKAT
027

MOCKUP DESIGN
Some of the placards used by the
tax office and state-owned
companies were done at my
company at that time. Therefore,
the design that had to be made
needed to be really feasible. Some
immediately adjusted the mockup
templates that we have provided,
but did not rule out requests, such
as city icons that had to be on the
placard, or the text that was
printed was changed according to
the request. The materials used for
plaques vary, such as wood, metal,
acrylic, plate, resin, and ceramic.

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FA DESIGN. PRODUCT (BOX) 028
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FA DESIGN. STATIONARY 029
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DESIGN PIN
Got the opportunity to fulfill a request from the Ministry of Administrative Reform and Bureaucratic
Reform of the Republic of Indonesia in addition to making pins, the logo is also used when making
tumbler or embroidery designs for ordering t-shirts

DESIGN AMPLOP
BANK JATIM usually prints office needs other than souvenirs to
vendors, in addition to envelope designs with mica as in the
example, Bank JATIM also submits souvenir designs such as
tumblers, tote bags, etc.

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FA DESIGN. SOUVENIR/ PRODUK 030
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MOCKUP STANDHOLDER SMARTPHONE, BALLPOINT, CARD HOLDER, UMBRELLA, CUP REUSABLE
Dibawah ini adalah hasil pekerjaan saya melakukan desain produk sesuai permintaan dari kantor pajak di beberapa daerah,desain dilakukan dengan menggunakan software coreldraw. Saya
mempelajari corel draw dalam waktu 1 bulan karena ditantang oleh atasan saya saat itu. Tapi setelah saya menguasainya dalam waktu singkat, banyak dari rekan-rekan baru tidak percaya
bahwa saya baru menguasainya. Walau dengan banyak lembur dan melakukan kesalahan saya tetap mencoba. Lalu inilah hasilnya..

KPP 733

KPP
KPP PRATAMA BARABAI PRATAMA
KPP PRATAMA BARABAI
BARABAI
KPP PRATAMA BARABAI

KPP PRATAMA BARABAI

KPP PRATAMA BARABAI

KPP PRATAMA BARABAI

KPP
PRATAMA
BARABAI
KPP PRATAMA BARABAI

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FA DESIGN. SOUVENIR/ PRODUK 031
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MOCKUP DESIGN
Pada laman ini juga merupakan desain produk yang saya buat untuk kebutuhan cetak
souvenir. Mengapa harus desain mockup sendiri? Kenapa tidak download lewat internet?
Jika download mockup di internet tidak semua memiliki izin yang legal untuk
Commersial Use. Jadi untuk kebutuhan cetak di perusahaanOn this page is also a
product design that I made for souvenir printing needs. Why do you have to design
your own mockup? Why not download via the internet? If you download mockups on
the internet, not all of them have legal permission for Commercial Use. So for printing
needs at the company as a designer it is mandatory to make a mockup design at the
start of a large number of jobs so that you can speed up work using templates.itu
sebagai desainer wajib untuk membuat desain mockup pada awal masuk kerja
dengan jumlah yang banyak agar bisa mempercepat pengerjaan menggunakan
template.

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FA DESIGN. STATIONARY 032
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DESIGN NAMECARD Diva Busana Krisis Komik Studio
The following are examples of business card designs Diva is an individual company that has Krisis Komik studio is a group of
been producing women's clothing since comic lovers who are currently
that I can include in my portfolio, due to the limited
1976 in the city of Tulungagung. Starting starting to have fans outside of
need for me to design business cards, I can only from selling on the market until now Indonesia, based in Surabaya.
include a few. exploring the digital world in the Crisis Komik started his career in
marketplace the international arena by
entering a platform named
“fiverr”.

Mesotive Kecoak Timur.org

Mesotive is a East Cockroaches is a community group that contains young people and focuses on
agency that focuses on product photography, cultural, social, environmental and artistic. This non-profit organization has traced
branding, design needs, and social media its prestige overseas. In 2022 they are holding an art and history exhibition at the
management. Kyushu Museum, Japan for 3 months and this month they are in Australia from the
beginning of the year until it is estimated that June

UD. Mahadamai
UD. Maha Damai is a distributor of engine and tire lubricants based in the Sulawesi area

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DESIGN. STICKER
033
STICKER MOBIL
Suddenly one afternoon my boss gave me a challenge to design a car from one of the tax service offices, to
which I replied "yes, but I can't promise quickly". The results turned out to be satisfactory and were then used
by customers for printing.

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FA DESIGN. ILLUSTRATION CLOTH 034
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ILLUSTRATIONMASCOT
035

Lapis Tugu Surabaya

Lapis Tugu Surabaya is trying to do large-scale branding

starting from product identity, colors, store, to mascot.
Luckily I got the chance to work on the mascot, and on this
page I give a preview of the Surabaya monument mascot.

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 ILLUSTRATIONMASCOT
036
Food souvenir centers today are not only the destination of many people, especially
tourists visiting an area, but also target the surrounding community as a gift or souvenir for others. Currently, there
are many choices for the community of souvenir centers in Surabaya City, including Lapis Tugu Surabaya.

The solution to this problem is to brand the Lapis Tugu Surabaya brand on the interior elements of the store so that it
is easily recognizable by the public and attracts people to come and choose Lapis Tugu Surabaya.

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 ILLUSTRATIONMASCOT
Legislativa
The mascot above was made on the basis of the needs of
the Student Representative Council of the Faculty of
Languages and Arts, State University of Surabaya. The
event aims to discuss student problems while undergoing
lectures in terms of the system to the facilities obtained.
ART-THOR GYMNASIUM
Arthor fitness Center previously had a mascot from a
Marvel character named Arthor, because I was afraid of
being sued regarding copyright, I received a request to
make the mascot as cute as possible so people don't have
to be afraid to go to the gym. The gym is located at Jl. Raya
Panjang Jiwo Permai Jl. Jangkungan I B No.12, Panjang Jiwo,
Kec. Tenggilis Mejoyo.
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037
Art Exhibition
The mascot above is named Lhehak, Lhehak is a mascot
that reflects the sadness of people who live without having
a partner or partner because they feel that they are bad.
This mascot was made in the framework of the East
Cockroach art community exhibition with the theme and
title of the sadboi exhibition.
 ILLUSTRATIONPRACTICE
038

Practice

Practice is needed by creative actors so that the skills they have

are not lost or faded.

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 ILLUSTRATIONPRACTICE
039

Practice

Practice is needed by creative actors so that the skills they have

are not lost or faded.

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FA ILLUSTRATION MANHWA 040
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 ILLUSTRATIONCOMIC
041

MOTHER’S DAY ”PESAN ANTAR” PROMOTE

This comic was created to commemorate Mother's Day in This comic was created to promote a delivery service called Delivery Order. Requests for
order to participate in a comic competition organized by the illustrations are targeted at all groups and uploaded by Delivery Order on their Instagram
community on the Facebook platform. profile.

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FA
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CERTIFICATE
042

Archipelago National Cultural Revival - Developing Creative Preuneur Letter of assignment proof of International Art educational
National Seminar on Art and Design through Art and Design - Seminar membership of the Student Surabaya State University
Universitas Negeri Surabaya Representative Council, Faculty of
Languages and Arts

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 FA
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CERTIFICATE
043

International Conference on Art for

Technology, Science, and
Humanities - Presenter - Trans- Catch Your Dream Workshop -
Dicipline approach : "Challenges on EMTEK GOES to CAMPUS
Art fo the futue of technology, CEO Talk 7 Inspiring practitioners
Sience, and Humanity, Bandung With Tri Rismaharini 7 oxen, Wiroro
Institute of Technology Jati and Pandji Pragiwaksono

Intermediate Leadership Training - Faculty of Exhibition participant Interior Design first Exhibition participant Interior Design first Participants in the Painting Batik Workshop -
Economics and Business - Participant exhibition - Solo State of University exhibition - Solo State of University Faculty of Fine Arts

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 FA
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Present

Thank You
For the attention

If you interested to collaboration with me, check above this

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