ABS CBN CORPORATION

INTRODUCTION
ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting
System and Chronicle Broadcasting Network) is a Philippine commercial broadcast
network that serves as the flagship property of the ABS-CBN Corporation, a company
under the Lopez Group owned by the López family.

HISTORY
ABS-CBN is considered one of the country’s leading media and entertainment
companies, with service offerings across the different platforms of media, servicing a
wide array of customer segments.

As an organization, ABS-CBN affirms its mission of being in the service of the

Filipino and all of its stakeholders worldwide. The company is driven to pioneer,
innovate and adapt as it continues to provide information, news and entertainment that
connects Filipinos with one another and with their community - wherever they may be.
ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the
largest television network in the Philippines. As a radio broadcast company, it operated
22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in
the AM and FM bands, respectively.

The company delivers television programming outside of the Philippines to over 3

million viewers in North America, the Middle East, Europe, Japan, Australia, Canada,
and other countries in Asia, through the internet and the Company’s global distribution
platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile
applications and video streaming services. Its offerings are further complemented by
subsidiaries focused on other multimedia services such as film production, music
recording, telecommunications, and magazine and book publishing.

OWNERS
Aside from Lopez, Inc., other companies owned by the Lopezes with stakes in ABS-CBN
Corporation are its 90%-owned ABS-CBN Holdings Corporation, which holds 16.19% shares in
the broadcast company, Crème Investment Corporation with 0.05%, and Croslo Holdings
Corporation with 0.01%.

VISION
We exist to serve the Filipino. We exist to inform, educate, and entertain through creative
content for any distribution platform. We innovate, diversify, and expand into enterprises where
our expertise in content creation opens new business and service opportunities.

MISSION
 We exist to serve the Filipino. We exist to inform, educate, and entertain through creative
content for any distribution platform. We innovate, diversify, and expand into enterprises where
our expertise in content creation opens new business and service opportunities.

GOALS
ABS-CBN Foundation is committed to making a positive impact in the lives of Filipinos,
especially the underserved. We do this through our advocacies on child welfare, education, the
environment, disaster relief, and sustainable livelihood.

CORPORATE CULTURE
Uses best judgement to balance speed, quality, and cost to attain best returns. Act based
on a careful assessment that opportunities and rewards are worth the risks. Ensures that
everything possible is done to mitigate those risks. Continuously explore new ways of doing
things.

CORPORATE SOCIAL RESPONSIBILITY

To inculcate a culture of preparedness and disaster risk reduction among Filipino families.

To provide immediate, appropriate and timely assistance during emergencies.

To support impact projects for the rehabilitation of disaster-affected communities.

Sagip Kapamilya believes in participative development of a family-friendly community.

Sagip Kapamilya fosters strong partnership and shared responsibility with all stakeholders.

Sagip Kapamilya adheres to an efficient and responsible stewardship of entrusted resources.

Sagip Kapamilya encourages spirit of volunteerism and sense of community among Filipinos
worldwide.

Sagip Kapamilya promotes conscientious and nurturing attitude towards the environment in all
its activities.

SWOT ANALYSIS