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RHETORIC, POLITICS AND SOCIETY
A Gossip Politic
Edited by
Andrea McDonnell
Adam Silver
Rhetoric, Politics and Society
Series Editors
Alan Finlayson, University of East Anglia, Norfolk, UK
James Martin, Goldsmiths, University of London, London, UK
Kendall R. Phillips, Syracuse University, Syracuse, USA
Rhetoric lies at the intersection of a variety of disciplinary approaches
and methods, drawing upon the study of language, history, culture and
philosophy to understand the persuasive aspects of communication in all
its modes: spoken, written, argued, depicted and performed. This series
presents the best international research in rhetoric that develops and
exemplifies the multifaceted and cross-disciplinary exploration of prac-
tices of persuasion and communication. It seeks to publish texts that
openly explore and expand rhetorical knowledge and enquiry, be it in
the form of historical scholarship, theoretical analysis or contemporary
cultural and political critique. The editors welcome proposals for mono-
graphs that explore contemporary rhetorical forms, rhetorical theories and
thinkers, and rhetorical themes inside and across disciplinary boundaries.
For informal enquiries, questions, as well as submitting proposals, please
contact the editors: Alan Finlayson: a.finlayson@uea.ac.uk James Martin:
j.martin@gold.ac.uk Kendall Phillips: kphillip@syr.edu
Andrea McDonnell · Adam Silver
Editors
A Gossip Politic
Editors
Andrea McDonnell Adam Silver
Communication Political Science and International
Providence College Relations
Providence, RI, USA Emmanuel College
Boston, MA, USA
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer
Nature Switzerland AG 2023
This work is subject to copyright. All rights are solely and exclusively licensed by the
Publisher, whether the whole or part of the material is concerned, specifically the rights
of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on
microfilms or in any other physical way, and transmission or information storage and
retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology
now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc.
in this publication does not imply, even in the absence of a specific statement, that such
names are exempt from the relevant protective laws and regulations and therefore free for
general use.
The publisher, the authors, and the editors are safe to assume that the advice and informa-
tion in this book are believed to be true and accurate at the date of publication. Neither
the publisher nor the authors or the editors give a warranty, expressed or implied, with
respect to the material contained herein or for any errors or omissions that may have been
made. The publisher remains neutral with regard to jurisdictional claims in published maps
and institutional affiliations.
This Palgrave Macmillan imprint is published by the registered company Springer Nature
Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Acknowledgments
We are especially thankful for the efforts of the contributors, whose schol-
arship has brought this topic to life with rigor and spirit, and whose good
humor throughout the editorial process has made work on this project a
pleasure and a privilege.
We are grateful for the support from members of the editorial team
at Palgrave, especially Shreenidhi Natarajan, who helped see the book
through to completion.
We also wish to thank Zachary Lebreiro and Madison Suitor for their
diligence and assistance throughout the research process.
Special thanks to the Ross Priory Broadcast Talk Seminar Group,
whose innovative interdisciplinary spirit has fostered a number of the
projects contained in this volume, and to the Political Science depart-
ments at Providence College and Emmanuel College for their ongoing
support of our scholarly endeavors.
v
Contents
1 Introduction 1
Andrea McDonnell and Adam Silver
vii
viii CONTENTS
Index 177
Notes on Contributors
ix
x NOTES ON CONTRIBUTORS
Inwood Olivia is a Ph.D. Candidate in the School of the Arts and Media
at the University of New South Wales. Her current research uses methods
in Systemic Functional Linguistics to explore issues of mis/disinformation
and deceptive communication on YouTube. In 2018, she graduated with
First Class Honours in Media, Culture, and Technology, writing her thesis
on blockchain technology start-ups from a social semiotic perspective. She
has research articles written with Associate Professor Michele Zappavigna
recently published in Discourse & Communication and Social Semiotics.
McDonnell Andrea is Associate Professor of Communication and
Director of the Communication Minor at Providence College, USA,
where her research examines the relationship between celebrity culture
and media audiences. She is the author of Reading Celebrity Gossip Maga-
zines (2014), and co-author, with Susan Douglas, of Celebrity: A history
of fame (2019). Her research has appeared in Psychology of Popular Media
Culture and Critical Studies in Media Communication and has been
featured in the New York Times, E! News, NPR, Buzzfeed, and the BBC.
Montgomery Martin is Emeritus Professor of Literary Linguistics at
the University of Macau, China, and Visiting Professor of Media and
Communication at the University of Strathclyde, Glasgow, UK. He has
written widely on language and the media—especially on aspects of broad-
cast talk. His latest book is Language, Media, and Culture: The Key
Concepts, published by Routledge.
Pollino Madison A. is a Doctoral Student in Media and Communica-
tion at Bowling Green State University. Her research uses critical, queer,
and feminist frameworks to examine the role of culture in contempo-
rary discourses regarding gendered violence. She is interested in how
hegemonic representations of gender, race, and class influence societal
perceptions of gendered violence as well as one’s decision to disclose
their experiences in interpersonal relationships. She has published work
in Critical Studies in Media Communication, Communication Education,
Feminist Media Studies, and Qualitative Inquiry.
Rastogi Prashant is a Doctoral Candidate at O.P. Jindal Global Univer-
sity, India, and a Geopolitical Risk Analyst for WoRisGo. His research
lies at the intersection of International Relations and Peace and Conflict
Studies with research areas including Conflict Resolution, Populism,
Rebel Communication, Terrorism, Public Diplomacy, and Foreign Policy.
NOTES ON CONTRIBUTORS xi
xiii
List of Tables
xv
CHAPTER 1
Introduction
A. McDonnell (B)
Communication, Providence College, Providence, RI, USA
e-mail: Amcdonn3@providence.edu
A. Silver (B)
Political Science and International Relations, Emmanuel College, Boston, MA,
USA
e-mail: silvera@emmanuel.edu
foreign affairs—and as stars of film, television, and music delve into poli-
tics, tabloid gossip has become synonymous with news. The line between
politician and celebrity, news and gossip, has dissolved.
The way in which women’s talk has been sequestered from “serious
news” can be seen plainly in the mainstream press. The “women’s pages”
and gossip pages have been historically relegated to their own section
of the newspaper, while TV talk shows (aired during daytime hours and
targeted to stay-at-home moms) are considered fluffy and apolitical, even
when they take up issues such as domestic violence, race relations, drug
addiction, and gun control. Yet the celebritization of news media that
began in the 1980s and intensified throughout the early 2000s pushed
mainstream news outlets to cover stories that would have previously
been relegated to the E! network and People magazine. What cable news
station could possibly decline to cover the OJ Simpson trial, or Bill Clin-
ton’s affair with an intern, or the death of stars Michael Jackson, Kobe
Bryant, and Prince without suffering devastating ratings losses? Newspa-
pers—the long-established bastion of reliable reporting—were certainly
not immune, suffering massive circulation declines over the past two
decades despite efforts to keep apace (Pew, 2020). Still, while “hard”
news purveyors increasingly adopted “soft” news stylings and topics,
content traditionally aimed at women—even when it overtly takes up
political topics or breaks critical stories with its reporting—retains its
reputation as trivial and unserious.
No single figure epitomized this dissolution more clearly than Donald
Trump. Throughout his presidency, Trump used multiple platforms,
including cable news, social media (most notably Twitter), and his rela-
tionship with David Pecker, CEO of American Media and publisher
whose holdings have included tabloid titles from the National Enquirer,
to the Sun, to Us Weekly, to craft a representational style as an individual
who was “an outside,” external to the political system in Washington
D.C. After leaving office and having been banned from Twitter, Trump
has continued to cultivate his political celebrity on his own social media
platform, Truth Social.
Tabloid gossip elevated Trump’s public persona as a real estate devel-
oper, fueled his reality television career, and helped launch Trump onto
the political stage. His White House transformed presidential messaging
into a barrage of insinuations, innuendos, and personal affronts. But while
gossip was a defining feature of his presidency, it is not new to politics
nor unique to Trump. A Gossip Politic seeks to make explicit the histor-
ical, technological, and cultural links between American politics, news
media, and gossip as a mode of communication. The analysis yields a
new archetype of the gossip politic in which the lines between politician
6 A. MCDONNELL AND A. SILVER
and celebrity are completely and irrevocably broken. The celebrity politi-
cian advances their own brand without a regard for, or even intention of,
advancing public policies. The only goal is to employ gossip to further
their fame and influence.
While Trump may be the most prominent purveyor of a gossip politic,
members of Congress and news media also embody this approach as they
seek to develop a national brand that extends beyond the geographic
boundaries of their district or occupation. Legislators like Representative
Ocasio-Cortez utilize social media to develop a more intimate connec-
tion with voters by providing personal commentary on happenings in
Washington D.C., policy, and popular culture. At the same time news
pundits, like Tucker Carlson, utilize their station to elevate their status in
the national conversation about future elective office (Smith, 2022). The
advent of this gossip politic archetype raises questions about the nature
of representation and democratic responsiveness.
An Overview
In the collection of essays that follows, an esteemed cohort of inter-
disciplinary scholars from the fields of Political Science, Media Studies,
Linguistics, and Sociology explore the ways gossip has shaped our under-
standing of news, impacted democracy, and contributed to the contempo-
rary partisan political landscape in the United States. The book is divided
into three sections.
The first section, Gossip and the Press, considers the links between
news reporting and gossip, past and present. Paddy Scannell’s opening
chapter explores the relationship between human interest stories, talk
and gender, and the ways in which news makes life “tellable.” Michael
Higgins expands on the topic of mediated talk, tracing the ways in which
talk is performed, and made authoritative, on broadcast news television.
Jin Shen and Martin Montgomery provide an in-depth case study of the
ways talk is “done” on television, through a discourse analysis of Oprah
Winfrey’s 2021 interview with Megan Markle.
Section two, Gossip and the Presidency, examines three historic snap-
shots of the influence of gossip on American Presidents. Jennifer Frost
shows how gossip reporter Hedda Hopper’s ideology shaped her coverage
of the Kennedy administration, and how that reporting impacted the
Kennedy family and the politics of the 1960s. Jennifer Hopper takes up
the entertainment news of the late 1990s in her chapter on Bill Clinton’s
1 INTRODUCTION 7
affair with Monica Lewinsky, and the ways the media ecosystem both
influenced, and was shaped by, that scandal. Donald Trump’s history as a
creature of the gossip press, and his strategic use of gossip techniques in
service of a populist platform, is the focus of Prashant Rastogi’s chapter
on the recent Presidency.
The final section, Gossip and the Public, explores the function and
effects of a gossip politic in contemporary American culture with an
eye toward the implications for public discourse, civic engagement,
and democratic outcomes. Madison Pollino analyzes media framing of
Christine Blasey Ford’s testimony to show how gossip-style reporting
about sexual assault allegations influenced public sentiment toward then-
Supreme Court nominee Brett Kavanaugh. Olivia Inwood and Michael
Zappavigna turn to the comments section of the Nicki Swift YouTube
channel to show how gossip reinforces social bonds while also poten-
tially contributing to the spread of online conspiracy theories. Finally,
the editors close the collection with a chapter that examines politicians’
use of Twitter as a discursive space, and the way in which personal talk
on social media relates to the connection between elected officials and
constituents as the former seeks to develop a representative style that
cultivates a personal brand and a connection with followers.
References
Cheng, C., & Barnes, M. (2017, November 11). Liz Smith, New York’s grand
dame of dish, dies at 94. The Hollywood Reporter.
Fine Collins, A. (1997, April 1). The powerful rivalry of Hedda Hopper and
Louella Parsons. Vanity Fair.
Franklin, B. (1995). Newszak and news media. Arnold.
Frost, J. (2011). Hedda Hopper’s Hollywood: Celebrity gossip and American
conservatism. NYU Press.
Gabler, N. (1994). Winchell: Gossip, power, and the culture of celebrity. Vintage
Books.
Jones, D. (1980). Gossip: Notes on women’s oral culture. Women’s Studies
International Quarterly, 3, 193–198.
Lichetenstein, B. (1996). Creating icons of AIDS: The media and popular
culture. In P. Davis (Ed.), Intimate details and vital statistics: AIDS, sexuality,
and the social order in New Zealand. Auckland University Press. Auckland,
NZ.
MacGill Hughes, H. (1940). News and the human interest story. University of
Chicago Press.
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