Acknowledgement

Declaration
Executive summary

Brilliance Lighting Solutions is a leading player in the lighting industry, renowned for its
innovative products and commitment to excellence. Their extensive range of offerings,
spanning from chandelier side pillars to ceiling-hanging fixtures, caters to diverse
customer preferences. Complementing their product portfolio is a suite of services
including installation and cleaning, ensuring a seamless experience for customers.

The company's marketing strategy is centered around highlighting the unique features
and benefits of their products and services through targeted advertising, social media
engagement, and strategic partnerships. Operational excellence is a key pillar of their
business philosophy, evident in their focus on efficiency, supply chain optimization, and
staff training to ensure consistent quality.

Market research drives their efforts to understand customer preferences and trends,
enabling them to tailor offerings and marketing initiatives to effectively capture their
target audience. By prioritizing market leadership, diverse offerings, exceptional services,
targeted marketing, operational excellence, and customer loyalty, Brilliance Lighting
Solutions aims to establish itself as the preferred choice in the competitive lighting
industry.

Entrepreneur bio data

 Name Maleka Jiruwala

 Address 40Amenas Burhani society Station road Dahod
 Qualifications student

Industrial profile

1. Name of firm Brilliance lighting solutions

2. Address
3. Tagline Bright Ideas, Brilliant Solutions: Brilliance Lighting"
Lighting the Path to Tomorrow: Brilliance Lighting
4. Phone number
5. Social media handle ,@brilliance _lighting _solutions
6. Email id brilliancelighting@gmail.com
7. Nature of business retailer
8. Type of business sole proprietor
9. Vision As the owner of Brilliance Lighting Solutions, I envision combining Morgen
design and advanced technology to create stunning lighting solutions. Our goal
is to make spaces more beautiful and functional with innovative designs that
incorporate the latest tech. We aim to inspire awe and elevate everyday
experiences with our lighting products. Our vision is to lead the way in modern
lighting solutions, making quality and style accessible to all.
10. Physical resources
 Human resources
1. Unskilled labor: 2 unskilled labor for cleaning the showroom and
chandler and other small task like unloading goods, delivery of chandler to
customer, etc
2. Customer service representative :1customer service representative for
looking service such as delivery, installation ,cleaning of chandler and
other services are properly provided to customer
3. Store manager: he/she would look into the inventory, repairing required
for showroom and manages and bring coordination in the employees
4. Marketing and social media representative :1 marketing and social media
representative for marketing and advertising for the firm
5. Finance and administration personnel : he/she have to look to financial
matter and write the account for the firm
6. Electrician :2 electrician for installation and repair of light
 Utilities
1. Electricity and water supply
2. Ventilation and air conditioner
3. Wifi and phone service
4. Security system
5. Point of sale system
6. Computer software for accounting
7. Cleaning supplies
 Equipment
1. Computer : from The world computer (Dahod)
2. Printer : from The world computer(dahod)
3. Central Air conditioner :
4. TV :2 croma(dahod)
5. Furniture : from IKEA(Mumbai)
6. CCTV
11. Inventory
 Side lamps
 Focus light
 Ceiling hanging chandelier
 Pillar chandelier
  Foot long chandelier
Organizational plan.
1. Cheque signing authority :finance and administrative personnel, proprietor. Petty
cashier of the store will be store manager
2. Management :Store manager under the guidelines of the proprietor will manage
the store
3. Salary
 Store manager
 Finance and administrative personnel
 Labor
 Electrician
 Marketing and social media representative
 Customer service representative
4. Organizational structure
Production plan
1. No manufacturing involved
2. Supplies
 Side Lamps
 Focus light
 Ceiling chandelier.
 Pillar chandelier
 Foot long chandelier
Operational plan
1. Scheduling: Our scheduling process ensures timely delivery and installation of
chandeliers. Upon receiving orders, we allocate specific time slots for
manufacturing, quality checks, and shipping. We utilize project management
software to track progress and adjust schedules as needed, ensuring efficiency
and meeting customer deadlines.
2. Follow-up: We prioritize customer satisfaction through proactive
communication. After a sale, our team follows up with clients to confirm delivery,
address any concerns, and gather feedback. We maintain regular contact
throughout the installation process, providing updates and support to ensure a
smooth experience.
3. Follow-up: We prioritize customer satisfaction through proactive
communication. After a sale, our team follows up with clients to confirm delivery,
address any concerns, and gather feedback. We maintain regular contact
throughout the installation process, providing updates and support to ensure a
smooth experience.
4. Inspection: Quality is paramount at Brilliance Lighting Solutions. We conduct
rigorous inspections at various stages of production, from raw materials to
 finished products. Our quality control team adheres to strict standards to
guarantee that each chandelier meets our specifications and exceeds customer
expectations
By meticulously implementing these strategies, Brilliance Lighting Solutions aims to
provide exceptional products and services, earning trust and loyalty from our customers
in the competitive market of chandelier sales
Manpower plan
Kind of people required
 Store manager
 Finance and administrative personnel
 Labor
 Electrician
 Marketing and social media representative
 Customer service representative
Number of people required
 Skilled labour :5 people.
 Unskilled labor :1person
Marketing plan
1. Business situation Analysis
As it is a new venture there cannot be a review of past performances: so, some
issues to address are:
 Market Positioning: The startup operates in a competitive niche, needing to
distinguish itself with unique, high-quality chandelier designs to appeal to
discerning, upscale customers.
 Brand Recognition: Establishing a strong brand presence is essential,
requiring effective marketing strategies to build awareness and trust in a
market dominated by well-known brands.
 Digital Marketing and Sales: Leveraging digital marketing is crucial for
reaching a broader audience and driving online sales, which involves an
investment in SEO, social media, and e-commerce platforms.
 Supply Chain Management: Efficient and reliable supply chain management
is vital to ensure the timely and safe delivery of fragile chandeliers,
necessitating partnerships with dependable suppliers and logistics providers.

SWOT analysis
1. Strength
 Innovative designs
 Adorable elegance
 Central location
2. Weakness.
  Dependency on supplies
 Complicated assembling
 Market competition
3. Opportunities
 Market trends
 Customization service

4. Threats
 Deflation
 Disruption of supply chain
 Change in consumer preferences
Marketing mix
1. Product
A product is a tangible item or intangible service offered to consumers to meet their
needs or desires. It is created through a combination of materials, design, and
functionality, often enhanced by branding and marketing efforts. Products can range
from physical goods like electronics and clothing to services such as consulting and
maintenance
1. Customer Needs: Ensure the product meets customer desires and requirements.
2. Quality: Maintain high standards for durability and performance.
3. Pricing: Set a competitive price that reflects the product's value

 Product mix
Product mix, also known as product assortment, refers to the total range of
products that a company offers to its customers. It encompasses all product lines
and individual items within those lines, varying in terms of width (number of
different product lines), length (total number of products), depth (variations
within each product line), and consistency (how closely related the product lines
are). A well-managed product mix allows a company to meet diverse customer
needs, leverage market opportunities, and maximize profitability.
 Product of brilliance lighting solutions
2. Tagline
A tagline is a short, memorable phrase or slogan that succinctly encapsulates the
essence or key message of a brand, product, or campaign. It serves as a powerful
marketing tool to convey the brand's identity, values, and benefits to consumers,
often in just a few words.
Taglines can take various forms, including descriptive (highlighting the product's
features or benefits), aspirational (evoking emotions or aspirations associated
with the brand), imperative (commanding action or conveying urgency), and pun-
based (using wordplay or clever language to make a memorable impact).
 Regardless of its form, a well-crafted tagline should resonate with the target
audience, differentiate the brand from competitors, and leave a lasting
impression
3. Price
Price is the monetary value attached to a product or service, representing
what customers are willing to pay for it. It plays a crucial role in shaping
consumer perceptions, influencing purchasing decisions, and determining
a company's profitability. Effective pricing strategies consider factors such
as production costs, competition, market demand, and perceived value to
achieve business objectives

 Costs: The price of a product is influenced by its production costs,

including materials, labor, overhead, and any other expenses incurred in
bringing it to market.
 Market Demand: Price is also influenced by the level of demand for the
product. Higher demand often allows for higher prices, while lower
demand may require competitive pricing strategies to stimulate sales.
 Competitive Landscape: The pricing decisions of competitors in the
market can impact a product's pricing strategy. Companies may adjust
their prices to remain competitive or differentiate themselves based on
perceived value.
 Price mix
The price mix refers to the combination of pricing strategies and tactics used by a
company to set the prices of its products or services. Three factors to keep in mind while
fixing prices include:

 Costs: Understanding production, distribution, and overhead costs is crucial for

determining a profitable price point.
 Competitors: Analyzing competitors' pricing strategies and positioning within
the market helps set prices that are competitive yet profitable
 Customer Perceptions and Demand: Considering how customers perceive the
value of the product or service and their willingness to pay helps align pricing
with market demand and maximize revenue.

4. Promotion
Promotion involves marketing activities designed to inform, persuade, and remind
customers about a product or service. Its goal is to generate interest, create
demand, and drive sales by effectively communicating the product's benefits and
value
 Promotional mix
 The promotion mix is the combination of various marketing tools and strategies
used to communicate with customers and promote products or services. It
includes advertising, sales promotions, public relations, personal selling, and
direct marketing
 Promotional tool of brilliance lighting solutions
5. Place
Place, in marketing, refers to the distribution channels and locations where products or
services are made available to consumers. It involves ensuring that the product is
accessible at the right locations and times to meet customer demand efficiently.
 Place mix
Place mix, or distribution mix, refers to the strategies and channels a company
uses to ensure its products or services are available to consumers in the right
locations and at the right times. It includes decisions about retail locations, online
sales platforms, distribution networks, and logistics management. Effective place
mix strategies aim to optimize product availability and accessibility, enhancing
customer satisfaction and maximizing sales opportunities.
 Brilliance lighting solutions place mix
Risk assessment

1) Market Competition and Demand Fluctuations: As the owner, I

recognize that our firm faces intense competition and variable market
demand, which can impact our sales and profitability. To mitigate this, I
will invest in market research to stay ahead of consumer trends, focus on
creating unique and high-quality chandelier designs, and diversify our
product offerings to attract a wider range of customers.
2) Supply Chain Disruptions: Our reliance on third-party suppliers and
logistics providers poses a risk of supply chain disruptions, which could
affect our inventory levels and customer satisfaction. To address this, I will
establish strong relationships with multiple suppliers, maintain a buffer
stock of essential components, and develop comprehensive contingency
plans to ensure continuity in case of disruptions.
3) Fragility and Shipping Risks: The delicate nature of our chandeliers means there is
a significant risk of damage during shipping, which can lead to financial losses and
unhappy customers. To mitigate this risk, I will invest in high-quality, protective packaging,
provide thorough training for staff on proper handling procedures, and partner with
experienced and reliable shipping companies to ensure our products are delivered safely and
on time.

Financial plan

Conclusion
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