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Company Name
Tag Line
The Problem
Describe the ideal customer profile and their problems or pain points that the startup is addressing, and why it’s significant
enough to need a solution. When pitching, make sure to emphasize how you as a founder can relate personally to this problem.

Pain Point #1 Paint Point #2

Briefly elaborate on pain point, including Briefly elaborate on pain point, including
any relevant market research data points. any relevant market research data points.

Ideal Customer Profile

Define the primary customer segment
for which you are building your solution,
based on their characteristics, location,
needs and/or behaviours.
Pain Point #3 Paint Point #4
Briefly elaborate on pain point, including Briefly elaborate on pain point, including
any relevant market research data points. any relevant market research data points.
The Solution
Outlines the startup’s solution to the identified problem, including the key benefits of the product or service. This should
articulate how your solution is different from others that may be available to your customer segment.

Benefit #1 Benefit #2
Briefly elaborate on how your product or Briefly elaborate on how your product or
service helps deliver this outcome. service helps deliver this outcome.

Your Product or Service

Briefly describe the main functions and
MVP features of your product or service, Benefit #3 Benefit #4
including what technologies are used.
Briefly elaborate on how your product or Briefly elaborate on how your product or
service helps deliver this outcome. service helps deliver this outcome.
The Market
Defines the target market for the solution, including the size, growth potential and segmentation of the market.

Size of Market Growth Potential Segmentation

Provide an overview of the Total
Addressable Market (TAM) for
your solution, including the
estimated size of the market in
terms of revenue and number of
customers or units sold.
Highlight any trends or change
that could impact demand for the
solution, such as the expected %
growth of your target market
according to industry reports.
Identify the one or more
segments within the target
market that your solution will
focus on at first, and how they
fit into the broader market.
The Business Model
Describes how the startup plans to generate revenue and sustain its operations, including pricing strategy, revenue streams
and cost structure.
Cost Structure
Outline the main expenses and
investments required to develop,
launch and operate your
solution, such as product
development, marketing and
staffing.
Pricing Strategy
Explain the types of pricing you
offer. This should include how
your price compares to
competitors and also how to
compares with the cost of
delivering your solution.
Revenue Streams
Describe the ways in which your
solution generates revenue,
such as subscription fees,
commission on sales, or
advertising revenue.
The Go-To-Market Strategy
Outlines the marketing and sales strategy for the startup, including customer acquisition channels, distribution channels and
partnerships.

Customer Acquisition Distribution Partnerships

Describe how you will acquire
customers, such as paid
advertising, social media,
referral programs or email
marketing.
Share how your startup will
distribute its product or service to
customers, such as online
marketplaces, retail partnership
or direct sales.
Provide any details about
strategic partnership that your
startup will pursue to accelerate
growth and increase customer
acquisition.
The Competition
Identifies the main competitors in the market, and describes how the startup differentiates itself from them in terms of value
proposition and competitive advantage.

Benefit #1 Benefit #2 Benefit #3 Benefit #4

Your Startup ✔ ✔ ✔ ✔

Competitor #1 ✔ ✘ ✔ ✘

Competitor #2 ✘ ✔ ✘ ✘

Competitor #3 ✔ ✔ ✘ ✘
The Team
Introduces the founding team and any key members of the startup, highlighting their skills, experience and expertise.

Founder #1 Founder #2 Key Staff/Advisor

role role role
Highlight key skills, experience Highlight key skills, experience Highlight key skills, experience
and expertise. and expertise. and expertise.
The Financials
Provides an overview of the startup’s financials, including current funding status, revenue projections, and fundraising plans.
Current Funding
Mention if you already have any
previous funding amounts
secured or are bootstrapping.
Mention how long you can
continue with current funding
status. Indicate which, if any,
co-founders and investors have
already contributed or pledged.
Revenue Projections
Outline your annual revenue
projections for the next 3 years,
including key assumptions, such
as “We project to generate $X in
revenue during our first year, and
achieve $X in annual revenue by
year three, assuming strong
demand and license approval.”
Fundraising
Indicate whether you are
seeking investment and the
amount of capital the startup
intends to raise in the short
term. Explain the key milestones
this funding would enable you to
achieve over a specific
timeframe.
The Milestones
Outlines the key milestones that your startup has achieved to date, and your future goals and objectives. If you have launched
or have any specific user traction, make sure to include and specify this here.

Milestone 2 Milestone 4
Month Month
Short description Short description
Year Year

Month Month
Milestone 1 Year Milestone 3 Year

Short description Short description