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Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability 1st Edition Georgiana Grigore full chapter instant download
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Palgrave Studies in Governance, Leadership and Responsibility
Corporate
Responsibility
and Digital
Communities
An International Perspective
towards Sustainability
Series editors
Simon Robinson
Leeds Business School
Leeds Beckett University
Leeds, United Kingdom
Jim Parry
Charles University
Prague 1, Czech Republic
William Sun
Leeds Business School
Leeds Beckett University
Leeds, United Kingdom
The fall-out from many high profile crises in governance and leadership
in recent decades, from banking to healthcare, continues to be felt
around the world. Major reports have questioned the values and behav-
iour, not just of individual organizations but of professionals, industries
and political leadership. These reports raise questions about business cor-
porations and also public service institutions. In response this new series
aims to explore the broad principles of governance and leadership and
how these are embodied in different contexts, opening up the possibility
of developing new theories and approaches that are fuelled by interdisci-
plinary approaches. The purpose of the series is to highlight critical
reflection and empirical research which can enable dialogue across sec-
tors, focusing on theory, value and the practice of governance, leadership
and responsibility.
Written from a global context, the series is unique in bringing leadership
and governance together. The King III report connects these two fields by
identifying leadership as one of the three principles of effective gover-
nance however most courses in business schools have traditionally treated
these as separate subjects. Increasingly, and in particular with the case of
executive education, business schools are recognizing the need to develop
and produce responsible leaders. The series will therefore encourage criti-
cal exploration between these two areas and as such explore sociological
and philosophical perspectives.
Corporate
Responsibility and
Digital Communities
An International Perspective towards
Sustainability
Editors
Georgiana Grigore Alin Stancu
Henley Business School, Greenlands Bucharest University of Economic Studies
Henley-on-Thames, United Kingdom Bucharest, Romania
David McQueen
Bournemouth University
Poole, Dorset, United Kingdom
v
vi Contents
Index 275
Notes on Contributors
ix
x Notes on Contributors
Zenon Michaelides is Lecturer and Director of Studies for the MSc Big Data
Management and MSc Digital Business Enterprise Management at the
University of Liverpool Management School.
Mike Molesworth is a Principal Teaching Fellow at the University of
Southampton. He has been teaching digital marketing for almost 20 years with
an emphasis on ethical and critical aspects of technology. His research interests
include emerging online practices and the use and possession of digital con-
sumption objects.
Fragkoulis Akis Papagiannis is Senior Lecturer at Liverpool Business School,
Liverpool John Moores University. He was the general director of TDMA S.A.
and “Thessaloniki 2012” campaign.
Tauheed Ramjaun is a Lecturer in Corporate Communications at
Bournemouth University. During recent years, he has been exploring brand rela-
tionships within the non-profit and media sectors. He is currently actively
involved in the study of brand communities within both offline and online con-
texts. Prior to joining academia, he worked for several years within the advertis-
ing and communication industries.
Eyal Rosenstreich, PhD is a cognitive psychologist, serving as a senior lecturer
at the Department of Behavioral Sciences, Peres Academic Center. His work
revolves around human cognition, with a special interest in the effects of mind-
fulness meditation on attention and memory processes, and the cognitive mech-
anisms underlying movement and balance.
Alessia Sabbatino is the Secretary General of the Global Compact Network
Italy Foundation, the Italian chapter of the UN Global Compact. She also car-
ries out research, training and consulting activities on issues related to corporate
sustainability, with particular reference to integrating sustainability into the stra-
tegic and operational dimension of businesses, stakeholder management and
sustainability reporting. He has a degree in Political Science, a Master Degree in
Corporate Citizenship, successfully completed an Executive MBA at LUISS
Business School and is currently Ph.D. Fellow in Management at the Sant'Anna
School of Advanced Studies.
Freya Samuelson-Cramp has around five years of work experience within the
charity and non-profit sector. After leaving Great Ormond Street Hospital where
she worked as a community fundraising assistant, Freya has been appointed as
an account executive at the GOOD agency that provides bespoke marketing
communication solutions for non-profit organizations.
Notes on Contributors
xiii
Loukas Spanos has been Senior Advisor for corporate governance, sustainability
and CSR to the Board Chair of the National Bank of Greece S.A., where he was
responsible for the implementation of the bank’s crowdfunding platform act4Greece.
Currently, he is Senior Advisor at the Hellenic Ombudsman for Banking-Financial
Services and PhD research candidate at the University of Athens, Department of
Economics. He has served as Scientific Advisor for the Hellenic Parliament, Director
of the Office of the Minister of Labour and of the Minister of Economy. Fellow of
the Sasakawa Young Leaders Fellowship Found (SYLFF) of the Tokyo Foundation
and member of the European Corporate Governance Institute (ECGI). Research
interest: corporate governance, CSR, crowdfunding, sustainable finance.
Alin Stancu, PhD is Associate Professor of Corporate Social Responsibility
and Public Relations at The Bucharest University of Economic Studies. His
main areas of research include: business ethics, corporate responsibility and pub-
lic relations. He is the co-founder of The International Conference on Social
Responsibility, Ethics and Sustainable Business (www.csrconferences.org) and
editor of several books.
Tali Te’eni-Harari, PhD is a faculty member at the School of Business
Administration, Peres Academic Center, Israel. Tali Te’eni-Harari’s main research
interests are consumer behavior and integrated marketing communication. Tali
Te’eni-Harari’s teaching experience has focused on marketing courses:
“Consumer Behavior”, “Integrated Marketing Communication”, “Marketing
and advertising for the Young”.
Isobel Tetchner holds a MSc Marketing from Brighton Business School.
Isobel’s research interests are digital media marketing, sustainability and CSR.
Anat Toder-Alon is a faculty member at the School of Business Administration,
Peres Academic Center. She primarily teaches Marketing Management, Sport
Marketing, Brand Management and Consumer Behavior courses. Her primary
research interests include word-of-mouth and online communities. She holds a
PhD from Boston University, and MA from the Hebrew University.
Franzisca Weder, Dipl.-Journ. and PhD is Associate Professor at the
Department for Media and Communications at the Alpen-Adria University of
Klagenfurt, Austria. She did her Ph.D. in the area of organizational theories, while
her habilitation dealt with public communication and Corporate Social
Responsibility. In her research, she focuses on organizational communication, sus-
tainability and responsibility as well as network theories. She is also interested in
topics like business and media ethics, health communication, health campaigning.
List of Figures
xv
xvi List of Figures
xvii
xviii List of Tables
Table 11.1 Number of programs for core terms (own illustration) 209
Table 11.2 Location of individual terms’ mentioning 217
Table 12.1 Companies’ subjective ranking as compared to MAALA
ranking (in parenthesis) 238
Table 12.2 Mean Subjective Ratings, (SDs), and confidence interval
for intrinsic and extrinsic factors and tax avoidance 239
Table 12.3 Values for the extrinsic and intrinsic licensing indexes 240
1
Corporate Responsibility and Digital
Communities: An Introduction
Alin Stancu, Georgiana Grigore, and David McQueen
A. Stancu (*)
Bucharest University of Economic Studies, Bucharest, Romania
G. Grigore
Henley Business School, Greenlands, Henley-on-Thames, United Kingdom
D. McQueen
Bournemouth University, Poole, UK
to other social protest movement around the globe and the urgent need
to move towards more sustainable energy systems.
Tauheed Ramjaun (Chap. 5) explores the growing importance of
online forums in healthcare support, by looking at the case of people liv-
ing with arthritis in the UK. An interpretive methodology is used to
explore user experience on this forum and to appreciate its role in the
everyday lives of people living with arthritis. Data collection methods
involve qualitative in-depth interviews with nine participants that have
been using the charity’s online forum as users or moderators. Findings
suggest that healthcare charities need to consider a more professional
approach to managing their online forums that have the potential of
complementing or even substituting traditional channels of support.
There are also various opportunities for unleashing the capabilities of
such online platforms with the professional involvement of managerial
and medical staff.
II.
III.
PRAYERS. [7]