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Business Intelligence
Andreas Bitterer
#GARTNER
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
© 2011 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner at a Glance
800
World's Analysts 290,000
Largest
Client
Community
Interactions
of CIOs
12,000
70% of
Client
Fortune 1000
Organizations
Clients in 76% of
85 Countries Global 500
Vertical 10,200
Coverage Media
in Nine Inquiries
Industries
5,500 64
Benchmarks Conferences
1,700
480
Consulting
Consultants
Engagements
Current State and Future Trends in
Mobile Business Intelligence
Andreas Bitterer
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
© 2012 Gartner, Inc. and/or its affiliates. All rights reserved.
Convenience
… but is that a good business case?
Key Issues
Today
• Sudden Interest
- Easy (enough) to use
- Information at your fingertips
- "Coolness" factor
• Convenience
- Instantly on
- Self-service
- Untethered
- Synchronized
- Interactive
- Board book
Mobile BI Adoption
• Phase 1: Cool
- Fascination with the
device's interactivity
• Phase 2: Selective
- Management and
proof of concepts
• Phase 3: Proven
- Growing number
of use cases
• Phase 4: Ubiquitous
- Default device
Mobile BI: Why?
+
1. Faster decision cycles
"I'll ask IT to run some reports. I'll get back to you."
+
2. Decision making on location
"I couldn't bring my data out here. I'll get back to you."
+
3. Uninterrupted workflow
"I don't have access to that data. I'll get back to you."
+
4. Business-user-friendly experience
"I can't use those tools. Bob will get back to you."
+
5. Cost
Devices, bandwidth, development, skills, productivity
More Talk Than Walk
As of August 2011
• Transactions • Enrichment
• Reports • Correlation
• Events • Hot spots
• Alerts • Maps
• Positioning
• Visualization
• Data delivery
• Data collection
Use Case: Electronic Medical Records
• Canadian hospital
- Patient condition
- X-Ray, CT, MRI
- Reports on allergies
and test results
• Benefits
- Bedside access to
current patient information
- Higher efficiency on the
hospital floor
- Better patient care
Source: Select Start Studios
Other Use Cases — Off the Beaten Path
• Logistics/Trucking
- Truck driver is the user
- Tablet collects data from
telematics and submits it to HQ
• Airport
- Gate agent and flight managers
are the users
- Faster reaction time and better
insight in exception situations
• Construction
- Architects and workers have
mobile access to plans, timelines
Your Mobile Device Knows Your Location
Source: MicroStrategy
- WebFOCUS Mobile • Tableau
• MicroStrategy - On iPad
- Mobile BI Suite
• Tibco
- Spotfire Mobile
• Oracle • Yellowfin
- BI Mobile - Mobile BI
Vendor Landscape for Mobile Information
Aggregators
• ComponentArt
• DSPanel
• Enterprise Signal
• Extended Results
• Exxova
• MeLLmo
• Strategy Companion
• Transpara
Cross-platform l llll
Distribution ll llll
Gestures llll ll
Maintenance ll llll
Offline llll l
More l is better.
Challenges in Mobile BI
• "Big Brother"
Not everything that is technically
possible is necessarily desirable
or even allowed:
• Safety
• Security
• Privacy
• Ethics
• Disconnected user
• Synchronization
• Persistence
Self-Service BI on Location
• Identifying products
via cover design (book,
CD, DVD) or bar code
- Example apps include:
• RedLaser
• SnapTell
• Translating natural
language into SQL is
doable.
What's Next?
• Mobile BI applications are expected to …
- Add persistence mechanisms.
- Move beyond visualization.
- Run analytic algorithms.
- Provide image recognition.
- Sense and alert.
- Collect information
through ad hoc networks.
- Respond to voice commands.
- Initiate back-office transactions.
- Provide write-back capabilities to update the database.
Caution!
• Mobile BI does not reduce the need
for proper BI infrastructure
- Data model
- Data integration
- Data quality
• Mobile BI provides nothing more
than information rendering.
- But it can make bad
data look its best.
Recommendations
Visit gartner.com/events
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• Mastermind Interview Keynotes with industry leaders
• ITxpo exhibit floor with hundreds of top solution providers and exciting startups
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