Current State and Future Trends in Mobile

Business Intelligence

Andreas Bitterer

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 Current State and Future Trends in
Mobile Business Intelligence

Andreas Bitterer

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
© 2012 Gartner, Inc. and/or its affiliates. All rights reserved.
Convenience
… but is that a good business case?
Key Issues

1. What is the current status of mobile BI?

2. What are real-world examples of mobile BI
deployments?
3. How is the market developing and what will be
coming next?
Mobile BI Evolution

< 1990 < 2000 < 2010

Today

Source: Sony, Research In Motion, Samsung

Roambi, Information Builders, Microsoft
The Executive Gadget

• Sudden Interest
- Easy (enough) to use
- Information at your fingertips
- "Coolness" factor
• Convenience
- Instantly on
- Self-service
- Untethered
- Synchronized
- Interactive
- Board book
Mobile BI Adoption
• Phase 1: Cool
- Fascination with the
device's interactivity
• Phase 2: Selective
- Management and
proof of concepts
• Phase 3: Proven
- Growing number
of use cases
• Phase 4: Ubiquitous
- Default device
Mobile BI: Why?
+
1. Faster decision cycles
"I'll ask IT to run some reports. I'll get back to you."
+
2. Decision making on location
"I couldn't bring my data out here. I'll get back to you."
+
3. Uninterrupted workflow
"I don't have access to that data. I'll get back to you."
+
4. Business-user-friendly experience
"I can't use those tools. Bob will get back to you."
+
5. Cost
Devices, bandwidth, development, skills, productivity
More Talk Than Walk

As of August 2011

From "Hype Cycle for Business Intelligence, 2011," 12 August 2011

(G00216086)
Strategic Planning Assumption

By 2013, 33% of business intelligence

functionality will be consumed via
handheld devices.

Source: "Predicts 2011: New Relationships Will Change BI and Analytics"

(G00209225)
Relative Efforts Required for Mobile BI
Data Modeling
Data Integration
Data Quality
Dimensional Modeling
Metrics Definition
Metadata
Predictive Modeling
Query Generation
Report Writing
Mobile BI
Semantic Modeling
Etc.
Killer Combo

• Transactions • Enrichment
• Reports • Correlation
• Events • Hot spots
• Alerts • Maps

• Positioning
• Visualization
• Data delivery
• Data collection
Use Case: Electronic Medical Records
• Canadian hospital
- Patient condition
- X-Ray, CT, MRI
- Reports on allergies
and test results
• Benefits
- Bedside access to
current patient information
- Higher efficiency on the
hospital floor
- Better patient care
Source: Select Start Studios
Other Use Cases — Off the Beaten Path
• Logistics/Trucking
- Truck driver is the user
- Tablet collects data from
telematics and submits it to HQ
• Airport
- Gate agent and flight managers
are the users
- Faster reaction time and better
insight in exception situations
• Construction
- Architects and workers have
mobile access to plans, timelines
Your Mobile Device Knows Your Location

Source: Vito Technology

Your Mobile Device Knows Your Location

Source: Vito Technology

Vendor Landscape for Mobile BI Platforms
• Actuate • QlikView
- BIRT Mobile - Mobile BI
• Arcplan • SAP
- Arcplan Mobile - BusinessObjects Mobile
• IBM
- Cognos 10 Mobile
• Information Builders

Source: MicroStrategy
- WebFOCUS Mobile • Tableau
• MicroStrategy - On iPad
- Mobile BI Suite
• Tibco
- Spotfire Mobile
• Oracle • Yellowfin
- BI Mobile - Mobile BI
Vendor Landscape for Mobile Information
Aggregators

• ComponentArt
• DSPanel
• Enterprise Signal
• Extended Results
• Exxova
• MeLLmo
• Strategy Companion
• Transpara

For details, see

"Who's Who in Mobile BI"
(G00216984)
Source: Actuate, Jedox
Mobile BI Scenarios
• Information delivery — pull mode
- User requests a canned report.
- Information is transmitted on demand.
- Context-aware device pulls report.
• Information delivery — push mode
- User subscribes to published report.
- Server transmits alert to device.
• Information collection
- User responds to received report.
- Back-office action triggered by device.
- Decision making on location.
Deployment Options: Apple Example
• Native applications
- Deployed through the App Store
• Mobile BI container
• Worldwide or regional visibility
- Deployed via iTunes
• Custom applications
• Apple Developer Enterprise Program
• Distribution provisioning profiles for user authorization
• Browser-based
- Safari browser
- Limited interactivity, no Flash
• Virtual desktop
- Citrix Receiver
• Jailbreak
- Not recommended
Deployment Alternatives
Native Browser-Based
Criteria Application Application

Context awareness llll ll

Cross-platform l llll

Distribution ll llll

Gestures llll ll

Maintenance ll llll

Offline llll l

Performance llll lll

More l is better.
Challenges in Mobile BI
• "Big Brother"
Not everything that is technically
possible is necessarily desirable
or even allowed:
• Safety
• Security
• Privacy
• Ethics
• Disconnected user
• Synchronization
• Persistence
Self-Service BI on Location
• Identifying products
via cover design (book,
CD, DVD) or bar code
- Example apps include:
• RedLaser
• SnapTell

• Instant query result

from public websites or
corporate databases
• and … action!
Let's Talk BI
• Voice recognition of smart
phones is "good enough."
• Semantic interpretation
allows fuzzy questions.
- Sample queries
• Which rep has the lowest quota?
• What product is our bestseller?
• How far are we from sales target?
• Which store still carries 501 jeans?

• Translating natural
language into SQL is
doable.
What's Next?
• Mobile BI applications are expected to …
- Add persistence mechanisms.
- Move beyond visualization.
- Run analytic algorithms.
- Provide image recognition.
- Sense and alert.
- Collect information
through ad hoc networks.
- Respond to voice commands.
- Initiate back-office transactions.
- Provide write-back capabilities to update the database.
Caution!
• Mobile BI does not reduce the need
for proper BI infrastructure
- Data model
- Data integration
- Data quality
• Mobile BI provides nothing more
than information rendering.
- But it can make bad
data look its best.
Recommendations

 Don't buy into "cool."

 Identify three roles that are "moving" and have a
high impact through decision making on location.
 Investigate three business processes that could be
improved through mobile information access.
 Conduct three brainstorming sessions with mobile
users to discover location-aware scenarios.
Related Gartner Research
 Hype Cycle for Business Intelligence, 2011
Andreas Bitterer (G00216086)
 Magic Quadrant for Business Intelligence Platforms
John Hagerty, Rita Sallam and James Richardson
(G00225500)
 Emerging Technology Analysis: Mobile Business
Intelligence
Bhavish Sood, Andreas Bitterer and James Richardson
(G00214124)
 Decision Criteria for Mobile BI Tool Selection
Joao Tapadinhas (G00219132)
 The 2012 To-Do List for Business Intelligence Leaders
Andreas Bitterer and others (G00229902)
For more information, stop by Gartner Solution Central or e-mail us at solutioncentral@gartner.com.
Learn More
 Apple iOS Enterprise Deployment Guide
http://manuals.info.apple.com/en_US/Enterprise_Deploym
ent_Guide.pdf
 Android Developer's Guide
http://developer.android.com/guide
 Windows Mobile Developer Center
http://msdn.microsoft.com/en-us/windowsmobile

For more information, stop by Gartner Solution Central or e-mail us at solutioncentral@gartner.com.

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