Cohont OMal

a Sobsef al belhavita,
uwnlees divid?ug data

Aame,hee o0s ar Hhen analyzed

Fiwe Haeis behis
a peni od to obserue ow
Tne
Ond neics change beauior , proul
Pus?
over a busiuess
Custoney eteubion and eha ce
sxtegiu.
Cohozt Analysis -
Re Aspeds ot
Cohort Deiu atiou
1. anouped b the
Aeguizibion Cohorls: sens
-> as the
acquired S Ch
ine
were
Hhey siqhed p.
month or quaer 0upe d y
Cohory Us evs
-)B haviol
o
behwio8
Hheir puchnode
hase
nallins
)ih a spe.citic e n
). Metic xace ed
->Reteution Rale-Aow
c i c aciue

Chun Rale How

Hhe odwc
- Reuene 2e eate
we Vale
theix te brue

Custome
Speciic acbious baleL
Metics ;-
Iugaaew ent Metics:
15,Suc
USes Logis,ponchaa,os teatre

cbhort Aualysis
1. Uuderstandi ug Usey Behawioy -
Con nderso!
->By tyackin Cohory bos?e
Line
how diterat Use
and patoy
This heli leting
daa
ot
Huat ane

Retentiou
eveal insigh
an d ohat eers
aowhy Usevs e awe

Hhen engaged,
 Caw ases

Speeific
behawiot

dtteat cahonlg epoted

at
euted

- Cohot alyis alou ox

beneaiug don data into
weani ut seAmeuls.Ths SeA weutaio

strates
5) |dentiting Hrh-Ualoe Customn
cohery
-> Tt hels in idenityins which
qemenate Hhe ost euene

ocus hii
bus?hess s bo
heis ex pe
Customes

Be,nch moring Dertounn

-’buSinesss agait
d t e t ime revols

de c

- Cowece

-’ Uudevstaudn povchay bahaw i or

-dentiyius epe at Custoeg, nd we oduriug

Hhe etecivener
Seruice)
2. Sa. as Sothane oa

Tsacg dihy sopscipion

Underskay
Hhe inpac teatore uplae
3 Mobide tpps:
iou,/ engol
USe
Hhe impo
tetur)
with
 needs Hhe
iverse
oetiee od, deciSiiwormed woe
ciic peS
panies Cow Cou
qrowh, ollimatey
iue
hamee en to
u, Uses
lraeai hofr baido
debode This ine
dileent
with uteract
îusiqs actionotle de
er, (roudes
speia
ays Cohort
iuteret
be
etio vuteedcaioue
e d nodoldifseut
pletioy ssess ->
aion
-
educ Oneue .
2.. DiscUs

uudorhan

co býectiue perspeeliue,
escoloriu Hhe
iuuolues tn-depth

methoy debaed iusiy

Tuto e sobiect wetey. witing gualtatoe
Hege.
diseet and indixec

Pechhas distnet chareaetyitis and aplî caio

Dizect (Otative Regers ch

eseoeh vlu es uethy
’ i e ct evalihue
where (aticipau t
aslhed disecty
tudied Gud
bein
aud expesi co
heis
to obtoiu explict,
The
 Chactesistiy:

Uudentond Hee eseash obieciue

stud
2sepli eit aoetiony
Kesehe ditect
to the opic et iuteral,
3 wdite ee lbace

arse
seal iue, aloi
ollow- up vestioy and claricakio

Hethod
lute views ,

- S t o choreli- Pe-deterunined a,uet

with 1ittde deyiaki
Shocho red. -- huided questioy with
at~
hesibiity or yollow -op.
Uustr vctured- Open euded
with no ied ques
 focos aroo

Mhodere to ex pore Sporikic opiy iu -dedeh

Open nded Qo estiog

pplicakions
- Understaiuy peSon al eeeneeg Gnd porpece,
tealiut
TEcplorins ottitodo, otiuatlo,an d
detaided eed back prodoch
-) Aathera
-D
coneeph

ndrect Qkatie Regeos n

Method wethods whese pasticipas
arse ot
se
belug s tudied

Tue orus wito dise c

am
esporse eeasch topic,
ahot He pecfic
ueshi onfn
 Chaacterstiy

1Soblety:

Hheix behawiox.

2) Vatuy aiic Data (olleon

acutie a wore
O b yytioy
aptue enuue
natr celtiy
reaelhious nte atio
aud

3) plicit Intorwation' iugighy

collected aten prouides iudiee
-D
0 taa
a
he seselh qU eshion,

Me Haoy
1. Oose vaions
e o orcnes nnrse aew sel es in Hhe ehuir ounet
an iuteyacios
osesu e

chiue Tech
2. Proja
Pantici paas pete
-

abe storia baed

bigoosmoges
 C'ollect lo a

Do a Couteat
ads to e

abuexti iag
Ausue Codoct a

recet eleuisiou
uuoluey Lentifug
w
xoles and eprey autatloy
he aio

doy Couteu t Au olyis

Stes
1.Saun ple Sletion -
a SCunpl e.
Colle ct Cusute se

ad ho deteruPue
e behaui

Os e potr oyed heue

ConLecbr vote ay rec UTriM)

ox Steveotyees,
 and lnt erpreatiou
T)Sumnei2e he and futerpret

As.l:- Tech Cou pauyPoesiouad Loe)

leadi
a teau

innouatiu and deaderhip.

tounpetelut
co lote
SSion ods,epasiin a
Capa bilky.
Ad.2,- lleauta g roduct (boweie Role)
Se en eleaug

he hone USiug We prodoc

ani Gud ho sehold

eyticieny.
Re in tovces hadition al domelie
ole, suggesing
home
 e.n

ashin endy,ocui)

Fituess Eaipw eat (S poys/ Frtuess 2ole

Deseripi worku

new iuess euipm aut, show euuy strey ad

healh

-An od's De pichs

emphai2iug hotuofn

De sripkiby A
A nothene Cariuy o
rarriog prodo ele

cial Sexu fces roossiame lole)

- ) Descipion

athoraive
Ruouleda, e able pos itio chaengiA
qender steveotyes iu tiubmce
 lrodols (Beay/Fathiou 2le)

Descxipbion A
Loadhievc ladess s'n, docu" sele
Care aud boeaty

Coubino Hhe. ocs ap peasnce

Socil reye

CSocial Lole )

fu depacen

17 Autonobile Cerofasioa lole)

Coun a els ro esi

loFood odue lg CDomesic Role)

pre parin3 wealto
ney tan i
Dei te vates raditionel oles in
-) Anads
Hhe eshi a s pherr.
domehie
 q0e USe tmarl eliug

(9 SeuiCe.

deciSion - maliag proeses, (onjpuh

he Con biun ad
Ihelps wasekes tdeubid He
atbribtes et an e
preterencos aud ecsiou

Rey Aspe cly o Conjoiut Anay

1. ALbibuts and Leves

exodoch
atiory each attyib

senle
euted with
pres
espon
proties, e ceh wilh
produch
ot hyeoth eticd
ation d attribte leel
con bin
ranate, or choose betwotn
Cund ake to
en
 eled aloiagtor
bora
el ets gn Se
ahionl ment Seg MorW e
d -upo c\hangeg price ho
price opimal
by setting -Assish
iu
taud
gy' Strte ?iciny 2.
COw whieu
ideuif prodocs
by
designs telps
new
Analyis lonjotut
eu
fer
elaive
e e ate iudic, utiliies
These aibte eh e
ig
?uain
 fndsie ent die oce
wide bo
aapplied Can
be 2
oy polangd
raos ) Appli aile Vers 3)
evel,ataibte Speitic placeConsums
vale Hhe uto
Attribke-leue. petoes 2)
Insigs
preferente,
nsumer mics Tu
sse ma2y -dec'si
-on word al e
Mode" )relishic
oice u
Audys Conioiut
pared
bo Cous choices
Povide
 Speiales espets e

e. cowe

resnlek with hoo

S.A4hibte Selechien

TSele chin he iat atth?b aad leuely

past -worthil:bies
fute spea'on ad
Hhen uto a otiou a
ti
Slretegie) eguires cangetu ana besct
markel con
e
Undostandinj