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Populism and
Populist Discourse in
North America
Marcia Macaulay
Populism and Populist Discourse in North
America
Marcia Macaulay
Populism and
Populist Discourse in
North America
Marcia Macaulay
York University
Toronto, ON, Canada
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
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To David and Nick, for their solidarity and support.
Contents
1 I ntroduction 1
2 T
he People’s Party 33
3 P
rairie Populism 57
5 Modern
American Populism: Donald Trump and Bernie
Sanders117
6 F
ord Nation173
7 C
onclusion215
R
eferences253
I ndex261
vii
List of Figures
ix
x List of Figures
xi
1
Introduction
The first thing to note is that this typology lacks any coherent criterion
around which its distinctions are established. In what sense are agrarian
populisms not political? And what is the relationship between the social
and political aspects of the ‘political’ populisms which bring about a model
of political mobilization that is different from the agrarian one? Everything
happens as if Canovan had simply chosen the impressionistically more vis-
ible features of a series of movements taken at random, and moulded her
distinctive types on their differences. (2007, p. 6)
Agrarian Populisms
Political Poulisms
savings banks, and even state ownership of railroads, telegraphs and tele-
phone systems. They also called for a secret ballot, direct election of
Senators, shorter working hours and the use of referenda. This was a radi-
cal agenda, and a number of these initiatives became law. There is now a
graduated income tax in the U.S. as well as direct election of Senators as
well as state referenda.
Canovan gives over much of her analysis of the People’s Party to its
failure. Its failure comes about in two principal ways: differences between
southern and northern elements of the party, and pragmatic absorption
of the party into the Democratic Party. In the South, “For those radical
and brave enough to come out for Populism below the Mason-Dixon line
were engaged in a warfare with the Democratic Party that far surpassed
ordinary politics in bitterness. Southern Populists like Tom Watson of
Georgia represented a threat to the established Democratic oligarchy;
worse still, they threatened the bastion of white supremacy” (1981,
pp. 38–9). Beyond this bastion was another factor, that the Democratic
Party “had stolen the Populists’ clothes” (1981, p. 44). The Democrats
appropriated one of the main planks of the Populist Party, free exchange-
able use of silver with gold. In 1896 the Populist Party endorsed a hybrid
candidacy of William Jennings Bryan, a Democrat, for President, and
Tom Watson, a Populist, for Vice-President. As Canovan comments, “in
the event Bryan lost the election, so that the Populists discovered that
they had destroyed their party for nothing” (1981, p. 46). Two forces,
one racism and the other pragmatism, had destroyed the integrity of a
movement and its political extension. The Canadian counterpart of the
Farmers’ Alliance, which developed into the CCF and the Social Credit
Party, did not encounter the first bastion of white supremacy. The CCF
has been able to maintain its own integrity by redefining itself as the New
Democratic Party. The Social Credit Party has died, but one could argue
that there is a kind of rebirth through the Reform Party and eventually
the modern Conservative Party.
Canovan also looks at historical analyses of populism. She notes that
‘populism’ has been understood through different historical lenses. The
first major treatment of populism in the United States was John D. Hicks’s
The Populist Revolt (1931) written approximately 50 years after the formal
creation of the People’s Party in 1892. Hicks provides a sympathetic view
6 M. Macaulay
of populism, writing as he did only two years after the 1929 Crash.
Hicks’s view was that the People’s Party “was a healthy political phenom-
enon, entitled to praise from the point of view of a more advanced age”
(Canovan, 1981, p. 46). The major counter to Hicks’s beneficial analysis
of populism was that of Richard Hofstadter’s The Age of Reform (1955).
In contrast to Hicks, Hofstadter presented an unflattering view of popu-
lism and the People’s Party as reactionary and proto-fascist. Hofstadter
wrote in the 1950’s during which Joseph McCarthy engaged in a witch
trial of communist party members and supporters. The masses, ‘the peo-
ple,’ were seen as gullible and easily led by charismatic leaders. Populism
in Hofstadter’s analysis was backward looking, failing to understand the
new age of industrialization and so harkening back to a previous golden
age. Canovan notes that more subsequent historians of populism such as
Lawrence Goodwyn in Democratic Promise (1976) provided a more bal-
anced view. Thus, Goodwyn states, “To describe the origins of Populism
in one sentence, the cooperative movement recruited American farmers,
and their subsequent experience within the cooperatives radically altered
their political consciousness” (quoted in Canovan, 1981, p. 49). The
debate over whether or not populism is a mass movement of simply gull-
ible fools or a process by which citizens through cooperative action alter
their own political consciousness and that of others continues to this day.
Neo-populism or authoritarian populism is constructed negatively by
historians, political and discourse analysts; equally a cooperative progres-
sive populism can be viewed positively as a form of social good.
et al., the Manichean dichotomy set up within populism is its most essen-
tial feature. This logically incorporates ‘the people’ and ‘the elite’: “This
means that populism is a moral discourse that not only exalts popular
sovereignty but understands the political field as a cosmic struggle
between ‘the people’ and ‘the elite’ (Hawkins et al., 2019, p. 3). Further
it is largely because of this Manichean dichotomy that populism as an
ideology can be integrated with other ideologies. This is what Mudde and
Rovira Kaltwasser refer to as a “thin-centered ideology” (2017, p. 6).
According to Mudde and Rovira Kaltwasser, populism has a “restricted
morphology.” It can attach to other ideologies. After Mudde and Rovira
Kaltwasser, Hawkins et al. note the distinction between “exclusionary
populism” that incorporates nationalism within its ideology and “inclu-
sionary populism” that incorporates features of socialism (2019, p. 5). In
the ideational approach the notion of an absolute ‘positive’ on one side
and an absolute ‘negative’ on the other provides incorporation of other
powerful ideologies to define these bookended features. There is no pre-
cise analysis, however, of how such a process of incorporation takes place.
[return] success” (p. 215). Perón in exile was “restricted to private letters,
cassettes and private instructions, which were, however, of the utmost
importance” (p. 216). As Laclau notes further, “Perón, from exile, could
not have given precise directions to the actions of a proliferation of local
groups engaged in resistance; even less could he have intervened in the
disputes that arose…Thus his word had to operate as a signifier with only
weak links to particular signifieds. This is not a major surprise: it is exactly
what I have called empty signifiers” (p. 216). What Perón had created
through his letters, cassettes and private instructions was “Peronism with-
out Perón.” Peronism came to be understood not just as a demand that
Perón return to exile but a demand that united disparate groups whose
understanding of Peronism may have had no precise definition apart
from the requirement of Perón’s return to power. Perón himself was an
empty signifier.
It is also important to note that Laclau’s analysis does not presume the
existence of a people or an elite. These are constructed entities. These are
realized in the process of social demands becoming popular demands. For
a people to come into existence, there has to be a “rupture” or a break
between elements within a given society. Such a “rupture” or what Laclau
also refers to as an “antagonistic frontier” comes into existence through
the feature of institutional failure. This failure can be constructed in
moral terms, as one part of society failing to understand and address the
demands of another part, or it can be understood as a kind of absence:
This sense of a society not being whole or indeed broken gives rise to a
construction of division and a reconstruction of ‘the people.’ Laclau
makes a distinction between the populus and the plebs. Laclau asks,
“What, however, is the meaning of the aspiration of a partiality to be seen
1 Introduction 11