APPENDIX

Questionnaire

1. Respondents Profile

i. Age
18-25
26-40
41-60
Above 60

ii. Gender Male Female

iii. Education Levels Master Degree Bachelor 10+2

iv. Occupation
Professional
Technicians and Associate Professionals
Service Workers and Shop & Market Sales Workers
Student
Other

v. Income
Less than 15000 Rs
Between 15001 and 30000 Rs
Between 30001 and 50000 Rs
More than 50000 Rs
NIL
2. Customer Characteristics and On-line Shopping Behaviour

i. On-Line Shopping
Suggestion by friends/relatives
Reputation of the store
Information from social networks
Appealing advertisements
Other

ii. Monthly On-line Expenditure

Less than 5000 Rs
Between 5001 and 10000 Rs
Between 10001 and 20000 Rs
Between 20001 and 30000 Rs
More than 30000 Rs.

iii. Cause of On-Line Shopping

Enjoy the shopping experience
Saves time
Timely Delivery
Saves Money (Cost of Travelling, Parking etc.)
Other

iv. Prefer on-line shopping

I am unaware of using internet effectively
I am afraid of being cheated
I don’t like to buy a product without
seeing/touching it
I am afraid of security when paying on-line
Other

v. Perceived Benefits of On-line Shopping

Cash on delivery
Payment through credit card
Payment through net banking
Other

vi. Frequently on-line shopping

Factors Extremely Beneficial Neutral Not Extremely not
Beneficial Beneficial Beneficial
Electronic goods
Clothes
Home/ Kitchen
accessories
Kids and baby
products
Books and
entertainment Media
Sports accessories

vii. On-line shopping behaviour

Suggestion by friends/relatives
Reputation of the store
Information from social networks
Appealing advertisements
Other (Please Specify)
viii. Purchase behavior towards a particular On-line store
Statement Strongly Agree Neutral Disagree Strongly Disagree
Agree
I always go to the same
on-line store again and
again

I try different stores for

different occasions
I switch on-line store
frequently