Total No of Clients 1800 Calculate Calculate Y-o-Y information

Avg. Orders / Client 1.7 SUM of Gross Profit Year Transactio Revenue Gross Profit
Total no of Transactions 3060 Per Cus CLV
AOV (avg order value) 150
Gross Margin % 35%
Churn 21%
Avg Lifetime - Years 4.8

1. Calculate CLV based on the information given above – Use this data in Excel Sheet 7 Submit the
2. Calculate the Over all Gross Profit
3. Calculate CLV based on gross profit & No of clients
4. Calculate Y-o-Y information of No of Transaction, Revenue, Gross Profit
5. Write the detail interpretation based on the analysis
Gross Profit
Total No of Clients 1800
Avg. Orders / Client 1.7 Months Transaction Revenue
Total no of Transactions 3060 0 3060 459000
AOV (avg order value) 150 1 2417.4 362610
Gross Margin % 35% 2 1909.746 286461.9
Churn 21% 3 1508.69934 226304.9
Avg Lifetime - Years 4.8 4 1191.8724786 178780.9
Avg Lifetime - Months 4.76 5 941.57925809 141236.9
6 743.84761389 111577.1
LTV 425 7 587.63961498 88145.94
8 464.23529583 69635.29
9 366.74588371 55011.88
10 289.72924813 43459.39
11 228.88610602 34332.92
12 180.82002376 27123
13 142.84781877 21427.17
14 112.84977683 16927.47
15 89.151323693 13372.7
16 70.429545718 10564.43
17 55.639341117 8345.901
18 43.955079482 6593.262
19 34.724512791 5208.677
20 27.432365105 4114.855
21 21.671568433 3250.735
22 17.120539062 2568.081
23 13.525225859 2028.784
24 10.684928429 1602.739
25 8.4410934586 1266.164
26 6.6684638323 1000.27
27 5.2680864275 790.213
28 4.1617882777 624.2682
29 3.2878127394 493.1719
30 2.5973720641 389.6058
31 2.0519239307 307.7886
32 1.6210199052 243.153
33 1.2806057251 192.0909
34 1.0116785228 151.7518
35 0.7992260331 119.8839
36 0.6313885661 94.70828
37 0.4987969672 74.81955
38 0.3940496041 59.10744
39 0.3112991872 46.69488
40 0.2459263579 36.88895
41 0.1942818228 29.14227
42 0.15348264 23.0224
43 0.1212512856 18.18769
44 0.0957885156 14.36828
45 0.0756729273 11.35094
46 0.0597816126 8.967242
47 0.0472274739 7.084121
48 0.0373097044 5.596456
49 0.0294746665 4.4212
50 0.0232849865 3.492748
51 0.0183951394 2.759271
Total Profit
CLV
Gross Profit
160650.0
126913.5
100261.7
79206.7
62573.3
49432.9
39052.0
30851.1
24372.4
19254.2
15210.8
12016.5
9493.1
7499.5
5924.6
4680.4
3697.6
2921.1
2307.6
1823.0
1440.2
1137.8
898.8
710.1
561.0
443.2
350.1
276.6
218.5
172.6
136.4
107.7
85.1
67.2
53.1
42.0
33.1
26.2
20.7
16.3
12.9
10.2
8.1
 6.4
5.0
4.0
3.1
2.5
2.0
1.5
1.2
1.0
764996.4
425.0