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NEW FRONTIERS IN EDUCATION, CULTURE, AND POLITICS
CORPORATIZING
RURAL EDUCATION
NEOLIBERAL GLOBALIZATION AND
REACTION IN THE UNITED STATES
JASON A. CERVONE
New Frontiers in Education, Culture, and Politics
Series editor
Kenneth J. Saltman
University of Massachusetts, Boston
North Dartmouth, Massachusetts, USA
New Frontiers in Education, Culture, and Politics focuses on both topical
educational issues and highly original works of educational policy and
theory that are critical, publicly engaged, and interdisciplinary, drawing on
contemporary philosophy and social theory. The books in the series aim to
push the bounds of academic and public educational discourse while
remaining largely accessible to an educated reading public. New Frontiers
aims to contribute to thinking beyond the increasingly unified view of
public education for narrow economic ends (economic mobility for the
individual and global economic competition for the society) and in terms
of efficacious delivery of education as akin to a consumable commodity.
Books in the series provide both innovative and original criticism and offer
visions for imagining educational theory, policy, and practice for radically
different, egalitarian, and just social transformation.
Corporatizing Rural
Education
Neoliberal Globalization and Reaction
in the United States
Jason A. Cervone
University of Massachusetts, Dartmouth
Weymouth, Massachusetts, USA
vii
Contents
1 Introduction 1
4 Environmental Sacrifice 67
6 Destructive Identities123
7 Conclusion151
Index159
ix
CHAPTER 1
Introduction
But these issues alone do not explain the groundswell of support Trump
received. Rather, this is the result of a large, extremely angry population
that lacks the ability to articulate or properly channel that anger. While
there is no excuse for the horribly sexist things said about Hillary Clinton,
to believe that she lost because rural voters would not consent to being
ruled by a woman is short-sighted and misunderstands both the realities of
rural political and economic life as well as what Clinton truly represents to
the rural underclass. As much as this was a vote for authoritarianism, it was
also a vote against political elitism. Identity politics aside, Hillary Clinton
epitomizes the political elite that has been out of touch with rural life in the
United States for decades. The democratic belief that it was her turn because
she was most qualified due to her experience and longevity in the political
elite runs counter to most ideals held in rural America. Again, this is not to
say misogyny does not exist or was not a large factor in the election. Hatred
of women in general is as ingrained and structural in the society as racism,
but it is not the reason for Clinton’s loss. Rather it is general apathy toward
this misogyny that allows people to overlook the things that Trump has
said. It is also unlikely a Clinton presidency would have done much to
change that. Like President Obama and Bill Clinton before her, Hillary
Clinton would have spent the majority of her term placating her Wall Street
friends and maybe dabbling slightly in identity politics possibly improving
family leave and speaking for equal wages in order to maintain a veneer of
Progressivism. Most likely she would have pursued a neoliberalized form of
feminism that lionizes female CEOs as if the way to equality is for women
to increase their representation in patriarchal capitalism rather than struggle
against the system that creates their oppression in the first place.
Sociologist Arlie Hochschild describes this phenomenon, writing that
many rural Americans feel as if they are unwanted in their own country.
She writes that from their experience they witness:
Strangers step ahead of you in line, making you anxious, resentful, and
afraid. A president allies with the line cutters, making you feel distrustful,
betrayed. A person ahead of you in line insults you as an ignorant redneck,
making you feel humiliated and mad. Economically, culturally politically,
you are suddenly a stranger in your own land.1
subsets of the population. Instead, the rural underclass views this as the
interests of others being placed before them, and their own struggles
being ignored and mocked while also being told they are the ones respon-
sible for the oppression. For them, there seemed to be a parade of
oppressed groups coming forward and being recognized, yet no one spoke
out for the white working class. Yet the result was that anger turned
toward the other groups who were seemingly cutting in line, rather than
the system that was consistently maintaining the rural underclass.
What seems to be happening here is the neoliberal education project
has turned on itself. For generations, corporate ideology has shaped the
rural United States in a manner to best suit capitalist accumulation. Rural
areas have been painted as backward as long as there have been urban
centers, and rural people have become victims of modernization, which in
the capitalist sense means industrialization. The result is lower wages,
fewer environmental protections, and a pushback against labor laws. Rural
youth are groomed to accept this as a natural evolution through neoliberal
education that focuses on job training rather than critical thought. When
the only ends a student is able to see are economic, it becomes much easier
to accept the corporate ideology as any job is better than no job, even if
that means surrendering political agency. Education also leads rural people
to adopt neoliberalized identities, that is identities focused on economic
ends, and identities that are individualized to the point where any eco-
nomic successes or failures become personal character traits. Lost in these
identities is a sense of community or belonging. This leads to the destruc-
tive identities being seen in rural America, the misogyny, racism and xeno-
phobia, as economic and political anxieties are causing tremendous stress
but education has not provided the ability to criticize and understand
power structures and that it is the very neoliberal ideology that they strive
to that is causing their discontent. As Hochschild points out, Donald
Trump acted as a release for this population, who saw the way his vulgar
comments created outrage among the liberal elite. Finally, someone was
sticking it to those people who had mocked and denigrated them for so
long. Hochschild describes that the feelings of elation produced by
Trump’s comments spoke to their emotional self-interest which overcame
the need to protect their economic self-interest.2 The conflation of the
economic and the emotional is a theme that will play heavily in this book,
as the corporatization of education is producing young people who are
seeing themselves primarily as economic actors and equating their self-
worth with their ability to consume.
4 1 INTRODUCTION
The question many are struggling to understand is why would this pop-
ulation not only identify with but openly embrace ideologies they know to
be harmful? When Hillary Clinton referred to Trump supporters as
“Deplorables” the reaction was for those supporters to openly identify
themselves as such.3 Clinton played right into the hands of the Trump
campaign, who were able to use it to justify the belief among rural
Americans that they were under attack by political elites from the Left.
Here was the epitome of political elitism attacking them directly. It is
important to remember that criticisms of the liberal elite are not pinning
the election of Trump on them. The biggest issue will always be the super-
wealthy who maintain control through the spread of neoliberal ideology.
What the liberal elite must accept responsibility for and understand their
role in perpetuating the cultural divide between urban and rural. Slavoj
Žižek, regarding conservatism in the United States, notes that there are
two sides to the culture war. While the liberal concern for misogyny, rac-
ism, and religious fundamentalism that exists in many rural areas is valid,
Žižek points out that there is a coded class message in American liberalism
wherein the Left portrays itself as modern and progressive, thus situating
rural as primitive and ignorant.4 What is happening is essentially a class
attack being framed as cultural. The Democrats ‘focus on identity politics
was really a class antagonism wherein the left situates itself as the superior
cultural class ignoring the very real concerns being faced by the rural
underclass. Žižek notes, and it is an important note that must be recalled
throughout this book, that “Listening to ordinary people’s worries in no
way implies that one should accept the premise of their stance.”5 The rea-
sons for rural economic anxiety are not illegal immigration, transgender
rights, or an attack on Christianity. The way to overcome this line of think-
ing is not through class-based attacks, but through education.
Unfortunately, this is the precise moment when education is being increas-
ingly corporatized, denying youth the ability to critically understand and
engage with the mechanisms creating their anxieties and anger. If there is
to be any hope of understanding the “deplorable” mindset in rural
America. This understanding requires an examination of the ways neolib-
eralism has become the dominant ideology in rural America through cor-
porate control over traditional rural practices, coupled with the religious
fervor of fundamentalist Christianity, both of which have fostered a deep
mistrust of public institutions extending to a mistrust of democracy in
general. Anti-democratic ideologies are also being reproduced through
education, as fundamentalists are exerting control over public education,
1 INTRODUCTION 5
and where they are not academics are being replaced by job training as
corporations push for workforce development over critical thought.
Corporate control over education is part of a larger push by corporations
to influence rural land use and environmental policy in an effort to maxi-
mize accumulation and minimize cost. Rural space thereby becomes
abstracted, a term coined by Henri Lefebvre, that is, commodified and
stripped of its’ ability to act as a real, lived space. Abstraction of space has
the consequence of abstracting the mindset of those who live there, who
begin to see themselves as economic actors, existing in a commodified
environment.6
This book describes the neoliberal impact on rural education, the iden-
tification with neoliberal ideology by rural youth and the manner in which
rural communities are being reshaped to serve the neoliberal global con-
text. The research also examines the interplay between neoliberalism and
the religious fundamentalist influences that are also prevalent in rural
communities and the manners in which these dual ideologies have created
anti-democratic mindsets within rural youth and in rural communities.
Past research into rural education has provided a wealth of knowledge, but
it has yet to be fully examined within a larger context. Much of the research
is focused on individual schools and communities, which does not allow
for a global view of the consequences of neoliberalism on rural education.
This book intends to build on this knowledge and research in an effort to
examine how rural life is being recontextualized by neoliberal globaliza-
tion as well as how neoliberal ideology has been able to redefine rural
communities, reshape identities, and push rural youth to become eco-
nomic actors, while removing the knowledge needed for them to become
political actors.
In addition to building on the work by rural researchers, this book also
examines the writings of critical theorists in order to examine the relation-
ships between politics, economic processes, labor and environmental poli-
cies, education policies, and ideologies. Many of the theories presented are
based on studies urban environments, which cast the city as a site of strug-
gle, as well as a reflection of society, which includes the juxtaposition of
extreme wealth and financial centers along with low-income housing and
pockets of extreme poverty. However, rural areas are undergoing the same
strategies and struggles, yet the research is not as present. Corporate
resource extractors are making tremendous profits while wages for rural
workers decrease, people move away, and communities decline. Much of
this can be tied to the urban-rural dynamic, wherein rural areas are
6 1 INTRODUCTION
s ubjugated by the urban, despite the urban being dependent on the rural
for resources. There is an increasing separation in urban and rural research,
notably when examining globalization and its’ consequences, despite the
fact that urban and rural environments are facing the same issues stem-
ming from the same causes, yet rural issues are often marginalized and the
rural experience ignored.
This book does not employ any specific form of traditional research
methodology; rather it uses critical social theory and critical geography in
order to create a conceptual analysis of the key structures and debates
affecting rural policy, specifically rural education policy. Rather than nar-
rowing in one question, or focusing on a single case study, it will attempt
to take the existing research in rural education, neoliberal influence on
rural communities, and the proliferation of privatization schemes affecting
urban and suburban schools. The purpose of this book is much broader
than a standard research project in that it aims to reconceptualize how
rural education, and rural communities in general are situated in the world
through analysis that expands on the work of the rural and school privati-
zation researchers. Through this effort, a clearer picture of the ways neo-
liberalism is currently affecting rural schools, and the ways it can further
influence education will emerge. It is important to note, this is not a
criticism of the previous work done, nor is it meant to imply the analyses
are shortsighted. Rather, the many, various studies and ideas that have
been created will be taken into account in an effort to show how they con-
nect and build on each other in order to develop a new way of placing
rural education in a global context, rather than on individual communi-
ties. In doing so, this book hopes to present a theory of how rural areas
are contested, how knowledge is created and interpreted by rural youth,
and how dominant ideologies become self-identities even if they are not
being fully acknowledged or understood by the population. This effort
requires a synthesis of the work of many rural education researchers, as
well as research in the fields of geography, sociology, economics, and cul-
tural studies. The existing body of knowledge that has been created can
show how the perceived weaknesses that make rural communities so sus-
ceptible to neoliberal and anti-democratic ideologies can be used as
strengths in creating a radical democracy for rural communities.
There are two overarching parts to this book. The first three chapters
examine the role of market and religious fundamentalism on education,
economic, and environmental policy. The final two chapters examine how
these influences are shaping physical space and creating destructive
1 INTRODUCTION 7
focused on selfish economic ends for themselves rather than valuing and
seeing themselves as members and protectors of their communities with a
responsibility to improve the quality of life for all community members
through embracing radical democracy. This opens the doors for agribusi-
ness, energy companies, and other corporate giants to push for lax labor
and environmental laws in an effort to extract resources, natural and
human, in as cheap a way as possible without regard for community
impacts. Finally, this book will conclude with a discussion on how educa-
tion can overcome the anti-democratic ideology and acceptance of
authoritarianism that has become so prevalent in rural America. This will
involve a reexamination of the commons, specifically common schools,
and what it means to be a rural community in the United States today.
Notes
1. Arlie Russell Hochschild, Strangers in their Own Land (New York: The New
Press, 2016), 222.
2. Ibid., 228.
3. Amy Chozick, “Hillary Clinton Calls Many Trump Backers ‘Deplorables,’
and G.O.P. Pounces,” The New York Times, September 10, 2016, accessed
March 18, 2017, https://www.nytimes.com/2016/09/11/us/politics/
hillary-clinton-basket-of-deplorables.html.
4. Slavoj Žižek, Refugees, Terror and Other Troubles with the Neighbors: Against
the Double Blackmail, Brooklyn: Melville House, 2016.
5. Ibid., 71.
6. Henri Lefebvre, The Production of Space, Cambridge: Basil Blackwell, 1991.
7. Neil Smith, Uneven Development, 3rd ed., Athens: University of Georgia
Press, 2008.
8. David Harvey, The New Imperialism, New York: Oxford University Press,
2003.
9. Erich Fromm, Escape from Freedom, New York: Holt, 1977.
PART I
Consequences of Neoliberal
Corporatization
CHAPTER 2
Despite the fears that President Trump would install a fascist dictatorship,
it seems far more likely at this point that the xenophobic nationalism that
was so prominent in his campaign speeches was simply bluster meant to
rile up the conservative base and cause mass distractions while quietly gut-
ting labor and environmental regulations.1 Since the election, Trump has
shown to be much more likely to ramp up the neoliberal policies also in
place by putting corporate billionaires in charge of every aspect of govern-
ment. The selection of Betsy DeVos as Secretary of Education belies this
point, as her record shows her to be much more in the Milton Friedman
education ideology than the Bernhard Rust. DeVos has been a longtime
advocate of privatization in education, particularly through philanthropic
endeavors.2 DeVos has chaired numerous organizations that push privati-
zation, such as the Alliance for School Choice and the American Federation
for Children, the latter of which is an amalgamation of privatization
organizations.3 She has spoken openly about her role in creating and
advancing laws to aid in her efforts: “Reforms came about as the result of
an increasing focus on helping the right people get elected, helping to
craft good legislation, helping to get it implemented once it’s passed. …At
the American Federation for Children, we work at every stage of the con-
tinuum.”4 DeVos gained access to this continuum through her many cam-
paign donations and could offer little when asked by Senator Bernie
Sanders whether or not she would have been nominated as Secretary of
Education if not for her extreme wealth.5
The selection of DeVos will no doubt usher in the next phase of the
corporatization of education, a phenomenon that is far from new, but is
bound to reach unprecedented levels. Public school corporatization has
been well documented and analyzed,6 though it has been mainly focused
on urban districts and, to a lesser extent, suburban districts. Rural schools,
while not immune to corporatization, have largely been left alone as they
are often too small to generate a profit. That is not to say neoliberal policy
has not greatly influenced rural communities in the USA, as labor and
environmental legislation has greatly reduced worker rights and environ-
mental protection in an effort to allow for cheaper resource extraction.7
Neoliberal ideology has crept into school curricula, but the schools and
districts themselves have not been targets of the privatization efforts wit-
nessed in urban areas, such as the creation of charters. However, this could
be changing rapidly in the near future, as venture philanthropists have
begun looking at the ways rural schools can be corporatized in an eco-
nomically efficient manner. Idaho is at the forefront of rural corporatiza-
tion, as the J.A. and Kathryn Albertson Foundation has partnered with
several privatization advocates in the creation of the ROCI.
II
III