School Cinema Partner Information Guide

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TM

sCHOOL
CINEMA

PARTNER INFORMATION GUIDE


TODAY'S GROUND REALITY: WHY SCH0OL CINEMA?
Todov children are immersed in udlo-ViSual and muitinmedia content School Cinema welcome reief frorm
online and watching television. However, much of
spending extensive time opportunities necessary
academic rigor, an in-cass filrm Vewing
this content lacks the values and learning experience that is fun, enjoyable Sinclusve for the
development. Issues like stress tearG peer pressure, and bullying are pr students It olso helps them understarnd the
them positive
dlent requiring urgent solutions to enmpower and guide children World better.
shonin
Eilms have a significant influence on sOciety,. including this influence to
their thoughts and behaviors. School Cinema utilizes FUN
actions, addressing ood
gently mold children's perspectives and Students unanimously love School Cinema,
challenges effectively. making it their favorite school program.

RELEVANT
All films address current issues, promoting
21st Century Skills and enhancing students'
mental wellbeing.

WHAT IS SCHOOL CINEMA? program in the


HOLISTIC
School Cinerma, by LXL ldeas, is a first-of-its-kind Life Skills 90% of parents recognize School Cinema's
support Social
world that teaches through the medium of fims to students
active role in fostering holistic development
Emotiornal Learning and Mental Wel-being. creating future-ready
INNOVATIVE
thought-provoking
School Cinemna uses cinematic storyteling and 95% of teachers find School Cinema effective
workbooks /digital activities to engage and influence students, parents s for understanding students and innovative
in teaching.
teachers for grades KG to 10.
EASY
Teachers unanimously rate School Cirnema
for its ease of immplementation
RESEARCHED
LXL has published numerous research
papers in International Journals on the
Impact of Cinema in teaching Life Skills.
WORKS?
HOW SCHOOL CINEMA WHY PARTNER WITH
School Cinema is
introduced as part of
films each
the Curriculum. Each year students
based on a Value ora Life Skill that makes
SCHOOL CINEMA?
watch 10 age
relevant clasS to get a de
discusS the Tiims n
them AWARE then this is Tollowed by dctivities and proie
UNDERSTANDING of the issues, encOurages themt
/School Cinema LMS that exciusive films for Do
their My Cinema Book Completed with
ACTION., This circle of learning is MILLION 1 MILUON
GTeachers Students imacted

WHY EXPLORE AFRANCHISE BUSINESS Schools Countes

OPPORTUNITY IN THE EDUCATION SPACE? to the society and its future


450+
Own a business that Contributes Presidents Nation internatona Farn
Fim AWaraS Festva Recogrvcns

150+
Internat1ongi Fums Producea
Research Papers
Respect Quick
Proven
in Society Break even
Business Model

UNICEF State of Sector Report 2022 sights


School Cinemgas a Best Practice for
Scaling 21st Century Skills in Schools

A Recesslon-Proof Easy to
Get Started
business
FRANCHISE BUSINESS PARTNER CONCEPT & KEYFEATURES OF SCHO00L
BUSINESS MODEL:
8 presence in Indio
CINEMA FRANCHISE MODEL
School Cinema (SC) envisages scaling up its business rOute. Business
through the established Franchise Business partner
Portners (BP) are part of the extended SC family. Products,
programs R0 Zero Setup cOst and No rental place
marketing & soles collateral are developed keeping in mind allthe local needs required
partake in the busine
at BP locations. BPs are expected to fully
Cinema's Head office
promotion initiatives undertaken from School Impressive 25X ROI in 3 Years

are as follows:
The key points of the Business Model for BPs Dedicated SPOC for each Business Partner
" Franchise Partner Agreement Proven & Scalable BusineSs MOdel
A Comprehensive standard legal Franchise Partner Agreement is signed
3 years and
by both parties. This agreement is valid for an initial period of 2 Recurring Business with a 92% School
can be renewed thereofter with mutual understanding for 1/2/3 years. Retention Rate - Renewal Model
Startup Fees payable by the Business Partner
Support and Product License Fee: One-time entry fee called the Support Corporate Marketing Team for Lead
Business
and Product License fee has to be paid by the Franchise Generation
Partner. This covers transfer of technical know-hoW, pedagogy
requisite training support from SC and sales & marketing support from Better Collection: Collection rate from
the SC team. Schools is at 98%

Business Partner Revenue share


Number of Schools who are using SCfor
SC will remita certain percentage of the fee collected (based on the last 5+ consecutive years - 250+
products / programs to be offered) from the Schools to the Business
Partners operation account at agreed designated intervals. This
payment will be done after deduction of applicable taxes at prevailing
rates if any. The BP wil be required to provide SC invoices to support all
such payments made.
IDEAL FRANCHISE BUSINESS PARTNER PROFI E. APPLICATION PROCEDURE
Most often than not, we
seek individuals who:
FOR BECOMING A
to be part of education & training
. Havea strong personal drive
Are driven by strong value
. Are thenselves well eduCated
systems.
with at least a bachelor's dearee fro
SCHOOL CINEMA FRANCHISE:
good college/university.
interacting with School Authorities DiscusS withaSchool Cinema
"Have some prior experience in hands-on owner-manoo
Willbe enggged full time at the SC & will be representative on the franchise
(this wOuld be reguirec
Willrecruit aBDtearn who are well-educated model
the next level).
to grovw the business to
Work on market research and
business plan and share the same
with the School Cinema team for

WHAT SCH00L CINEMA HAS TO OFFER:


review and discussion.

Schedule a meetingwith the School


programs/products/courses using techoo CinemaLeadership teamn to present
.Cutting edge, contemporary brand name
Goodwill derived froma well-ecognized & respected SC the business plan.
collateral & advertising
.Use of SC logos, brand names, etc. in mnarketing
Marketing collateral support.
knowledge sharina
Closed user group messaging systems to ensure Go through the franchise agreement
Regular product training. sales & marketing training.
management
" Technology based support for lead and business
feedback
" Periodic product/program upgrades as per market Sign the franchise agreement and
. Reqular interaction with skilled SC manpower. initiate the onboarding prOcess.
" Reqular visits by the BP support team for enhancing the SC experience
SC has an exclusive, dedicated & skilled Network team, which supports the
BP's operations. Each Business Partner will be attached t a Regional
Manager to enable focused support
BUSINESS PARTNER OBLIGATIONS: BECOMIE APARTNER
Legal servIce Agreement Howeve
Allobligations are listed in detail in the Join the School
Cinerna Franchise Network to
following are the key points: witness unprecedented
return and growth
best efforts to advertise and prormt
The business partner shall use his School Cinemg started
the products of LXL ldeas, School Cinema. ne business partner sholl franchise operations
in 2021 and
regards to the promotional Currently has 53
obtain gpproval in writing from LXL With partners and we are
franchise
150 Franchise Partners.planning
activities tO Scale it to
Use the content and tha
The business partner shall, at all times, advertisina or
provided by LXL for the purposes of promotion,
materials Over 1000 schools
Cinema. 1000,000 students are
informing the publicregarding School using School Cinema progranm
identify and mobilize dedicated salee
. The business partner will have to himself, or emplovees
currently
personnel (either the business partner / franchisee
of the business partner) at the
selected locations of the territory
exclusively to promote School Cinem.
business partner
The business partner himself or the employees of the LXL on product
by
shall attend an annual training program conducted
training shall be mutually
and sales pitch. The duration, time of annual AGRA CANTE
the training, the TRUTH S GOD

decided by the parties, On successful completion of Delhi Publlc School


by LXL Idegs
business partner shall be awarded with acertificate
Army Public School Alr Force School

NEWToWN
SO0OL KOLK ATA JAIPURIA
SCHOOLS

FRANCHISE PARTNEREARNING POTENTIAL:


VIJAY vIDHYASHRAM
The NewTown Schoo, Seth MRJaipuria
Vijay VIdyoshromn
Kolkata

No. of School Franchlse Partner


Yeors Investment Sign-up (new + renewal) Revenue

15 1000,000

AUT NTIC
1 200,000
BcOENKA
SCHOOL

Nil 30 2,000,000 Sunhenm


Group of fduraluonal tnstitulion

3 Nil 3,300000
'Revenue proiections provded are estrnates and subject to change bosed on various foctors beyond our control
SPI Sunbeam School GD. Goenko Schoo! Johnson Grommor
School
NEA
NATIONAL FILM AWARDS

Celebrating 7 National
Film Awards Chasing Ehe
AINbow

APPLES.
ORANGES

IDEAS

fro
franchiseOlxlin
+91 90191 11110

#175, 2nd Cross Rd.


Lower Palace Orchards,
Red Buildin9
WheRe The sun sets Bengaluru, - 560 003

BThe Finish Láne

BEST FRIENMOS FOREVER

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LITTLE
MAGICIAN

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