Oppo Samara Group Ideafest 2024

MEDAN SURABAYA MAKASSAR JAKARTA And many more…
MARCH SEPTEMBER
IDEAFEST 2024 Proposal
TABLE OF
CONTENT
1
RE-INTRODUCTION
2
2024 THEME
3
NEXT BIG THING
4
SCHEDULE PLAN
5
IDEAFEST 2024
6
WHY YOU SHOULD PARTNER WITH US
NATION BIGGEST
CREATIVE FESTIVAL
IDEAFEST is the go-to festival for

creativity, uniting diverse minds to flourish.
Over 11 years, it's been a hub for local and
global experts in creative industry,
inspiring collaboration and innovation.
732 1,755 145,537

sessions speakers visitors
Theme
Each year, we dive into the most relevant topics. This round, we're
delving into Gen Z's world of relevance—discussing their issues from
diverse generational perspectives. In 2024, we present you:
It’s a place where all generations converge, harmonizing

in ways that complement, crafting a world where unity
paints a brighter tomorrow.
MARKETING MESSAGE
iDENTiTY
through this hashtag, we want you to celebrate what makes you, you.
It's about recognizing and appreciating the diverse identities that make IDEAFEST
vibrant. Each "i" is a person, a perspective, and an experience, blending together like
colors on a canvas.
Also, #iDENTIY is like a bridge connecting generations. It's a simple yet powerful tag
that encourages everyone,
regardless of age or background, to step forward and share their unique "i."
IDEAFEST will be the common ground where the young and the wise converge,
where stories intertwine, and where the human experience is celebrated in all its
colorful facets.
READY FOR THE NEXT

BIG THING IN 2024?
In 2024, IDEAFEST embarks on

A YEAR-LONG journey hosting
17 EVENTS extend to
MEDAN, SURABAYA, and MAKASSAR
captivating diverse MORE THAN
50,000 audiences
20+ 200+
MILLION Partners &
Online reach through media partners
our media platforms
IDEAFEST expands with exciting
new programs across diverse
locations and timelines.
IDEAFRIENDS Small
IDEAFRIENDS IDEAFRIENDS IDEAFRIENDS

Large Large Large
IDEAFEST IDEAFEST IDEAFEST

iNVASION iNVASION iNVASION
Medan Surabaya Makassar
IDEAFEST
Jakarta
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
UNVEILING A FRESH SPECTACLE IN 2024:
Small Scale
Part of IDEAFEST 2024
THE OBJECTIVES
SMALL
🌟 Elevate the brand positioning with custom
events for specific audiences, cultivating a
niche following to amplify brand message
through engaging & intimate talk shows.
🤝 Bringing in communities related to the

speaker's cause allows direct engagement
and feedback.
🌐 Communities will discover collaboration

opportunities with IDEAFRIENDS for trusted
voices on the issues they care about, both
from speakers & brands.
TARGET AUDIENCES
SMALL
IDEAFRIENDS events captivate Jakarta's educated, cause-oriented
youth eager for meaningful discourse on timely issues. With 70%
of the city's 12 million under-40 population digitally connected
and socially aware*, this influential group seeks knowledge,
discourse, and community to drive change.
Brands at IDEAFRIENDS can shape relevant talks,

reaching targeted audiences—communities,
academics, and beyond, with each session hosting
100++ engaged participants.
https://www.mckinsey.com/~/media/McKinsey/Locations/Asia/Indonesia/Our%20Insights/Unlocking%20Ind
onesias%20digital%20opportunity/Unlocking_Indonesias_digital_opportunity.ashx
THE LOCATION
Total estimated target for
SMALL
IDEAFRIENDS 2024 - Small Scale:
Delight in intimate conversations at IDEAFRIENDS
2024 - Small -, featuring 7 IDEATALKS in diverse 750++ visitors
gathering spots across Jakarta.
● 28 Maret 2024 Titik Temu SCBD ● 18 July 2024 The Newsroom

● 25 April 2024 Houma ● 22 August 2024 Dopa Coffee Studio
● 16 May 2024 Little League ● 12 September 2024 Monolog Gunawarman
● 13 June 2024 TransJakarta
Houma Koultoura The Newsroom Monolog Gunawarman And many more…

IDEAFRIENDS already has a large and loyal following. Now it's time to make it
stand out more by actively involving brands as collaborators. This is the area
where brands can tap into this event through activities inside the Talk Shows:
SMALL
Purpose Driven Messaging: Community Building:

Convey your brand values and social impact Foster meaningful conversations between your
efforts through uplifting talks on sustainability, brand ambassadors, loyal customers, and niche
equality, outreach, and more. communities.
Targeted Engagement: Market Insights:

Gain access to key demographics like youth, Gain meaningful consumer and market insights
professionals, and interest groups to share from interactive panels and audience Q&As.
relevant messaging.
.
Enhancing Branding & Sample Station Branded Merchandise Pop-Up Shop
Promotion through
Additional Activities: Gift Bags Contest or Giveaway Product Demos
Large Scale
THE OBJECTIVES
LARGE Convenes brands, communities, speakers, and artists in Jakarta for a
dynamic event focused on discussing timely issues through talk shows and
interactive art installation.
🌟 BRAND PERSPECTIVE
Authentically connect your brand purpose to relevant social issues by
partnering with credible speakers, artists, and communities.
🤝 SPEAKER & ARTIST PERSPECTIVE

Magnify your impact by bringing together your knowledge with
industry partners and on-the-ground communities through engaging
discussion & immersive installation
🌐 COMMUNITY PERSPECTIVE
Amplify grassroots efforts by collaborating with influential voices to
educate and activate youth.
TARGET AUDIENCES
LARGE
IDEAFRIENDS events captivate Jakarta's educated,
cause-oriented youth eager for meaningful discourse on
timely issues. With 70% of the city's 12 million under-40
population digitally connected and socially aware*, this
influential group seeks knowledge, discourse, and
community to drive change.
Brands at IDEAFRIENDS can shape relevant talks,

reaching targeted audiences—communities,
academics, and beyond, with each session hosting
100++ engaged participants.
https://www.mckinsey.com/~/media/McKinsey/Locations/Asia/Indonesia/Our%20Insights/Unlocking%20Ind
onesias%20digital%20opportunity/Unlocking_Indonesias_digital_opportunity.ashx
THE IDEATALK will delve deeper into the

themes above to explore the issues
IDEATALK surrounding them, especially in areas that

are interconnected with these issues.
LARGE LOCATION

IDEAFRIENDS 2024 - Large Scale:
8.000 - 10.000 visitors
INSIDE
TITIK
TRANSJAKARTA HAYAT
TEMU
BUS, START SKYDECK
@SCBD
FROM HALTE @SARINAH
PARK
BUNDARAN HI
25 - 30 9 - 15
March September
2024 10 - 16 June 2024 2024
SCBD PARK HALTE SARINAH
BUNDARAN
HI
9 - 15
25 - 31 March 10 - 16 June September
2024 2024 2024
At the same location, an art installation will be built to

respond to the themes, doubling as the venue
THE
INSTALLATION For art installation, we will collaborate with artist that
LOCATION
creatively interpret the 'i' shape, the theme of
LARGE
IDEAFEST 2024.
iNVASION
OBJECTIVE
IDEAFEST iNVASION connects Indonesia's diversity through
culture, talent, and ideas shared across the nation for the first time.
iNVASION We've chosen three major cities outside Jakarta—Surabaya,
Medan, Makassar—serving as primary growth centers in
Indonesia, representing the island of Java, Sumatra, and Sulawesi.
Extend IDEAFEST’s reach to new Provide an engaging platform for

regions and audiences across brands to connect with niche
Indonesia regional communities
Facilitate dialogues between Allow local creators and talent to

national and local voices on share their perspectives and
timely issues. creative works
TARGET AUDIENCES
iNVASION We're not just spreading IDEAFEST Jakarta vibes; we're orchestrating a
road trip of insights, making Jakarta the magnetic epicenter for curious
minds to savor diverse ideas with a local touch of wisdom.
75% 60%
Youth in Medan, University students in
Surabaya and these cities say
Makassar follow accessing
Jakarta pop events/culture from
culture trends on Jakarta is important.*
social media.*
Audience behavioral & psychographic: 17 - 35 y/o. Digitally engaged event enthusiasts, culturally
connected and socially passionate, eagerly embracing new experiences.
https://cdn.idntimes.com/content-documents/indonesia-gen-z-report-2022.pdf
Attract new markets and audiences in multiple
NEW EXTENDED PROGRAMS IDEAFEST 2024 Proposal
cities through experiences comprising 9 sessions
for national speakers and local heroes at
IDEATALK, accompanied by vibrant MARKET by
Poshmarket and engaging MUSIC performances
by Nadhif Basalamah, Salma Salsabil, Kaleb J, & IDEAFEST iNVASION 2024:
more. 15.000++ visitors
Boost brand visibility, raise awareness, and
engage your target audience by partnering with
iNVASION us in these impactful festivals
Surabaya Makassar
Medan
Deli Park Pakuwon TSM
Mall
24 - 26 May 2024 26 - 28 July 2024 29 November -
1 December 2024
JAKARTA CONVENTION CENTER, 27 - 29 SEPTEMBER 2024
ANNUAL
PROGRAMS
PROGRAM NAME IDEATALKS Creative Workshop Music Camp Comedy Curhat Bang
A music workshop for

A session discussing
A range of interactive potential musician to Special talk show
about the various A comedy session by
PROGRAM have collaboration hosted by Denny
trends & issues in workshops and Local’s best
DESCRIPTION Indonesia from exercises by experts.
with recording
comedian.
Sumargo
company & renowned
classes to big stage.
performers.
Fashion & Beauty

PROGRAM NAME NexSpace Experiential Expo Creative Market Food Market
Market
Get ready for a

A demo day to open An exhibition space head-turning display
Shop till you drop with It's time to drool over
doors for all of the latest trends,
PROGRAM showcasing the truth an array of local food
businesses to kick carefully curated local from sustainable
DESCRIPTION start their bright
and message behind
enterprises.. brands to those
lines brought by
the brand. various vendors.
future. supporting diversity in
beauty & fashion.
JAKARTA
IDEATALK
27 - 29 Sep
CONVENTION
2024
CENTER
Uplifting thought-provoking discussions from class format to the

grand stage, expanding the influence to a larger audience while
ensuring top-notch content across the board.
Wide-range of creative industry related topics, ranging from

beginner to advanced level, to give learnings and insights about
current trends in the creative industry.
3-DAYS TALKS
120+ SESSIONS
300+ INSPIRING LOCAL &
INTERNATIONAL SPEAKERS
JAKARTA
CREATIVE WORKSHOP
29 Sep
CONVENTION
2024
CENTER
Offering a range of interactive workshops and exercises

that will help participants tap into their creativity. From
brainstorming sessions to ideation workshops, we
provide space for participants to explore new ideas and
develop their creative skills.
1-DAY WORKSHOP
20 SESSIONS
MUSIC by
27 - 29 Sep
JAKARTA
CONVENTION
CAMP
2024
CENTER
Partnering with renowned recording studios

and top musicians to supercharge the musical
abilities of workshop participants. The best
talents will get to perform at IDEAFEST under
mentorship and record commercial tracks at
our partnered studios.
WISHLIST TALENT:
Raisa Kunto Aji

JAKARTA
COMEDY
27 - 29 Sep
CONVENTION
2024
CENTER
We aim to unearth and enhance the most

enjoyable experiences, generating laughter
through captivating attractions and shows. Our
goal is to guarantee that every attendee at this
program experiences continuous joy and
laughter at every step and every moment.
JAKARTA
CURHAT BANG
29 Sep
CONVENTION
2024
CENTER
An electrifying and entertaining program

event featuring Denny Sumargo.
JAKARTA
NEXSPACE
27 - 29 Sep
CONVENTION
2024
CENTER
Creating an initiative to build an ecosystem

for start up in Indonesia.
NEXSPACE aspires to be a melting pot for

startup founders, mentors, investors, venture
capital, government and other stakeholders.
2 DAYS PEAK EVENT

25 MENTORS
50 STARTUPS
JAKARTA
EXPERIENTIAL EXPO
27 - 29 Sep
CONVENTION
2024
CENTER
We’re bringing back the offline experience of

fully customisable exhibition space,
showcasing brand’s special exhibition and
collaborative pieces, making every attendee
experience more immersive.
3-DAYS EXPERIENTIAL
EXHIBITIONS
FULLY-IMMERSIVE
BRAND EXPERIENCE
CREATIVE by
27 - 29 Sep
JAKARTA
CONVENTION
MARKET
2024
CENTER
Partnering with another creative industry event focused on

market to create a bazaar that supports local small and
medium-sized enterprises. With over 100 local brands offering a
variety of products, from lifestyle to daily necessities.
3-DAYS MARKET
100+ CURATED TENANTS
WISHLIST TENANT:
KAYN | LIUNIC ON THINGS | NOIR SUR BLANC | ARGYLE &
OXFORD | MAKERS BY MAKNA | JEWEL ROCKS | ROBRIES |
RAG. | GRAMMARS | HMNS | ALCHEMIST
FASHION & by
27 - 29 Sep
JAKARTA
CONVENTION
BEAUTY MARKET
2024
CENTER
This year, we're introducing a new fashion and beauty market

category to attract a wider audience. This market will be
carefully curated to showcase local brands with unique appeal.
3-DAYS MARKET
100+ CURATED TENANTS
WISHLIST TENANT:
HOTEL | SEJAUH MATA MEMANDANG | SORE STUDIO | DEVA
STATES | HIJACK | ORBIS | 3MONGKIS | CLUB LUNDI |
AESTHETIC PLEASURE | PLAY WITH PATERO | MOTE MOTE
JAKARTA
FOOD MARKET
27 - 29 Sep
CONVENTION
2024
CENTER
Curating the most shout out Nation’s FnB

brands that has shown great potential to
become the next big thing. Aside from selling
goods in the FnB Bazaar, we will spice things
up where each FnB brands should showcase
the experience of their brand.
3-DAYS MARKET
30+ CURATED TENANTS
SITEMAP
Jakarta
ASSEMBLY 1
Convention Fashion & Beauty
Center Market
Main Lobby ASSEMBLY 2
Big Stage,
Comedy
Brand Experience
ASSEMBLY 3
LOBBY
Creative Market
by Semasa
SITEMAP
MERAK 1, 2, 3
Jakarta IdeaTalks, Creative Workshop,
Convention Music Camp
Center
SUMMIT ROOM LOWER LOBBY PRE-FUNCTION
Lower Lobby KASUARI LOUNGE
Opening Party Brand Experience
Food Market & IdeaTalks
KAKATUA MALEO, NURI 1, NURI 2

KENARI, MURAI
SUMMIT LOUNGE IdeaTalks & IdeaTalks & Music
Business
Speakers Music Camp Camp
Lounge Incubator
VISITOR & To broaden the view on positioning
brands and companies at IDEAFEST, let
SPONSOR DATA us provide a glimpse of the audiences
from previous events.
BIGBANG
Estimated target for IDEAFEST 2023 VISITORS IDEAFEST 2023 DEMOGRAPHY

IDEAFEST BIGBANG 2024: based on industry VISITORS in general
26.000++ visitors
Top 5 Participating
Industry
I. FMCG
II. E-commerce
III. Tobacco Gender:
IV. Health and Bodycare Female 48.7%
V. Government Male 51.3%
SPONSORSHIP
WHY SHOULD YOU
PARTNER WITH
IDEAFEST 2024 strives to be the

epicenter of Indonesia’s most pioneering
voices across all spheres.
Sponsorship provides a platform to

engage with diverse pool of talented
professionals and establish your brand
as a magnet for visionary minds.
IDEAFEST SPONSORSHIP
TITLING PARTNER
Offer a chance for brands to impress engaged attendees and

industry leaders with impactful marketing and interactive
brand awareness, providing exceptional value at top events.
● IDEAFEST presenting sponsor recognition ● Sponsor lounge

● Host a talk or conference session ● 1 booth in experiential Expo
● On-site branding for maximum visibility (Main gate, ● Participation in 3 sessions of happy hour/brand
giant map, wall of fame, LED placement, etc) meet-up as part of the cornerstone program
● "Presented by" brand mention on IDEAFEST ● Enhanced media coverage across IDEAFEST and
webpage, social media, and marketing material SAMARA channels
● Featured brand profile on IDEAFEST’s all channel
IDEAFEST SPONSORSHIP 27 - 29 Sep
JAKARTA
TITLING PARTNER 2024 CONVENTION

CENTER
Branded
sponsor lounge
On site branding in
several spot Titling name Brand activation
OFFICIAL PARTNER
Explore tailored sponsorship opportunities ● “Official partner” brand mention in the title section of IDEAFEST
that perfectly align with your brand's webpage, social media, & on ground marketing material.
objectives in our official partner ● Get 1 booth in experiential Expo
sponsorship. Achieve exceptional results
● Get 2 session in happy hour/brand meet up as part of
through customized collaboration.
cornerstone program.
Brand activation as part Experiential

of cornerstone parogram
Booth
CO-PARTNER
Enjoy shared recognition & enhance ● “Co-partner” brand mention in the title section of IDEAFEST
your brand's presence as a co-sponsor webpage, social media, & on ground marketing material.
at IDEAFEST for increased recognition ● Get 1 session in happy hour/brand meet up as part of
and broader reach.
cornerstone program
Brand activation as part

of cornerstone parogram
Co-Partner Placement
Package Benefit
Banking
Benefit Group Detail Benefit How Far We Can Go

Exposure and Branding Dedicated Space Booth - Variety of booth sizes and customization options available to match brand identity to create a unique and memorable experience for attendees,
and to show latest products and plans for next product.
- Interactive Booth Activities:

Budgeting games, investment simulations, or financial product consultations with experts
Prominent Logo Placement All marketing materials, signage, stage backdrop, etc
Talkshow Speaking opportunity to present latest innovations or industry insights on stage.
Social Media Exposure Social media content creation and post on "@IdeaFest", brand mentions and logos exposure, social media challenge and activities
Media & Influencer Exposure Brand mentions, media and/or influencers attendance and activities
Product Usage Payment Gateway, QRIS and EDC usage in food and fashion market
Customer Activation Exclusive Experience Top tier card holder/customers get fast track access as well as exclusive access to special areas, networking events, speaker
meet-and-greets, special promo on purchase made at IdeaFest tickets & tenant booths
Special Benefit Bundling Package Free attendees data bundles

Package Benefit
Gadget / Smartphone

and to show latest smartphones showcase, features, and plans for next product
- Interactive Product Stations to highlight special feature:

Camera: Selfie Station, Night Vision booth
Performance: Gaming mini tournament, VR Booth
Other Feature: Fast Charging Station, Multi device connectivity showcase
Product Usage/tap in Product usage/tap in in multiple area (IdeaTalks, Programs, Information Point, Etc)
Customer Activation Exclusive Experience Attendees are eligible for a discount or voucher and exclusive access upon meeting a predetermined minimum purchase requirement.
Package Benefit
FMCG

Exposure and Branding Dedicated Space Booth and/or - Variety of booth sizes and customization options available to match brand identity to create a unique and memorable experience for attendees,
Mobile Booth and to show latest products and plans for next product.
- Booth and/or mobile sampling and sales for attendees
- Dedicated Branding Activities:

Snack and Beverage: themed stations to engage multiple senses and highlight key product attributes
Food Spice Category: Partner with chefs or influencers to conduct live cooking demonstrations
Product Usage/tap in Product usage/tap in in multiple area (IdeaTalks, Programs, Information Point, Etc)
Customer Activation Exclusive Experience Attendees are eligible for a discount or voucher and exclusive access upon meeting a predetermined minimum purchase requirement.

Package Benefit
E-Commerce

- Online to Offline experience:

Engaging activities bringing showcasing products, key features, and user experience
Direct offline purchase of special product (across categories) in IdeaFest
Product Usage Payment Gateway, QRIS and EDC usage in food and fashion market
Customer Activation Exclusive Experience Customer who purchase ticket on ecommerce get fast track access as well as exclusive access to special areas, networking events,
speaker meet-and-greets, special promo on purchase made at IdeaFest tickets & tenant booths

Package Benefit
Automotive

- Thematic activities with product/voucher giveaways
- Test Drive Area
- Driving and/or racing simulator and VR Experience
Customer Activation Transportation Exclusive Experience Exclusive transportation for speaker, special guest and selected attendees for new and/or special product lineup
Package Benefit
Commercial Transportation Service

- Thematic activities with product/voucher giveaways
Customer Activation Exclusive Experience Exclusive pickup and drop-off point, along with transportation brand discounts or vouchers for event attendees' travel convenience

CASE STUDY
Brand Experience
INDOFOOD
CASE STUDY
Brand Experience
PHILIPS
CASE STUDY
Brand Experience
VIDA
CASE STUDY
Brand Experience
LOREAL
CASE STUDY
IDEATALKS
INDOFOOD - VIDA
THANK YOU
Jl. Sisingamangaraja No.21,

RT.1/RW.4, Gunung, Kec. Kby.
Baru, Kota Jakarta Selatan,
Daerah Khusus Ibukota Jakarta
12120
(021) 57949008
www.samaragroup.id

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MEDAN SURABAYA MAKASSAR JAKARTA And many more…

IDEAFEST is the go-to festival for

732 1,755 145,537

It’s a place where all generations converge, harmonizing

READY FOR THE NEXT

In 2024, IDEAFEST embarks on

IDEAFRIENDS IDEAFRIENDS IDEAFRIENDS

IDEAFEST IDEAFEST IDEAFEST

UNVEILING A FRESH SPECTACLE IN 2024:

🤝 Bringing in communities related to the

🌐 Communities will discover collaboration

Brands at IDEAFRIENDS can shape relevant talks,

● 28 Maret 2024 Titik Temu SCBD ● 18 July 2024 The Newsroom

Houma Koultoura The Newsroom Monolog Gunawarman And many more…

Purpose Driven Messaging: Community Building:

Targeted Engagement: Market Insights:

UNVEILING A FRESH SPECTACLE IN 2024:

🤝 SPEAKER & ARTIST PERSPECTIVE

Brands at IDEAFRIENDS can shape relevant talks,

THE IDEATALK will delve deeper into the

IDEATALK surrounding them, especially in areas that

Total estimated target for

8.000 - 10.000 visitors

At the same location, an art installation will be built to

UNVEILING A FRESH SPECTACLE IN 2024:

Extend IDEAFEST’s reach to new Provide an engaging platform for

Facilitate dialogues between Allow local creators and talent to

A music workshop for

Fashion & Beauty

Get ready for a

Uplifting thought-provoking discussions from class format to the

Wide-range of creative industry related topics, ranging from

Offering a range of interactive workshops and exercises

Partnering with renowned recording studios

Raisa Kunto Aji

We aim to unearth and enhance the most

An electrifying and entertaining program

Creating an initiative to build an ecosystem

NEXSPACE aspires to be a melting pot for

2 DAYS PEAK EVENT

We’re bringing back the offline experience of

Partnering with another creative industry event focused on

This year, we're introducing a new fashion and beauty market

Curating the most shout out Nation’s FnB

Main Lobby ASSEMBLY 2

KAKATUA MALEO, NURI 1, NURI 2

Estimated target for IDEAFEST 2023 VISITORS IDEAFEST 2023 DEMOGRAPHY

IDEAFEST 2024 strives to be the

Sponsorship provides a platform to

Offer a chance for brands to impress engaged attendees and

● IDEAFEST presenting sponsor recognition ● Sponsor lounge

TITLING PARTNER 2024 CONVENTION

Brand activation as part Experiential

Brand activation as part

Beneﬁt Group Detail Beneﬁt How Far We Can Go

- Interactive Booth Activities:

Talkshow Speaking opportunity to present latest innovations or industry insights on stage.

Special Benefit Bundling Package Free attendees data bundles

Beneﬁt Group Detail Beneﬁt How Far We Can Go