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UpNexxt

DESIGN THINKING PRESENTATION


STEPS OF DESIGN THINKING

Empathy
Understanding users' challenges and aspirations deeply to create
meaningful solutions.

Define
Clearly defining the problem statement and user needs to guide the design
process effectively.

Ideate
Generating creative ideas and solutions through brainstorming and
collaboration.

Prototype
Creating tangible prototypes to visualize and test design concepts
before implementation.

Testing
Iteratively testing and refining prototypes based on user feedback and
insights to ensure usability and effectiveness.
About UpNexxt

UpNexxt aids college dropouts in reshaping careers


through technology and innovative methods. The
platform offers tailored upskilling programs and job
opportunities, promoting inclusivity, adaptability, and
advancement in the job market. The project examines
UpNexxt's impact on career growth and professional
development for college dropouts across various
industries.
Vision & Mission

UpNexxt Vision UpNexxt Mission


At UpNexxt, our vision is to redefine the UpNexxt's mission focuses on innovative
paradigm of digital interactions for both solutions that connect talent with opportunities
individuals and businesses. Our goal is to in an inclusive environment. They aim to support
establish ourselves as the foremost platform diverse career paths, provide educational
that enables individuals to unearth resources, and connect individuals with
opportunities, cultivate their skills, and realize professionals. Additionally, they help businesses
their utmost capabilities. Through this endeavor, find top talent and create innovative, growth-
we aspire to foster a globally interconnected oriented environments. Through technology and
and flourishing community. collaborations, UpNexxt seeks to impact the
future of work and education significantly.
EMPATHY
The presentation examines the empathetic journey
maps of Shubham Singh and Nabhya Jha, showcasing
their diverse challenges. Shubham, an engineering
dropout, faces career uncertainties and societal
pressures, while Nabhya, a medical school dropout,
balances academic pursuits and personal goals.
Understanding their stories aids in tailoring solutions
for inclusivity, empowerment, and growth in
professional journeys.
DEFINE
Problem Identification Market Analysis
Clearly defining the problem or challenge that Analyzing the competitive landscape and market
UpNexxt aims to address is the foundational step. This trends to understand the existing solutions, potential
involves understanding user pain points, market opportunities, and challenges in the industry. This
trends, and business goals to pinpoint the core helps in positioning UpNexxt effectively and
problem. identifying unique value propositions

User Research Defining Success Metrics


Conducting comprehensive user research to Establishing clear and measurable success metrics
gather insights into user behaviors, or Key Performance Indicators (KPIs) that align
preferences, needs, and expectations related with UpNexxt's objectives. These metrics could
to the services provided by UpNexxt. This include user engagement, conversion rates,
includes user interviews, surveys, and customer satisfaction scores, and business growth
observational studies. indicators.

Stakeholder Alignment Problem Statement


Ensuring alignment and collaboration among all Articulating a concise and focused problem statement
stakeholders involved in the UpNexxt project, including that summarizes the core challenge UpNexxt aims to
business leaders, designers, developers, and end-users. solve. This statement serves as a guiding principle
This alignment ensures that everyone shares a throughout the design process, ensuring that solutions
common understanding of the problem and goals. are aligned with the defined problem.
Brainstorming - Ideation

Mind Mapping Reverse Thinking

Creating visual diagrams to explore


interconnected ideas and concepts Considering unconventional or opposite
relevant to the project. perspectives to challenge assumptions
and generate innovative solutions.

Role Playing Analogous Inspiration


Acting out scenarios or user interactions Drawing inspiration from unrelated
to gain deeper insights into potential industries or contexts to bring fresh
user experiences and pain points. perspectives and creative ideas to the
table
5 WHY’S ?

What issues or challenges are users facing


with the current product or service?

Why are these issues occuring in the first place?


what are the root causes?

Why havent these issues been addressed


or solved previously?

Why do users feel frustrated or dissatisfied


with the current user experiences?

Why is the current design or functionality not


meeting the users epectations or needs?
PROTOTYPING

User Interface Design Functionality Testing Feedback Collection Iterative Refinement


During prototyping, it's crucial to Prototyping is an iterative process that
This involves creating the visual and Prototype testing involves evaluating
gather feedback from stakeholders, involves making incremental
interactive elements of the product, such as the functionality of the product to
users, or test participants. This improvements based on feedback and
layouts, navigation menus, buttons, and ensure that it performs as intended.
feedback helps identify usability testing results. It may involve refining
forms. It focuses on ensuring an intuitive and This includes checking interactions,
issues, areas for improvement, and design elements, adding new features, or
user-friendly interface that aligns with user data input/output, navigation flows,
validation of design decisions. adjusting functionality to enhance the
expectations. and overall system behavior. overall user experience.
TESTING
Usability Testing
Conducting usability tests to evaluate how easily users can navigate UpNexxt,
complete tasks, and accomplish their goals. This involves observing users'
interactions with the platform and gathering feedback on the user experience.

Functional Testing
Ensuring that all features and functionalities of UpNexxt work as intended
without any bugs or errors. This involves testing each component, such as
forms, buttons, links, and interactive elements, to verify their functionality.

Performance Testing
Assessing the performance of UpNexxt under various conditions, such as
high traffic, multiple user sessions, and different devices. This includes
testing load times, response times, and overall system performance to
ensure optimal user experience.

User Interviews with Questionnaires


Conducting structured user interviews with four dropouts to gather qualitative
feedback and insights. The questionnaires should focus on understanding their
experiences, pain points, preferences, and suggestions for improving UpNexxt.

Feedback Analysis
Analyzing the feedback received from usability tests, functional tests,
performance tests, and user interviews to identify common issues, trends,
and opportunities for enhancement. This analysis informs iterative
improvements and refinements to UpNexxt.
The Team

Anurag Shetye Harsh Shukla Ashutosh Singh Aditya Singh


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