Name: Aishwarya Prasad

Mentor’s Name: Vibha Pandey

Date: 03.04.23
Task No 3
UMEED A DROP OF HOPE
TASK 03 WEEKLY REPORT
MARKETING AND HR WEEK

INTRODUCTION
I volunteered in the PAN INDIA INTERNSHIP conducted by UMMED NGO. The third
week was divided into 2 Task. (Task A) was to make a social media strategy for
Umeed to help them connect with at least 30 followers on social media platform like
Facebook, Instagram, Twitter. (Task B) was to invite some applicants from school
and college for the internship and requesting them to send their CV on
email/WhatsApp and to circulate it on social media, LinkedIn, college and peer
groups. And if possible schedule a online interview with the applicant.

ITS IMPORTANCE
NGO activities include, but are not limited to, environmental, social, advocacy and
human rights work. They can work to promote social or political change on a broad
scale or very locally. NGOs play a critical part in developing society, improving
communities, and promoting citizen participation. Hence marketing of NGO is
important just like any other brands.

All of them have to serve their target markets. However, marketing serves several
more purposes apart from helping you promote your business before your target
audience. It helps you build recognition and credibility for your business. When it
comes to the NGOs, you know how important it is for them to build trust. So,
marketing for them can be a life saver.

Even the NGOs need to expand their influence. The well-known NGOs are well
known for they have marketed their brand well. Imagine an NGO in a dark corner
where few people know of its existence and purpose. Such a brand cannot exist for
long unless it is fully self-dependent in terms of resources.
MY STRATERGY / TECHNIQUE
My first strategy was to approach my peer group/classmates/college friends and help
them understand the importance of a non-governmental organization in today’s
society. What kind of broad scale part NGO plays in developing and improving
communities and promoting citizen participation. And as a citizen why should them
contribute their efforts towards NGO to make a better world for the environment.

HOW I DID IT ?
With the help of the poster Umeed provided with me, I circulated the poster through my
WhatsApp, Instagram and my Discord server and asked my peers/friends and college mates
if they are interested in the internship kindly send their CV to UMEED through Whatsapp
(7290992559) & Email it on @umeedinternship19@gmail.com and also asked them to drop a
follow on their Instagram.

3 people from my end had sent an email to you regarding their internship.

• shahmanoj673@gmail.com
• brajraman.r727272@gmail.com
• tejramanisc21@gmail.com

WHERE I DID IT ?
All the work was done online through Social Media Marketing, platforms like INSTAGRAM,
FACEBOOK, EMAIL, WHATSAPP, LINKEDIN.

FINAL RESULT ?
I got to know the importance of Marketing in business practices. It entails making the
customer aware of the proposition of a product or service, making them buy the product/
service, and ultimately building a brand. In non-profits too, the marketing principles hold
good because there is requirement of funds to carry on existing functions and to build
capacities for future.
INSTAGRAM WHATSAPP
 LIST OF NAMES WHO STARTED TO FOLLOW UMEED ON INSTAGRAM

1. manojshah1721

2. yashaswiraman

3. tejaswi.raman

4. akanshasharma.15

5. mahima_hembrom

6. maanvi_25

7. panghalvidushi

8. jaimallya

9. prasadpratik

10. puja074

11. extant.rahul

12. _._6.9_

13. sohan_kr_sah

14. _aayushi_pakhrin_

15. ritikatomar526

16. rifsha__khan

17. adarsh.nayak.official

18. mayankmani9191

19. bhavya.kapur

20. Udiiii.16

21. muska__0207

22. h.r.t.i.k____

23. sing.khushjeet

24. prakriti09__

25. Vanshika.rya

26. shwetaprasad12

27. tushararg2001

28. kan_chan_012

29. Dhaya_05

30. mamta.gupta.129357

31. payalprasad619

32. saurabhrathour003