Task 1 - Email Template v2

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To: [Director, Honk Kong]

From: [Annie]
Subject: [Companies overview ]

[Respected Sir]

[You may find it useful to format your email using the following table – we have given an example for one of the
companies below]

Company Description Relevance to Worldwide Recommendation


Brewing

Happy Hour Happy Hour Co. is the largest It has similar operations to Recommend
Co. player in Singapore and Worldwide Brewing across the
Malaysia, in the segments of same segments and is the
beer, spirits and non- leading player in Singapore and
alcoholic beverages. Its Malaysia, suggesting the
operations include potential for strategic benefits
manufacturing facilities, and synergies. It has solid
distribution and direct sales financial results and an
and it has demonstrated ownership structure that is
strong growth in EBITDA in owned by 3 families, rendering a
FY2020 which was up 20% potential acquisition relatively
pap and amounted to simple and feasible. Happy Hour
US$300mm. Co. would be appropriate to
share.
Spirit Bay Spirit Bay is a company This company specializing in Recommend
Co. specializing in the production non-alcoholic beverages, holds
of beverages, known for its significant relevance in the
high-quality, natural global brewing industry due to
ingredients and unique several key factors such as
flavour profiles. They are an Health and Wellness Trends,
Indonesian company, Sustainability and Ethical
operating in beers, spirits and Practices, This focus appeals to
non-alcoholic beverages in environmentally-conscious
Singapore, Malaysia and consumers and sets a standard
China. They are the #1 player within the industry.
in Indonesia, and #2 in Innovation in Flavour Profiles
Singapore and Cultural and Natural
Malaysia. Operations are Inspirations, Market Expansion.
integrated too. Think their Spirit Bay’s commitment to
manufacturing facilities are quality, sustainability, and
located in Indonesia. innovation makes it a relevant
and influential player in the
worldwide brewing industry,
particularly within the growing
non-alcoholic beverage
segment.
Hipsters’ Hipsters Ale is a company Hipsters Ale Company doesn’t Recommend
Ale> specializing in craft seem to be a major player on
beverages, known for its the global brewing stage like
innovative approach to some of the well-known giants
brewing and distinctive, high- such as Anheuser-Busch Inbred,
quality products. Catering to Heineken, or Carlsberg.
the modern, discerning However, smaller breweries and
consumer, Hipsters Ale craft beer companies, like
emphasizes creativity, Hipsters Ale, contribute
sustainability, and a deep significantly to the diversity and
respect for traditional innovation within the brewing
brewing methods while industry. They often introduce
incorporating contemporary unique flavours, brewing
trends and flavours. It is a techniques, and branding
Malaysian beer and spirits approaches that can influence
company operating in broader market trends and
Singapore, Indonesia, Japan, consumer preferences. If
Korea and Cambodia. It also Hipsters Ale has a strong local or
manufacture, distribute, and niche market presence, it may
sell their products directly – have relevance in its own right
similar to the other two by contributing to the craft beer
companies. movement and enriching the
global beer landscape with its
distinctive offerings.
Horizon Brew Co. is a Brew companies play a Recommend
Brew Co. pioneering beverage significant role in the global beer
company committed to industry, influencing trends,
crafting an exceptional range economic contributions, and
of drinks that delight the cultural impacts. Here are a few
senses and elevate the key points highlighting their
drinking experience. relevance- market influences,
Established in 2015, we have Innovation & trends, economic
swiftly become known for our impact, cultural influence,
innovative approach to sustainability efforts, global
brewing, blending tradition reach and local impact.
with creativity to offer a Overall, brewing companies are
diverse portfolio of crucial players in shaping the
beverages. Our offerings span beverage industry, influencing
from meticulously crafted economic, cultural, and social
beers, including refreshing aspects on a global scale.
lagers, robust stouts, and
aromatic IPAs, to an exciting
selection of artisanal ciders
and non-alcoholic beverages.
By sourcing the highest
quality ingredients, often
from local farms and
suppliers, we ensure that
each product reflects our
dedication to excellence and
sustainability.
Bevy’s Bevy’s Direct, based in Bevy's Direct is a UK-based Recommend
Direct Singapore. They operate in company specializing in
beer, spirits and non- delivering a wide range of
alcoholic beverages across beverages, including craft beers,
Malaysia, China, Indonesia, to customers. While its direct
Japan, Korea, Cambodia, impact on the worldwide
Australia and New Zealand, brewing industry may be
but they only do wholesale limited, it participates in the
distribution. The owner is a broader trend of direct-to-
wholefoods retailer, and they consumer sales and the growing
recorded US$250mm in popularity of craft beers
FY2020 EBITDA, up 20% from globally. If you have specific
the year prior aspects or connections you're
curious about regarding Bevy's
Direct and its influence on
brewing trends or markets.
[Thank you
Yours faithfully
Annie]

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