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Lecture 2_Projects Strategy and Selection_Project Managers_FA23_V2
Lecture 2_Projects Strategy and Selection_Project Managers_FA23_V2
Lecture 2_Projects Strategy and Selection_Project Managers_FA23_V2
1-FA 2023
Figure 1
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 1 of 25
Chapter 2
Part 1: Project Strategy and Selection
Question 2-1
What is the objective of Chapter 2?
In construction management, what is Project Strategy and Selection? Proper project strategy and
selection involves an objective evaluation of all options, considering cost, schedule, and risk. This
allows construction managers to make decisions that are both effective and in the best interests
of both the organization and the project. Project Strategy and Selection is the process of selecting
the best approach to a construction project, evaluating the various alternatives and determining
the optimal solution for the desired outcome. It involves analyzing the risks associated with the
project, considering the cost, time, and other factors, and making an informed decision that best
.
Question 2-2
Why would a project fail? How to Improve Project Results?
Poor Project Results
1. Organizations spend $100 billion per year on creating competitive strategies
a. 90% fail due to poor project execution
2. Other poor results:
a. < 50% strategically projects successful
b. >25% lacked sponsor and detailed implementation process
c. 40% had adequately skilled personnel
d. Only 20% prioritized hiring skilled staff
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 2 of 25
2. The best project management firms have:
a. Top management involvement
b. Get the most feedback
c. Dedicate the most resources
d. Have the most robust processes
3. Implementation is the critical skill in strategic and competitive success
Project managers must possess a combination of technical, interpersonal, and
communication skills. They must also have the ability to think creatively and strategically
in order to develop effective solutions to the project's challenges. Lastly, they must be able
to manage resources and prioritize tasks.
Question 2-3
What are the typical challenges and constraints of a project?
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 3 of 25
Question 2-4
How do you define a complex project? What are Complex Strategic Project
Problems?
Complex projects are those that are large, expensive, have multiple stakeholders, and involve
many different teams and processes. Complex strategic project problems are those that require
careful thought and planning to successfully navigate the challenges and risks associated with the
project.
Complex Strategic Project Problems
1. Agency Theory
What Is Agency Theory?
Agency theory is a principle that is used to explain and resolve issues in the relationship
between business principals and their agents. Most commonly, that relationship is the one
between shareholders, as principals, and company executives, as agents.
2. Governance Theory
- In project management, governance theory refers to the coordination and control of
projects, portfolios, and programs by senior management in collaboration with project
sponsors (stakeholders). Furthermore, it involves the management of project capabilities
and competences, often under a separate project management office (PMO). Project
governance involves aligning project objectives with organizational objectives, prioritizing
projects to maximize resource utilization, and identifying and managing challenging
projects.
- The purpose of this theory is not to describe how corporate managers govern
themselves, but how they are governed.
- Managing the relationship among various corporate stakeholders, and common
stockholders have the right to elect members of the board of directors.
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 4 of 25
Question 2-5
2. What is Organizational project management (OPM) ? What is a Maturity Model in the
context of Project Management Institute (PMI) and OPM ?
Organizational Project Management (OPM) is an approach to managing projects within an
organization in a coordinated and integrated way. It involves aligning all project activities
with the strategic objectives and values of the organization. OPM provides a framework for
planning, executing, and controlling projects, programs, and portfolios in line with the
organization's strategy and goals.
Figure 1
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 5 of 25
Governance Structure for Strategic Projects
Figure 2
- MY NOTES: A project manager can also use the steering committees or project boards that
are part of the most governance structures of organization to resolve conflicts. As these high-
level committee members do not work on the project on a daily basis, they can serve as fresh
eyes to see what is causing the conflict and offer an outside voice of reason. They can also offer
solutions on how to resolve the conflict and adhere to the standards-while still sticking to the
overall goals of the organization.
- MY NOTES: In order to avoid the sources of project failure outlined in Table 3, the
Governance Structure model aims to bring all project members together.
Table 3 Common Causes of Project Failure
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 6 of 25
Question 2-6
In the context of project management, what is the meaning of Project Selection Models?
Project selection models are tools used to evaluate and select projects, based on criteria such as
cost, timelines, and technical requirements. They are used to prioritize projects and determine
which ones should be implemented first. They can also help to make sure that resources are
allocated efficiently and that projects are chosen that will give the greatest return on investment.
To understand the project selection models, we need to understand the characteristics of
business cases.
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 7 of 25
Question 2-6
What types of "Project Selection Models" are used in project management?
Types of Project Selection Models
1. Criteria for Project Selection Models
A. Nonnumeric models
- Nonnumeric Models These models do not attempt to reduce the evaluation process to
numbers, but instead look at other factors that make for "obvious" choices for that
organization. These models could include senior management mandates and regulatory
necessities. Examples include The Sacred Cow, The Operating Necessity, The Competitive
Necessity, The Product Line Extension, Comparative Benefit Model, and Sustainability.
- Non-numeric project selection models may consider issues such as market share, client
retention, skills requirements and availability, compliance with standards and
environmental issues.
- Non-numeric project selection models may consider issues such as market share, client
retention, skills requirements and availability, compliance with standards and
environmental issues.
B. Numeric models
- Numeric Models: Profit/Profitability These models analyze the potential projects in
terms of the single criteria of monetary return. The analysis may or may not include the
time value of money. These include traditional measures such as Payback Period and
Discounted Cash Flow (also referred to as Net Present Value).
- These can be used simultaneously.
- Decisions are not made by models - they are made by people!
- It is important to note that all models, regardless of how sophisticated, are incomplete
representations of the reality they are intended to reflect.
- Numeric project selection models include scoring and financial models. Financial numeric
project selection models quantify projects in terms of payback time, return on investment
(ROI), whether their net present values (NPVs) arc positive or whether their internal rates
of return (IRRs) are bigger than required hurdle rates.
- The simplistic weighted scoring model in Example 1 utilizes a combination of financial
and other considerations.
Table 1 : Example 1 PM Numerical Models
Weight or Projects Weighted Average
Category/Criteria Importance
factor A B C A B C
Country risk & socio-economic environment 0.2 3/5 2/5 1/5 3X0.2=0.6 0.4 0.2
Labor productivity 0.002 3/5 2/5 2 0.6 0.4 0.4
Labor supply 0.01 2 2 3 0.2 0.2 0.3
Transportation Infrastructure 0.15 3 2 1 0.45 0.3 0.15
Financials (ROI, IRR and NPV) 0.35 2 3 2 0.7 1.05 0.7
Total 2.55 2.4 1.75
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 8 of 25
2. Nonnumeric Models Description
a. Models that do not return a numeric value for a project to be compared with other
projects
b. These are really not "models" but rather justifications for projects
c. The fact that they do not represent true models does not imply that they are all
undesirable or bad.
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 9 of 25
d. Product Line Extension (new products or service requires it)
The Product Line Extension model is a project selection model that evaluates a
project's potential for profitability based on its ability to expand or extend an
existing product line. The product line extension model is a specialized model that
focuses on extending a product line or range of products.
Project evaluated on fit with existing product line, fills a gap, strengthens a weak
link, or extends a line.
f. Sustainability (We need this project to support our company's long-term activity)
The Sustainability Selection Model is based on the idea that projects should not
only be selected based on their financial return, but also on their environmental
and social impact. The model uses criteria such as financial performance,
environmental impact, and social benefits to identify projects that offer long-term
value for the company, its shareholders, and society.
Focusing on long-term profitability rather than short-run payoff.
Question 2-7
What is the Q-Sort Method?
Q-Sort Method (in more details)
4. What is the Q-Sort Method?
- Comparative Benefit Model (CBM) assumes that an organization has many projects to
consider, perhaps several dozen. Senior management would like to select a subset of the
projects that would most benefit the firm, but the projects do not seem to be easily
comparable. Q-sort method is one method among CBM.
- The Q-Sort Method is a tool used in construction management to evaluate different
options and prioritize projects based on their comparative advantages. The Comparative
Benefit Model (CBM) is a more advanced version of the Q-Sort Method and is used to
assign value to various components of a project and evaluate them in terms of cost and
benefit. Moreover, CBM is a decision-making tool used to analyze and compare the
advantages of different options and determine the most appropriate course of action.
- The Q-Sort approach for projects is one method to consider. It is based on work done
initially by Stephenson (1953) to help rank or prioritize valuable, complex, and partially
overlapping models (e.g., projects). The purpose of this method is to enable selecting
complex project such as portfolios.
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 10 of 25
a. In a typical application of Q-Sort method to Project Management, projects are divided
into two groups: high priority and low priority. These projects are further decomposed
into three groups: high priority, medium priority, and low priority. They are decomposed
again into highest priority, high priority, medium priority, low priority, and lowest priority.
b. Another approach is to divide the projects into three groups- good, fair, and poor-
according to their relative merits. If a group has more than eight projects in it, it is then
subdivided according to fair-plus and fair-minus. Then, projects in each category are
ordered from highest to lowest.
Step 1:
Create a deck of cards for each participant in
the exercise with the name and description of
one project on each card.
Step 2:
Divide the deck into two piles, one representing
a high priority and the other representing a low
priority. Stacks need not be equal.
Step 3:
Participants should select cards from each pile
in order to form a third pile that represents the
medium priority level.
Step 4:
To produce another pile representing the very
high level of priority, you may instruct each
participant to select cards from the high-level
pile. Similarly, you may instruct each
participant to select cards from the low-level
pile representing the very low level of priority.
Step 5:
Finally, instruct each participant to survey
the selections and shift any cards that seem
out of place until the classifications are
satisfactory.
Figure 1
Question 2-8
What are the types of numerical models?
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 11 of 25
back) by the project.
- A shorter payback period is better.
- Example 1: if a company invests $100,000 in a new production line and the line is
expected to generate $30,000 in cash flow each year, then the payback period is
calculated by dividing the initial investment by the cash flow: $100,000/30,000 = 3.33
years. Therefore, the payback period is 3.33 years.
- Example 2: if a company invests $10,000 in a new piece of equipment and expects to
make $2,000 in profits each year from the equipment, the payback period would be five
years ($10,000 / $2,000 = 5).
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 12 of 25
- There may be options that the organization might take to reduce each of the specific risks, which
Martino states are "shadow options". This forces project professionals to confront risks. The
next step is to determine different methods to structure the project. During this analysis,
each method considers a different combination of the shadow options that have been
identified. Then, the combination of the options that results in the most favorable option
is determined, and the shadow options are converted into Real Option. Disadvantage
include the time, efforts, and expense that are needed to implement the approach.
- The Real Option method is a way of estimating the value of a project by taking into account
future options such as expansion, abandonment and postponement. The shadow option
is a way of estimating the value of a project by taking into account future risks such as cost
overruns, delays, and changes in market conditions. The "shadow option" also allows
organizations to evaluate potential investments by comparing different scenarios and
expected outcomes. Both tools help construction managers make better decisions by
estimating the value of future projects based on a variety of factors.
C. Window-of-opportunity Analysis
- Also called the critical window, a window of opportunity is the short period of time
within which some action can be taken that will achieve a desired outcome. Once this
period is over, or the "window is closed" the chance to take the opportunity is no longer
possible.
- If we have a new idea for a product or process, we can use a different approach by
determining the cost, timing, and performance specifications using a new technology
before undertaking R & D. This is called the window of opportunity for innovation.
D. Discovery-driven planning
This is a learning process about evaluating project assumptions for their validity. The
assumptions about the project are written down and analyzed carefully to determine two
aspects about them:
1. Which are the critical assumptions that will make or break the success of the project?
2. How much will it cost to test each of the assumptions?
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 13 of 25
Examples and Additional Notes on All Models Above
2. (MY NOTES)
- Payback Period Example 2: Which project is better ? Project X or Project Y ?
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 14 of 25
5. Present value method Net Present Value method NPV
- Net Present Value (NPV) or present worth is the estimated present value of the cash
inflows (Profit or revenue of investment) in a proposed investment less the estimated
present value of the cash outflow (cost and expenses of bussiness or investment)
- NPV = inflow outflow
- NPV Notes:
- Tocalculated present values, we need a rate of return. This is the rate need for investor
to consider a minimum attractive rate of return (MARR). This is called the hurdle rate,
the cutoff rate to rete to required to make decision weather to accept this investment
or not.
- Significant of NPV:
Positive NPV: indicating that the hurdle rate is more than satisfied.
Zero NPV: indicating hurdel rate is just satisfied
Negative NPV: indicating hurdle rate is not satified
Example 1:
NPV Terms:
n = the number of periods in the future in which the cash flow will occur
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 15 of 25
Example 2
Problem 3: A four-year financial project has net cash flows of $20,000; $25,000; $30,000;
and $50,000 in the next four years. It will cost $75,000 to implement the project. If the
required rate of return is 0.2, conduct a discounted cash flow calculation to determine
the NPV.
i= 20%
Investment Yr 1 Yr 2 Yr 3 Yr 4
Cashflow $ 75,000 $ 20,000 $ 25,000 $ 30,000 $ 50,000
1.0000 (1 + 20/100)1 = (1 + 20/100)2 (1 + 20/100)3 (1 + 20/100)4
PVIF
0.8333 = 0.6944 = 0.5787 = 0.4823
$75,000 x 1 $20,000 x $25,000 x $30,000 x $50,000 x
PV $ = $75,000 0.8333 = 0.6944= 0.5787= 0.4823=
$16,666 $17,360 $17,361 $24,115
NPV NPV = ($16,666 + $17,360 + $17,361 + $24,115) = $75502 - $75000 = $502
----------Net Present Value (NPV)---------Present Value Interest Factor (PVIF)--------
- The profitability index (or benefit cost ratio) is the sum of the discounted cash flows
divided by the initial investment.
- The sum of the PV's for years 1-4 divided by $75000
Benefit Cost ratio (BCR) = Discounted Cash Inflow / Discounted Cash Outflow =
$75502/$75000 = 1.0067 (is this a good investment ?)
- The profitability index or benefit cost ratio is used to calculate the expected return on
investment. It takes into account the cost of the investment and the expected cash flow from
the investment and divides the two. For example, if a company invests $10,000 and expects
to get $20,000 in return, the profitability index would be 2.0 (how ? 20,000/10000).
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 16 of 25
6. Numeric Models: Scoring
1. Mimics how managers actually evaluate investments
2. Uses multiple criteria
Can utilize both monetary and qualitative factors ( )
3. Weighted factor scoring model (What is a weighted factor?)
Figure 2
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 17 of 25
9. Weighted Factor Scoring Model: Formula
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 18 of 25
11. Advantages of Scoring Models
a. Allow multiple criteria
b. Structurally simple
c. Intuitive and reflect actual thinking process
d. Direct reflection of managerial policy
e. Easily altered
f. Allow for more important factors
g. Allow easy sensitivity analysis
12. Disadvantages of Scoring Models
1. Relative measure
2. Linear in form
3. Can have a large number of criteria
4. Unweighted models assume equal importance
13. Numeric Models: Window-of-Opportunity Analysis
- A process where the cost, time, and performance specs are defined that must be met
before any R&D work.
14. Numeric Models: Discovery-Driven Planning
Similar to Window-of-Opportunity
Funds enough of the project to determine if the initial assumptions were accurate
Used to learn more about the project, rather than necessarily implement it
15. Choosing a Project Selection Model
- Weighted scoring models are favored:
a. Allow multiple objectives to be considered
b. Easily adapted
c. Not biased toward short run like the profitability models
2. Uncertainty - when a decision maker has information that is not complete and therefore
cannot determine the expected value of each alternative.
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 19 of 25
3. Can make estimates about the probability of outcomes
Subjective probabilities
4. Uncertainty about:
Timing
What will be accomplished?
Side effects
5. Pro forma documents think about amount of risk in
- Pro forma means "for the sake of form" or "as a matter of form" When it appears in
financial statements, it indicates that a method of calculating financial results using
certain projections or presumptions has been used.
- Pro forma financials are not computed using generally accepted accounting
principles (GAAP) and usually leave out one-time expenses that are not part of
normal company operations, such as restructuring costs following a merger.
- Essentially, a pro forma financial statement can exclude anything a company believes
obscures the accuracy of its financial outlook and can be a useful piece of information
to help assess a company's future prospects.
- A Pro forma document is a financial document that outlines a company's projected
financial performance over a given period of time. It includes estimates of income,
expenses, and cash flow. The goal of creating a Pro forma document is to give investors
and lenders an idea of how the company will fare financially in the future.
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 20 of 25
Project Portfolio Management (PPM)
Project Portfolio Management (PPM) Project Portfolio Management is used to
consistently and transparently select projects that match the organization's goals.
Derivative projects Projects that are only incrementally different from previous efforts.
Platform projects Projects that impact organization outputs or the processes that
create them.
R&D projects Projects used to acquire new knowledge or create new technology.
3. Step 3: Collect Project Data Collect relevant data and assign scores to prospective
projects.
4. Step 4: Assess Resource Availability Analyze the availability of resources to execute
the prospective projects.
5. Step 5: Reduce the Project and Criteria Set Use multiple screens to narrow down the
number of projects under consideration.
6. Step 6: Prioritize the Projects within Categories Using the analysis developed, prioritize
the projects within the previously identified categories.
7. Step 7: Select the Projects to be Funded and Held in Reserve The first task in this step
is determination of the mix of projects across the various categories and time periods. The
next task is to leave some percent of the organization's resource capacity free for new
opportunities, crises in existing projects, errors in estimates, and so on. Then allocate the
categorized projects in rank order to the categories according to the mix desired.
8. Step 8: Implement the Process The results of the process must be recorded, and then
widely communicated within the organization.
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 21 of 25
Symptoms of a Misaligned Portfolio (or Bad Projects)
a. More projects than company capability (ENRON is it a good example )
d. Competing projects
k. To balance returns
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 22 of 25
Project Portfolio Process Steps (In details)
Step 1: Establish a Project Council : A Project Council is a group of people who are
responsible for overseeing the progress of the project and making sure that it is meeting the
desired goals and objectives. They are responsible for ensuring that the project is completed on
time, within budget, and with the desired quality. They also provide guidance and advice to the
project team and stakeholders.
a. Senior management
e. Those who can identify key opportunities and risks facing the organization
b. Platform projects
c. Breakthrough projects
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 23 of 25
Step 3: Collect Project Data
a. Assemble the data
b. Document assumptions
c. Screen out weaker projects
d. The fewer projects that need to be compared and analyzed, the easier the work of the
council
b. Have competence
e. Potential partner
f. Right resources
g. Good fit
h. Use strengths
i. Synergistic
j. Dominated by another
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 24 of 25
Step 7: Select the Projects to be Funded and Held in Reserve
a. Determine the mix of projects across the categories
Dr. Omar J. Al-Khatib MEME 634 FA23 L2: Projects Strat. & Sele. Project Managers Page 25 of 25