Job Description

Intern – Business Marketing

Position Summary:

As a business marketing intern at QualityKiosk, you will assist with research and analysis about an industry-
specific customer group, using insights to help devise a strategy and plan leading a successful launch.

Responsibilities:

• Assist with internal research and analysis. Understand case studies, IP, frameworks, tech strengths of
groups and members of our internal organization with current or past experience providing services to
customers in the target industry, and in the target geography.
• Assist with external Market research and analysis. Study the current competitors in the external
marketplace, learning their capabilities, IP, frameworks, and case studies. Gain insights from internet
research, analyst research reports, and analyst inquiries, and interviews with internal staff familiar with
the target marketplace.
• Assist in developing one or more customer personas to which we should sell, including customer
insights and pain points.
• Assist with identifying which of our offerings make sense in the market. What are gaps in the market we
can fill?
• Assist with identifying two key differentiating measures, then develop a positioning map, placing QK
and our competitors relative position based on their performance on the parameters.
• Assist with developing a draft value proposition that clearly states what we offer, in what way it benefits
the target market, and in what way we differ from competitors.
• Expand on the messaging in the value proposition, completing a message house or other foundational
messaging document.
• Research industry events and other tactical opportunities for building awareness and engagement
among on-target prospects.
• Assist with developing a plan for content assets to be created to communicate the value proposition
through all relevant channels.
• Assist with developing elements for a draft go-to-market plan including strategy, positioning, and
tactics, in ppt and .xls tracker format.

Qualifications:

• Currently enrolled in a prominent MBA program in India or abroad.

• Excellent analytical skills; creative thinker; curious to learn
• Independent worker
• Strong communications skills