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sociology of the arts
Regenerating
Regional Culture
A Study of the International
Book Town Movement
JANE FRANK
Sociology of the Arts
Series editors
Katherine Appleford
Kingston University, UK
Anna Goulding
University of Newcastle, UK
David Inglis
University of Exeter, UK
Dave O’Brien
University of Edinburgh, UK
Mark Taylor
University of Sheffield, UK
This series brings together academic work which considers the production
and consumption of the arts, the social value of the arts, and analyses and
critiques the impact and role of cultural policy and arts management.
By exploring the ways in which the arts are produced and consumed, the
series offers further understandings of social inequalities, power relation-
ships and opportunities for social resistance and agency. It highlights the
important relationship between individual, social and political attitudes,
and offers significant insights into the ways in which the arts are developing
and changing. Moreover, in a globalised society, the nature of arts produc-
tion, consumption and policy making is increasingly cosmopolitan, and
arts are an important means for building social networks, challenging polit-
ical regimes, and reaffirming and subverting social values across the globe.
Regenerating
Regional Culture
A Study of the International Book
Town Movement
Jane Frank
Griffith University
Nathan, QLD, Australia
My sincere thanks go to Sharla Plant, Jack Redden and the series editors
at Palgrave Macmillan for their professionalism, advice and enthusiastic
response to this project. Along the way, there have been other critical
readers and significant contributors who have helped shape my research
and ideas. In particular, I would like to thank my colleagues Kay Ferres
and Stephanie Green from Griffith University—my doctoral supervision
team—but also Ian Woodward, who offered concrete support and
encouragement, David Inglis, Tony May, Susanna Chamberlain, Rosslyn
McCarthy and Hugh McMillan. I am also most grateful to Susan Jarvis
for editing my manuscript prior to submission.
Exploring the world’s book towns was a labour of love. However, the
research was made possible by the many experts in Australia, New
Zealand, Scotland, Wales, England and the Republic of Ireland who
shared their experiences, knowledge and time in interviews. Many of
them welcomed me warmly into their book towns; introduced me to
fascinating writers, booksellers and locals; and offered me hospitality.
Their willingness to have their ideas, recollections and opinions expressed
in this book greatly strengthen it, so I extend thanks to Pamela Bakes,
Leo Berkelouw, Richard Booth MBE, Patrick Buckridge, Joanna
Chambers, Ian Cochrane, Ros Derrett OAM, John Edmondson, Lincoln
Gould, Daniel Gschwind, Bill Hauritz, Kate Mead, Paul McShane,
Laurie Muller, Carole Nelson, Anne Nioa, Jane O’Hara, Peter Playden,
vii
viii Acknowledgements
Brian Roberts, Peter Schiotz, Steve Rosa, Ted Sharkey, Robyn Sheahan-
Bright, Gill Swales, Adrian Turpin OBE, Joyce Watson, David Williams
and Carolyn Yates.
Many other people contributed material, or offered advice and sup-
port, over the course of the project; they include David Adair, Anne
Barclay, Kenny Barr, Joan Benson, Helen Bird, Catherine Black, Amanda
Boyce, Mary Bromilow, Cate Campbell, Susan FitzGerald, Roger Frank,
Margaret Gibson, David and Pamela Gulland, Chris Lee, Donna Little,
Shane McCarthy, Georgina McKeown, Sheila Minet, Pete Monk, Wendy
Mort, Martin O’Brien, Barbara Pini, Maria Porter, Carol Saffer, Chris
Schmidt, Tui Snider, Patricia Wise and Beverley Wood. My thanks goes
to each of them, as well as to my husband, Peter Cummiskey, and young
sons, Euan and Alastair. I acknowledge a lifetime of encouragement and
support from my parents, Alexander and Kathleen Frank.
I am also thankful, of course, for the myriad conversations in book-
shops—both at home and away, and spanning decades—where I’ve
worked, immersed myself in books or simply passed through and memo-
rialized the bookshop, place and discussion with the book/s I collected
that day.
Pro captu lectoris habent sua fata libelli
Terentianus Maurus, De Litteris, De Syllabis, De Metris (c. 300 CE)
Contents
References 243
Index 271
ix
About the Author
xi
List of Figures
xiii
Introduction
looked, buildings were crumbling and paint was flaking off the walls. The
town was very down at heel. Visiting writers and journalists would also
see drabness and dilapidation, ‘as if all that was lacking was tumbleweed
rolling down the street’ (Pow 1999, p. 39). It was difficult to imagine this
depressed, marginalized and lonely community by the sea as a bustling
book town in the spirit of Hay-on-Wye.
While there are differing opinions about how complete and effective
the transformation to book town has since been for Wigtown, I sensed a
dramatic change in the physical appearance of the town when I revisited
it on 5 September 2011 after an absence of almost 14 years. The official
road signage on the A75 signalling the turn-off to ‘Wigtown – Scotland’s
National Book Town’ was the first indication of that change. As I reached
the town itself, I found that the distinctive County Buildings had been
restored to their former glory and now housed the Wigtown Book Festival
headquarters, the museum and the local library, providing a central point
of reference. Built in 1862 in the flamboyant French Gothic style, these
buildings—which mark the siting of the County Seat of Wigtown—were
both unexpected and wonderfully out of place in the small Scottish mar-
ket town (Brewster 1996, p. 64). Bookshops lined the two main streets
alongside the town green, sporting names like The Box of Frogs, The
Creaking Shelves, Reading Lasses, The Old Bank and The Bookshop:
Scotland’s Largest Bookshop. The forlorn sense of neglect had been
replaced by a feeling of bookish comfort. Despite it being a bleak, cold,
damp Monday afternoon, well past the peak summer tourist season, there
were people browsing in the shops and it was clear, as I talked informally
to booksellers and visitors, that the Wigtown Book Festival—due to
occur in a few weeks’ time—was keenly anticipated. It would feature
Maggie O’Farrell, Fergal Keane, Celia Imrie and a host of other national
and international figures, most (although not all) of them literary. The
festival offered a feast of content designed to appeal to local audiences,
including regional history as well as celebration of local achievements and
traditions. The scale and depth of the programme were impressive. I was
eager to analyse this apparent transformation and to discover why such a
project, and others like it around the globe, had become a growing
trend—especially as the imminent death of the book was mooted daily in
the media.
xviii Introduction
space and time, drawing us back from the primacy of the moment to a
more leisurely pace. Books, which are tangible objects—sometimes of
great beauty—constitute infinite imagined presences in these communi-
ties. Book towns allow the protection of books from time and from tech-
nology, but are also part of the cultural filtering process: books that don’t
sell eventually perish and society moves on. Books are at once objects and
artefacts, and reading is a three-dimensional, tactile experience in which
the way the text looks or feels or smells influences engagement with it. It
is the fact that they are repositories of these unique and distinct items
with multiple dimensions that infuses the world’s book towns with rich-
ness and diversity.
What especially interests me is the analysis of how book towns have
been established and how this intersects with critical issues about how
book culture is consumed. I therefore examine book towns in the context
of the increased cultural mobility of individuals and address books as
cosmopolitan symbols. I argue that meaningful belonging is derived from
relationships with places, objects and ideas, and explore this notion in
relation to the significance of books as well as geography in the case of
book towns, to show that books, allied with cultural heritage, coffee and
countryside, can both stimulate a book-based economy and promote an
alternative cosmopolitan model in a localized context. This includes
seeking to understand how people exploit travel as an opportunity to
infuse their lives with greater meaning—and how they value books, col-
lecting books and sharing public discourse about books—and highlight-
ing the difficulties and opportunities that can arise in any discussion of
culture as a measure of community cohesion.
There is evidence of the appeal of book towns relying on a growing
democratization of culture. By analysing Hay-on-Wye book town founder
Richard Booth’s philosophy of book towns as economies of poverty, I
categorize book towns as promoting egalitarianism, exploring their
emphasis on both low and high cultural forms, and demonstrating their
accessibility to all through provision of multiple entry points for engage-
ment. They are hubs that cater to a myriad of different special interests,
idiosyncrasies and even eccentricities, constituting meaningful experi-
ences for all kinds of people seeking engagement at different levels.
Significantly, book towns are magnets for people with eclectic tastes,
xxii Introduction
Starting Points
The global expansion of the Book Town Movement and its contemporary
dynamics constitute an under-researched field. To my knowledge, there are
no other dedicated academic studies from the past 15 years that holistically
address the movement’s cultural significance and its relationship with other
international trends such as globalization, changing book industry technolo-
gies and trends, consumption of print culture, peripheral community devel-
opment and increased specialization in tourism. Few contemporary
comparisons of book towns in different countries and continents have been
compiled, other than in journalistic commentaries and weblogs. One excep-
tion is Paul McShane’s (2002) Churchill Fellowship Report, which was the
outcome of a tour of book towns in Europe and North America. This report’s
aim was to apply international models as examples for developing a book
town in Australia’s very different geographic and cultural conditions.
However, as it was completed prior to the last decade of expansion, it takes
no account of book towns in Japan, Malaysia, Korea, South Africa, Eastern
Europe and Australia. Another is Audra Merfeld-Langston’s (2007) doctoral
thesis, ‘The Villages du Livre’, which investigates French and Belgian book
towns, but also provides illuminating insights into the expansion of the
movement across Europe. Merfeld-Langston’s work is important for its schol-
arly historical research of French society and print culture and for identifying
why book towns have developed so prolifically in France. While her doctoral
studies provide new detail about the cultural phenomenon of the villages du
livre ‘exploding through the Hexagon’ (p. 8) of France and Belgium, they
draw specifically on political and historical factors unique to France to explain
why the movement developed there in a particular way.
Introduction
xxiii
Colonel Colt had brought to England some striking examples of the admirable
tools used at Springfield[166] and he established a manufactory at Pimlico for the
production of his well-known revolvers. The committee resolved to make a
personal visit to the United States Factory at Springfield. My own business
engagements at home prevented my accompanying the members who were
selected; but as my friend John Anderson (now Sir John) acted as their guide, the
committee had in him the most able and effective helper. He directed their
attention to the most important and available details of that admirable
establishment. The United States Government acted most liberally in allowing the
committee to obtain every information on the subject; and the heads of the various
departments, who were intelligent and zealous, rendered them every attention and
civility.
[166] Hartford?
The members of the mission returned home enthusiastically delighted with the
results of their inquiry. The committee immediately proceeded with the entire
remodeling of the Small Arms Factory at Enfield. The workshops were equipped
with a complete series of special machine tools, chiefly obtained from the
Springfield factory.[167] The United States Government also permitted several of
their best and most experienced workmen and superintendents to take service
under the English Government.[168]
[167] This must be a mistake. The machinery seems to have been
supplied chiefly by Bobbins & Lawrence and the Ames Mfg. Co. Mr. Burton
of the latter company installed it.
[168] Autobiography of James Nasmyth, pp. 362-363.
Built by Eli Whitney about 1818. Now in the Mason Laboratory, Yale
University
Figure 29. Blanchard “Gun-Stocking” Lathe
Built in 1818 for the Springfield Armory. In Use Over Fifty Years
There were few school facilities in the South at that time and many
of the wealthy planters had their children educated by private tutors.
In the fall of 1792, the year in which he graduated, Whitney was
engaged as a private tutor in a family in Georgia. On his way there
he met Mrs. Greene, the widow of General Nathaniel Greene, who
was returning to Savannah after spending the summer in the North.
When Whitney reached Georgia he found that, despite his
engagement, another had been given his place and he was
stranded, practically penniless, a thousand miles from home and not
knowing which way to turn. Mrs. Greene kindly invited him to make
her house his home. He did so, and began to study law under her
hospitable roof. Here he met Phineas Miller, a native of Connecticut
and also a graduate of Yale College, who had himself come south as
a tutor in the Greene family and after General Greene’s death had
become manager of his estate. He was a man of cultivated mind, of
eager, hopeful temperament and later he married Mrs. Greene.
Shortly after Whitney’s coming, a large party of gentlemen from
Augusta and the upper country, consisting principally of officers who
had served under the General in the Revolutionary army, were
visiting Mrs. Greene. In the course of the conversation the
deplorable state of agriculture was discussed, and great regret
expressed that there was no means of separating green seed cotton
from its seed, since all the lands which were unsuitable for the
cultivation of rice and long staple cotton, would yield large crops of
green seed cotton. The black or long staple cotton had already been
introduced successfully in the Sea Islands, but it could not be grown
inland. It was vain to think of raising green seed or upland cotton for
the market unless some machine could be devised which would
facilitate the process of cleaning. Separating one pound of the staple
from the seed was a day’s work for one woman. During this
conversation Mrs. Greene told them that Whitney could invent their
machine, saying, “He can make anything.” This incident turned
Whitney’s attention to the subject. Encouraged by Miller he dropped
his law studies, went to Savannah, obtained a small parcel of raw
cotton, and set himself at work on the problem. With such resources
as the plantation afforded he made tools suited to his purpose, drew
his own wire and by the close of the winter had so far developed the
machine as to leave no doubt of its success. The first model he
made (made, it is said, in about two weeks) is still in existence in the
possession of his grandson, the present Eli Whitney. The three
essential elements of his gin, the rotary wheel with forward pointing
wires or teeth, the slotted bar, and the revolving brushes for cleaning
the teeth, remain practically unchanged today.
At that time the market was glutted with such products as Georgia
produced, trade was languishing, and there was little employment for
the negroes or support for the white inhabitants. Mrs. Greene
indiscreetly showed the first machine to visitors and the news soon
leaked out that a means had been devised for separating more
cotton in one day, with the labor of a single man, than could have
been done in the usual manner in the space of many months. An
invention so important to the agricultural interest could not long
remain a secret. The knowledge spread throughout the state and so
great was the excitement that multitudes from all quarters came to
see the machine. It was not deemed safe to gratify their curiosity
until patent rights were secured, but so determined were they that
the building was broken into by night and the machine carried off. In
this way the public became possessed of the invention, and before
Whitney could secure his patent a number of machines were in
successful operation. They deviated only slightly from the original
and gave Whitney much trouble later in establishing his rights to the
invention.
In the spring of 1793, Miller and Whitney formed a partnership
under the name of Miller & Whitney, for developing the business, and
Whitney returned to Connecticut to perfect the machine, obtain a
patent, and manufacture and ship to Georgia machines to meet the
demand. At the start they made a fatal error of policy in deciding to
buy the seed themselves, gin it and sell the product. Protected by
their patent, they planned to maintain a monopoly of this business.
Later they were willing to manufacture and sell the machines for
general use or to sell the rights. If they had done this at the start
much of the opposition which they incurred might have been
obviated. Whitney, at least, was a clear-sighted business man and if
he had realized the magnitude of the result of his invention he would
probably not have chosen this course.
There is not another instance in the history of invention of the
letting loose of such tremendous industrial forces so suddenly. The
inventions of Arkwright, Watt, Fulton and Stephenson have affected
society quite as profoundly as did that of the cotton gin, some of
them more so, but in none of these cases were the results so
immediate. In 1784, only eight years before Whitney’s invention,
eight bales of cotton from the United States which were landed at
Liverpool were seized on the ground that they could not have been
produced in the United States.[171] In 1791 the total production of
cotton in the world was estimated at 490,000,000 pounds, of which
the United States produced 2,000,000 pounds, or only ¹⁄₂₄₅, of which
189,316 pounds were exported. In 1792 they exported 138,328
pounds, an actual decrease of 51,000 pounds from the previous
year. In 1793, the year after the gin was invented, there was an
exportation of 487,000 pounds; in 1794 of 1,601,000 pounds; in
1795 of 6,276,000 pounds. By 1800 the total production had risen to
35,000,000 pounds, of which 17,790,000 pounds were exported. In
1845 the total estimated output of the world was 1,169,600,000
pounds, of which the United States produced nearly seven-
eighths.[172] At the present time the output of the United States is
about 15,000,000 bales, or 7,000,000,000 pounds. Less than 1 per
cent of this is “Sea Island” or long staple cotton. All the rest is upland
or green seed cotton, cleaned on the Whitney type of gin, and made
commercially available by his method of cleaning.
[171] Olmstead: “Memoir of Eli Whitney, Esqr.” p. 63. Also, Encyclopedia
Britannica, Eleventh Edition, Vol. VII, p. 264.
[172] Olmstead: “Memoir.” Also Merchant’s Magazine, Vol. VI, Article on
“History of the American Cotton Trade,” by James H. Lanman.
The intensity of the demand for the use of this machine made it
practically impossible to defend a patent right upon it. The patent
laws of the country, as has been stated, were crude at that time, and
the infringement suits were tried before juries composed of the very
men who were interested in breaking the patent.
Nearly all of the great inventions have been developments to
which a number of inventors have contributed, as in the case of the
steam engine, the locomotive, and the steamboat; but the
fundamental invention of the cotton gin was due to Whitney and to
Whitney alone. And yet in a letter written to Robert Fulton, at a later
date, he says:
My invention was new and distinct from every other: it stood alone. It was not
interwoven with anything before known; and it can seldom happen that an
invention or improvement is so strongly marked, and can be so clearly and
specifically identified; and I have always believed, that I should have had no
difficulty in causing my rights to be respected, if it had been less valuable, and
been used only by a small portion of the community. But the use of this machine
being immensely profitable to almost every planter in the cotton districts, all were
interested in trespassing upon the patent-right, and each kept the other in
countenance. Demagogs made themselves popular by misrepresentation and
unfounded clamors, both against the right and against the law made for its
protection. Hence there arose associations and combinations to oppose both. At
one time, but few men in Georgia dared to come into court and testify to the most
simple facts within their knowledge, relative to the use of the machine. In one
instance, I had great difficulty in proving that the machine had been used in
Georgia, although, at the same moment, there were three separate sets of this
machinery in motion, within fifty yards of the building in which the court sat, and all
so near that the rattling of the wheels was distinctly heard on the steps of the
court-house.[173]
[173] Olmstead, p. 58. (Italics are ours.)