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Making Sense of Work
Through Collaborative
Storytelling
Building Narratives in
Organisational Change
Making Sense of
Work Through
Collaborative
Storytelling
Building Narratives in Organisational Change
Tricia Cleland Silva Paulo de Tarso Fonseca Silva
Department of Management and Metaphora International
Organization Helsinki, Finland
Hanken School of Economics
Helsinki, Finland
© The Editor(s) if applicable and the Author(s) 2022. This book is an open access publication.
Open Access This book is licensed under the terms of the Creative Commons Attribution
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use, sharing, adaptation, distribution and reproduction in any medium or format, as long as
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In loving memory of Dona Josefa,
Mother, Grandmother, Teacher
1932–2019
Preface
vii
viii PREFACE
Stories are powerful and can dictate how one behaves and sees oneself
in their work role as well as in asserting one’s identity. The power of stories
draws attention to the reality that we do not check our embodied stories
at the door when we enter the workplace. We are our stories, but often,
the stories that we embody remain uninvited or under acknowledged at
the workplace.
Ignoring stories does not make them go away but rather creates obsta-
cles to collaboration and engagement with each other and the work itself.
Acknowledging stories means acknowledging emotions. Emotions are
evoked during organisational change, so it is fair to say that stories and
metaphors are also evoked whether we are conscious of them or not.
When stories are restricted at work, especially during times of uncertainty,
fear festers and suppresses creativity, trust, and the motivation to collabo-
rate for the intended organisational change. The amount of sense given to
the change by those in positions of power does not matter. If the stories
and metaphors do not align with the meaning given by those affected by
the change, collaboration will be tainted by confusion, mistrust, and
disengagement.
This book is about how we mediate stories at the workplace during
times of organisational change. Stories with a work as craft mindset can
help others to make sense of their working roles, tools, resources, and the
purpose of a community of practice through Collaborative Storytelling.
Throughout the book, we discuss our values and beliefs as Story
Mediators and for Collaborative Storytelling with our method of
Collaborative Story Craft. The book aims to provide a theoretical frame-
work and tools, including potential practices to build trust and collabora-
tion with those who are challenged to make sense of an activity during
times of change.
This book is the outcome of a collaborative process with a deep mean-
ingful purpose of working with stories to empower inclusive and consen-
sual change, which acknowledges and draws from all the stories affected.
Within our work practice, we see our roles as Story Mediators. Embodying
our values and beliefs at work and in our social worlds, we are also Story
Craftivists. As Story Craftivists, our mission is to empower authentic sto-
ries and help people work better together.
ix
Contents
1 Introduction 1
References 5
xi
xii Contents
8 Conclusions101
Mentorship Mosaic 102
Crafting Stories Through Empathy and Collective Courage 106
References and suggested further readings 106
Index117
About the Authors
Tricia Cleland Silva and Paulo de Tarso Fonseca Silva are a multicul-
tural family who live and work in Helsinki, Finland. Tricia holds a PhD in
Management and Organisation from Hanken School of Economics, and
Paulo de Tarso holds a Masters in Adult Education from the Center for
Research on Activity, Development and Learning (CRADLE), University
of Helsinki.This book is based on their work as Story Mediators with their
method of Collaborative Story Craft. Their method is used in their prac-
tices through their consultancy business Metaphora International, their
teaching and research within universities, and other communities of prac-
tice. The theory of Collaborative Storytelling is a deeper reflection of their
work, and it embodies their values and beliefs as a couple, parents, and
members of many social worlds.
xv
Abbreviations
CL Change Laboratory
CHAT Cultural-Historical Activity Theory
CSA Collaborative Storytelling Activity
CSAS Collaborative Storytelling Activity System
CSC Collaborative Story Craft
TILES Trade, Inclusion, Liberty, Equilibrium, and Sustainability
xvii
List of Figures
Fig. 2.1 Game of Snakes and Ladders. (Image source: Tricia Cleland
Silva, 17.4.21) 14
Fig. 3.1 Activity Theory model (after Engeström 2015, p. 68) 40
Fig. 3.2 Collaborative Storytelling Activity System Model 43
Fig. 3.3 Collaborative Storytelling Activity System incorporated into the
activity system of an organisation 44
Fig. 5.1 Collaborative Storytelling Activity with the intervention tool
Collaborative Story Craft 57
Fig. 5.2 Cyclical model of Collaborative Storytelling during
organisational change with the intervention method of
Collaborative Story Craft 59
Fig. 5.3 The wellness dimensions: eight areas of physical and
psychological wellness 65
Fig. 5.4 An example of a metaphoric field interpretation 72
Fig. 5.5 An example of health care practitioners’ interpretation of a
metaphoric field 73
xix
CHAPTER 1
Introduction
Until you make the unconscious conscious, it will direct your life and
you will call it fate
—Carl Jung
reveal common themes that can unite actors towards intentional and com-
mitted change.
Organisational change is cultural change as it questions assumptions,
values, and beliefs that underlie current realities (Alvesson and Sveningsson
2015). Storytelling can reveal meaning and intentions of organisational
members, the work, and the purpose of the change without committing
the error of acting on it without consent (Cleland Silva and Fonseca
Silva 2021).
Metaphors and stories are strong communication channels to emotions
and embodied lived experiences, especially in times of uncertainty and
vulnerability (Broussine and Vince 1996, p. 6). Exploring and opening up
the metaphors and stories can initiate a conversation as to what is actually
going on, without isolating or marginalising individuals’ perceptions.
People need to believe in the benefit of the change, and that their contri-
bution is supported, acknowledged, and purposeful.
Individual and collective conflicts arise when dominant narratives
(including metaphors and stories) are imposed on individuals without
meaningful discussion or consent. Exclusive narratives have the potential
to block creativity, motivation, and prevent individuals from engaging
with purposeful and rewarding work. A single dominant story is danger-
ous and risks critical misunderstandings of another person’s assumptions
and lived experiences (Ngozi Adichie 2009).
At work, individuals bring their own stories and lived experiences to a
community of practice.
Whereas, Tena, a 25 year old Black Latina, talks about how her iden-
tity is constructed through different channels of communication and
subsequently her identity is ‘suppressed’ by her superiors (Dnika and
Thorpe-Moscon 2018, p. 6):
I work from home, so none of my callers can see me. Based on the sound of
my voice they assume I am a young, Caucasian female, and so they are
very comfortable making very racist comments against different nation-
alities. I have to pretend that I am not offended, and I am encouraged
by my superiors to suppress my true identity.
Social worlds are groups of people who share common beliefs and
values, and individuals are committed to these worlds based on their
sense of identity, purpose, and contribution (Strauss 1978).
References
Alvesson, Mats, and Stefan Sveningsson. 2015. Changing organizational culture:
Cultural change work in progress. 2nd ed. New York: Routledge.
Broussine, Mike, and Russ Vince. 1996. Working with metaphor towards organi-
zational change. Organisation development: Metaphorical explorations, 57.
Cleland Silva, Tricia, and Paulo de Tarson Fonseca Silva. 2019. Validating change
through collaborative story craft. SAGE Research Methods Cases Part 2 (SAGE
6 T. CLELAND SILVA AND P. DE TARSO FONSECA SILVA
Open Access This chapter is licensed under the terms of the Creative Commons
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composed of Parmelia, Gyrophora, Cetraria, Acarospora,
Lecanora, Lecidea, Buellia, etc. The stratum itself is physically very
different and constitutes a distinct habitat. These groups are really
small formations, which are quite distinct from the surrounding
forest or meadow. This is proven conclusively in many places in the
mountains where areas of the characteristic lichen formations of
cliffs are carried by the fall of rock fragments into forest and
meadow, where they persist without modification. This also shows
clearly that the groups on scattered rocks in the same area are to be
regarded as examples of the same cliff formation, except where the
differences are evidently to be ascribed to development and not to
alternation. Where these rock formations can not be traced to cliffs
or magmata with certainty, they must be considered as antedating
the vegetation in which they occur. Often, indeed, especially in
igneous areas, they are relicts of the initial stage of a primary
succession. Finally, they prove their independence of the forest or
meadow formation by initiating a distinct succession within these.
Crustaceous groups or formations yield to foliose ones, and these in
turn give way to formations of mosses, particularly in the forest
where the effect of the diffuse light is felt. From the above, the
following rule of formational limitation is obtained: any area, which
shows an essential difference in physical character, composition, or
development from the surrounding formation is a distinct formation.
Fig. 75. Relict lichen formation in a spruce forest, invaded by rock mosses.
347. The parts of a formation. All the parts which make up the
structure of a formation are directly referable to zonation and
alternation, alone or together, or to the interaction of the two. The
principles which underlie this have already been discussed under the
phenomena concerned. It is necessary to point out further that the
structure may be produced in several ways: (1) by zonation alone, (2)
by alternation alone, (3) by zonation as primary and alternation as
secondary, (4) by primary alternation and secondary zonation, (5) by
the interaction of the two, as in layered formations. Though all these
methods occur, the first two are relatively rare, and the resulting
structure comparatively imperfect. The typical structure of
formations can best be made clear by the consideration of a prairie
which belongs to the fourth group, and a forest which represents the
last.
Fig. 76. Early (prior) aspect of the alpine meadow formation (Carex-Campanula-
coryphium), characterized by Rydbergia grandiflora.
Fig. 77. Late (serotinal) aspect of the alpine meadow, characterized by Campanula
petiolata, Rydbergia in fruit.