About Bindu Communication

Bindu Communication isn't just an advertising agency; we're your strategic partner in achieving clear and
impactful communication. We've built a strong reputation for crafting successful campaigns for a diverse
clientele Government agencies, Corporate Companies also Bangladesh Army, , we've delivered exceptional
results for a wide range of clients. We understand the Bangladeshi market and can tailor campaigns to
resonate with local audiences.

We go beyond creating eye-catching ads. Our team of experts will develop a comprehensive
communication strategy that aligns with your overall business objectives. We've tackled complex projects
for government agencies, major corporations, and even the Bangladesh Army. You can be confident in our
ability to handle your communication needs with professionalism and discretion.
 About Bindu Communication
Communicators isn't just an advertising agency; we're your strategic partner in achieving clear and
impactful communication. Established in 2016, we've built a strong reputation for crafting successful
campaigns for a diverse clientele Government agencies, Corporate Companies also Bangladesh Army, ,
we've delivered exceptional results for a wide range of clients. We understand the Bangladeshi market and
can tailor campaigns to resonate with local audiences.

We go beyond creating eye-catching ads. Our team of experts will develop a comprehensive
communication strategy that aligns with your overall business objectives. We've tackled complex projects
for government agencies, major corporations, and even the Bangladesh Army. You can be confident in our
ability to handle your communication needs with professionalism and discretion.
 Let's Bridge the Gap Together

We believe in the power of clear communication to build brand loyalty and

achieve success. Partner with Bindu Communication , and let us support you.
 Bangladesh Blade Factory
Launching Sward Blue -II
Marketing Strategy for Bangladesh Blade Factory's New Product Line
 Company Overview
Bangladesh Blade Factory, known for manufacturing high-quality blades under the brand name
Sward, is expanding its product line with the new Sward Blue Razor. This proposal outlines a
comprehensive marketing strategy to position Sward Razor as a versatile grooming solution,
emphasizing hygiene and catering specifically to unwanted hear, in addition to only men's beards.

Objective
To successfully launch and market the Sward Razor, positioning it as an essential grooming
tool for maintaining hygiene, targeting both men and women in the Bangladesh market.
About Market & Players

• Market Size and Trends

The market size is estimated to be around Tk 2,000 crore (US$24 million), with double-edge blades being the most popular
choice [1].There has been a slight decline in the overall market size in recent years [2]. This could be due to a number of
factors, such as the growing popularity of trimmers and epilators, or a shift towards disposable razors.

• Local vs International Players

The market is dominated by local companies, with Samah Razor Blades Industries Limited being the largest player [1]. They
manufacture a variety of blades and razors under brands like Sharp, Adoro, and Balaka. Other local companies include
Matador Group and Vidyut Bangladesh Pvt Ltd.
There is also a presence of international brands like Gillette, Schick, Treet, BIC mostly imported from India, Pakistan, China, and
the United Kingdom.
Market Analysis
• Current Market: Growing awareness and demand for personal hygiene products in Bangladesh
• Target Demographics
- Urban and semi-urban populations
- Both men and women, aged 18-45 years
• Market Trends: Increasing focus on hygiene, rising disposable income, and greater awareness of
grooming among both genders
Marketing Strategy
• Brand Positioning: The go-to brand for comprehensive personal hygiene and grooming
• Promotional Channels:
- Digital marketing: Social media, influencers, online ads
- Traditional marketing: TV, radio, print ads, bill boards , Road Show.
- In-store promotions: Branding , discounts, bundle offers
• Key Messages:
- Emphasize the importance of hygiene and regular grooming
- Highlight the product's versatility and quality.
- Promote as essential for both men and women.
Campaign Mnemonic
 Campaign Details
To ensure a successful launch of Sward Razors, creating strong brand awareness, engaging
the target audience, and driving sales through a comprehensive marketing strategy divided
into three key phases-

• Pre-Launching Campaign : - Generate anticipation and excitement, build brand awareness,

engage potential customers.
• launch event : - Create a memorable launch experience, generate media coverage and social media
buzz, drive initial sales and product trials.
• Post-launching Campaign: - Sustain momentum and brand visibility, drive repeat purchases and
customer loyalty, gather feedback and refine marketing strategies.
Pre-Launching Campaign
1. Market Research and Analysis
Objective: Understand the target audience, market trends, and competitive landscape.
Activities:
- Conduct surveys and focus groups to gather insights on consumer preferences and pain points.
- Analyze competitor products, marketing strategies, and market positioning.
- Identify key influencers and opinion leaders in the grooming industry.

2. Product Teasers and Sneak Peeks

Objective: Generate curiosity and buzz around the new product.
Activities:
- Create teaser videos and images showcasing glimpses of the product without revealing too much detail.
- Share teasers on social media platforms with hashtags like #SwardIsComing and #SmoothShaveRevolution.
- Launch a countdown on the official website and social media channels leading up to the launch date.
Pre-Launching Campaign
3. Influencer and Blogger Partnerships
Objective: Leverage the reach and credibility of influencers to build anticipation.
Activities:

- Partner with grooming influencers, lifestyle bloggers, and YouTubers to create buzz.
- Send exclusive pre-launch kits to influencers for unboxing and teaser content.
- Encourage influencers to share their first impressions and hints about the upcoming product.

4. Social Media Engagement

Objective: Increase brand visibility and engage with the target audience.
Activities:
- Run social media contests and giveaways with teaser content to increase engagement.
- Post regular updates, including behind-the-scenes content and product hints.
- Engage with followers through polls, questions, and interactive content to keep them excited.
Pre-Launching Campaign
5. Teaser Ad Campaigns
Objective: Reach a wider audience and generate interest in the new product.
Activities:
- Launch a teaser ad campaign on platforms like Facebook, Instagram, and YouTube.
- Use targeted ads to reach potential customers based on demographics and interests.
- Create short, captivating video ads that build curiosity without revealing the full product

6.PR and Media Outreach

Objective: Gain media coverage and build credibility.
Activities:
- Prepare press releases and media kits with teaser information and product benefits.
- Reach out to industry publications, lifestyle magazines, and online media for exclusive features.
- Offer exclusive pre-launch interviews or sneak peeks to key journalists and editors.
Pre-Launching Campaign
7. Pop-Up Grooming Stations
Objective: Offer potential customers a hands-on experience with Sward razors.
Activities:
- Set up temporary grooming stations in high-traffic areas like shopping malls, office complexes, and gyms.
- Provide complimentary shaving sessions and product demonstrations by grooming experts.
- Distribute flyers and brochures with information about the upcoming launch and product benefits.
-Collect contact details from visitors for follow-up marketing and exclusive launch invitations.

8. Barbershop Collaborations
Objective: Leverage trusted grooming establishments to introduce the product.
Activities:
- Partner with popular local barbershops to offer Sward razors for use in their services.
- Provide barbers with training on the benefits and usage of Sward razors.
-Display branded materials such as posters, banners, and countertop displays in partner barbershops.
- Offer special promotions, such as discounted shaves using Sward razors, to create word-of-mouth buzz.
Pre-Launching Campaign
09. Street Team Activations
Objective: Create direct consumer engagement and awareness.
Activities:
- Deploy branded street teams in busy urban areas to distribute samples, flyers, and promotional materials.
- Equip street teams with portable shaving stations for quick demonstrations and trials.
- Use branded uniforms and visually striking setups to attract attention and create memorable interactions.
- Capture customer data for future marketing efforts and offer exclusive launch event invitations.

10. Outdoor Publicity

Objective: To set a positive position in TOP Of Mind .
Activities:
- Display In Digital Bill Board.
- In addition Use cutouts & branding materials in various point of city /urban
 Lunching Event
• 1. Exclusive Launch Event:
- Venue: Host the event at a high-profile location to attract media and influencers.
- Invitations: Invite key influencers, media personnel, industry leaders, and loyal customers.
- Live Demonstrations: Conduct live shaving demos showcasing the product's features and benefits.
- Engagement Activities: Include interactive elements like a photo booth, live Q&A sessions, and grooming workshops.
- Giveaways: Provide attendees with exclusive launch kits and discount vouchers.

• 2. Live Streaming:
- Social Media: Live stream the launch event on platforms like Facebook, Instagram, and YouTube to reach a wider audience.
- Real-Time Engagement: Engage online viewers with live polls, Q&A sessions, and exclusive online giveaways.

• 3. Media Coverage:
- Press Release: Distribute a detailed press release with high-quality images and product information to major media outlets.
- Exclusive Previews: Offer exclusive product previews to select journalists and editors for feature articles.
 Post-launching Campaign:
• 1. Customer Engagement:
- Social Media Campaigns: Share user-generated content and testimonials from satisfied customers.
- Customer Reviews: Encourage customers to leave reviews on e-commerce sites and social media platforms.

• 2. Continued Influencer Partnerships:

- Detailed Reviews: Partner with influencers for in-depth reviews and tutorials.
- Ongoing Collaboration: Maintain regular collaboration with influencers for seasonal campaigns and special promotions.

• 3. Content Marketing:
- Blog Posts and Tutorials: Publish grooming tips, how-to guides, and lifestyle content on the official blog and social media channels.

- Video Content: Create and share engaging video content, including customer testimonials and grooming tutorials
Post-launching Campaign:
• 4. Interactive Roadshows
- Organize a roadshow tour visiting key cities and towns with a branded mobile unit.
- Set up interactive booths where visitors can learn about the product, try it out, and receive grooming advice.
- Use engaging activities like trivia games, photo booths, and live demos to attract and retain attention.
- Collect contact details and feedback from participants for future marketing efforts.

• 5. Loyalty Programs:
- Rewards Program: Launch a loyalty program offering points for purchases, referrals, and social media engagement.
- Exclusive Offers: Provide members with exclusive discounts, early access to new products, and special promotions.

• 6. Community Building:
- Grooming Workshops: Host regular grooming workshops and events in collaboration with local barbershops and salons.
- Online Community: Foster an online community through social media groups and forums where customers can share experiences and tips.
By executing these carefully planned activities across the pre-launch, launch, and
post-launch phases, Sward Razors can establish a strong market presence, drive
sales, and build a loyal customer base.

Thank You