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ROBBOX-a Keiretsu presentation -06-16-21
ROBBOX-a Keiretsu presentation -06-16-21
Overview
Robbox is developing the first generation of Smart Digital
Power Tools for the connected world. Through the integration
of senses and intelligence in their tools — Robbox is changing
the way people use and interact with their handheld tools for
future generations and disrupting an industry that has seen
minimal technologic improvements. As a leader in this digital
revolution, Robbox will initially be introducing the world’s first
Smart Digital Power Drill — the xDrill, to the rapidly growing
DIY and Home market. Expected delivery of the xDrill™ will be
Q4 2021 with pre-sales already initiated to an eager and
excited community.
Problem/Opportunity
Power tool users are being held back from the advances in
technology through the power tool solutions offered by
established brands today.
- Multiple tasks require multiple tools, forcing homeowners to be armed with a range of tools when
completing a project
- Lagging innovation in today’s tools offer very little feedback and advanced controls
- No access to on-demand data and guidance for new and experienced users
“The reality is that tool users are demanding new and exciting power tools and devices in the marketplace and no
one currently exists to fill that need” — Jason Frick, NewChip Accelerator
Business Model
Revenue Through Hardware Products
Currently, Robbox is generating revenue from the sales of its hardware products. This includes the xDrill™ as
well as other additional accessories for the xDrill™ such as charging stations and replacement batteries.
Replacement batteries have proven to be an important revenue stream within the power tool industry. This
will provide Robbox with a reoccurring revenue from battery sales that hold a high profit margin.
May 2017 — Robbox Brand debuted at the National Hardware Show in Las Vegas. Robbox
received a great reception with customers, industry professionals and even
competitors excited about the potential our technology and products could
introduce to the industry.
Jan 2018 — Integrated our technology into a more vertical approach targeting one of the
largest submarkets of the Power Tool Industry — Power Drills. Robbox introduces the
first xDrill™ prototype at CES 2018
May 2018 — Robbox returns to the National Hardware Show for the second year and wins the
Pinnacle Innovation Award presented by the United Inventors Association of America
May 2019 — Excitement for the xDrill™ attracts the interest of television network CBS. Robbox
and the xDrill™ are featured on Henry Ford’s Innovation Nation for a special 3-
minute feature which resulted in a massive spike in website views and 1000+ Product
Reservations through our website.
Nov 2019 — The Robbox development team completes the xDrill™ v4.0 prototype
February 2020 — Robbox team along with our marketing partners begin preparation of our Pre-
Launch campaign through Crowdfunding platform to build brand awareness and
generate pre-sales revenue
May 2020 — Robbox attracts new lead engineer from Silicon Valley who brings a breadth of
experience in the tech industry
September 2020 — xDrill™ is launched on Kickstarter generating over $200K in pre-sales in 7 weeks
Dec 2020 — Robbox lands a number of partnerships with various distributors in Japan,
Australia, and New Zealand with $1.5M in commitments for the xDrill™
March 2021 — Robbox signs NDA and enters in talks with Multi-Billion Dollar Swedish
Manufacturer for integration of Robbox technology in their line of products
April 2021 — Robbox signs CDA and enters in talks with American Multi-National Conglomerate
Corporation for licensing of technology
Utility Non-Provisional Internationall/US 62/594055 December 4, 2017 HAND TOOL WITH LASER SYSTEM
Utility Non-Provisional US 17142807 January 6, 2020 APPARATUS AND METHOD OF AN INTERACTIVE POWER TOOL
Utility Non-Provisional International/US 15/389,464 December 23, 2016 MODULAR TOOL SYSTEM
Utility Provisional US 63/046,552 June 30, 2020 DOCKABLE APPARATUS FOR AUTOMATICALLY INITIATED CONTROLL OF EXTERNAL DEVICES
Design Non-Provisional US 29/663,724 September 18, 2018 DISPLAY SCREEN FOR HANDTOOL
Design Non-Provisional Europe 29663724 September 18, 2018 DISPLAY SCREEN FOR HANDTOOL
Execution Plan
Upon delivery of the first batch of units, Robbox is looking to allocate 60-70% of the total quantity to D2C sales and
the rest towards retailers and distributors.
e-Commerce
Robbox will utilize D2C sales heavily in the beginning stages of product launch. This will ensure that margins
are kept as high as possible in the beginning stages which will allow for a more controlled introduction to the
market.
This will be achieved through the following channels:
Amazon Sales
Shopify (Robbox Direct)
Specialized Online Retailers (eg. Touch of Modern)
In order to gain traction and brand awareness into these channels, Robbox is collaborating with big name
influencers and personalities within the power tool and home improvement industry, specifically on YouTube
as well as other social platforms that provide real, live feedback and reviews.
AvE
Subscribers: Undisclosed
# of Video Views: 310,001,261
VCG Construction
Subscribers: 348,000
# of Video Views: 74,000,278
Project Farm
Subscribers: 1,600,000
# of Video Views: 279,434,89
Along with influencers, targeted ad-spend will be initiated to increase traffic and sales through the various
D2C channels. Plans for customer acquisition also including celebrity endorsements with Home & Garden
networks such as HGTV in Canada. Relationships with these networks have already been established.
Retail
Over the past 2 years, the Robbox management team has established critical relationships with various
buyers from retailers ranging from consumer electronic giants BestBuy to Home Improvement retailers such
as Lowes and Ace Hardware. Upon delivery of the first finished samples of the production models, these
retailers will begin sampling the Robbox xDrill™ in their stores to determine an optimal purchase order
quantity that can be met and handled by both parties.
As Covid-19 restrictions lift throughout North America, Robbox will resume in its efforts to maintain
tradeshow presence and will continue marketing itself physically as well as continuing to build relationships
with various buyers.
Retail
In markets that Robbox does not have immediate physical access to, Robbox is partnering with exclusive
distributors to form mutual partnerships for distribution in select countries. Robbox has currently established
partnerships with Australia, Japan and New Zealand and has initially committed purchase orders for 6000
units in the three countries followed by additional units after exhaustion of product. In the following months,
Robbox will also be looking to find additional partners in Western Europe.
Manufacturing
The initial micro batch of the xDrill™ will be assembled and distributed locally in Vancouver, British Columbia from
our company HQ. All components will be sourced from our turnkey contract manufacturer in Malaysia and be sent to
Vancouver for Assembly and Quality check before we begin mass production of larger quantity units. Upon approval
of the micro batch of units, our partners in Malaysia and Singapore will begin mass production of the xDrill™ where
they will handle every aspect of the manufacturing process.
Currently, Robbox is relations with Meiban(CM) and V.S. Industry(CM) for the production of the xDrill™ as well as
other future products. These turnkey manufacturers handle all aspects of manufacturing and delivery including
assembly, packaging, logistics, etc. They manufacturer a range of consumer electronics, power tools, vacuums, and
many other digital products. Some of the more popular products to date include various versions of the iPhone as
well as Dyson Fans.
Distribution for the North American Market will initially be handled by our Vancouver HQ. Upon completion of
production, CM will ship out batches to our Vancouver HQ where our team will distribute orders from eCommerce
sales as well as local North American retailers.
Distribution for our exclusive partners throughout the rest of the world will be handled independently in each given
country. CM will ship directly to Australia, Japan, New Zealand, Etc. where our distribution partners will handle the
rest of the process of getting the product to the end user.
Customers
B2C:
Robbox’s target customer base will include:
o DIY/Home Market
o Technology Buffs (Tesla Owners)
o Smart Home Enthusiasts
o “Tennis Shoe” Contractor
o Light Professional/Carpenters
B2B:
Exclusive Distribution Partners (Australia, New Zealand, Japan secured so far)
Initially, Robbox will be targeting the DIY and Home Markets as well as light professional markets in order to break
through a mature and technologically lagging industry in order to fully establish its brand presence and position.
Taking our flagship product — the xDrill™ into consideration, the Power Drill Market alone was valued at $9.6bn with
Cordless Battery Powered Drills taking a whopping $6bn of the total market.
Robbox is looking to specifically target the DIY/Home Market initially. The Cordless Battery Powered Drill Market in
the DIY and Home Sector was valued at just under $2 Billion in 2019. By 2024, Robbox is looking to capture 3%
($60m) of this total addressable market by 2024 with the xDrill™ alone.
At this point in time, Robbox has several competitors in play that make up a substantial portion of the Market,
however the closest direct competitor is Festool and its line of premium power tools. On average, Festool is offering
their premium power drill at a price of $500USD, approximately $120 more than what the xDrill™ is being offered for.
Management Team
Desmond brings 40 years of experience in strategic corporate planning and development, export market
development, legal affairs and financial performance management having held various positions at Rhino Linings
and Fix Automotive Network World.
George is a technical advisor and computer engineer with 30 years of experience in web application, data
warehouse transfer and application management. Currently, George acts as an application manager for Loblaws.
George brings his technical experience to the table in advising engineering solutions and deployment for Robbox
products and platform.
Funding history
Use of Investment
Category Use Amount
R&D/Engineering/Salaries $500,000
Sales/Marketing/Customer Acquisition $150,000
Operations/Inventory $350,000
TOTAL $1,000,000
Exit Strategy
Acquisition
Over the last two years, Robbox has established relationships with potential acquirers including power tool
competitors. At this stage, we are looking to grow the company and generate $200M in annual revenue within
the next 3-4 years before we begin to engage in an acquisition deal with a competitor in the tool space or a
private equity firm.
Potential Acquirers
Private Equity
Robbox is also open to a potential acquisition from a Private Equity firm if it makes sense at that time.
With that being said, Robbox has currently been seeing some great traction through the relationships
that are being buildt with the two industrial corporations they are in talks with at the moment. As
mentioned even by them, this is an opportunity that can potentially lead to an acquisition deal in itself.
Offering Terms
3. Price Per Share: The issue price will be (the “Issue Price”), either:
(a) $0.29 per Preferred Share, based on an increased pre-money
valuation of approximately $5,000,000 calculated on a fully-
diluted basis; or
(b) $0.203 per Preferred Share, being a thirty percent (30%) discount
on such valuation, for the first $500,000 in committed capital only.
4. Closing Date: The Offering may take place in one or more closings. Final closing of the
Offering is expected to take place July 15, 2021 (the “Closing”).
5. Voting Rights: Voting together with the Company’s Common shares (the “Common
Shares”) on all matters on an as-converted basis, subject to applicable law.
6. Dividends: If, as and when declared by the Board of Directors of the Company (the
“Board”). No dividends may be declared on the Common Shares without
an equal per share dividend declared on the Preferred Shares.
7. Liquidation: One times (1x) the Issue Price plus declared but unpaid dividends on each
Preferred Share upon the occurrence of a Liquidation Event, with the
remaining balance of proceeds distributed pro-rata to the holders of the
Common shares.
“Liquidation Event” will mean (a) a share sale, merger, reorganization
or similar transaction whereby the shareholders of the Company own less
than a majority of the shares of the surviving or successor company; (b) a
dissolution or winding up; or (c) a sale, exclusive license or other
disposition of all or substantially all of the Company’s intellectual
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property assets.
8. Conversion: Each Preferred Share will be convertible into one Common Share (subject
to proportional adjustments for stock splits, stock dividends and the like,
and for anti-dilution adjustments): (a) at any time at the option of the
holder, and (b) automatically upon (i) consent of at least 50% of the
holders of Preferred Shares, or (ii) the Company closing an initial public
offering.
10. Shareholders’ The Investors will become party to the Company’s shareholders’
Agreement: agreement among the Company and all of its shareholders dated
September 9, 2018, which includes a conditional voting trust and a drag-
along right.
11. Binding Terms: Each party will bear its own legal expenses with respect to this transaction.
Prior to Closing, neither the Company nor any Investor may disclose the
existence or any details of this Term Sheet or the transactions
contemplated herein to any party other than their respective senior
employees and advisors who have a need to know and who have agreed in
writing to maintain such information in confidence.
This Term Sheet and all related agreements will be governed by the laws
of the Province of British Columbia and the federal laws of Canada
applicable therein.
All monetary amounts under this Term Sheet are in US Dollars.
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SIGNATURE PAGE TO THE PREFERRED SHARE FINANCING TERM SHEET WITH
ROBBOX INC. DATED MARCH 9, 2021.
The undersigned Investor wishes to invest $___________________ on the terms and conditions outlined
in the Term Sheet above.
Name: Name:
Title: Title:
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