MEASURING

CULTURAL ICEBERG CULTURAL CHANGE

Most of enterprises are focused Tracking the impact of
on changing visible aspects, but beliefs on corporate values,
require investigate corporate values on leadership style
and behavior is central to
beliefs, values, working practices
achieving significant change
and leadership that needs a
that can be measured and
diagnostic to impact significant in
monitored.
the culture and performance
improvement.

WHAT IS CORPORATE CULTURE AND CLIENT ATTENTION

HOW IMPORTANT IS IT? Saying that we value customer
It is the infrastructure, the glue

CREATING
satisfaction may not be reflected in
that binds together people and practice by how we actually treat the
processes to generate results. The customer or client! Changing the
culture maps tangible processes and culture requires an accurate system
activities, the culture should for tracking and implementing best

CULTURE
practices and celebrating
become the major force that
improvement."
propels the organisation onward.

CHANGE In summary, a corporate culture should

IMPORTANCE be tangible, observable, and measurable,
Creating a positive and strong with quantifiable results. If it doesn't
organisational culture, support and measure the specific impact of
enable a business to achieve its improvement on the bottom line, forget
objectives. Be focused on building a it! The business culture reflects how we
focus people and processes to create a
resilient culture where engagement
strong emotional value and attachment
strategies and continuous improvement
of the customer to the business.
are the tools to deliver superior
performance.

McInnes, W. (2012). Culture shock: A Handbook For 21st Century Business. Capstone.