CI Design System

■ Basic Design System

00 CI Design System for the Yokogawa Group

01 Trademark, Corporate Symbol and Corporate Brand Logotype
02a Official Corporate Colors: Symbol and Supporting Material
02b Official Corporate Color System and Authorized Alternatives
03a Official Corporate Name Logotype of Yokogawa Headquarters
03b Official Corporate Name Logotype: Foreign Affiliated Companies
04 Combining the Trademark and Corporate Name Logotype
05 Prescribed Typefaces
06 Examples of Incorrect Trademark Usage
07 Layout Regulations
08 Trademark Design and Grid Scales

■ Application Design System

50 Corporate Brand Slogan

051 Combining the Trademark and Corporate Brand Slogan Logotype

052 Layout Regulations for the Trademark with Corporate Brand Slogan Logotype
053 Color Specifications for the Trademark with Corporate Brand Slogan Logotype

100 Stationery & Forms

110 Business Cards

120 Letterhead
130 Mailing Envelopes

200 Sign

210 Corporate Banner

220 Office Identification Signs
230 Signboards
240 Building Advertisements & Neon Signs

300 Vehicle

310 Vehicle

400 Package

410 Outer Packages and Inner Packages

420 Chart Boxes for Recorder Chart
430 Floppy Disk Cases
440 Packages for Meter
450 Paper Bags
460 Packing Paper
500 Product

510 Display on Products Front Panel

520 Emblems
530 Nameplates

600 Documents

610 Document Types and Classifications

620 Basic Document Design Format
630 Sales Documents:
640 Sales Documents:
650 Product Documents

700 PR, ADs & Sales Promotion

710 Magazine Advertisements

715 Videos
720 Yokogawa Technical Report
730 “Weekly”

800 Identification & Uniform

810 Corporate Badge

820 Work Uniform, Helmets
830 Desk Plates

900 Exhibition & Showroom

910 Trademark and Corporate Name Display

00
CI Design System for the Yokogawa Group

The Yokogawa Group has emerged as a world leader in measurement,

automation, and information systems, and is now expanding its business
activities on a global level. The key to success has been the unity and
cooperation that exists among all companies in the Yokogawa Group, all
of which share the same corporate symbol and the brand name
"YOKOGAWA".

The corporate symbol and corporate brand logotype instill a sense of the
YOKOGAWA business philosophy and social responsibility.
Each YOKOGAWA company (continuously strives to achieve) (is unfailing in
their pursuit of) ... a more advanced, more desirable, and more appealing
image of their company, inevitably enhancing the image of the whole
Yokogawa Group.

Classification of the Yokogawa Group of Companies

Group Items Regulated by the CI Manual

G1: Yokogawa Headquarters (YHQ) and All items. But the regulations do not
Yokogawa Subsidiaries apply to those companies which are
subject to strategic or political reason.
.

G2: YOKOGAWA affiliated companies The regulations apply only to business

cards, signs, and vehicles. For other
items subject to CI regulations, please
consult YHQ Corporate Communications.

G3: Non YOKOGAWA Group companies In general, the regulations do not apply.

G4: Sales and Service Representatives The regulations apply only to business
cards, singns, and vehicles. For other
items subject to CI regulations, please
consult YHQ Corporate Communications.

Note: This manual does not apply when the Yokogawa corporate symbol and corporate
branding are used in conjunction with any part of the trademark of the limited partner.

00 – 1/2
 051
Combining the Trademark and Corporate Brand Slogan Logotype

The Official combinations of the corporate brand slogan logotype and YA1 and YB1 trademarks
have been designed for stationery and documents. Departure from the prescribed specifications
is not permitted. A clean proof, supplied from the Corporate Communications department of
Yokogawa Headquarters, should be used for all reproductions.
When it is difficult to find a corresponding example, or when problems arise in the reproduction
of specific elements, please contact the CI department.

YA1 type YB1 type

* YA1-CBS_2 is basic type under normal conditions.
*YA2-CBS_2 is basic type under normal conditions.

YA1-CBS_1 YB1-CBS_1

100%

100%
55%

YB1-CBS_2 *

YA1-CBS_2 * YB1-CBS_3

100%

100%
60%

YA1-CBS_3

100%

100%
65%

YB2 type ( horizontally aligned )

There are two types as below

YB2-CBS_１ 90%
min

100% 60% 10%

YB2-CBS_2 90%
min

100% 60% 10%

051 – 1/1
052
Layout Regulations for the Trademark with
Corporate Brand Slogan Logotype

The following layout requirements should be adhered to when the combination logos are combined
with other elements such as addresses, or copy (text).
In all cases, the combination logos must be separated from other elements according to the spacing

which might reduce its clarity and impact.

YA1 type
■ YA1-CBS_1, YA1-CBS_2

Using a maximum of three digite, code numbers for the

Basic Design System are arranged as follows

100% 50%

Using a maximum of 50% 50% Using a maximum of

three digite, code three digite, code
numbers for the Basic numbers for the Basic
Design System are Design System are
arranged as follows arranged as follows

50%

Using a maximum of three digite, code numbers for the

Basic Design System are arranged as follows

■ YA1-CBS_3

55% 55%

50%

Using a maximum of three digite, code

numbers for the Basic Design System are
arranged as follows

YB1 type

■ YB1-CBS_1
Using a maximum of three digite, code numbers for the
Basic Design System are arranged as follows
100% 100% 100% 100%
Using a maximum of Using a maximum of three
three digite, code digite, code numbers for
numbers for the Basic the Basic Design System
Design System are are arranged as follows
arranged as follows

100%

Using a maximum of three digite, code numbers for the

Basic Design System are arranged as follows

052 – 1/2
■ YB1-CBS_2, YB1-CBS_3

Using a maximum of three digite, code numbers for the

Basic Design System are arranged as follows
100% 100% 100% 100%
Using a maximum of Using a maximum of
three digite, code three digite, code
numbers for the Basic numbers for the Basic
Design System are Design System are
arranged as follows arranged as follows

100%

Using a maximum of three digite, code numbers for the

Basic Design System are arranged as follows

YB2 type
■ YB2-CBS_1, YB2-CBS_
２, YB2-CBS_3

Using a Using a maximum of three digite, code numbers for the Basic Using a
maximum of Design System are arranged as follows maximum of
t h r e e d i g i t e , 100% 100% 100% 100% t h r e e d i g i t e ,
code numbers code numbers
for the Basic for the Basic
Design System Design System
are arranged are arranged
as follows 100% as follows

Using a maximum of three digite, code numbers for the Basic

Design System are arranged as follows

052 – 1/2
053
Color Specifications for the Trademark with Corporate Brand Slogan Logotype

Basic color system for the Trademark with Corporate Brand Slogan Logotype is the same as the system for
the trademark and the color of the Corporate Brand Slogan Logo have to be the same of corporate brand
logotype. Typical examples are below.
When it is difficult to find a corresponding example, or when problems arise in the reproduction of
specific elements, please contact the CI department.

■ Official color type

■ Mono/Single color type

053 – 1/1
110
Business Cards

to be used by YOKOGAWA Headquarters (YHQ) and those Yokogawa Group companies

This standard card design should be used for all employees, regardless of title or department,
and should not be altered without permission of the CI department.

When printing new cards, contact the CI department if the size of business cards in the country of
91mm X 55mm ).

English Version

Tarou Yamaguchi

Japanese Version

Size：W 91mm × H 55mm

110 – 1/2
• Design Dimensions

7.5 YB1 42 A 7.5

B 6.5

20
Times New Roman 16pt.

Times New Roman 8pt.

10
( Line spacing 8pt. )

55
( in less than 3 lines)

8
Official Corporate Name Logotype

(3)
Helvetica Regular 7pt.

12
( Line spacing 7.5pt. )
( in less than 4 lines)

5
from 7.5 to 10
Positions for certification mark such as ISO.

7.5 YB1 42 A 7.5

A
B 6.5

21
Heisei-Mincyo W5G 6pt.
Heisei-Mincyo W5G 17pt.
Heisei-Mincyo W5G 8.5pt.

10.5
( Line spacing 9pt. )

55
( in less than 3 lines)

6.5
Official Corporate Name Logotype
Heisei-Gothic W5G 7.5pt. (3.6)

12
Helvetica Regular
7.5 pt.
( Line spacing 7.5pt. )
5

( in less than 4 lines)

10
Positions for certification mark such as ISO.

Note :The largest representation of the Corporate Logotype for both the Japanese and English versions is
60 mm wide. This automatically determines the height of the logotype.

110 – 2/2