Yokogawa CI Design System

Application Design System 2

NDA 締結済パートナー向け
※当社との関連 PJT 完了後は必ず破棄ください。
2016.03.07 貸出：
横河電機コーポレート・コミュニケーション室

Internal use only

March 31, 2016
 Application Design System Yokogawa CI Design Sys tem - Application Design System [ E ]

Contents 050 - Corporate Brand Slogan - 420 Packages for Recorder Chart, Meter, and Floppy Disk
051 Combining the Trademark and Corporate Brand Slogan Logotype 450 Paper Bags
052 Layout Regulations for the Trademark with Corporate 460 Packing Paper
Brand Slogan Logotype 500 - Products -
053 Color Specifications for the Trademark with Corporate Brand 510 Display on Products Front Panel
Slogan Logotype 520 Emblems
100 - Stationery and Forms - 530 Nameplates
110 Business Cards (for Group G1) 600 - Documents -
120 Letterhead (English version ) 610 Document Types and Classifications
130 Mailing Envelopes: Standard Size (English version ) 620 Basic Document Design Format
131 Mailing Envelopes: Large Size (English version ) 630 Sales Documents : GS,TI,UL,PS,AED,SN
140 Address Labels 640 Product Documents : IM,SM,SD,CMPL,RSPL,QIS,TE
150 Fax Sheets 700 - PR, ADs and Sales Promotion -
160 Files (Thick Files) 710 Magazine Advertisements
161 Files (Thin Files) 715 Videos
170 Covers (English version ) 720 Yokogawa Technical Report
200 - Sign - 730 Sales Catalogs and Brochure (Free Format)
210 Corporte Banner 800 - Identification and Uniforms -
220 Office Identification Signs 810 Corporate Badge
230 Signboards 820 Work Uniform, Helmets
240 Building Advertisements & Neon Signs 830 Desk Plates
300 - Vehicle - 900 - Exhibition and Showroom -
310 Vehicle 910 Trademark and Corporate Name Display
400 - Package -
410 Outer Packages and Inner Packages

Internal use only

March 31, 2016
Corporate Brand Slogan Yokogawa CI Design Sys tem - Application Design System [ E ] 050

Co-innovating conveys our determination to continually engage in the co-creation of

value with our clients by working with them in long-term partnerships to develop

solutions. tomorrow expresses our resolve to move steadily into the future, one step

at a time.

Internal use only

March 31, 2016 050
Combining the Trademark and Corporate Brand Slogan Logotype Yokogawa CI Design Sys tem - Application Design System [ E ] 051

The Official combinations of the corporate brand slogan logotype and YA1 and YB1 Communications department of Yokogawa Headquarters, should be used for all

trademarks have been designed for stationery and documents. Departure from the reproductions. When it is difficult to find a corresponding example, or when problems

prescribed specifications is not permitted. A clean proof, supplied from the Corporate arise in the reproduction of specific elements, please contact the CI department.

YA1 type *YA1-CBS_2 is basic type under normal conditions. YB1 type *YA2-CBS_2 is basic type under normal conditions.

YB1-CBS_1

YA1-CBS_1

100%

100%
YB1-CBS_2 *
55%

YB1-CBS_3

YA1-CBS_2 *
100%

100%
60% YB2 type ( horizontally aligned )
There are two types as below

YB2-CBS_１ 90%
min

100% 60% 10%

YA1-CBS_3

YB2-CBS_2 90%
100%
min
100%
100% 60% 10%
65%

Internal use only

March X X X , 2 016
Layout Regulations for the Trademark with
the Corporate Brand Slogan Logotype Yokogawa CI Design Sys tem - Application Design System [ E ] 052

The following layout requirements should be adhered to when the combination logos elements near the trademark which might reduce its clarity and impact. When it is

are combined with other elements such as addresses, or copy (text). difficult to find a corresponding example, or when problems arise in the reproduction

In all cases, the combination logos must be separated from other elements according of specific elements, please contact the CI department.

to the spacing specified. Care should be taken to avoid placing any letters or graphic

YA1 type YB1 type

YA1-CBS_1, YA1-CBS_2
YB1-CBS_1
Using a maximum of three digite, code numbers for the Using a maximum of three digite, code numbers for the
Basic Design System are arranged as follows Basic Design System are arranged as follows
100% 100% 100% 100%
100% 50% Using a maximum of Using a maximum of three
three digite, code digite, code numbers for
numbers for the Basic the Basic Design System
Design System are are arranged as follows
arranged as follows

100%

Using a maximum of 50% 50% Using a maximum of Using a maximum of three digite, code numbers for the
three digite, code three digite, code Basic Design System are arranged as follows
numbers for the Basic numbers for the Basic
Design System are Design System are
arranged as follows arranged as follows YB1-CBS_2, YB1-CBS_3
Using a maximum of three digite, code numbers for the
Basic Design System are arranged as follows
50% 100% 100% 100% 100%
Using a maximum of Using a maximum of
Using a maximum of three digite, code numbers for the three digite, code three digite, code
Basic Design System are arranged as follows numbers for the Basic numbers for the Basic
Design System are Design System are
arranged as follows arranged as follows

100%
YA1-CBS_3
Using a maximum of three digite, code numbers for the
Basic Design System are arranged as follows

YB2 type ( horizontally aligned )

55% 55%
YB2-CBS_1, YB2-CBS_2

Using a Using a maximum of three digite, code numbers for the Basic Using a
maximum of Design System are arranged as follows maximum of
50%
t h r e e d i g i t e , 100% 100% 100% 100% t h r e e d i g i t e ,
code numbers code numbers
Using a maximum of three digite, code
for the Basic for the Basic
numbers for the Basic Design System are
Design System Design System
arranged as follows
are arranged are arranged
as follows 100% as follows

Using a maximum of three digite, code numbers for the Basic

Design System are arranged as follows

Internal use only

March 31, 2016
Color Specifications for the Trademark with
Corporate Brand Slogan Logotype Yokogawa CI Design Sys tem - Application Design System [ E ] 053

Basic color system for the Trademark with Corporate Brand Slogan Logotype is the When it is difficult to find a corresponding example, or when problems arise in the

same as the system for the trademark and the color of the Corporate Brand Slogan reproduction of specific elements, please contact the CI department.

Logo have to be the same of corporate brand logotype. Typical examples are below.

Official color type Mono/Single color type

Internal use only

March 31, 2016
Stationery and Forms Yokogawa CI Design Sys tem - Application Design System [ E ] 100

The design system for stationery and forms covers the following four groups: statio-

nery, external business forms, internal business forms, and stock certificates.

Since materials in each of these groups are widely used in business transactions and

communications, all serve as media through which the Yokogawa image will be

projected. In order to ensure that this image is projected clearly and consistently,

design requlations, which standardize the Yokogawa image while satisfying the

functional requirements of individual items, have been specified in this manual.

When new stationery and forms are required, submit details to the CI Department.

Internal use only

March 31, 2016 100
Business Cards ( for Group G1 ) Yokogawa CI Design Sys tem - Application Design System [ E ] 110

Business cards often provide the first visual impression of a corporation. It is there-
fore essential that all cards present a unified image of the Yokogawa Group. The
business card design shown below is to be used by Yokogawa Headquarters (YHQ)
and those Yokogawa Group companies (classified as Group G1) which have 50% or
more of the capital owned by YHQ. This standard card design should be used for all
employees, regardless of title or department, and should not be altered without
permission of the CI department. The Roman alphabet version of the business card
design also applies to overseas affiliate companies. When printing new cards, contact
the CI department if the size of business cards in the country of the affiliate are found
to differ from the size specified below ( 91mm X 55mm ).

English Version 7.5 YB1 42 A 7.5

• Design A

B 6.5
Dimensions

20
Tarou Yamaguchi Times New Roman 16pt. Tarou Yamaguchi
Senior Designer Senior Designer
Times New Roman 8pt.

10
Brand Design Gr. Brand Design Gr.
Corporate Communication and Marketing Headqaurters ( Line spacing 8pt. ) Corporate Communication and Marketing Headqaurters

55
( in less than 3 lines)

8
Official Corporate Name Logotype
2-9-32 Nakacyo,Musashino-shi,Tokyo, 180-8750 Japan 2-9-32 Nakacyo,Musashino-shi,Tokyo, 180-8750 Japan

(3)
Phone: 81-422-52-6868 Facsimile: 81-422-55-6867 Helvetica Regular 7pt. Phone: 81-422-52-6868 Facsimile: 81-422-55-6867

12
E-mail: Tarou.Yamaguchi@jp.yokogawa.com ( Line spacing 7.5pt. ) E-mail: Tarou.Yamaguchi@jp.yokogawa.com
URL: http://www.yokogawa.co.jp URL: http://www.yokogawa.co.jp
( in less than 4 lines)

5
from 7.5 to 10 Positions for certification mark such as ISO.

Japanese Version 7.5 YB1 42 A 7.5

B 6.5

21
Heisei-Mincyo W5G 6pt. や ま ぐ ち た ろ う

山 口 太 郎 Heisei-Mincyo W5G 17pt. 山 口 太 郎

コーポレート本部 Heisei-Mincyo W5G 8.5pt. コーポレート本部

10.5
コーポレート・コミュニケーション室 ( Line spacing 9pt. ) コーポレート・コミュニケーション室

55
ブランドデザイングループ長 ( in less than 3 lines) ブランドデザイングループ長

6.5
Official Corporate Name Logotype

(3.6)
東京都武蔵野市中町2-9-32 〒180-8750 Heisei-Gothic W5G 7.5pt. 東京都武蔵野市中町2-9-32 〒180-8750
TEL: 0422-52-6868 FAX:0422-55-6267 TEL: 0422-52-6868 FAX:0422-55-6267

12
E-mail: Tarou.Yamaguchi@jp.yokogawa.com Helvetica Regular E-mail: Tarou.Yamaguchi@jp.yokogawa.com
URL: http://www.yokogawa.co.jp URL: http://www.yokogawa.co.jp
7.5 pt.

5
( Line spacing 7.5pt. )
( in less than 4 lines) 10 Positions for certification mark such as ISO.
Size：W 91mm × H 55mm
Internal use only Note :The largest representation of the Corporate Logotype for both the Japanese and English versions is
March 31, 2016
60 mm wide. This automatically determines the height of the logotype.
Letterhead (English version) Yokogawa CI Design Sys tem - Application Design System [ E ] 120

The corporate letterhead plays an important role in projecting the corporate image.
Furthermore, each letterhead page signals that its contents are an official message
from the company. The trademark, official corporate name logotype, and company
address are included on the English letterhead. The telephone, fax and telex numbers
may also be added if necessary. Standards for both the letterhead and additional
blank sheets are provided.

2.8

5.2
8pt. Helvetica Light, Solid

3
Print if necessary YA1-20

30

20
105 30

8 12
YA1-20

2nd Sheet

［仕様］Ｗ210ｍｍ×Ｈ279ｍｍ

1st Sheet

Internal use only

March 31, 2016
Mailing Envelopes : Standard Size (English version) Yokogawa CI Design Sys tem - Application Design System [ E ] 130

Air mail envelopes in English are an effective means of portraying the corporate
image to overseas’ clients. The Yokogawa trademark, official corporate name and
address are to be included on the face of each envelope.
In addition, “AIR MAIL” is printed on the bottom left-hand corner of the envelope to
clearly distinguish them as air mail. If envelopes of special size or application are
required, they should be designed to conform to the basic format specified in this
manual.

10 75 10 140

10
53
Typing Start Mark

11pt. Helvetica Regular

13.5 7
Size : Standard size : W235 mm ×H120 mm
It is permitted to print patterns on the inner face of the
envelope to prevent the enclosed document or letter from
Corporate Name Logotype 68.3mm max. being seen through the envelope.
2.8 Printing color must be black.
5.2

<Office Name>
8pt. Helvetica Regular
3

<Address>
8pt. Helvetica Light, Solid
YA1-20

Internal use only

March 31, 2016
Mailing Envelopes : Large Size (English version) Yokogawa CI Design Sys tem - Application Design System [ E ] 131

122.5

25 85 12.5
(A)

25
108
122.5

25 85 12.5
(B)

20

108
25 7 13
タイピングドット

16pt. ヘルベチカ・レギュラー

7
25
Size: (A) W336 mm × H257 mm
(B) W332 mm × H240 mm Corporate Name Logotype 77.6mm max.

2.8

5.2
<Office Name>
8pt. Helvetica Regular

3
<Address>
8pt. Helvetica Light, Solid
YA1-25
Internal use only
March 31, 2016
Address Labels Yokogawa CI Design Sys tem - Application Design System [ E ] 140

Address Labels have been created for parcels and cylindrical packages, for which
standard mailing envelopes are not appropriate. These address labels incorporate
the basic design common to all Yokogawa stationery.

10 65

7 6
43
8pt. Helvetica Regular

2
Typing Start Mark

45
66 114

Size : W150mm×H90mm Corporate Name Logotype 59mm max.

2.5

2.5 4.5
7.5pt. Helvetica Light, Solid

Internal use only

March 31, 2016
Fax Sheets Yokogawa CI Design Sys tem - Application Design System [ E ] 150

Subsequent fax sheets (A4 size/US lettersize)

The following three kinds of fax sheets are used. Both the Japanese and
English corporate logotypes are aligned with the YB11 trademark for common
Fax Cover use in either domestic or overseas transmissions.
Sheet
(A4 size/US 1. Used as fax cover sheet, i.e., first page of fax (A4 size with provision for
lettersize) US lettersize)
2. Used for subsequent fax pages (A4 size with provision for US lettersize)
3. Used for short faxes (A5 size)

The arrangement of the Yokogawa trademark and corporate logotype is

fixed. Please refer to the Basic Design System, page 04, page “Trademark
and Corporate Name Logotype in Combination”.

Short fax sheet (A5 size)

Internal use only

March 31, 2016
Files (Thick Files) Yokogawa CI Design Sys tem - Application Design System [ E ] 160

3 3
The Yokogawa trademark is displayed on both the front cover and the spine of files, 12 12 12 12 120
against a blue or silver background depending on the file’s function. The spines on
multi-purpose files only display the Yokogawa trademark, while those on document

14
storage files include the name of the documents enclosed

187

87
14
YA1-45 YA1-45 YA1-150

80 60

Blue File Silver File

Size W240mm ×H307mm ×D80mm/60mm W240mm ×H307mm ×D80mm/60mm

Material Vinyl paper cardboard core #40 Vinyl resin sheet, cardboard core #34

Printing Silk screening (2 colors) Silk screening (1 color), stamped silver leaf

Material on spine Clear vinyl panel on spine Clear vinyl panel on spine

Paper insert on spine Coated paper, offset printing (2 colors) Coated paper, offset printing (2 colors)

Binder Long tube binder (2-hole), Short tube binder (2-hole),

capacity 40/60mm capacity 40/60mm

Internal use only

March 31, 2016
Files (Thin Files) Yokogawa CI Design Sys tem - Application Design System [ E ] 161

Files used for low volume document storage appear similar to the thicker storage
files. The Yokogawa trademark is displayed in the center of the front cover against a
blue background. However, the trademark on the spine appears in a YB3 configura-
tion due to the limited space. 25
6.7 115

14
185
YB3-63

86
14

Size : W230mm ×H305mm ×D25mm

6.7 YA1-150

Internal use only

March 31, 2016
Covers (English version ) Yokogawa CI Design Sys tem - Application Design System [ E ] 170

Special- Purpose Covers Covers with Windows

These covers are used exclusively for submitting quotations and specifications to
customers. The trademark and corporate name logotype are displayed beneath
horizontal lines, which have been provided for the identification of customers, facto-
ries, plants, and so forth.
20
Covers with windows are also available. These have a similar format to the special-
purpose covers and are used for accounting forms and various other documents.
Both A4 size (landscape/portrait) and A3 size (landscape) covers are available.

YA12-56

20
Size : W215mm× H302mm Size : W215mm × H302mm YA12-56

Internal use only

March 31, 2016
Sign Yokogawa CI Design Sys tem - Application Design System [ E ] 200

The sign system includes the corporate banner, signs, for office identification, build-

ing advertisements, and neon signes, among others. All of these signs play essential

roles in communicating and establishing the Yokogawa image. Each constitutes a

visual expression of the corporate’s presence in teh community and its commitment

to society.

Internal use only

March 31, 2016 200
Corporate Banner Yokogawa CI Design Sys tem - Application Design System [ E ] 210

Just as a national flag stands for a nation, the corporate banner stands for the corpo-
ration, serving as a focal point of employee pride. As a result, this banner is
paramount within the signage system. The Yokogawa corporate banner displays the
corporate symbol sparkling against a background of Yokogawa Blue.

750

500
672

Size : W1500mm × H1000mm

Internal use only

March 31, 2016
Office Identification Signs Yokogawa CI Design Sys tem - Application Design System [ E ] 220

This sign, to be located at the front entrance of corporate buildings, expresses
Yokogawa’s character and dignity. The design includes the symbol and brand
logotype, along with the branch or sales office name.
Materials and finish are specified as follows: Materials used may vary so as to be in
harmony with specific building interiors.
Material:
<Base Plate> aluminum (2mm thick), bending machined, dull alumite
<Corporate Symbol> chrome-plated brass (5mm thick)
<Corporate Brand> chrome-plated brass (3mm thick)
<Corporate Name, Division, Branch, or Sales Office Name> alumite etching,
finish in lndia ink

English Version Japanese Version

270

188

24.3
135

10.8
20.7
30.6

YA1-405

Base Plate Size :

W540mm X H540mm X D15mm

Internal use only

March 31, 2016
Signboards Yokogawa CI Design Sys tem - Application Design System [ E ] 230

Various signs are required to identify specific Yokogawa companies and to guide
visitors within these companies. Each of these signs, regardless of size or shape,
must convey a unified Yokogawa image while fulfilling specific communication
functions. For this reason, the unauthorized production of signage is prohibited.
When proposing new sings, submit details to YHQ CI Office.
Combining the Trademark and Corporate Name Logotype
Corporate name displays on a signboard are regulated by the specified combinations
of the trademark and corporate name logotype as shown below. If the regulations
cannot be met because of factors such as signboard size restrictions, contact YHQ’s
CI Department.

English Version

100%
100%
100%min.
100%min.
75 ±10%
75 ±10%

100%
100%
70 ±20%
70 ±10%
Yokogawa Europe B.V. 70 ±20%

70 ±10%

Internal use only

March 31, 2016
Building Advertisements & Neon Signs Yokogawa CI Design Sys tem - Application Design System [ E ] 240

Due to their high visibility, building advertisements and neon signs fulfill a very
important advertising function - communicating the brand and increasing brand
recognition through the presentation of the corporate symbol and colors. The symbol
in Yokogawa Yellow and the brand logotype in white appear against a background of
Yokogawa Blue on these signs.

If the regulations cannot be met because of factors such as signboard size restric-
tions, contact YHQ’s CI Department.

Neon Sign : Tokyo, Japan

Internal use only

March 31, 2016
Vehicle Yokogawa CI Design Sys tem - Application Design System [ E ] 300

Yokogawa’s vehicles are largely classified as follows.

(1)Sales vehicles such as mini-vans and wagons used for daily sales activities and

making deliveries. (2)Transportation vehicles used for carrying products such as

trucks. (3)Buses for pick-up employees. (4)Vehicles for display Yokogawa’s products

directly to customers.

These vehicles not only have the function of carrying materials, but also act as

“Mobile advertisements” and as such are one means of creating and reinforcing

Yokogawa’s public image. Therefore, it can be said that they are a very important part

of the CI design system which forms and develops the Yokogawa image.

Internal use only

March 31, 2016 300
Vehicle Yokogawa CI Design Sys tem - Application Design System [ E ] 310

YOKOGAWA’s vehicles are classified as follows:
1. Sales vehicles, such as station wagons and vans, used for daily sales
activities and deliveries.
2. Freight vehicles, such as trucks, for transporting products
3. Buses for picking-up employees
4. Demonstration vehicles for mobile product demonstrations
These vehicles not only function as a means of transporting products and employees,
but also act as “mobile advertisements” which help establish and reinforce
Yokogawa’s public image. Thus, these vehicles are a very important part of the CI
design system. The vehicle design system has been developed by taking into account
each vehicle’s function, while at the same time maintaining uniformity with all the
other items in the CI design system.

• Stationwagons • Bus (for transporting employees)

• Vans

• Demonstration vehicles
The markings on this vehicle can be freely designed to suit the specific purpose.
• Trucks

• Open-bed trucks

Internal use only

March 31, 2016
Package Yokogawa CI Design Sys tem - Application Design System [ E ] 400

Package design must indicate the high quality, precision, and reliability of

Yokogawa’s products, while emphasizing their distinguishing characteristics in

relation to the products of other companies.

The standard design consists of the corporate symbol and eight stripes representing

the eight letters of Yokogawa. Yokogawa Blue is used as the main color, since it

results in consistent print quality and is readily visible from long distances.

Internal use only

March 31, 2016 400
Outer Packages and Inner Packages Yokogawa CI Design Sys tem - Application Design System [ E ] 410

Package design must indicate the high quality, precision, and reliability of
These vehicles not only function as a means of transporting products andemployees,
Yokogawa’s products, while emphasizing their distinguishing characteristics in
but also act as “mobile advertisements” which help establish and reinforce
relation to the products of other companies.
YOKOGAWA’s public image. Thus, these vehicles are a very important part of the CI
design system. The vehicle design system has been developed by taking into account
The standard design consists of Yokogawa Trademark and eight stripes. Yokogawa
each vehicle’s function, while at the same time maintaining uniformity with all the
Blue is used sa the main color, since it results in consistent print quality and is readily
other items in the CI design system.
visible from long distances.

Outer Packages

Outer Packages (Yokogawa Blue)

The basic design of the outer package combines the Yokogawa trademark (YB1) with
8 blue stripes. Locations for information such as handling marks, product names, the
local affiliate name, and warranty certificates have been provided on the end of each
outer package.

Outer Packages

Inner Packages (Yokogawa Green)

The design of inner packages is similar to that for outer packages except that
Yokogawa Green is used instead of Yokogawa Blue. The contrast between these two
colors when the inner box emerges from the outer box, further adds to the unique
image of Yokogawa.

Inner Packages
Internal use only
March 31, 2016
Packages for Recorder Chart, Meter, and Floppy Disk Yokogawa CI Design Sys tem - Application Design System [ E ] 420

Cartons Packages for Meter

This inner package is used to store three kinds of charts in lots of five to ten. The Since meters have a distribution system and a sales category different from most
design follows the standard inner package pattern. The Yokogawa Trademark is other Yokogawa products, their packaging has been created to reflect this as
embossed in white on a background of Yokogawa Blue. outlined below:

1. Meter packaging must be particularly distinctive.

2. Meter packaging must be particularly attractive to potential customers.
3. Meter packaging must indicate, at a glance, the nature of the product
enclosed.

Two packaging designs are available: an individual box and a blister pack.

Chart Boxes
These individual chart boxes are packed in the aforementioned inner packages for
recorder charts. These boxes have been designed to satisfy the following require-
ments:

1. Clearly marked with the package contents, that is, the nature of the chart.
2. Lines provided for information labeling by user. Box

Chart boxes are color-coded as follows: Blister Pack

Folding Charts ......... Yokogawa Yellow
Roll Charts ............... Yokogawa Blue
Round Charts ........... Yokogawa Green
Floppy Disk Cases
The floppy disk case has been designed with a base color of Yokogawa Blue and a
series of stripes representing the precision and reliability required of floppy disks.
In addition, each case displays columns to facilitate the recording of essential data.

Internal use only

March 31, 2016
Paper Bags Yokogawa CI Design Sys tem - Application Design System [ E ] 450

Paper bags for use at various trade shows and other PR events are another
means of promoting the Yokogawa image. A design which effectively projects a favor-
able and impressive company image is essential.

A type : W400mm X H274mm

B type : W330mm X H380mm

A type

B type

Internal use only

March 31, 2016
Packing Paper Yokogawa CI Design Sys tem - Application Design System [ E ] 460

This packing paper is a corporate advertising tool and consists of a white

trademark on a background of Yokogawa Blue.
This is used for wrapping gifts to customers and novelties given away at shows.

Besides Yokogawa Blue, gold and silver may also be used for commemorative
materials and the like.

Internal use only

March 31, 2016
Products Yokogawa CI Design Sys tem - Application Design System [ E ] 500

Yokogawa’s products are its business. As such, they are the most direct manifestation of

the corporation’s identity.

By clearly displaying the trademark (symbol and brand logotype) on the most visible

surfaces of all products, Yokogawa’s products will be differentiated from those of other

companies, and each Yokogawa product will serve to reinforce the corporation’s image

building efforts.

Internal use only

March 31, 2016 500
Display on Products Front Panel Yokogawa CI Design Sys tem - Application Design System [ E ] 510

By clearly displaying the trademark (symbol and brand logotype) on the most visible

surfaces of all products, Yokogawa’s products will be differentiated from those of other

companies and each Yokogawa product will serve to reinforce the corporate image. Thus,

the product’s front panel performs the same function as an emblem.

For details on the production of these designs, refer to “Yokogawa Electric Standard

YES901.01 Product Presentation Design Standards,” which is issued by the Technical

Administration Department.

The corporate trademark, product name and model specification are silkscreen printed

directly on the surface of the product’s operation panel. The YB1 trademark is usually

applied, along with the other display information, on the most visible part of the product.

Internal use only

March 31, 2016
Emblems Yokogawa CI Design Sys tem - Application Design System [ E ] 520

The emblem is a means of promoting the corporate brand Yokogawa on the surfaces of

products. As such, it plays a significant role in projecting the Yokogawa image and should

be displayed where it can be easily seen.

Both brand emblems and product emblems are used. Brand emblems are applied to

products composed of more than one device and to those products to which it is difficult

to apply a single logotype. Product emblems reinforce the product image and associa-

tions by displaying the product’s own logotype. The YB1 trademark is basic to both

emblems, though YA 1 or YA 2 may be used when space is limited.

Brand Emblem Product Emblem

Emblem for Resale Items

Internal use only

March 31, 2016
 Nameplates Yokogawa CI Design Sys tem - Application Design System [ E ] 530

Nameplates usually carry the manufacturer’s trademark and the country of origin adher-

ing to legal regulations. But, for both domestic and overseas affiliated companies, the

official corporate name logotype in the Latin alphabet can be added.

For details, refer to the “Yokogawa Electric Engineering Standards, YES 512.22.1.”

• Vertical arrangement

Made in Japan Made in Singapore

• Horizontal arrangement
(YD12)

• Official Corporate Name

Logotype arrangement

Internal use only

March 31, 2016
Documents Yokogawa CI Design Sys tem - Application Design System [ E ] 600

Documents are classified according to their usage for either production or sales, with

additional sub-categories under each major classification.

For details, refer to the guide for producing documents issued by YHQ Documenta-

tion Services.

Internal use only

March 31, 2016 600
Document Types and Classifications Yokogawa CI Design Sys tem - Application Design System [ E ] 610

Documents are classified according to their usage application, either production or
sales, with additional sub-categories for each major classification. (Refer to the Docu-
ment types given below.) The basic format is two thick horizontal stripes at the top
of the page and one thin horizontal stripe at the bottom of the page, all of which are
parallel and extend to the right edge of the page.
Each separate heading, such as document title, product name and brand name,
appears in a flush left block located between the two thick stripes; while all footer
headings, that is, those below the thin stripe, such as the trademark and corporate
name, are similarly blocked.
Document covers are available in a range of colors. The color of the cover indicates
the application and importance of the documents contained, thereby facilitating
handling and usage.
Besides the location and size regulations of the YB1 trademark and document
number, a high degree of flexibility is allowed in the design of the front cover for the
various catalogs.
This CI manual only regulates the front cover designs for some documents. Refer to
the Document Production Manual (DPM) issued by the DocumentGroup of YHQ’s
Quality Assurance Dept. for details on these documents.

Color classification of document covers Document Types

Each document is color coded according to the following criteria :
Sales Documents
• General Catalog • UL: User List
Color Document application • Full product range guide • PPL: Parts Price List
Main documents, which are published in large • Sales Bulletin • PS: Price Sheets
Yokogawa Blue
quantities and often referred to by customers. • Brochures • AED: Application Engineering Data
• GS: General Specifications • SN: Sales News
Similar usage to main documents (above), but
• TI: Technical Information
published in smaller quantities.
Yokogawa Green

Documents published in small quantities and

issued to a limited number of customers.
Purple
Documents for Yokogawa employees and
representatives or issued tocustomers together
Black with the above documents.
Note 1: Refer to next table for full length of these abbreviated document types.
Product Documents
• IM: Instruction Manual /
Instruction & Service Manual
• SM: Service Manual
• ED: Engineering Drawings
• SD: Specifications and Drawings
• CMPL: Customer Maintenance Parts List
• RSPL: Recommended Spare Parts List
• QIS: Quality Inspection Standards
• QIC: Quality Inspection Certificate, Test Certificate
• TE: Textbook and Educational Aids
• WS: Work Sheet

Internal use only

March 31, 2016
Basic Document Design Format Yokogawa CI Design Sys tem - Application Design System [ E ] 620

The Yokogawa trademark and official corporate name logotype combination is to be

displayed in the lower left-hand corner of the document, as shown below.
A clean proof, supplied by the CI Office of YHQ, must be used to produce a camera-
ready copy.

GS, TI, etc. IM, SM, etc.

17.5 17.5

26.5

54

26 29

Internal use only

March 31, 2016
Sales Documents : GS, TI, UL, PS, AED, SN Yokogawa CI Design Sys tem - Application Design System [ E ] 630

Internal use only

March 31, 2016
Product Documents : IM, SM, SD, CMPL, RSPL, QIS, TE Yokogawa CI Design Sys tem - Application Design System [ E ] 640

style

style

Internal use only

March 31, 2016 500
PR, ADs and Sales Promotion Yokogawa CI Design Sys tem - Application Design System [ E ] 700

PR, Advertisements and Sales promotion via mass-communications media, such as

newspapers, magazines, and television, constitute an influential and powerful aspect

of overall sales strategy and corporate image creation.

In order to do this, we must consistently projet the Yokogawa image in all PR and

Sales promotion activities. Furthermore, this must be accomplished in such a way that

creativity, so essential to these activities, is neither stifled nor restricted.

With this in mind, examples of PR, Advertisements and Sales promotion, all incorpo-

rating the corporate symbol, brand logotype, and the offical corporate name, are

shown below.

Internal use only

March 31, 2016 700
Magazine Advertisements Yokogawa CI Design Sys tem - Application Design System [ E ] 710

The regulations for the trademark and the corporate name when printed in a maga-
zine advertisement are as follows:

Trademark

<Trademark to be used and its location>

The YB1 trademark must be shown in the upper-left or upper-right corner of maga-
zine advertisements. The trademark position depends on whether the advertisement
is for the verso or recto or is a double page spread.

Verso (left page) In the upper-left corner of the advertisement

Recto (right page) In the upper-right corner of the advertisement
Double page spread In the upper-right corner of the advertisement

<Size of the trademark>

The size of the trademark is determined by the advertising space. A tolerance of ±5

mm is allowed for this.

Size of magazine Width of the trademark

JIS B5 size)
JIS A4 size
JIS B5 size (double spread page)
JIS A4 size (double spread page)

Internal use only

March 31, 2016
Videos Yokogawa CI Design Sys tem - Application Design System [ J ] 715

Videos produced by Yokogawa should display the trademark to convey Yokogawa's
identity and responsibility.
You must insert a YA1-type logo (Yokogawa Blue or white background) for at least 2
seconds at either the beginning or end of a video. The layout design and size should be
as shown below:
In some cases, a quick overlap of the logo and a background image during a change
between the opening scene or ending scene (minimum 2 seconds) and the main video
will be allowed, taking into consideration how the two scenes change into each other and
aftereffect. When problems arise in the reproduction of specific elements, please contact
the CI department.

Screen aspect ratio Screen aspect ratio

Internal use only

March 31, 2016
Yokogawa Technical Report Yokogawa CI Design Sys tem - Application Design System [ E ] 720

The Yokogawa Technical Report summarizes the latest technical information and
research results. A PR publication, its objective is to inform the public of Yokogawa’s
technical prowess and to deepen understanding of the company in general, while at
the same time promoting the Yokogawa image. The Yokogawa trademark is promi-
nently positioned on the report’s cover.

English Edition

Japanese Edition
Internal use only
March 31, 2016
Sales Catalogs and Brochure (Free Format) Yokogawa CI Design Sys tem - Application Design System [ E ] 730

Sales catalogs such as the General Catalog, All Product Guide Sales Bulletins and Brochures

Besides the location and size regulations of the YB1 trademark and document
number, a high degree of flexibility is allowed for the front cover design of the various
sales catalogs such as the General Catalog, All Product Guide, Sales Bulletins and
Brochures. The aim of this flexibility is to portray the individual characteristics of each
product in the design, rather than standardizing the design for all of the documents.

To increase recognition of the corporate name, display the corporate name logotype
in the center of the lower section at a height of 6 ±1mm.

If the corporate name is to be displayed to increase recognition, the corporate name

logotype should be displayed (vertical length of 6 ±1mm) in the lower middle section.

Length of A and B in the figure :

a. English version : A=19 mm ; B=25 mm

b. Japanese version : A=12 mm ; B=18 mm
c. Other language versions : Either the Japanese or English version

Corporate name Logotype

Internal use only
March 31, 2016
Identification and Unifrom Yokogawa CI Design Sys tem - Application Design System [ E ] 800

The badge, identification card, and nameplate identity individuals as Yokogawa employ-

ees. Corporate uniforms support this identification while enhancing work safety and

efficiency. All of these items are supplied to individual employees and serve as personal,

visual symbols of employee pride in the company.

Internal use only

March 31, 2016 800
Corporate Badge Yokogawa CI Design Sys tem - Application Design System [ E ] 810

The corporate lapel pin, when worn by employees, shows the wearer to be a member of

Yokogawa and is therefore a strong indication of corporate pride. The pin design consists

of the corporate symbol cast in nickel silver with a 20-carat gold finish, which symbolizes

the corporate mission ‘to contribute to the welfare of humankind’; thus, the badge also

identifies the

wearer as a supporter of this mission.

Size : W12 mm x H12 mm x D2.5 mm

Material : nickel silver, gold plating & mat finish, tie-pin

Internal use only

March 31, 2016
 腕章 2-14d

Work Uniform, Helmets Yokogawa CI Design Sys tem - Application Design System [ E ] 820

避難腕章も

In general, employees of Yokogawa Electric Corporation (YHQ) are allowed to wear their
own clothes. However, company-issued work uniforms are available to employees for the
purposes of safety, hygiene and convenience.

Any combination of the work uniforms outlined below can be worn.

• Unisex work jacket
• Unisex work shirt (polo shirt)
• Unisex work pants
• Work skirt (for women)
• Work cap

Contact the Welfare section of YHQ regarding the issuance of work uniforms.

Internal use only

March 31, 2016
Desk Plates Yokogawa CI Design Sys tem - Application Design System [ E ] 830

The desk plate exhibits an employee’s name to those who enter the office
for consultation, study, or training. This desk plate is designed in accordance
with the principles used in nameplate design.

［仕様］Ｗ170 ｍｍ×Ｈ125 ｍｍ

43
YB1-90

Internal use only

March 31, 2016
Exhibition and Showroom Yokogawa CI Design Sys tem - Application Design System [ E ] 900

Exhibitions have advantages over other forms of advertising and business promotion

in that they provide forums for the demonstration of a products, solutions, and

services potential directly to customers. This enables interested customers to become

more fully conversant with the features and capabilities of Yokogawa.

In order to facilitate the demonstration of equipment and the interaction between

potential customers and Yokogawa staff, careful exhibition management is essential.

The selection of products, soluitons, and services for display, the appearance and

communication skills of staff, the accessibility of the exhibition layout, and the design

of the booth itself all contribute to the creation of a comfortable and inviting exhibi-

tion atmosphere.

Show rooms are spaces set aside for long-term display of products, solutions,

services, and business information. These afford the company another opportunity to

demonstrate products and communicate directly with potential customers. Here too

care should be taken to display the corporate symbol, brand logotype, and the official

corporate name in accordance with the regulations specified.

Internal use only

March 31, 2016 900
Trademark and Corporate Name Display Yokogawa CI Design Sys tem - Application Design System [ E ] 910

The specifics of the official corporate name display used for exhibitions and in showrooms, are
Framework sign (example)
dictated by the amount of space available and other local considerations. In all cases, however,

a unified image of the Yokogawa group must be conveyed.

Details such as the appropriate settings and color combinations of the corporate name display
Partition display (examples)
are provided below.

Yokogawa Electric Asia Pte. Ltd.

Yokogawa Europe B.V.

Combinations of corporate elements and background

Background Color Corporate Symbl Brand Logo Official Corporate Name Yokogawa Corporation of America
Yokogawa Blue Yokogawa Yellow or White White White
White Yokogawa Yellow or Black Black Black

Gray Yokogawa Yellow or White Black or White Black

Silver Yokogawa Yellow or White Black or White Black

Yokogawa Green Yokogawa Yellow or White White White

Internal use only

March 31, 2016