NELSON COLLEGE LONDON

NELSON COLLEGE LONDON

Higher Nationals in:

Hospitality Management
Unit: 30 Global Events

1 of 8 Assignment Brief – Unit 30: Global Events

 NELSON COLLEGE LONDON

Higher National Certificate/Diploma in

Hospitality Management
Assignment Brief
Unit Number and Title 30 Global Events
Academic Year 2022/2023
Academic Term September – December 2023
Module Leader Pinky Van-Lare
Unit Tutor Pinky Van-Lare
Assignment Title
Issue Date
Assignment
Exploring the World of Global Events
W/C September 2023

Brief
Submission Date 24 November 2023
IV Name & Date 4 September 2023

Introduction

This assessment aims to gauge students’ understanding of the world of global events.
This assessment enables the demonstration of their knowledge about the dynamic,
diverse, nature of the events industry and how it has developed. Indeed, they will take
this view through to the future of the industry.

Knowledge and understanding will be assessed in respect of the contexts in which

global events are conceived and managed in key regions of the world.

Students will develop their case studies, which will encompass the economic and
operational complexities of the global events industry, using analysis and critical
reflection of this vital sector.

2 of 8 Assignment Brief – Unit 30: Global Events

 NELSON COLLEGE LONDON

Submission Format– LO1 & LO2

Part A: The submission is in the form of a report. This should be written in a concise,
formal business style using line spacing of 1.15 and Arial font, sized to 12 pitch. You
are required to make use of headings, paragraphs, subsections, and illustrations as
appropriate; all work must be supported with research and referenced using the
Harvard Referencing System. The recommended word limit is 3,000 words, although
you will not be penalised for exceeding the total word limit.

Part A should be submitted to the Assignment tab:

The submission will be in two parts: Part A and Part B.

Submission Format – LO3 & LO4

Part B: This is an individual presentation which must be submitted as one single

document on the presentation tab. The submission is in the form of a 10-minute
presentation with 5 minutes allocated for questions from the audience. The
presentation slides and speaker notes should be submitted as one copy. You are
required to make effective use of presentation software headings, paragraphs and
subsections as appropriate. The research should be referenced using the Harvard
Referencing System. The recommended number of slides is 25 Slides, including
speaker notes. You will work alone on this presentation, which you will discuss with
your lecturer, before uploading it on the VLE (using the Presentation tab)

Part B should be submitted to the Presentation tab:

3 of 8 Assignment Brief – Unit 30: Global Events

 NELSON COLLEGE LONDON

Unit Learning Outcomes

LO1 Explore the diversity of the global events industry and the factors that have
influenced its development
LO2 Evaluate the value, legacy and impacts of events on the environment in which they
operate to support responsible event development

Assignment Brief and Guidance

Part A: Scenario and Activity

UKEvents recently appointed you as a research assistant.

You have been assigned to support the important work of providing regular research,
trends analysis, and insights to help the events industry make informed decisions and
shape the future of events.

In preparation for a series of planning meetings, you are to demonstrate your

understanding of the current global events market, and how this market can be
exploited. You have been assigned to undertake a series of projects to explore the event
sector in greater detail and report your findings.

Your report should:

 Examine the diversity of the global events industry, including its structure and how
it is organised, together with the place of different types of events within our
society
 Explain the factors that have influenced the development of the events industry
globally.
 Undertake an evaluation of the key factors that have influenced the development,
structure, and organisation of the events industry and the role of different events
within our society.
 Using critical evaluation techniques, show the key factors that have influenced
and shaped the events industry and the role they play in society.
 Produce an evaluation that shows the value, impacts, and legacy of a range of
global events together with the environment in which they operate
 Review management strategies used to support responsible event development,
across a range of global events
 Critically evaluate the specific management strategies used within the events
industry to deliver responsible events and how these have recently developed;
show these across a range of actual global events.

4 of 8 Assignment Brief – Unit 30: Global Events

 NELSON COLLEGE LONDON

 Critically assess the impact that global events have on different levels of the
environment; evaluate the strategies used by the industry to support responsible
event development now and into the future.

Unit Learning Outcomes

LO3 Assess the impacts the macro environment has on the global events industry and
their influence on decision-making and organisational behaviour
LO4 Evaluate the criteria essential for the successful planning of specific events

Assignment Brief and Guidance

Part B: Scenario and Activity

Following the submission of your report, asked to undertake a solo project which draws
together several case studies for them to view. To continue the theme from the previous
work, you have been asked to show the case studies in a PowerPoint presentation, so
that it can then be shared with others across the world through a video link.

In your presentation, you should:

 Determine the effect that the positive and negative impacts of the macro
environment have on global events; include their influence on decision-making
and organisational behaviour; support this with specific examples

 Using specific examples, evaluate the macro-environmental factors, and their

influence on the global events industry; support this with an analysis of their
influence on decision-making and organisational behaviour

 Provide recommendations for improvements and solutions for a specific event

ensuring that these will minimise adverse impacts and also maximise profit

 Using a SWOT analysis tool, report on a specific event examining and

assessing the criteria essential for the successful planning of events

 Critically evaluate the criteria that are essential for the successful planning of
events. Take into consideration the impacts of both the internal and the
external environments

5 of 8 Assignment Brief – Unit 30: Global Events

 NELSON COLLEGE LONDON

Submission Instructions:

 Reasonable consideration will be given in the case of failure to submit the

assignments on time due to any medical reasons (provided that sufficient medical
proof is made available at the time of exemption).

 There is no word limit for this assignment report.

 Referencing should be provided in Harvard Style referencing.

 The assignments should be completed in the appropriate font size for the format,
with the Report being clear to read.

 The report (LO1, LO2,) should be prepared as a Report and should be uploaded to
the VLE, to the Assignment tab.

 The PowerPoint presentation (LO3, LO4) should be submitted in the Presentation

tab of VLE.

Appendix A: Plagiarism and Collusion

Students are referred to the College’s policy of Plagiarism and Collusion, as detailed
during interview and induction and as included in the Students’ Handbook. Students
are reminded that persistent offences in this area will result in the student’s
termination

Any act of plagiarism and/or collusion will be seriously dealt with according to the
regulations. In this context the definition and scope of plagiarism are presented
below:

“Using the work of others without acknowledging the source of the information or
inspiration. Even if the words are changed or sentences are put in a different order,
the result is still plagiarism”. (Cortell, 2003)

Collusion is the submission of work/assignments produced in collaboration with

another student or students. Where one person shares his/her work with others who
submit part or all of it as their work, then the incidence of collusion is established.

Collusion does not apply to group work, but only amongst members of the same
group – two separate groups, using the same content, or partial content will count as
collusion.

6 of 8 Assignment Brief – Unit 30: Global Events

 NELSON COLLEGE LONDON

Appendix B: Harvard Referencing System

Any information that is not yours needs to be referenced or else turns out to be
plagiarism.

The authors and publication information cited within the main body of your work must
be listed in the reference list. For example:

Bell, J. (1999) ‘Doing your research Project’. (3rd Ed) Buckingham: Open University
Press

For example
According to Bell (1999), as you write up your research you will use a citation to
indicate in your text the source of the piece of information.

The authors and publication information cited within the main body of your work must
be listed in the reference list. For example:

Bell, J. (1999) ‘Doing your research Project’. (3rd Ed) Buckingham: Open
University Press

Detailed guidance on the Harvard Referencing System (HRS) is available on the

Virtual Learning Environment (VLE). The Harvard System of Citation requires you to
acknowledge certain information, which is mainly the surname and year of
publication within the text.

7 of 8 Assignment Brief – Unit 30: Global Events

 NELSON COLLEGE LONDON

Recommended resources

Textbooks:
Ali-Knight, J., Robertson, M., Fyall, A. and Larkin, A. (2009) International Perspectives of
Festivals and Events: Paradigms of Analysis. Oxford: Elsevier.
Billings, A. (2008) Olympic Media: Inside the biggest television show. Oxford: Routledge.
Bladen, C., Kennell, J., Abson, E. and Wilde, N. (2018). Events Management: an Introduction.
2nd ed. Abingdon, Oxon; New York, NY: Routledge.
Bowdin, G., McDonnell, I., Allen, J. and O'Toole, W. (2010) Events Management. 3rd ed.
Oxford: Butterworth-Heinemann.
Getz, D. and Page, S.J. (2019). Event studies: theory, research and policy for planned
events. 4th ed. London: Routledge.
Musgrave, J. and Raj, R. (2009) Event Management and Sustainability. Walingford.
Yeoman, I. et al. (2015) Festival and Events Management: an international arts and culture
perspective. London: Routledge.
Van Der Wagen, L. (2010) Events management: for tourism, cultural, business and sporting
events. 4th ed. New South Wales: Pearson.

Websites:

www.eventimpacts.com Event Impacts

(General Reference)

www.fifa.com/worldcup/index.html FIFA World Cup

(General Reference)

www.ifea.com International Festivals and Events

Association
(General Reference)

www.ises.com International Special Events Society

(General Reference)

www.olympicgames.org/ The IOC Olympic Games

olympicgames
(General Reference)

8 of 8 Assignment Brief – Unit 30: Global Events