ELEMENTS OF IMC

1.Advertising: Advertising involves paid communication through various media channels to

promote products, services, or brands. In management principles, understanding the role of
advertising includes budget allocation, media planning, message development, and evaluation
of advertising effectiveness.

2.Online Communication: With the increasing prevalence of digital technologies, online

communication has become a cornerstone of marketing strategies. In management principles,
managers need to understand how to leverage online communication channels such as
websites, email marketing, search engine optimization (SEO), and online advertising to
engage with customers effectively.

3.Social Media: Social media platforms have transformed the way companies interact with
customers, allowing for real-time communication and engagement. In management
principles, understanding social media involves developing social media strategies, creating
compelling content, managing social media channels, and monitoring social media metrics.

4.Events and Experiences: Events and experiences provide opportunities for companies to
engage directly with customers and create memorable brand interactions. In management
principles, managers need to plan, organize, and execute events that align with the brand's
image and objectives. This includes coordinating event logistics, managing sponsorships, and
evaluating the impact of events on brand perception and customer loyalty.

5.Word of Mouth: Word of mouth (WOM) marketing involves influencing and leveraging
interpersonal communication to spread brand messages. In management principles, managers
need to understand how to stimulate positive word of mouth through exceptional product
experiences, customer service, and brand advocacy programs.

6.Publicity and Public Relations: Publicity and public relations efforts aim to generate
positive media coverage and manage the public perception of the brand. In management
principles, managers need to develop PR strategies, cultivate relationships with media outlets
and influencers, and respond effectively to public relations crises.

7.Packaging: Packaging plays a crucial role in shaping consumers' perceptions of products

and brands. In management principles, managers need to oversee packaging design and
branding to ensure consistency with the overall brand image and messaging.

ELEMENT 1 OF IMC USED BY MAGGIE

Advertising: Nestle utilizes various advertising channels such as television, print media, and
digital platforms to promote Maggie noodles. Advertising campaigns highlight the
convenience, taste, and versatility of Maggie noodles, targeting both existing customers and
potential new consumers. Nestle ensures that its advertising messages are consistent across
different channels to reinforce brand awareness and drive sales.

ELEMENT 2 OF IMC USED BY MAGGIE

Social Media: Social media platforms play a significant role in Nestle's marketing strategy for
Maggie noodles. Nestle maintains active profiles on popular social media platforms such as
Facebook, Instagram, and Twitter to engage with consumers, share recipes, run promotions,
and gather feedback. Social media allows Nestle to interact directly with its audience, build
relationships, and create brand advocates. The company integrates social media seamlessly
with its overall marketing efforts to enhance brand visibility and customer engagement.