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Understanding Cultural Policy
Carole Rosenstein
First published 2018
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2018 Taylor & Francis
The right of Carole Rosenstein to be identified as author of this work
has been asserted by her in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or
reproduced or utilized in any form or by any electronic, mechanical, or
other means, now known or hereafter invented, including photocopying
and recording, or in any information storage or retrieval system,
without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks
or registered trademarks, and are used only for identification and
explanation without intent to infringe.
Library of Congress Cataloging-in-Publication Data
A catalog record for this book has been requested
ISBN: 978-1-138-69533-7 (hbk)
ISBN: 978-1-138-69535-1 (pbk)
ISBN: 978-1-315-52685-0 (ebk)
Typeset in Bembo
by Apex CoVantage, LLC
For Harry
Every minute, billions of telegraph messages chatter around the world. Some
are intercepted on ships. They interrupt law enforcement conferences and dis-
cussions of morality. Billions of signals rush over the ocean floor and fly above
the clouds. Radio and television fill the air with sound. Satellites hurl messages
thousands of miles in a matter of seconds. Today our problem is not making
miracles—but managing miracles.
Lyndon Baines Johnson, comments upon signing the
Public Broadcasting Act of 1967
All the suggestions heard thus far would amount to ideas with broken wings,
were it not for a bit of false logic encountered in them. One adjusts all too read-
ily to the prevailing conviction that the categories of culture and administration
must simply be accepted as that into which they actually have developed to a
large degree in historical terms: as static blocks which discretely oppose each
other—as mere actualities. In so doing, one remains under the spell of that reifi-
cation, the criticism of which is inherent in all the more cogent reflections upon
culture and administration. No matter how reified both categories are in reality,
neither is totally reified; both refer back to living subjects—just as does the most
adventurous cybernetic machine.
Therefore, the spontaneous consciousness, not yet totally in the grips of reifi-
cation, is still in a position to alter the function of the institution within which this
consciousness expresses itself. For the present, within liberal-democratic order,
the individual still has sufficient freedom within the institution and with its help
to make a modest contribution to its correction. Whoever makes critically and
unflinchingly conscious use of the means of administration and its institutions
is still in a position to realize something which would be different from merely
administrated culture.The minimal differences from the ever-constant which are
open to him define for him—no matter how hopelessly—the difference con-
cerning the totality; it is, however, in the difference itself—in divergence—that
hope is concentrated.
Theodore Adorno, Culture and Administration
Contents
List of Figuresx
List of Tablesxi
Preface and Acknowledgmentsxii
Introduction 1
What Is Culture? 6
What Is Policy? 12
Policy and Administration 14
Afterword227
Notes231
Bibliography239
Index259
Figures FiguresFigures
This Foucauldian strand of thought has been introduced into cultural policy
study by Tony Bennett—
The key questions to pose of any cultural politics are: how does it stand
within a particular cultural technology? What difference will its pursuit
make to the functioning of that technology? In what new directions
xiv Preface and Acknowledgments
will it point it? And to say that is also to begin to think the possibility
of a politics which might take the form of an administrative program,
and so to think also of a type of cultural studies that will aim to produce
knowledges that can assist in the development of such programs.
(1992: 29)
This book only indirectly is about cultural policies as systems for order-
ing representations. It primarily is about what people have (and have not)
wanted cultural policies to accomplish and what structures and practices
they have developed to try to accomplish those goals.
Cultural policies do reflect structures of power. I believe that cultural
administrators are best situated to confront those structures of power and, in
my experience, many of them wish to and do confront them every day. I am
skeptical about the extent to which the writings of academic scholars can
be especially helpful in doing that except insofar as that work helps cultural
administrators to define, commit to, and inform their own professional eth-
ics. On the other hand, all engagements with policy are political, and this
book is no different. In it, I attempt to give those who will make and imple-
ment and change cultural policy some better means of understanding it in all
its contingency, complexity, and importance. I do that in the hope that they
will make the best decisions they can on our behalf.
There are some moments in life when luck shines on you. When I com-
pleted my dissertation and decided not to pursue a teaching job, I thought
I’d take a look around to see how I might use what I had learned so far. To
my great fortune, I ended up working on the growing cultural policy port-
folio at the Urban Institute. In my time there, I learned what many a newly
minted PhD most needs to learn: a commitment to service and the impor-
tance of collegiality. Many, many thanks to my UI colleagues, especially to
Elizabeth Boris for her kindness and to Carol De Vita for her patience. I’ve
been lucky in the place I landed afterwards, as well. I’m deeply grateful for
the support I’ve received from George Mason University, from the College
of Visual and Performing Arts, and from the warm, talented, community-
minded CVPA faculty. It is good to work in a place where people believe
in you and trust in the value of what you are trying to do. I feel particularly
grateful to be part of an arts faculty. Thanks to Stefan Toepler and J.P. Singh
for forming the Mason CP mini-cohort. Sincere thanks to Claire Huschle
Preface and Acknowledgments xv
for finding me some extra time to write. A special thanks to the indefatigable
Richard Kamenitzer for bringing me to GMU.
Cultural policy study doesn’t really belong to any academic discipline.
A few opportunities and recognitions have been sustaining to my work:
thanks to the Smithsonian Institution Center for Folklife and Cultural Her-
itage for supporting my research and program development in post-Katrina
New Orleans through a Rockefeller Humanities Fellowship in Cultural
Policy; thanks to Mario Garcia Durham, Sunil Iyengar, and the National
Endowment for the Arts for sponsoring and heralding the national study of
arts festivals; thanks to Carolyn Fuqua, Norman Bradburn, and the Ameri-
can Academy of Arts and Sciences for continuing to include me in your
work on nonprofit humanities organizations; thanks to Sharon Golan and
Routledge for inviting me to write this book. Early on in my explorations
into cultural policy, Mark Schuster gave me a thoughtful nudge in the right
direction, and this book probably would not have been possible without his
pioneering work. I’m sorry we lost him too soon. To my eminently intel-
ligent and elegant friend Esther Hamburger and to her gracious husband
Carlos Augusto Calil, many thanks for introducing me and my handful of
lucky students to cultural policy in Brazil. I’m grateful that Arts Manage-
ment has interest in and has found a space to include cultural policy study
in the academy. To Patricia Dewey and Rich Maloney, many thanks for your
friendship and support in that arena and beyond. I look forward to many
years working together. To a decade of arts management graduate students:
thanks for demanding so much; it is a privilege to be your teacher.
Writing a book on a deadline is not compatible with normal life and
everyday responsibilities. Thanks for your understanding to all of my col-
leagues in the George Mason Arts Management Program, especially long-
timers Nicole Springer and Karalee Dawn McKay. Thanks to Kristy Keteltas,
Karolina Kawiaka, Sara Morris, and Shannen Hill for reminding me about
the life of weekends, exhibitions, swimming, traveling, teacher conferences,
pet vaccinations, house repairs, and for all of your regular “just-checking-in.”
Here, everywhere, and always, thanks to Irv Rosenstein and Claire Rosen-
stein for sending me into the world with all of your love. To Harry: yes, birdy,
it is done yet.
Introduction IntroductionIntroduction
This is a book about public cultural policy in the United States, that is,
about why and how government in the U.S. intentionally intervenes in
culture. Most often, public policies are presented in a way that highlights
their instrumentality, their status as tools created and used to address some
pressing public problem. Understanding that policies are conceived as tools
of government action and that they are implemented, at least in part, in
order to accomplish a goal is fundamental to understanding public pol-
icy. However, public policies are chosen for many reasons other than how
well they might perform an intended instrumental function or functions.
A whole range factors influences which policies are adopted and how they
work. History and politics influence public attention and priorities, deter-
mining which somethings it is that we choose to try to accomplish and
when. Overall resources available to government are influential as well; pol-
icymaking always involves choices, but sometimes those choices are more
constrained and sometimes less so. Cultural values and attitudes set horizons
and influence priorities. Political traditions and institutions privilege certain
ways of doing things and disallow others. So too do the preferences and
experiences of public administrators. All sorts of information and knowl-
edge will make a difference to how policy is formulated and implemented:
knowledge about a problem to be tackled; knowledge about alternatives
and their viability; knowledge about effectiveness and it how can be meas-
ured. Knowledge and information in any of these areas may be expansive
or limited, and that will affect what a policy looks like. Understanding how
a public policy works as a tool is important. Understanding why anyone
finds it necessary to create such a tool, what knowledge, experience, and
prejudices its creators bring to its invention and use, and what materials are
available to them, equally so.
From the outset, certain parameters must be acknowledged: cultural policy
in the U.S. is constrained by a belief that the role of government in the arts
and culture should be a limited one.That belief is entrenched deeply, and fed
by two strong streams in the American political tradition. Both flow from
2 Introduction
the Bill of Rights and are reflected in the First Amendment to the U.S.
Constitution:
The first tradition has to do with freedom of speech. Americans and Amer-
ican public institutions consider freedom of speech to be as fundamental to
liberty as is freedom from tyranny. The Bill of Rights conceives freedom of
speech as a natural, inalienable right of all individuals. Fostering and protect-
ing free speech is understood to be essential to democracy, making political
speech of special importance and binding freedom of speech inextricably to
freedom of the press. The idea that freedom of speech is an inalienable right,
fundamental to individual liberty, is the foundation for a more expansive
notion of freedom of expression. The First Amendment protects all sorts
of expression from signs to clothing to songs to dances to jokes. The chan-
nels through which those expressions are made public also must be free so
that expressions may circulate and add to the pool of ideas, information, and
imagination from which all may draw to develop into better and more fully
realized citizens and people. The principle underlying these protections is
that government poses an inherent danger to expression. Expression must be
shielded from government interference or suppression. That attitude to gov-
ernment serves as a consistent and countervailing force opposed to the estab-
lishment of a comprehensive cultural policy in the U.S. In its essence, culture
includes expression. In the American tradition, expression is conceived as
being endangered by government, not aided by it. This principle limits the
extent to which government in the U.S. can and will intervene in culture.
A second tradition has to do with the separation of church and state.
Although freedom of expression more typically serves as a basis for under-
standing the character of U.S. cultural policy, the principle of freedom of reli-
gion is at least equally important. Cultural policy in the U.S. frames culture
in a way that places religion above or beyond it, tending instead to view the
arts as exemplary of culture. Nonetheless, American attitudes about the rela-
tionship between government and religion influence broad ideas about how
government and culture should relate to one another and the organizational
structures developed out of those ideas. In his classic nineteenth-century
study of American culture, society, and democracy, Alexis de Tocqueville
claimed that the distinctive way in which Americans link religion and liberty
defines the American character.
In the bosom of that obscure democracy, which still had not sired
generals, or philosophers, or great writers, a man [Cotton Mather]
Introduction 3
could rise in the presence of a free people and give, to the acclima-
tion of all, this beautiful definition of freedom: . . . “There is a liberty
of corrupt nature, which is affected both by men and beasts, to do what
they list; and this liberty is inconsistent with authority, impatient of all
restraint; . . . But there is a civil, a moral, a federal liberty, which is the
proper end and object of authority; it is a liberty for that only which is
just and good; for this liberty, you are to stand with the hazard of your
very lives.”
I have already said enough to put the character of Anglo-American
civilization in its true light. It is the product (and this point of depar-
ture ought constantly to be present in one’s thinking) of two perfectly
distinct elements that elsewhere have made war with each other, but
which, in America, they have succeeded in incorporating somehow into
one another and combining marvelously. I mean to speak of the spirit of
religion and the spirit of freedom.
(emphases in the original, 2000 [1805–1859]: 42)
Americans of all ages, all conditions, all minds constantly unite. Not
only do they have commercial and industrial associations in which all
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