▪

▪
▪
4

•
•

•
•

•
•
5

•
6

*Note: Supersellers are those who pay additional service charges in order to get access
to special features to maximize their sales at Bukalapak
**Note: This might not represent the whole market
sales go up sales go down no change no sales/unreported sales go up sales go down no change no sales/unreported
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Micro Small Medium Large

sales go up sales go down no change no sales/unreported

Note: only one respondent for large
 0%
100%

20%
40%
60%
80%

10%
30%
50%
70%
90%

Office

Babies

Woman fashion

Health
Sales go up

Electronic

Car, part & accessories

Home care
Sales go down

Sports

Food

Motorcycle

Ticket &
No change

Man fashion

Handphone

Care and beauty

Industrial
No sales/don't know

Camera

Hobby & Collection

Child fashion
 don't have money/loan

unable to get additional materials

unable to hire new employees

unable to rent a bigger space/storage

none

others

exchange rate has depleted

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

 no demand/demand go down

due to govt containment measures

disruption in materials

difficulty in logistics/send products

difficult to adapt

others

productivity declines

staff unable to come

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

50

40

30

20

10

0
all merchants gov't containment measures lower/no demand

-10

-20

Offline sales share (February) Offline sales share (April)

Change in offline sales share (Feb-April)
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Input Labor Other Total

Up Down No Change
76%

74%

72%

70%

68%

66%

64%

62%

60%

58%

56%
Man Fashion Woman Home Care Food All
Fashion
 10
20
30
40

0
Home care

Man fashion

Handphone

Electronic

Care and beauty

Hobby &
collection

Industrial

Motorcycle

Car, part,
accessories

Food

Sports

Woman fashion

Child fashion

Health

Babies

Office
100%

80%
86%
88%
94%
96%
98%

82%
84%
90%
92%

micro business
February

small business
medium business
April

large business
 0%
6%

2%
4%
8%

-6%

-8%
-4%
-2%
Food

Health

Care and beauty

Industrial

Babies

Child fashion

Office

Home care

Car, part, accessories

Motorcycle

Handphone

Man fashion

Sports

Camera

Electronic

Woman fashion

Hobby & collection

60

50

40

30

20

10

0
1 2 3 4 5 6 7 8 9 10 11 12 15 17

Before pandemic After pandemic

 .03
probability density function
.02
•

.01 0
•
0 20 40 60 80 100
offline sales

kdensity feb_salesoff kdensity apr_salesoff

•
 52% of merchants who increased …and among those who
workers received government increased workers and
assistance program(s), compared received govt program(s),
to 36% of merchants who mostly received it via the tax
reduced workers….. programs
(Note: There could be confounding factors such as merchant size,
how and what types of the government programs were targeted.)
100%
90%
80% 60%

70% 50%
40%
60%
30%
50% reduce worker
20%
40%
10%
30%
no change 0%

and/or tax refund (cash back from…

Rent deferral
Debt Restructuring Program

Wage subsidy
Electricity Subsidy

Social Insurance Premium

payments, or reduction in tax rates,
never received/don't know

Labor Intensive Cash-for-Work

Kerja, Kartu Sembako Murah, PHK,

Goods and services purchase by

Village Program (Padat Karya

20%

Bantuan Langsung Tunai -…

Cash Assistance via Kartu Pra-
Tax deferral, reduction in tax
10%

Exemption

government
increase worker

Tunai)
0%
increase worker no change reduce workers
0% 20% 40% 60% 80% 100%
sales go up sales go down
no change no data/unreported sales never received received
Less than 1 month

1-3 months

3-12 months

More than one year

(1) Higher Sales performance (2) Higher online shares

Average offline sales shares in February for those who can

sustain beyond one year was 25% compared to 26-35% for
those who cannot sustain beyond 3 months

100%
90%
More than 1 year
80%
70%
60% 3-12 months
50%
40%
30% 1-3 months
20%
10%
0% Less than 1 month
Sales go down Sales go up

Less than 1 month 1-3 months 0 5 10 15 20 25 30 35 40

3-12 months More than one year
 (3) Older (4) Received Covid-19
Government Assistance
Programs
The 36% of merchants who received government
program(s), esp. via tax programs, were also those
who were more likely to survive beyond one year

(Note: There could be confounding factors such as merchant size, how

100% and w hat types of government w ere targeted.)
90%
80%
70%
60%
50%
40
40%
30% 30

20% 20
10% 10
0% 0
mature young Less than 1 1-3 months 3-12 months More than one
month year
less than 1 month 1-3 months
3-12 months more than 1 year never received ever received
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Less than 1 month 1-3 months 3-12 months More than one year

others
due to govt containment measures, e.g. closures of malls
difficult to adapt
difficulty in logistics/send products
productivity declines
staff unable to come
disruption in materials
lower demand
 10%
30%
40%
60%
70%

20%
50%

0%
Never received/did not know
about any program from
government

0%
100%

20%
40%
60%
80%
Cash Assistance via Kartu
Pra-Kerja, Kartu Sembako
Murah, PKH, Bantuan
Langsung Tunai - Village
and/or Local Governments

Electricity Subsidy

Sales go up
Tax deferral, reduction in tax
payments, or reduction in tax
rates, and/or tax refund (cash
back from VAT refund and/or
income tax refund request)

Debt Restructuring Program

Sales go down

never received
Others

Social Insurance Premium

Exemption

ever received
No change
Goods and services
purchase by government

Wage subsidy

Rent deferral

data/unreported sa
Labor Intensive Cash-for-
Work Village Program (Padat
Karya Tunai)
•
•
16%

14%

12%

10%

8%

6%

4%

2%

0%
micro small medium
Cash Assistance via Kartu Pra-Kerja, Kartu Sembako Murah, PKH, Bantuan Langsung Tunai - Village and/or Local Governments
Electricity Subsidy
Debt Restructuring Program
Tax deferral, reduction in tax payments, or reduction in tax rates, and/or tax refund (cash back from VAT refund and/or income tax refund request)
Others

Note: Only one respondent for large merchant and he/she did not receive any gov’t assistance programs
 0%
5%
10%
25%
35%
50%

15%
20%
30%
40%
45%
Local Government

Non-Conditional Cash Transfer -

Village

Pre-employment Card

Kartu Sembako Murah

PKH
45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
Extension of loan Loan repayment Interest rate subsidy Others
maturity deferral

70%

60%

50%

40%

30%

20%

10%

0%
Commercial bank Other finance Others Microfinance Village bank
institutions institution
 Cash Assistance via Kartu Pra-Kerja, Kartu Sembako Murah,
PKH, Bantuan Langsung Tunai - Village and/or Local
Governments

Electricity Subsidy

Others

Tax deferral, reduction in tax payments, or reduction in tax rates,

and/or tax refund (cash back from VAT refund and/or income tax
refund request)

Debt Restructuring Program

Goods and services purchase by government

Wage subsidy

Labor Intensive Cash-for-Work Village Program (Padat Karya

Tunai)

Rent deferral

Social Insurance Premium Exemption

0 5 10 15 20 25 30 35
 Others
Service charge reduction
Delivery cost discount
Information about safety rules in sending…
Adjustment/extension on delivery…
Logistic coverage updates, in the case of…
Guidelines about what can and cannot be…
Free warehouse/storage space

0% 10% 20% 30% 40% 50% 60% 70% 80%

Service charge reduction

Delivery cost discount
Others
Information about safety rules in sending…
Guidelines about what can and cannot be…
Adjustment/extension on delivery…
Logistic coverage updates, in the case of…
Free warehouse/storage space

0 10 20 30 40
Contacts
Bukalapak-WB Survey
• Maria Monica Wihardja (mwihardja@worldbank.org)

Full team:
Maria Monica Wihardja & Mayla Putri (World Bank)
Ian Agisti Dewi Rani & Nurulfajri Oktaviani (Bukalapak)