Confidential Customized for Lorem Ipsum LLC Version 1.

Email Writing
Formal Vs
Informal
Key Differences
Purpose: Used in professional settings, Purpose: Used in casual settings, personal
business communications, and interactions communications, and when writing to colleagues
where maintaining a formal tone is required or acquaintances in a relaxed manner.

Tone and Language: Formal emails use polite Tone and Language: Informal emails use casual
and professional language. and conversational language.

Structure: Formal emails follow a structured Structure: Informal emails are more flexible and
format with clear paragraphs. may use shorter sentences.

.
Contd…
Salutations and Sign-offs:Formal emails use Salutations and Sign-Offs: Informal emails use
titles and last names with formal sign-offs. first names and casual sign-offs.

Purpose: Formal emails are used for professional Purpose: Informal emails are used for
and official communications. personal and casual communications.
 Informal vs Formal

Informal Formal

● Contractions (didn’t) ● No contractions (did not)

● Idioms-” under the weather” ● No idioms
● Phrasal Verbs - find out go up ● discover, increase
● Imperatives - send it soon ● You may send it at earliest
convenience.
Contd…

● Very , really, totally ● Strongly

● To top it all off, On top of it ● Furthermore, Moreover,
all, ● Television
● TV ● No ! much/more
● !, a lot
A Sample Formal Email
Subject: Proposal for Enhancing Customer Support Services

Dear Ms. Anderson,

I hope this email finds you well. I propose enhancing our customer support by adding live chat and social
media channels, introducing advanced training for our support team, and implementing a structured
feedback system. Upgrading our support software and conducting regular performance reviews with an
incentive program will also improve service quality.
Contd…
I would appreciate the opportunity to discuss this proposal further. Please let me know a convenient time
for a meeting. Thank you for considering these suggestions.

Sincerely,

John Smith

Customer Service Manager

XYZ Corporation
A Sample informal Email
Subject: Catching Up!

Hey [Friend's Name],

I hope this email finds you well! It's been ages since we last caught up, and I thought it was high time we fixed that.

So, what's new with you? How's life treating you these days? I've been pretty busy with work/school/etc., but things are
finally starting to calm down a bit. Last weekend, I went on this amazing hike at [Local Place/City] and the views were
incredible. You would have loved it!
Contd…

I've also started watching this new series called [Series Name], and I'm totally hooked. Have you seen it? If not, you
should definitely check it out. Let's swap some recommendations—what have you been into lately?

Anyway, I'd love to hear all about what's going on in your world. Let's plan a time to catch up, maybe over coffee or a
video call if you're free sometime next week?

Take care and talk soon!

Best, [Your Name]

MCQs
1. Which of the following is an appropriate 2. Which element is usually not found in a formal
salutation for a formal email? email?

- A) Hey John, - A) Structured paragraphs

- B) Dear Mr. Smith, - B) Professional language

- C) Hi there, - C) Slang and abbreviations

- D) What's up? - D) Proper sign-off

Contd…
3. What is a suitable closing for an informal email? 4. In which type of email would you most
likely use contractions like "can't" and
- A) Yours faithfully, "won't"?

- B) Best regards, - A) Formal email

- C) Cheers, - B) Informal email

- D) Sincerely, - C) Both formal and informal emails

- D) Neither formal nor informal emails

Contd…
5. Which of the following is a characteristic of a 6. What is an appropriate subject line for a formal
formal email? email?

- A) Casual and conversational tone - A) Meeting Request for Project Update

- B) Detailed structure with clear paragraphs - B) Hey, how's it going?

- C) Use of emojis - C) Lunch tomorrow?

- D) Short, fragmented sentences - D) Check this out!

Contd…
7. Which of the following sign-offs would be 8. Which aspect is common in informal emails?
inappropriate in a formal email?
- A) Use of professional titles and last names
- A) Best regards,
- B) Friendly and personal tone
- B) Sincerely,
- C) Detailed and structured format
- C) See you soon,
- D) Formal language and full sentences
- D) Yours faithfully,
Contd…
9. Which of the following is a key difference between formal 10. In which type of email would it be more
and informal emails? appropriate to include personal anecdotes or
jokes?
A) Formal emails are always longer than informal emails.
- A) Formal email
B) Formal emails use casual language, while informal emails
use professional language. - B) Informal email

-
Contd…
C) Formal emails are structured and use C) Both formal and informal emails
professional language, while informal emails are
casual and conversational. - D) Neither formal nor informal emails

- D) Formal emails never use greetings, while

informal emails always use greetings.
Confidential Customized for Lorem Ipsum LLC Version 1.0

TOC

Overview Trend analysis Deliverables

Problems to solve Target audience Vision

Project objective Proposed solution Team

Market trends Process

Overview
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Problems to solve
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Project objective

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Understanding
the market
Market trends
01
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Client Implications:
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Market trends
02
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Client Implications:
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100

80

60

40

20

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Trend 01 Trend 02
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Trend 01

75%
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Target audience
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Proposed solution

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Process

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45K 690K 100K

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 Vision

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20XX 20XX

20XX 20XX 20XX

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Team
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CEO CFO Sales Director

Berry Books Vinny Viewer Wendy Writer

CEO

Berry Books
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Skill A 90%

Skill B 85%

Skill C 83%

Skill D 65%
CFO

Vinny Viewer
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Skill A 90%

Skill B 85%

Skill C 83%

Skill D 65%
Sales Director

Wendy Writers
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Skill A 90%

Skill B 85%

Skill C 83%

Skill D 65%
Thank you.