MIRACLE WORKERS

“Teamwork is the firewood to light the fire of

the achievement”
Presented by:

Cristhian Angel
Esteban Cortés
Julián Farfán
Samantha Herrera
Stefanie Pachón
Luisa Torres

Team Project: Improve the experience

Interview this week: 15 in food consumption.
Total # of interviews: 50
Mentor: Solanye Sánchez.
B
M
C
CUSTOMER SEGMENT IN
DETAILS
 Go to the garden,
Student CHILDREN
eat, play, sleep

Pre Garden Professions

Single Play to be an adult

3 - 13 years Be Curious

Be happy, have Learn fast Child

Bogotá, Colombia fun

CUSTOMER ARCHETYPE
 Working, caring for
Professional MOMS your child

Give their children

University Studies
the best

Married Social Networks

25 - 50 years Work out

Be successful, Make Multitask Female

Bogotá, Colombia happy their family

CUSTOMER ARCHETYPE
A DAY IN THE LIFE
 I
N
Employee
C (Users) F
U Salarie
Committee
L
Friends
S (Saboteur) (Economic
Buyer)
U
T E
CUSTOMER
O Parents N
Children (Decision

M (Influencers)
Maker C
Influencers
) E
E Coworkers
R (Recommenders)
M
A
P
 CUSTOMER WEB INFLUENCE MAP

➔ Divercity Website ➔ Newspaper

➔ Instagram and Facebook ➔ Blog
High Posts
➔ Entertainment News
➔ Google Adwords
Audience
Reach ➔ Frills ➔ Recommendations Pages
➔ Market Studies ➔ Online Travel Magazines
Low
➔ Advertising on youtube ➔ Private Communities

Easy Hard

My Access
Customer Segments
Parents

Accountant or the
person who handles
house finances

Websites that recommend and

opine places like TripAdvisor
and Parents who visit Divercity

Children that going

to Divercity with
their parents.

Children and
parents purchase
the service
Value Proposition
Canvas

MVP
Through open questions, we ask the customer
about the implementation of healthy products in
Divercity, how to act against this change and what
kind of factors would influence in their purchase.
HOW DO THEY
SOLVE THIS
PROBLEM ?
 HOW DOES OUR VALUE
PROPOSITION SOLVE THIS
PROBLEM(S) TODAY
 WHAT DID WE LEARN ABOUT OUR
CUSTOMERS?
Hypothesis: Divercity´s clients between the ages of 20 - 60 are the most interested people in the
implementation of a healthy food spot inside the park.

Experiment: Short conversations were established with clients of Divercity asking about the importance
of implementing a new healthy food spot. Formulating open-ended questions such as:

❖ How often do you prepare healthy food at home?

❖ What kind of food is the most frequent in your family?
❖ Do you consider that your children eat healthy food out of obligation or pleasure?
❖ From 1 to 10 how successful do you consider opening a healthy food spot within the park?
WHAT DID WE LEARN ABOUT OUR
CUSTOMERS?
Results: After the 15 conversations we determined that the
customers between 20 and 50 years old want more options in
terms of food, actually they want a healthier approach but the
essence of their wishes is more options. Also we determine that
they are getting bored about junk food. (Insights)

Action: Creating a menu with the most desired products by

customers, taking into account that healthy ingredients are the
important key to recipes.
 Contact

Insights: https://goo.gl/cdeFjy List