BUSINESS

PROPOSAL

ERIGO

PREPARED FOR :

ATTRACT TRUST

WWW.ERIGOSTORE.CO.ID
 ABOUT
COMPANY

He has changed his brand name to Erigo since 2013. and changed the entire product concept to casual fashion
Even though he has changed his brand name, it's a shame that his business this time is still not well received by the
market. In fact, he also invested a lot in Erigo to do a photo shoot in Singapore.
His business determination is indeed very strong, he never give up. The man who was born on June 15, 1990 is
innovating to explore other concepts. Erigo also carries the concept of traveling with the theme of street style. He
also unsparingly did a photo shoot in Japan and spent quite a bit.
He also had accumulated debt due to developing his business. That's what made him not finish college and focus
more on the business which he was running.muhammad Sadad continued to try to develop the business on a large
scale by borrowing various business capital.
In terms of Erigo's marketing at the beginning, Sadad relied on online and offline marketing. For offline, he tries
to open exhibitions in various bazaars to neighboring countries. However, again he found a problem, namely a
weakness in the exhibition system.
The exhibition system that he uses has a weakness, namely higher operational costs because he has to rent booths
at the event and at the same time provides discounts. As a result, Sadad often suffered losses of tens of millions of
rupiah.
This can be seen at an exhibition in Malaysia which requires operational costs of up to Rp. 25 million but sales
only reach Rp. 5 million. The exhibitions he holds in various cities in Indonesia also often experience losses due to
higher operational costs.

WWW.ERIGOSTORE.CO.ID
OUR TEAM
WHO ARE
WE?

Erigo is an apparel brand on which focused men's and women's

clothing products. Erigo tries to present products for youth who
wants to look trendy, semi-formal casual and convinience. Erigo uses
the best material from erigo QC for each of our product. We
manufacture our product with high technology and experienced
human resources to produce fine tailor-made outfit there fulfill erigo
product standar.

WWW.ERIGOSTORE.CO.ID
Vision Mission and Goals

VISION
To be one of the Indonesian clothing companies which has existence,
is creative, and is active, which is well-known for its good products
worldwide, and to become a benchmark for good products for other
Indonesian clothing companies.

MISSION
- Maintain product exclusivity
- Maintain high quality products with high quality care•
- Using raw materials of the highest quality
- Using a trendy design

OBJECTIVE
Erigo has a goal to bring local product brands to the international
scene so that later clothing brands from Indonesia can compete in the
global market.
 Certification

2019 (23 October)

Achieving the MURI (Indonesian Record
Museum) record for "the most sales of T-shirts
through online media in one hour.
In less than an hour (52 minutes), both
succeeded"

2022 (19 April)

He is trust in Erigo products, Deddy dared to
invest a sizable amount.
This is because the investment value of more
than IDR 10 billion is a big figure for Deddy
Corbuzier.
 Target Customers
Erigo also has a target market for young
people and the millennial generation ranging
from 15 years to 30 years old.

50

40

30

20

10

0
child Teenager Mature Elderly
 Strategy Marketing
Erigo's quite good marketing strategy has brought this local brand to
success and has already gone international. The strategy that we use is
the (IMC) Integrated Marketing Communication strategy for a more
maximized marketing strategy.
Erigo's IMC strategy is to collaborate exclusively with Shopee, take
part in the New York Fashion Week 2021 event, and also carry out
Erigo Tour activities where Erigo creates pop-up shops in selected
locations in Indonesia.
Strategi Integrated Marketing Communication (IMC) :
1. Advertaising
Erigo has 2 advertising methods, namely offline and online. Offline ads
are like billboards while for online ads are like promotions on social
media.
2. Sales Promosion
Erigo has sales promotions such as giving good service discounts.
3. public relations
Erigo approaches customers directly by holding events such as fashion,
opening stands store, and Erigo tours.
4. sponsorship
Erigo has sponsorships with various well-known entrepreneurs,
companies and artists to promote their brands, such as Anya Geraldin,
Raffi Achmad, Raline Shah, JKT48, Enzy Storia, Refal Hady, and
Angga Yunanda. Not only famous artists, even Shopee and Tokopedia
provide support for Erigo's products.
5. Packaging
Erigo has very good packaging, the goal is to reward customers who
have bought Erigo products.
6. social media and web sites.
Erigo has many social media from Facebook to Instagram, online stores
(Shopee, Tokopedia, Lazada, Blibli), YouTube, and websites.
Collaborator
 Offline Shops
Erigo Selling through offline stores such as pop up
stores, usually Erigo also holds Erigo for such as short
term or temporary stores held in various regions.
Online Shops
www.erigostore.co.id

www.shopee.co.id/erigostore

www.tokopedia.com/erigo

@erigostore

www.lazada.co.id/shop/erigo-store

www.blibli.com/merchant/erigo-
official-store/ERO-70014
 Our Products

Erigo X JKT 48 Jacket

Denim jacket
Japan Series Coach
Track suit
Army shirt Windbreaker
Hoodie bordir Parka
Bomber
Coach jacket
Shirt
T-shirt
New flannel
Pants New long shirt
New work shirt
Denim pants double knee Short shirt
Chino pants Flannel
Jogger pants Short Sleeve flannel
Short pants nylon summer
Chino short Accessories

T-Shirt Tote bag

Caps
T-shirt oversize Bag
T-shirt oversize logo HD Parfume
T-shirt basic color
T-shirt graphic
T-shirt summer
Reglan t-shirt

OUR PRODUCTS
 Outerwear

New chore jacket

Hoodie
Anorak jacket
Pullover
Light weight jacket
Bomber

Erigo Collection

NYFW series
Erigo X
Music series
Japan Series
Sport series
E-star series
Summer Series
American vibes
Y2K series
American vintage

OUR PRODUCTS
 DISTRIBUTION AREA
Erigo has 78 stores throughout Indonesia, the
following is an overview of Erigo's offline stores
in Indonesia.

Daan Mogot street I, RT.11/RW.1, METROPOLITAN MALL CIBUBUR

Tj. Duren Utara, Kec. Grogol BOGOR
Petamburan, City of West Jakarta,
Special Capital Region of Jakarta RAMAYANA CIPLAZ CILEDUG
11470, WEST JAKARTA TANGERANG

BOGOR TRADE MALL SUMMARECON MALL KELAPA

BOGOR GADING
JAKARTA UTARA
CIBINONG CITY MALL
BOGOR PLAZA MEDAN FAIR 2
MEDAN
METROPOLITAN M CIBUBUR
BOGOR RITA MALL PURWOKERTO (UNIT)
PURWOKERTO
BANDUNG INDAH PLAZA
BANDUNG YOGYA KEPATIHAN BANDUNG
BANDUNG
GRESIK ICON
GRESIK PALEMBANG INDAH MALL
PALEMBANG
 Places

SUPERMAL KARAWACI RAMAYANA KARAWANG

TANGERANG, indonesia ,KARAWANG

BINTARO XCHANGE RAMAYANA MAKASSAR

TANGERANG MAKASSAR

BOTANI SQUARE RAMAYANA PONTIANAK

BOGOR PONTIANAK

RAMAYANA ABEPURA GRAGE CIREBON (UNIT)

JAYAPURA CIREBON

RAMAYANA ANDALAS PADANG MEGA MALL MANADO (UNIT)

PADANG MANADO

TRANS ICON SURABAYA PALEMBANG SQUARE (UNIT)

SURABAYA PALEMBANG

MALANG TOWN SQUARE PLAZA MEDAN FAIR 2

MALANG MEDAN

MALL PASIFIC TEGAL RITA MALL PURWOKERTO (UNIT)

TEGAL PURWOKERTO

PLAZA LAMONGAN YOGYA KEPATIHAN BANDUNG

LAMONGAN BANDUNG

RAMAYANA CENTRAL PLAZA PALEMBANG INDAH MALL

SAMARINDA PALEMBANG
SUMMARECON MALL BEKASI E WALK BALIKPAPAN
BEKASI, indonesia BALIKPAPAN, Indonesia
lDUTA MALL BANJARMASIN
BANJARMASIN RAMAYANA DEPOK
DEPOK, Indonesia
BASKO GRAND MALL
PADANG RAMAYANA JATINEGARA
Ibukota Jakarta
RAMAYANA CIBITUNG
PLUIT VILLAGE
CIBITUNG
Khusus Ibukota Jakarta

PHINISI POINT MALL

JOGJA CITY MALL
MAKASSAR Yogyakarta

PLAZA MALIOBORO KEDIRI TOWN SQUARE

YOGYAKARTA Kediri

PVJ BANDUNG MANHATTAN MEDAN

BANDUNG Medan, Sumatera Utara

THE PARK SOLO CITIMALL CIANJUR

SOLO Cianjur, Jawa Barat

LAWU PLAZA MADIUN BINTARO XCHANGE

MADIUN
SUNCITY SIDOARJO
TSM MAKASAR
LIPPO PLAZA SIDOARJO
MAKASSAR

SLEMAN CITY HALL

PALU GRAND MALL
Yogyakarta 55511, indonesia
PALU
DELTA PLAZA SURABAYA
MEGA TOWN SQUARE
PALANGKARAYA THE PARK SAWANGAN
Kota Depok
CITY CENTRUM SAMARINDA
SAMARINDA AEON JAKARTA GARDEN CITY
LIPPO PLAZA ACEH
LIPPO MALL CIKARANG ACEH

MARGO CITY JAVA SUPERMALL

DEPOK SEMARANG

CENTER POINT MEDAN METROPOLITAN MALL BEKASI

SUMATRA UTARA BEKASI
 Brand Ambassador

Raline Shah Anya Geraldine

Enzy Storia JKT48.ZEE

Raffi Ahmad

Refal Hady.

Angga Yunanda

Brand Ambassador
Strategy Promotion
Offline and Online

Offline Online

Billboard Brand Ambassador

Fashion Show Cooperate With E-commerce

Erigo Tour Advertisement Online

 Erigo Company
Pare,10 MEI, 2023 signed below :
Name : Ubaidillah
Address :
Occupation : Chief executive officer
Here in after reffered to as the "FIRST PARTY"'

1.Name : Mr. M Fuad Al Muttaqin

Occupation : investor
2. Name : Mr. Budi Harjo
Occupation : investor
Here in after reffered to as the "FIRST PARTY"
In this way, the two side have agreed to hold the investment
agreement, provider that :
Article 1
1. The FIFTH party provide and submit the first party capital to perform an
Investment on the second behalf
2. The FIRST PARTY guarantees the
legitimacy of the Investment (1)
Article 2
1. The SECOND PARTY has performed an
Investment on article 1 paragraf (1)
Article 3
1. Things that have not been provided for in this agreement shall be discussed
and added based on mutual agreement between the first and second parties
as an addendum and a part that is an integral part of this agreement.
Pare, 10 Mei, 2023

1st INVESTOR 2nd INVESTOR CHIEF EXECUTIVE OFFICER

Mr. M Fuad Al Muttaqin Mr. Budi Harjo Ubaidillah

** This agreement created a duplicated of the original two, each the same sound on paper part is
pretty and has the same force of law when being signed by the respectable parties**

Join with Us
 THANK YOU
WE LOOK FORWARD TO WORKING

WITH YOU

TEAM

@erigostore

WWW.ERIGOSTORE.CO.ID