ae wee ~ GROUP. ~ BE GROUP a “wo VISION - MISSION - BRAND VALUEA. INTRODUCT 1.1 Company's History Be Group is a Vietnamese tech company revolutionizing transportation and food delivery services in Vietnam through innovative platforms. + BeTransport (Ride-Sharing): Be Group provides a user-friendly ride- ™ sharing platform for convenient booking of rides via smartphones. It Z offers a reliable and efficient transportation solution for daily commuters and travelers.a Be hién dé TTRODUCTUa coat Oy TINH THANH 4 1.1 Company's History Be Croup is a Vietnamese tech company revolutionizing transportation and food delivery services in Vietnam through innovative platforms + BeDelivery (Food Delivery): a subsidiary of Be Group, transforms dining experiences by allowing users to order from various restaurants and receive doorstep delivery. This service ensures convenient enjoyment of favorite meals at home or work.1.2. History and important milestones 25N0/2018 01/04/2020 8/01/2021 Officially using Expanded Launching the the name Be operating area Buy Flight Group. to 10 cities. Ticket feature « o1/oe/2018 17/2/2018 12/01/2021 Be has been formed _Be officially rolled out with Be launched with the name VEEP both #beBike and #beCar Cake by VPBank Technology services in Ho Chi Minh City Digital Bank. and Hanoi.A. INTRODUCT = beDelivery EE _ 1. Company's history and profile i — 13. Vision + The digital consumption platform serves all the daily needs = of Vietnamese people 1.4. Mission + Meet every day consumer needs with a thoughtful satisfaction experience, based on a multi-partner open ecosystem.MICRO Company: Includes the company's mission, vision, values, organizational structure, resources and capabil Suppliers: The relationship a Be transportation company has with its suppliers can impact their costs, efficiency, and service quality. ‘Customers: Workers, students, tourists, elderly people and families. ENVIRONMENT Competitors: Grab, Gojek, Xanh SM Dua ae acc Nets Ree CRAsWi Ne to} ENVIRONMENT mse ea ctacele Oe eM ns me eee ANAS a Technological factor * Technological change * Security and data management + Technology usage habits and ene nary Oe ee ca Oe acs status Political factors * Policy and regulation Natural factor : * Political stability * Terrain and transportation infrastructure * Climate and weather ONES See emi [oc ceA. INTRODUCT 2. How the Microenvironment and Macroenvironment affect the company: * The microenvironment directly influences a company's day-to-day operations. * The macroenvironment indirectly but comprehensively impacts businesses.- Pea 2.2. 4PS STRATEGY: Crag Provides transportation and food delivery services via innovative platforms like BeTransport and BeDelivery. Be Group's pricing strategies, fare adjustments, and promotional offers remain competitive in the market2.2. 4PS STRATEGY: Covers urban and rural areas, underscoring its commitment to serving diverse customer locations. Promotion Be Group's marketing efforts include attention- grabbing campaigns, like designing a helmet with rabbit ears inspired by the Festival's Sister Thd Ngoc (Jade Rabbit)Pee Uu Dai That High 2.3. CUSTOMER-DRIVEN MARKETING STRATEGY + Be Group employs a customer-centric marketing strategy, tailoring services like BeTransport and BeDelivery to enhance convenience and accessibility. + Be Group meets specific customer needs by targeting diverse segments such as students, busy individuals, and tourists. -> Be Group's customer-centric marketing strategy focuses on understanding, and creating value through transportation and food delivery services.2.3. CUSTOMER-DRIVEN MARKETING STRATEGY + Be Group's marketing activities. including promotions distribution strategies, and pricing adjustments, are driven by the aim of meeting customer demands and improving the overall experience + The focus on customer segments like students and commitment to affordable pricing underscores a customer-centric approach.SIDE BY SIDE ON EVERY JOURNEY Offer special holiday discounts for Be rides, highlighting convenience and safety during festive Engage users on platforms like Facebook and Instagram with ride- sharing challenges and Incentivize users to refer contests, offering prizes new customers with ride for participation. credits and discounts, gatherings. expanding Be's customer base through word-of- SOCIAL MEDIA FESTIVE SEASON mouth marketing. CONTESTS. DISCOUNTS REFERRAL REWARDS PROGRAMSIDE BY SIDE ON EVERY JOURNEY Update Be's branding and app interface with Educate users about festive designs and Be's safety features and messaging. protocols through social media, email, and in- Collaborate with local SEASONAL app notifications acest bhanbinG'ANe transportation solutions, VISUALS SAFETY offering exclusive ride AWARENESS a, discounts for attendees. CAMPAIGN LocaAL COMMUNITY PARTNERSHIPSCroc ee All customers who need to move or transport m® be on ca - Pea “Your Trusted Ride Partner for Every Journey" 2 re 7 © N mal, ey eon Building and developing brand, create positive effects with humanistic messages. generate profits for the companyGROUP March 19, 2024 be be.com.vn