Jonathan Beaudoin-Sanschagrin <john.beausans@gmail.

com>

An open letter to the imbalanced & obsessed

1 message

Ben Settle <ben@bensettle.com> 21 February 2022 at 08:20

To: john.beausans@gmail.com

Last month Stefania and I had a weekend meeting here at the house for the software
companies we are embroiled in these days. Troy Broussard came here with Tom Beal who
does a lot of work with us, and Nicole English (our Operations Manager) was on Zoom from
Australia.

And for three days we hashed out all kinds of ideas & plans.

During which the topic of “balance” came up.

Or, rather, imbalance.

Turns out almost the entire software team (all exceptionally brilliant) is imbalanced. The head
developer especially so — as he is a true savant and can do the work of 10 coders in 1/10 of
the time, and still have multiple other projects going simultaneously, and is mentally able to
keep track of it all.

Not even an exaggeration.

Guy can’t turn his brain off if he wanted to.

And, of course, the inevitable crash from operating at that level is as devastating as the
brilliant times are productive.

Troy is much the same way, which I can attest to.

But when I laughed at these guys and told them how that sucks, and thankfully I am
balanced, everyone in the room looked at me like I was crazy.

“Uhm Ben,” said Nicole, “you’re not at all balanced.”

i.e., waking up at 1 or 2 am, gagging down (literally) 150 capsules per day, 3+ hours of hiking
per day 3-4 days per week literally to the point of having to get a new pair of shoes every
other month just to function, and be completely alone for at least 12-14 hours per day to feel
somewhat human.

And so it is.

All of us in that room, and everyone on the team, is completely imbalanced.

Some in healthier ways than others.

And whether or not that is ultimately a “good” or “bad” thing depends on the when and the
what. But there is a good chance anyone reading this who can’t do things without going to
extremes, has a hard time quieting your brain, and has a constant life-or-death battle with
burnout & obsessively works to get as much done in as little time as humanly possible... while
always slipping farther and farther behind where you want to be at in business or other goals,
is the same way.

If that’s you, I have no Yoda-like words of wisdom.

We all cope in our own little ways.

And what works for me won’t necessarily work for you.

One of the things that works for me though is writing a lot.

Not just emails though.

But writing books, Email Players issues, comicbook scripts (for comicbook-style ads that sell
things as well as a graphic novelization of my Zombie Cop book I am working on), and some
epic fantasy fiction I’ve been engaging in lately.

The most profitable or those activities is the emails.

It’s what my Email Players newsletter is all about.

Although it’s far more strategical than tactical.

Thus, no hacks, swipes, or tricks.

Just broad, sweeping email strategies you can use with what I teach in the book I send to
new subscribers to ratchet-up them email profits of yours.
To learn more, go here:

https∶//www.EmailPlayers.com

Ben Settle

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