MARKETING PLAN

The Eastside Snacks

 TABLE OF CONTENTS

I. Executive Summary …………………………………………………………………….…………… 3

II. Situation Analysis …………………………………………………………………………………..… 4

II.I Marketing Situation ………………………………………………………………….……… 5

II.II Target Market …………………………….……………………………………………………. 6

II.III PEST Analysis …………………………………………………………………………………... 7

II.IV Porter’s Five Forces Analysis …………………………………………………………. 7

II.V SWOT ANALYSIS …….……………………………………..………………………………. 8

II.VI Competitors ……………………………………….……………………………………………. 9

III. Objectives ………………………………….…………………………………………………………….. 10

IV. Product Strategy .……………………………………………………………………………………... 11

V. Pricing Strategy ………………………………….…………………………………………………….. 12

V.I Packaging Strategy …………….…………………………………………………………….. 13

VI. Distribution Strategy …………………….…………………………………………………………. 14

VI.I Positioning Strategy …………..……………..…………………………………………….. 15

VI.II People ………………………………………………………………………………………………. 15

VII. Integrated Marketing Communication Strategy ……………………………….………. 16

VIII. Proposed Budget ………………………….………………………………………………………….. 17

IX. Bibliography ……….……………………………………………………………………………………. 18

 I. EXECUTIVE SUMMARY
Everyone is aware that practically everyone in the world—young and old—is
centered on social media. We see a lot of eye-catching items and foods on social
media since when a product becomes popular, it quickly spreads and many of us try
it when we realize it is popular. Shawarma, egg-drop sandwich, and milk tea are
three dishes that are now trendy online, so we decided to combine them all into one
snack.

Eastside Snacks is a snack package that includes three products: shawarma,

egg-drop sandwich, and milk tea. This is a food that may be prepared as a snack,
breakfast, lunch, or even dinner. It can also be eaten with loved ones, family, and
friends. Everyone is welcome on the Eastside, and you can depend on it to be
affordable and full of everything you need. With this combo snack, you may eat for
only 239 pesos while still enjoying the food.

Anyone is the ideal customer for Eastside Snacks. It's ideal for students since it
is inexpensive and can be used as a snack at school. Second, the workers will
appreciate it since they can eat it after or during work and it is less expensive than
dining outside. Last is locals, we are aware that what people see on social media also
piques their interest in food, so they will enjoy this combo snack since it is popular
and good. In addition, Eastside Snacks is here to provide us a fresh and delectable
alternative to the combination snack we are used to from McDonald's and Jollibee.

Our objective is to offer each consumer that purchases from them excellent
customer service and also to provide an experience to the customer that will
encourage them to repeat the business. But the main goal of this is to increase brand
awareness because if this is done, Eastside snacks will become famous as well as It
will have many customers and clients, and continue to expand.

MISSION
To provide our customers with excellent customer service and happiness with
our mouthwatering combo snack

VISSION
To be the most popular and better combo snack not only in the Philippines but
all over the world
 II. SITUATION ANALYSIS

II.I MARKETING SITUATION

We decided to consume this as a combo snack to save money, and it is great

for everyone, including those on diets, students, employees, and residents. Also, we
did not pair the fries and burger with boba milk tea since we believe it is a normal
combo snack; rather, we wanted a unique combo snack, which is what we came up
with in our marketing plan.

Knowing that people of this generation have healthy bodies and follow a
strict healthy diet is extremely common nowadays. People on strict diets require a
professionally prepared meal that contains all of the ingredients needed to keep
them going and help them reach their fitness goals. There are various methods for
maintaining your dream body or your strict healthy diet. Have you tried eating a
snack food while still following a healthy diet? Our product includes a combo snack,
and even if you consume a lot of it, you can still stick to a balanced diet.

The first snack is an egg drop sandwich. What is an egg drop sandwich? This is
a well-known breakfast franchise in South Korea that has gained international
attention as a social media viral sensation. They provide a range of egg sandwiches
with a variety of fillings, all with fluffy scrambled eggs and their unique sauce. Egg,
milk, fluffy bread, and a strip of bacon are among the components. Because it
contains healthful ingredients, this dish is ideal for persons on a tight diet.

The second snack is chicken shawarma, which is an essential element of our

balanced diet. Because of the use of lean, skinless chicken, olive oil, and a variety of
fresh spices, this recipe is both nutritious and delicious.

The final item is the drink, Boba Milktea. Although we are aware that boba
milk tea contains sugar, there is a technique to avoid reducing your sugar intake.
With less sugar, you may still enjoy the flavor of boba tea. Stevia, yacon syrup, and
other sweeteners are also sugar replacements. While consuming fewer calories, soy
milk, almond milk, oat milk, or a nondairy creamer can deliver more health benefits
than regular milk or cream.

Furthermore, the things we offer are reasonably priced, with prices starting
at P239. So, what are you holding out for? it is Only worth it when you enjoy it!
II.II TARGET MARKET

 STUDENTS

Since our physical store is near the school, the main goal of our product is to
attract more students ranging in age between 16-18, college students whose age
ranges from 19-23 of Arellano University. Students are often looking for affordable
and quick options. They may be looking for a place to study or do homework, as well
as somewhere to eat. They may also be interested in restaurants that offer discounts
or student specials. It is important to target students at the right time, which is
usually during the school year. However, we should also consider targeting them
during summer break as they often have more free time then and may be more
likely to dine out.

 RESIDENTS

Most likely, we can't just have students as our customers. We can also put
the residents in the area as our target market. In some cases, residents may be too
lazy or too tired to cook their own meal so our business will be very convenient for
them. They are often looking for quick and easy options they may want food that is
ready to eat or that can be easily taken on the go they may also be interested in
healthy options, as they often do not have time to cook or prepare meals. This
means they are willing to spend more on food, both in terms of quantity and quality.
This makes them great markets for new dining experiences.
 WORKERS

Workers inside the school and near the area of the store can also one of
our target market. Workers are like the students, they can't go home or go anywhere
far from their work so they tend to go to food stores. They buy cooked meals to
relieve hunger after their tiring job. Hunger is also one of their conflicts in doing their
job, so if they don't got to eat immediately, they can't do the job properly. So they
might prefer going to some nearby food store.

II.III PEST ANALYSIS

 Our brand use a ingredients that is legal and approved by DTI. The process of
making the products of our brand is following the Republic Act No. 10611, to
secure the safety of consumers health.

 Before our brand starts to sell and introduce products, we assure that the
brand have all the papers and requirements like permits, to follow the
government law in terms in paying taxes.

 Our brand uses a materials that is eco-friendly, we use a water soluble paper
which is dissolved in water yet doesn't affect the water pollution.

 In this time where inflation rate is kicking we serve a products that is worth
to buy by its price, we set a price that is affordable by many people while
experiencing a more cost taste and services.
  Social media has a big impact in marketing, we introduce our products and
services with awareness in environment and physical health, one of the
reason why we use a paper that can be dissolved in water is to give a
knowledge and understanding about how can a simple trash affects the
pollution in water.

 Our products is good and has no big effect in human body, we also just use a
organic ingredients in our products so it will be way more healthy depending
by it's looks.

 Our brand online store uses a advance way to serve the customers.

 We use advance technology to our products to have a more eco-friendly

production, which is the paper.

II.IV PORTER’S FIVE FORCES ANALYSIS

 TREAT OF NEW ENTRANTS
New brands can affects ours because in food industry people always looking for new
and good taste food specially if the products is unique and new to customers eyes.

 SUPPLIERS' BARGAINING POWER

In our products ingredients, food is always not in stable price because season always
affects the quality of the ingredients, so suppliers can apply pressure to our brand by
diminishing the product availability, or raising product prices.

 BUYERS' BARGAINING POWER

Customers/consumers always want to have there expectations with a certain
product, our brand is just selling our products in online shop so there's always a
chance to have a malfunction, inflation rate has a big impact in products ingredients
so their has a possibility that customers will complain to pricing movement.

 DANGER OF SUBSTITUTES
Because of our products is quite common and we don't have a physical store,
customers can possible switch to a new and walk in brand that offer a unique and
more attractive products than ours.
II.V SWOT Analysis
STRENGTHS WEAKNESSES

- Friendly budget - Snacks only

- Good customer service - Unusual combo snack
- High quality snacks - High competition
- Friendly staff - Low brand awareness

OPPORTUNITIES THREATS

- Expand with new locations across

- Strong competitors
city
- High taxes
- Attract new customer through
- Poor ratings
discounts
- Partner with local businesses

II.V COMPETITORS
As had been said many times, the products is common and competitors might
offer a more unique and affordable products. Our brand offers a more good services
and worth it pricing list, we also focuses on improving the products itself and giving a
worth to environment and community by advocating people with a simple actions.

III. MARKETING OBJECTIVES

A. Attract At Least 100 New Clients Per Week
Since we are launching our new product, In along with encouraging our
friends and family, my team and I, create a business-related brochures or flyers and
ask a famous person or someone well-known on social media to promote our
business, so our product will be easily known by everyone, but in this case, we want
to ensure that the ambassador or ambassadress will have a good attitude so that we
can rely on him or her to promote our product in an honest manner.

B. Increase Customer Loyalty

We are going to gain their trust by giving them a good service and we also
have trust in our product that it can satisfy our customers and by offering them
loyalty rewards is the best strategy to keep them coming back.

C. Increase Brand Awareness

Our product is one of the most affordable options for everyone or for those
on a low budget, Since many people use mobile phones, other technologies, or
gadgets, we can easily exhibit or promote our products using social media as we
would like the community or other people to be aware of our business
D. Enter New International And Local Markets
To grow our company, we want to share it with others. Through this, our
business may expand into new geographic markets, acquire more customers, or
provide existing customers with the next level of service they asking for.

E. Increase 25% Shares Monthly

To achieve our 25% sales target, since our product is a combo, we will add
or give extra products or we will give them free two drinks when they invite or call
more than 5 friends to eat or purchased from our business.

IV. PRODUCT STRATEGY

Product strategy The Combo Snack that contains Milk Tea, Egg-Drop Sandwich, and
Shawarma.

 Milk Tea
It is a combination of black tea, milk, a sweetener of some sort, and tapioca
pearls. Milk tea became a huge appeal thanks to its delightful and unique variation
on a very common beverage.

 Egg-drop sandwich
Are a well-known breakfast franchise in South Korea that have attracted
attention from around the world as a result of going viral on social media. It
combines fluffy scrambled eggs, flavored bacon, and melted cheddar cheese and are
wrapped in buttery toast and covered in a sweet, creamy sauce.

 Shawarma
It is a popular dish from the Middle East and popular street cuisine, it is
generally prepared using seasoned meats placed on a vertical roaster and sliced off
in thin pieces as it rolls. Besides that, it is commonly seasoned with flavouring
including coriander, turmeric, black pepper, cumin, and sumac. In addition to
hummus, rice, pickled vegetables, and other sides, shawarma is typically served with
pita bread.

Fast food gives you the option to eat something instead of skipping a meal.
Choosing a nutritious fast food meal that includes no fried foods, fruits, and
vegetables may help you gain the nutrients you need to end your day without
nibbling on high-sugar or high-fat meals to satisfy future desires, and our company
has the bright idea to create a combo snack with more nutritious ingredients. This
will attract more clients, not just those on a healthy diet, but also other consumers
such as students, locals, employees, and so on. With this plan, our company is
certain to get positive feedback and will begin to grow and become well-known.
 However, there may be drawbacks, and eating fast food on a frequent basis
may have a harmful impact on your skeletal system over time. When you regularly
consume fast food or processed foods, the sugar and carbs in those items may
increase the number of acids in your mouth. Their presence can erode tooth enamel,
allowing germs to penetrate and create cavities. Despite the fact that our product
contains beneficial ingredients, half of them still contain calories and fats. People
have different tastes and viewpoints, thus we understand that some people may not
enjoy our goods. This allows them to provide negative feedback to our company and
product

V. PRICING STRATEGY
 HOW WE CAME UP WITH THE PRICE?
At the price of Eastside Snacks, we have three products that can be availed
of by three, or what we call a "combo." At this price, we have made it budget
friendly with good quality, good services, and delicious food that will make people
come back again and again and that can't be tasted by other people in other stores
that are only cheap. We made a product that is really worth the taste of the people,
and the prices are worth it.

 HOW MUCH PROFIT WILL WE GET MONTHLY OR ANNUALLY?

First, we calculated equipment and product requirements such as food and
ingredients and product container to be of good quality. This costing ₱180.00 a
combo that turns out to be ₱60.00 a product and we will sell the three products
should be ₱250 turned into ₱239.00 a combo that turned out to be ₱59.00 profit per
combo. In a month, you can sell 50-100 combos worth ₱11,950.00 to ₱23,900.00,
which in turn cost 143400 to 286800 in a year and earn ₱35,400 to ₱70,000 on 50-
100 combos.

 PRICING DECISIONS
We base on the used, effort and we thought that the products are popular
and new to people. it reaches a high price for only one product from other sellers,
that's why we thought of combining three products that can be obtained for only
₱239.00 because our target buyer is everyone such as children, students, employees
and senior citizens.

 DISCOUNT
Our product is supposed to cost ₱250.00, one product appears to be
₱50.00 - ₱140.00 but you can get it for ₱239.00 for three products.

 OFFER PRICE
Our offer price is ₱239.00 which should be ₱250.00 but we made it budget
friendly for everyone.
V.I PACKAGING

Today's consumers are very knowledgeable because they prefer packaging

that is eco-friendly or does not use a lot of plastic, so we thought about what would
be more fun or what people want when it comes to packaging. We have studied how
to convince the packaging of the product and what is suitable for our product, which
at the same time will be used not only to keep up with the popularity but also what
is needed by the buyers to have reason as an influence on the buyer.

We decided that the packaging is simple but beautiful to look at and is what people
will appreciate or buy at the same time, keeping up with the beautiful packaging. We
chose to keep it simple, and the color doesn't hurt the eyes. and what we used for
our product was plastic for milk only, and the other material used in the product was
cardboard and paper that we put on it with the logo or brand of our product.

Safety: The risks to user safety will have a strong influence on the packaging
objectives. They look at it or read it because it is one of their attractions besides the
taste of the food (product).

Packaging Differentiation: the degree to which the packaging must stand out from,
or blend with, competitor packaging. The packaging of Eastside Snacks is very simple
compared to other packaging because we chose something that is easy on the eyes
and suitable for our product.

Communication: What are the messages that the packaging must convey? It should
be on the packaging that it says or seems to say what the product is being sold as or
what kind of product it is, which will convince the buyers to buy it.

Milktea Packaging: except for our dual product that uses paper and cardboard, here
in our drinks we chose to use plastic because it makes the drink safer, it can be
transported properly, and it is also not easy to spill because it is sealed because of
that in plastic.

Shawarma Packaging: In our packaging of shawarma, we use only paper and a logo
where others use styrofoam, but the product is also safe in the paper wrap, and its
contents can be shown more to attract people.

Egg Drop Packaging Here, only cardboard with the East Side Snacks logo was used
instead of a plastic container; the safety of the product and its content can also be
seen here to make people hungry.

Paper bag - we used it instead of a plastic bag because we avoid using too much
plastic and because we know people will appreciate it more.
 VI. DISTRIBUTION STRATEGY
Our business products are suitable for any approach brands can take to
distribute our goods, products and services - especially now that digital channels
stand shoulder to shoulder with traditional and physical outlets. Our products are
open for direct and indirect process of distribution, is where our company sells
directly to the consumers. For instance, Our business owners will be able to handle
the products for manufacturer and delivers directly for other consumers that can
eliminate the high markups and costs associated with hiring intermediaries to
distribute our products. Our organizations that sell directly to our customers to enjoy
the higher profit margins on our products. It travels from the original producer to
our final consumers. A sale could happen face to face, such as what happens in our
selling process of our products. It may also happens that our direct sale on a
websites, or by mail order, or via on other apps that can help our customers. We can
serve our customers for deliveries like door-to-door to distribute our products for
them to enjoy our meals. We can also have a chain store where our products can get
directly by the consumers and a lots of different scales that manufacturers have a
retailers. Our business have a telemarketing where we can advertise our products
for customers who want to know more about our products, getting the details of the
products, its price, and availability. Via fax, email or by telephone.

Our Indirect Distribution allows us a producer to reach our products to other

customers because in this case we don't have more stores or ship directly if we don't
have our delivery men to manage the packages. Our Indirect Distribution of our
products it can sell to the retailer to cost the products that they bought from us. It
may cut into our margin as a producer, we want to carry our products by stores but
we're going to have to make some money in the process. So, In order for us to keep
our margin high we may have to charge a higher price in order to use our indirect
distribution. Our key here though is that with those negatives we may have also the
positive of making the more product available for our customers.

The process of serving our customers is to maintain the connections. Our

goal is to minimize our revenue while maintaining our loyal customers. The products
that we produce is taken by the consumers allowing to serve the products directly
for good services. This works for our products to widely share the foods that we
produce for them to enjoy the products and maintaining our good services. Our
products can be serve to our retailers to consumers so that our product can be
known well for being the best foods and it will be able to promote in public by small
stores in Malls and Walmart's. Our business products can also serve to wholesaler to
retailer to our consumers, the quantity of wholesaler can served it will benefit our
products to attract our customers to buy the foods for lowest price. From wholesaler
to retailer, this can be a good services to apply small quantities for immediate use or
consumption that can sells to the consumers. Our food products can widely
acknowledge every business owners to create their small business to big promotion
that can help them to serve their customers with high quality services.
VI.I POSITIONING

Our Eastside Snack product is a combo snack that's suitable for anyone on a
limited budget or those who prefer not to eat a heavy meal.

We can say that our product is more appealing or worth purchasing than
another product, even if it is common or widely available, but our product is
different, since it has a unique taste that can only be tasted by us, the logo and
packaging of our product is well and beautifully made and our staff is especially good
at serving and also good at communicating with our customers. Unlike others who
definitely sell their product with good packaging but the taste of the product itself is
not that good, and there are other companies that sell good products but provide
poor customer service.

I encourage everyone to purchase our product not only because we want to

make a lot of money or make a big income but also we want to promote good
customer service and build good relationships with our customers
.
VI.I POSITIONING
Our Eastside Snack product is a combo snack that's suitable for anyone on a
limited budget or those who prefer not to eat a heavy meal.

We can say that our product is more appealing or worth purchasing than
another product, even if it is common or widely available, but our product is
different, since it has a unique taste that can only be tasted by us, the logo and
packaging of our product is well and beautifully made and our staff is especially good
at serving and also good at communicating with our customers. Unlike others who
definitely sell their product with good packaging but the taste of the product itself is
not that good, and there are other companies that sell good products but provide
poor customer service.

I encourage everyone to purchase our product not only because we want to

make a lot of money or make a big income but also we want to promote good
customer service and build good relationships with our customers.

VI.II PEOPLE
Our employees are trained to be polite and professional. They are trained to
be respectful and have better communication skills so that customers will feel
satisfied with the customer service we provide. We don't just offer good service but
also make sure our staff has proper hygiene when making, preparing, and serving
our products so the customers could enjoy our services and their orders which will
make them come back for more.

VII. INTEGRATED MARKETING COMMUNICATION

STRATEGY
 DIRECT MARKETING
Our product will be introduced directly to the market. Representatives will
be added to assist the development of selling the products through the customers.
Our customers will surely see the freshness and cleanliness of the food they bought.
This marketing strategy is very effective near schools and location along the areas
with high intensity of commuters or even passersby.

 PUBLIC RELATIONS
The trust and connection within our customer is the most valuable thing
that we must build in order to keep running our business. Customers’ satisfaction
helps increase the credibility of our business. In food industry or in any other
industry positive media attention is highly needed, building trust within the buyers
creates a platform for targeted audience to express their voice out and helps our
business improve the quality.
 INTERNET MARKETING
In promoting appetizing food the best way for us is to increase awareness
about our brand in Lower Cost. We can target multiple content types in addition,
attract new audiences, which leads to increased sales and profit. Internet marketing
will help us create a website that is unique from our competitors and leads more
visitors towards your site than they would if they didn't get the information they
were looking for.

VIII. PROPOSED BUDGET

EASTSIDE SNACKS

Business Project Start-Up Estimated Costs

Equipment
Stove ₱ 2,620.00
Pan 290.00
Large skillet 320.00
Sealer machine 1,099.00
Casserole 359.00
Water dispenser 1,899.00
Cooler 1,170.00
Portable ice maker 3,899.00
Burger griller 2,100.00

TOTAL ₱ 13,756.00

Utensils
Kitchen tongs ₱ 79.00
Bread knife 199.00
Spatula 594.84
Chopping board 214.00
Pearl spoon 49.00
Measuring cups 136.99
Flavored powder container 215.00
Stainless steel ice clip 99.00
Milk tea shaker 185.00

TOTAL ₱ 1,771.83
Ingredients
Tomatoes ₱ 65.00
Cucumber 120.00
Cabbage 158.00
Carrots 94.00
Oil 355.00
Spices 520.00
Garlic 60.00
Lemon 190.00
Mayonnaise 216.00
Flour 75.00
Cheese 143.00
Bread 89.00
Bacon 465.00
Eggs 375.00
Ketchup 319.00
Butter 199.00
Heavy cream 268.00
Condense milk 141.50
Sugar 105.00
Flavoured powder 495.00
Syrup 289.00

TOTAL ₱ 4,948.50

TOTAL COSTS: ₱ 20,476.33