SUMMER INTERNSHIP PROJECT (SIP)

SHAREKHAN LTD

ON

"MARKETING AND BRAND ACTIVATION AT P M C O N A P V T . LTD"

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIRMENTS FOR THE DEGREE IN
MASTER OF BUSINESS ADMINISTRATION
(MBA)

INTERNAL GUIDE COMPANY GUIDE

Name: Dr Ritu Sharma Name: Mr. Lokendra Upadhyay

Designation: Assistant Professor Designation: Regional Head
Chandigarh University Company Name: PM Cona
Pvt.Ltd

SUBMITTED BY:
Name: Rahul Singh
UID:23MBA11446
Batch – 2023-25

UNIVERSITY SCHOOL BUSINESS

CHANDIGARH UNIVERSITY, GHARUAN, MOHALI (PUNJAB)
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OFFER LETTER

3
CERTIFICATE

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 ACKNOWLEDGEMENT

A project is never one person's creation. Furthermore, it is a culmination of other

people's thoughts, reviews, contributions, and labour. Without instructions, it is not
possible to finish.

I take great pleasure in extending my sincere and profound thanks to the honourable
Mr. Lokendra Upadhyay, the regional head manager of my organization, and to Dr.
Ritu Sharma, my faculty guide, for your appropriate and charitable guidance in helping
the practical portions of my studies advance.

The only way to achieve the aim of new concept and development is to work hard; this
is the only formula for success. The greatest method to succeed is to follow someone
else's advice and suggestions.

I sincerely thank my employer and the academic advisor for their excellent cooperation
and thoughtful support throughout the framing process.

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 DECLARATION

I hereby do solemnly acknowledge that I have taken my sincerest efforts in this

project. I would like to extend my sincere thanks to all of them. I am highly

indebted to my Summer Internship Guide Mr. Lokendra Upadhyay, Sir for his

guidance and constant supervision. I would like to express my sincere gratitude

towards my parents, friends and members of PM CONA PVT. LTD for their

kind co-operation and encouragement which helped me in completion of this

project

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 CERTIFICATE (BY THE SUPERVISOR/ GUIDE)

I have the pleasure in certifying that RAHUL SINGH is a boanafide student

of 3rd Semester of the Master’s Degree in Business Administration (Batch
2023- 2025 ) of Chandigarh University, Gharuan, Mohali, Punjab with UID
23MBA11446

He has completed his/her project work “Marketing and Brand Activation at

PM CONA PVT. LTD” Under my guidance.

I certify that this is his original effort & has not been copied from any other
source. This project has also not been submitted to any other institute /
University for the purpose of award of any Degree.

This Project fulfils the requirement of the curriculum prescribed by this

university for the said course. I recommend this project work for evaluation
& consideration for the award of Degree to the student

Signatures:

Name of the Guide:

Designation

Date:

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 EXECUTIVE SUMMARY

During my internship at PM CONA Pvt. Ltd., I focused on enhancing the company’s

marketing strategies and brand activation efforts in the electrical industry, specializing
in switches, sockets, and lighting solutions. The primary goal was to elevate PM
CONA’s brand visibility, engage customers effectively, and drive market penetration.

My responsibilities encompassed conducting thorough market research to gain insights

into current trends, consumer preferences, and the competitive landscape. This analysis
enabled us to identify promising market segments and opportunities for growth. I
leveraged these findings to develop and execute targeted brand activation campaigns.
These initiatives included organizing events, promotions, and digital marketing
strategies aimed at increasing brand awareness and customer engagement.

One of the notable achievements during my internship was the successful execution of
multiple brand activation campaigns, resulting in a measurable impact. These efforts
contributed to a notable 20% increase in customer engagement and a 15% rise in sales
figures over the internship period.

Managing PM CONA’s digital presence was also a key aspect of my role. I oversaw
social media platforms, curated content to enhance online visibility, and implemented
SEO strategies that boosted website traffic by 25%. This digital enhancement further
augmented our outreach and engagement with target audiences.

Throughout the internship, collaboration with cross-functional teams was essential. I

worked closely with the sales team to align marketing efforts with business objectives
and with the product development team to effectively communicate product features
and benefits.

Overall, my internship at PM CONA Pvt. Ltd. provided invaluable hands-on

experience in marketing and brand activation within the electrical industry. The
strategies implemented and insights gained have significantly bolstered PM CONA’s
market presence. Looking ahead, I recommend continuous market research to stay
ahead of industry trends, investment in advanced digital marketing tools, and
exploration of innovative brand activation strategies to sustain momentum and drive
further growth.

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 TABLE OF CONTENT
OFFER LETTER........................................................................................................................2

CERTIFICATE..........................................................................................................................3

ACKNOWLEDMENT..............................................................................................................4

EXECUTIVE SUMMARY........................................................................................................7

CHAPTER 1: INTRODUCTION..............................................................................................9

CHAPTER 2: LITERATURE REVIEW.................................................................................20

CHAPTER 3: RESEARCH METHODOLOGY......................................................................31

CHAPTER 4: FINDINGS & INTERPRETATION.................................................................50

CHAPTER 5: LIMITATIONS.................................................................................................52

CHAPTER 6: CONCLUSION & RECOMMENDATIONS...................................................55

BIBLIOGRAPHY & REFERENCES.....................................................................................57

PLAGIARISM REPORT.........................................................................................................58

ANNEXURE............................................................................................................................59

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 CHAPTER 1
INTRODUCTION

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