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SOCIAL AND CULTURAL STUDIES OF ROBOTS AND AI
The Limitations of
Social Media Feminism
No Space of Our Own
Jessica Megarry
Social and Cultural Studies of Robots and AI
Series Editors
Kathleen Richardson
Faculty of Computing, Engineering, and Media
De Montfort University
Leicester, UK
Cathrine Hasse
Danish School of Education
Aarhus University
Copenhagen, Denmark
Teresa Heffernan
Department of English
St. Mary's University
Halifax, NS, Canada
This is a groundbreaking series that investigates the ways in which the
“robot revolution” is shifting our understanding of what it means to be
human. With robots filling a variety of roles in society—from soldiers to
loving companions—we can see that the second machine age is already
here. This raises questions about the future of labor, war, our environment,
and even human-to-human relationships.
The Limitations
of Social Media
Feminism
No Space of Our Own
Jessica Megarry
School of Social and Political Sciences
University of Melbourne
Melbourne, VIC, Australia
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
Switzerland AG 2020
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of
illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and
transmission or information storage and retrieval, electronic adaptation, computer software, or by similar
or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specific statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or
the editors give a warranty, expressed or implied, with respect to the material contained herein or for any
errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional
claims in published maps and institutional affiliations.
This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG.
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
For Sandy,
for whom I have infinite space and time
Acknowledgements
The first thanks must go to the women who participated in this research:
thank you for your time, for the laughs, for sharing your stories and
insights, for the hospitality you offered, for the ongoing friendship and
for your belief in the possibility of—and your dedication to working
towards—women’s liberation. Although they could choose to be anony-
mous in the research outputs, I am thankful that the women I inter-
viewed elected to be identified by their real names (bar one, who writes
under a pseudonym), as this means they can be given due credit for the
ideas expressed in this book. My research participants put forward sophis-
ticated analyses of how social media is shaping feminist activism that I
had not yet considered, and they related these to wider political pro-
cesses. This research has benefited enormously from their contributions.
For their ongoing support and for providing me with such sound
advice, I would also like to thank my doctoral supervisors, Professor
Sheila Jeffreys, Dr Sara Meger and Professor Sally Young. In particular,
this book would not have been possible without Sheila Jeffreys. It has
been wonderful to work with you over so many years—from an Honours
project to a PhD—and to call you a friend.
The editorial team at Palgrave Macmillan have been similarly wonder-
ful, a big thank you to Rachael Ballard, Joanna O’Neill and series editor
Kathleen Richardson.
vii
viii Acknowledgements
5 ‘I don’t see any strategy really, I see more […] personal
venting’: Consciousness-Raising, Theory-Building and
Activism in Digital Space183
Index 315
ix
Interviewee Biographies
Linda Bellos (UK) has worked in a number of movements over the last
50 years, including the Socialist and Lesbian Feminist movement. She
has been a Jewish Feminist Labour Party activist and was the vice chair of
Black Sections of the Labour Party, a councillor, then a council leader.
Throughout her life, she has developed her analysis of power. It is still the
case that White men seem to retain an ideology which justifies them
being the most powerful of the diversity of humans. Bellos remains a
proud lesbian feminist and a proud African woman. She also remains
rather fond of the country in which she was born: England.
Sam Berg (USA) is a writer and event organizer focused on reducing
men’s demand for prostitution. In the 2000s, before Facebook and
Twitter, anti-prostitution feminists gathered on the website forum boards
at Genderberg.com, one of the earliest internet radical feminist activist
communities. Between 2012 and 2019, Berg organized 15 events and
conferences on radical feminism. In 2013, she helped establish the gen-
der-critical non-profit Women’s Liberation Front (WoLF).
Taina Bien-Aimé (USA) has over two decades of experience defending
the rights of women and girls at the national and global levels. She is the
executive director of the Coalition Against Trafficking in Women
(CATW), one of the oldest international organizations dedicated to end-
xi
xii Interviewee Biographies
Susan Hawthorne (AU) joined the WLM in 1973. Her book In Defence
of Separatism (2019) was written as an honours thesis in philosophy in
1976. She is the author/editor of 27 books across non-fiction, fiction and
poetry including Wild Politics (2002), Dark Matters (2017) and The
Sacking of the Muses (2019). She is working on a new non-fiction book
entitled Vortex: The Crisis of Patriarchy (forthcoming 2020). In 1974, she
was a member of Melbourne’s Rape Crisis Collective, was Chair of the
International Feminist Book Fair and in 1994 was a founding member of
the Performing Older Women’s Circus. She is the publisher and co-
founder with Renate Klein of Spinifex Press and an adjunct professor at
James Cook University, Townsville.
Alanna Inserra (AU) is a feminist activist from Melbourne, Australia.
She founded the Melbourne-based branch of the international anti-street
harassment organisation, Hollaback!
Sheila Jeffreys (UK) was active in the WLM in the UK from 1973 to
1991 when she moved to Australia to teach at the University of Melbourne.
She moved back to the UK on retirement in 2015. As a feminist activist
she has campaigned against violence against women and for lesbian femi-
nism. She has authored ten books on the history and politics of sexuality
including The Lesbian Revolution: Lesbian Feminism in the UK
1970–1990 (2018).
Hilla Kerner (CA) has been an activist in the WLM since the mid-1990s.
Her work is focused on male violence against women and includes front-
line work, grassroots organising and public education. She has been a
member of the Vancouver Rape Relief collective since 2006.
Lierre Kieth (USA) is a writer, small farmer, and radical feminist activ-
ist. She is the author of six books including The Vegetarian Myth: Food,
Justice, and Sustainability (2009), which has been called ‘the most impor-
tant ecological book of this generation’. She is also the coauthor, with
Derrick Jensen and Aric McBay, of Deep Green Resistance: Strategy to Save
the Planet (2011). Keith has been arrested six times for acts of political
resistance. She shares land with giant trees and giant dogs.
Interviewee Biographies xv
Julia Long (UK) is a radical lesbian feminist activist and the author of
Anti-porn: The Resurgence of Anti-pornography Feminism (2012). She has
worked in teaching, local government and academia, and she now works
with women who have experienced male violence.
Rachel Long (USA) is a feminist activist who has engaged in Facebook
and Twitter feminism, including for her role as development manager at
the Coalition Against Trafficking in Women.
Finn Mackay (UK) was a youth worker before setting up and managing
domestic abuse prevention education and anti-bullying programmes in
London. In 2004, Mackay set up the London Feminist Network and
revived the London Reclaim the Night. A long-time activist, Mackay first
got involved in feminism through the women’s peace movement. Securing
a PhD from the Centre for Gender and Violence Research at the
University of Bristol, she then went to teach sociology at the University
of the West of England, where she is a senior lecturer. She is the author of
Radical Feminism: Feminist Activism in Movement (2015) published by
Palgrave Macmillan.
Sandra McNeill (UK) is a feminist activist who joined the WLM in
1975. She was involved in setting up East Leeds Women’s Workshop,
Women Against Violence Against Women, Justice for Women and
Support After Rape and Sexual Violence Leeds (Leeds Rape Crisis
Centre). McNeill was part of organising the first UK Reclaim the Night
marches, particularly in London; national and local conferences; feminist
newsletters and many benefits—women-only dances and socials with
women performers to raise money for feminist causes. She is now a
trustee of Feminist Archive North.
Meghan Murphy (CA) is a freelance writer and journalist, and the
founder and editor of Canada’s leading feminist website, Feminist Current.
She has been heavily involved in feminist discussions on social media,
and she is known for going against the grain. Murphy is one of the only
popular feminist bloggers to publicly articulate both a radical feminist
and socialist position against the sex industry. She is also well known for
her critiques of third-wave feminism, burlesque, self-objectification in
selfies, gender identity politics and choice feminism. In November 2018,
xvi Interviewee Biographies
content and are driven by a logic of constant updating, speed and con-
nectivity. The rise of social media as the dominant system of digital com-
munication has unleashed an avalanche of celebratory rhetoric
championing the new opportunities now available to feminists to chal-
lenge the social and political order. These narratives suggest that not only
are we ‘witnessing seismic shifts around the uptake of feminism’ (Retallack
et al. 2016, 86), but also that online feminism ‘has exploded as the driv-
ing force of feminism’ in the twenty-first century (Crossley 2017, 97).
Scholars and activists who suggest that social media has fuelled a distinct
fourth wave of feminism argue that Facebook, Twitter and blogs have
reanimated the movement by enabling increasing numbers of women to
‘share their stories and analysis, raise awareness and organize collective
actions, and discuss difficult issues’ across cultural, geographical and gen-
erational lines (Martin and Valenti 2012, 6). Social media has also been
heralded as a unique tool for overcoming racial and class-based differ-
ences between women, with some scholars conceptualising Twitter as a
platform ‘amenable to intersectionality’ that offers ‘an unprecedented
means for solidarity and activism’ (Zimmerman 2017, 54)
I contend that the celebration of feminist success on social media is
premature, from both an academic and an activist perspective. Whereas
‘a male presence was unthinkable’ within earlier forms of feminist organ-
ising (Brownmiller 1999, 8), the so-called fourth wave of feminism is
taking place in publicly visible mixed-sex digital spaces hosted by multi-
national corporations. This represents a markedly different organising
tactic from previous eras of feminism, where women created political
theory in small, women-only consciousness-raising groups, and founded
independent press houses to produce and circulate feminist materials
outside of male control. Today, by contrast, many women appear to be
relying on platforms such as Facebook and Twitter—globally dominant,
capitalist, male-owned companies—to start the revolution.
Women’s liberation provides a particularly interesting case study from
which to investigate questions of (digital) space, social change and power.
Firstly, this is because women are allowed very few autonomous spaces in
male-dominated societies. Unlike race and class-based oppression, which
often results in groups living in geographically segregated communities,
sex-based oppression manifests and is maintained through women living
1 A Fourth Wave or a Fool’s Errand? 3
closely with men (Morris and Braine 2001, 29). Women are often in
intimate relationships with their oppressor, and the institutions of het-
erosexuality and marriage encourage them to remain spatially separate
from other women over the duration of their lives (Rich [1980] 1993).
Historically, women’s liberation was a movement based around the small
group structure, where activists communicated face-to-face and via
autonomous newsletters, and at local, regional and national conferences.
Today, by contrast, feminist organising largely no longer exists in a physi-
cally tangible form, with most of the women’s and lesbian spaces fought
for by Women’s Liberation Movement (WLM) activists having been
eroded (Morris 2016). The rise of transgender activism—particularly its
associated push for people who are biologically male to be included in
feminist organising as women—has also made it increasingly difficult for
women and lesbians to organise autonomously in bricks and mortar
women-only spaces (Jeffreys 2014, 162–182; Morris 2016). Combined
with this, women have all but lost feminist bookstores and women’s cen-
tres in cities across Western democracies (Delap 2016), and the
consciousness-raising group, the lynchpin of organisation and mobilisa-
tion in the WLM, has also largely gone out of fashion (Hanisch 2010;
Firth and Robinson 2016).
Another reason that women’s liberation provides an interesting case
study for investigating the revolutionary political possibilities of digital
space is because it is an enormous task for women to come to conscious-
ness of their own oppression when the perspective of their oppressor—
men—constitutes social reality. Several scholars have exposed and
critiqued the totalising effects of male dominance on women’s lives,
describing how ‘the struggle for consciousness is a struggle for world’
(Mackinnon 1989, 115). Catharine Mackinnon (1989, 114), for exam-
ple, has articulated how women’s social reality has been completely
defined by male-centric ideology: