Filtered Research

The Criteria for Selection

Source: https://whc.unesco.org/en/criteria/

To be included on the World Heritage List, sites must be of outstanding universal value and meet at least one out of ten selection criteria.

These criteria are explained in the Operational Guidelines for the Implementation of the World Heritage Convention which, besides the text of the Convention, is the main
working tool on World Heritage. The criteria are regularly revised by the Committee to reflect the evolution of the World Heritage concept itself.

Until the end of 2004, World Heritage sites were selected on the basis of six cultural and four natural criteria. With the adoption of the revised Operational Guidelines for
the Implementation of the World Heritage Convention, only one set of ten criteria exists.

SITE:
Criteria Mode of Evaluation (Personal) Rating Analysis
(1-5)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
(i) To represent a masterpiece of Filipino creative ● Is it designed by a National Artist or is a 4
genius; notable architect in the Philippines
● Does it have notable design elements
(ii) To exhibit an important interchange of Filipino ● Has it cultivated cultural events in its 5
values, over a span of time or within a cultural location
area of the country, on developments in ● Is it culturally significant by hosting films
architecture or technology, monumental arts, relevant to society
town-planning or landscape design;

(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
● Dying culture of the cinema going in the 5
Philippines
● Is it designed by a National Artist or is a 5
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
(v) To be an outstanding example of a traditional ● Does the original land use of the cinema 5
human settlement, land-use, or sea-use which is fit in its contextual landscape then and
representative of a culture (or cultures), or human now
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
(vi) To be directly or tangibly associated with ● Has it hosted any historical events 5
events or living traditions, with ideas, or with ● Is it relevant in social traditions from
beliefs, with artistic and literary works of small to big scale events
outstanding universal significance
(vii) To contain superlative natural phenomena or ● Has a natural element to its design? 5
areas of exceptional natural beauty and aesthetic ● Is the landscape of the area known for
importance its natural beauty?
(viii) To be outstanding examples representing 0
major stages of Earth's history, including the
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
(ix) To be outstanding examples representing 0
significant ongoing ecological and biological
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
ecosystems, and communities of plants and
animals;
(x) To contain the most important and significant 0
natural habitats for in- situ conservation of
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x
Existing Standalone Cinemas and History

QUEZON BOULEVARD, QUIAPO

CINEMA DETAILS ARCHITECTURE TODAYS USE

● erected in 1939 ● Architect: Luis Ma. Araneta ● Unmaintained
TIMES THEATER ● opened on Feb. 20, 1941 ● Style: Art Moderne relief (a today, the theater
late type of the Art Deco is still operational
● Owned by the Aranetas design style which emerged ● Became a
● one of the most luxurious during the 1930s. ‘hunting ground’
cinema houses in Manila ● Elements: for illicit sexual
● attended by prominent figures - curving forms activities
like Vice President and Mrs. - long horizontal lines
Sergio Osmeña Sr. and Mr. and - nautical elements
Mrs. Carlos P. Romulo. - theater interior has the Art
Moderne bas relief

Historical impact ● Design Features:

● made Philippine cinematic - first to introduce ‘black light’
history when it introduced the for decorative effect
two-way overseas hook-up - install permanent equipment
between Manila and Hollywood, to treat the air inside with
with Deanna Durbin (Miss ozone in order to purify and
Durbin starred in the first film deodorize the place
shown at Times, It Started with
Eve)
● first theater to open after the
devastating days of Liberation
● During dark days of the
Japanese occupation played
propaganda material in favor of
the inauguration of a ‘musical
interlude’ on its stage
● public was starved for
entertainment and thousands of
men, women and children fell in
line, over a hundred meters long
and in four rows
● the first Tagalog film was shown
at Times, Manuel Conde’s
 Genghis Khan, which later
reaped honors at the Venice
International Film Festival.

CRITERIA

SITE:
Criteria Mode of Evaluation (Personal)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
(i) To represent a masterpiece of Filipino creative ● Is it designed by a National Artist or is a
genius; notable architect in the Philippines
● Does it have notable design elements
Rating Analysis
(1-5)
4 Architect
● Designed by a Filipino architect Luis Ma.
Araneta
● Araneta was called by Manila society
● Among his well-known projects were the
original Makati Medical Center, Manila Doctors
Hospital, Manresa Retreat House, the now
extinct Architectural Center, the Immaculate
Conception Church and Lourdes Church in
Quezon City

Style
● Style: Art Moderne relief (a late type of the Art
Deco design style which emerged during the
1930s.
● Elements:
- curving forms
- long horizontal lines
- nautical elements
- theater interior has the Art Moderne bas relief
● Interior Features:
- first to introduce ‘black light’ for decorative
effect
- install permanent equipment to treat the air
inside with ozone in order to purify and
deodorize the place
(ii) To exhibit an important interchange of Filipino
values, over a span of time or within a cultural
area of the country, on developments in
architecture or technology, monumental arts,
town-planning or landscape design;
(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
(v) To be an outstanding example of a traditional
human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
(vi) To be directly or tangibly associated with
events or living traditions, with ideas, or with
beliefs, with artistic and literary works of
outstanding universal significance
(vii) To contain superlative natural phenomena or
areas of exceptional natural beauty and aesthetic
importance
(viii) To be outstanding examples representing
major stages of Earth's history, including the
● Has it cultivated cultural events in its
location
● Is it culturally significant by hosting films
relevant to society
● Does it serve as proof of the dying
culture of the cinema going in the
Philippines
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
● Does the original land use of the cinema
fit in its contextual landscape then and
now
● Has it hosted any historical events
● Is it relevant in social traditions from
small to big scale events
● Has a natural element to its design?
● Is the landscape of the area known for
its natural beauty?
5 ● first theater to open after the devastating days
of Liberation
● played propaganda material in favor of the
inauguration of a ‘musical interlude’ on its
stage
● public was starved for entertainment and
thousands of men, women and children fell in
line, over a hundred meters long and in four
rows
5 ● The theater is now unmaintained the theater is
still operational
● Became a ‘hunting ground’ for illicit sexual
activities
5 ● Already answered in (i) and (ii)
5 Then: These theaters were not just places to watch
movies; they were architectural gems where Filipinos
dressed up for the occasion. Quiapo was the
playground of the cultured elite, and these cinemas
were the palaces of pop culture.
Now: The area has undergone urbanization and
modernization, with the presence of commercial
establishments, higher traffic volumes, and the
integration of modern infrastructure like Quiapo
church and the san sebastian church .
5 ● Already answered in (ii)
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
(ix) To be outstanding examples representing 0 ● There is no natural elements relevant to the
significant ongoing ecological and biological structure
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
ecosystems, and communities of plants and
animals;
(x) To contain the most important and significant 0 ● There is no natural elements relevant to the
natural habitats for in- situ conservation of structure
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
29 Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x

CINEMA DETAILS ARCHITECTURE PAST USE

● Architect: national artist ● Villarica
MAIN THEATER Juan F. Nakpil during the Pawnshop is
early-1950's today’s main
● Style: Art Deco movie tenant of this
theater building
● Elements: ● facade was left
- Bas relief on the intact and will be
facade is by Napoleon incorporated into
Abueva the design of the
- white facade of the new high-rise
theater contains both building
elements of Art Deco
and neoclassical
architecture due to the
building's streamlining
and scaled round
 columns, each
adorned with a conical
finial.
- designed with a
double-balcony by
National Artist Juan
Nakpil and that was
considered a rare feat
during that era

CRITERIA

SITE:
Criteria
(i) To represent a masterpiece of Filipino creative
genius;
(ii) To exhibit an important interchange of Filipino
values, over a span of time or within a cultural
area of the country, on developments in
architecture or technology, monumental arts,
town-planning or landscape design;
Mode of Evaluation (Personal)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it cultivated cultural events in its
location
● Is it culturally significant by hosting films
relevant to society
Rating Analysis
(1-5)
5 ● Architect: national artist Juan F. Nakpil during
the early-1950's
● Style: Art Deco movie theater
● Elements:
- Bas relief on the facade is by Napoleon
Abueva
- white facade of the theater contains both
elements of Art Deco and neoclassical
architecture due to the building's
streamlining and scaled round columns,
each adorned with a conical finial.
- designed with a double-balcony by
National Artist Juan Nakpil and that was
considered a rare feat during that era
3* No info but basing from history it probably has
shown relevant films
(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
(v) To be an outstanding example of a traditional
human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
(vi) To be directly or tangibly associated with
events or living traditions, with ideas, or with
beliefs, with artistic and literary works of
outstanding universal significance
(vii) To contain superlative natural phenomena or
areas of exceptional natural beauty and aesthetic
importance
(viii) To be outstanding examples representing
major stages of Earth's history, including the
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
(ix) To be outstanding examples representing
significant ongoing ecological and biological
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
ecosystems, and communities of plants and
animals;
● Dying culture of the cinema going in the
Philippines
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
● Does the original land use of the cinema
fit in its contextual landscape then and
now
● Has it hosted any historical events
● Is it relevant in social traditions from
small to big scale events
● Has a natural element to its design?
● Is the landscape of the area known for
its natural beauty?
5 ● Villarica Pawnshop is today’s main tenant of
this building
● facade was left intact and will be incorporated
into the design of the new high-rise building
5 Already answered in (i)
5 Then: These theaters were not just places to watch
movies; they were architectural gems where Filipinos
dressed up for the occasion. Quiapo was the
playground of the cultured elite, and these cinemas
were the palaces of pop culture.
Now: The area has undergone urbanization and
modernization, with the presence of commercial
establishments, higher traffic volumes, and the
integration of modern infrastructure like Quiapo
church and the san sebastian church .
2* No info but basing from history it probably has
shown relevant films but has not hosted
significant events
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
(x) To contain the most important and significant 0 ● There is no natural elements relevant to the
natural habitats for in- situ conservation of structure
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
25 Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x

CINEMA DETAILS ARCHITECTURE TODAYS USE

NO INFO ● Architect: NO INFO ● movie theater
NEW LOVE THEATER ● Style: NO INFO component was
● Elements: shut down and
- back in the day, it had was converted
a dancing fountain into a music bar
that greeted that is no longer
moviegoers there running
- fresco art exterior still
stands
- creating two 12 meter
tall adobe reliefs on
the northwest and
southwest corners of
the building. At the
northwest corner is a
sun looking down at
figures performing the
folk “Moro-moro” play
of a battle between
Christians and
Muslims, reciting in
classic “Balagtasan”
poetry, and dancing
traditional “Jota.” At
the southwestern
corner is the moon
looking down at the

CRITERIA
SITE:
Criteria Mode of Evaluation (Personal)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
(i) To represent a masterpiece of Filipino creative ● Is it designed by a National Artist or is a
genius; notable architect in the Philippines
● Does it have notable design elements
“Tragedy and
Comedy” masks, two
styles of tribal warrior
dances, and a man
playing the brass
gonged kulintang.
Rating Analysis
(1-5)
4 ● Architect not found
● Elements:
- back in the day, it had a dancing fountain
that greeted moviegoers there
- fresco art exterior still stands
- creating two 12 meter tall adobe reliefs
on the northwest and southwest corners
of the building. At the northwest corner is
a sun looking down at figures performing
the folk “Moro-moro” play of a battle
between Christians and Muslims, reciting
in classic “Balagtasan” poetry, and
dancing traditional “Jota.” At the

(ii) To exhibit an important interchange of Filipino
values, over a span of time or within a cultural
area of the country, on developments in
architecture or technology, monumental arts,
town-planning or landscape design;
(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
(v) To be an outstanding example of a traditional
human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
(vi) To be directly or tangibly associated with
events or living traditions, with ideas, or with
beliefs, with artistic and literary works of
outstanding universal significance
(vii) To contain superlative natural phenomena or
areas of exceptional natural beauty and aesthetic
importance
● Has it cultivated cultural events in its
location
● Is it culturally significant by hosting films
relevant to society
● Dying culture of the cinema going in the
Philippines
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
● Does the original land use of the cinema
fit in its contextual landscape then and
now
● Has it hosted any historical events
● Is it relevant in social traditions from
small to big scale events
● Has a natural element to its design?
● Is the landscape of the area known for
its natural beauty?
southwestern corner is the moon looking
down at the “Tragedy and Comedy”
masks, two styles of tribal warrior
dances, and a man playing the brass
gonged kulintang.
3* No info but basing from history it probably has
shown relevant films
5 ● movie theater component was shut down and
was converted into a music bar that is no
longer running
4 Already answered in (i)
5 Then: These theaters were not just places to watch
movies; they were architectural gems where Filipinos
dressed up for the occasion. Quiapo was the
playground of the cultured elite, and these cinemas
were the palaces of pop culture.
Now: The area has undergone urbanization and
modernization, with the presence of commercial
establishments, higher traffic volumes, and the
integration of modern infrastructure like Quiapo
church and the san sebastian church .
2* No info but basing from history it probably has
shown relevant films but has not hosted
significant events
3 Back in the day, it had a dancing fountain that
greeted moviegoers there
(viii) To be outstanding examples representing 0 ● There is no natural elements relevant to the
major stages of Earth's history, including the structure
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
(ix) To be outstanding examples representing 0 ● There is no natural elements relevant to the
significant ongoing ecological and biological structure
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
ecosystems, and communities of plants and
animals;
(x) To contain the most important and significant 0 ● There is no natural elements relevant to the
natural habitats for in- situ conservation of structure
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x

CINEMA DETAILS ARCHITECTURE TODAYS USE

 ● Was built in 1953 ● Architect: ● The building is
GLOBE THEATER ● occupying the same block of ● Style: still there minus
Life Theatre ● Elements: the theater
signage. The
theater is already
closed although
the inside is still
intact with seats
and a giant
screen. The
former lobby is
converted into
shops like optical
shops and
mechanical repair
centers now
operate inside the
theater

CRITERIA

SITE:
Criteria Mode of Evaluation (Personal) Rating Analysis
(1-5)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
(i) To represent a masterpiece of Filipino creative ● Is it designed by a National Artist or is a * No info
genius; notable architect in the Philippines
● Does it have notable design elements
(ii) To exhibit an important interchange of Filipino ● Has it cultivated cultural events in its * No info
values, over a span of time or within a cultural location
area of the country, on developments in ● Is it culturally significant by hosting films
architecture or technology, monumental arts, relevant to society
town-planning or landscape design;
(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
(v) To be an outstanding example of a traditional
human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
(vi) To be directly or tangibly associated with
events or living traditions, with ideas, or with
beliefs, with artistic and literary works of
outstanding universal significance
(vii) To contain superlative natural phenomena or
areas of exceptional natural beauty and aesthetic
importance
(viii) To be outstanding examples representing
major stages of Earth's history, including the
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
(ix) To be outstanding examples representing
significant ongoing ecological and biological
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
● Dying culture of the cinema going in the
Philippines
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
● Does the original land use of the cinema
fit in its contextual landscape then and
now
● Has it hosted any historical events
● Is it relevant in social traditions from
small to big scale events
● Has a natural element to its design?
● Is the landscape of the area known for
its natural beauty?
5 ● The building is still there minus the theater
signage. The theater is already closed
although the inside is still intact with seats and
a giant screen. The former lobby is converted
into shops like optical shops and mechanical
repair centers now operate inside the theater
* No info
5 Then: These theaters were not just places to watch
movies; they were architectural gems where Filipinos
dressed up for the occasion. Quiapo was the
playground of the cultured elite, and these cinemas
were the palaces of pop culture.
Now: The area has undergone urbanization and
modernization, with the presence of commercial
establishments, higher traffic volumes, and the
integration of modern infrastructure like Quiapo
church and the san sebastian church .
2* No info but basing from history it probably has
shown relevant films but has not hosted
significant events
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
ecosystems, and communities of plants and
animals;
(x) To contain the most important and significant 0 ● There is no natural elements relevant to the
natural habitats for in- situ conservation of structure
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x

CINEMA DETAILS ARCHITECTURE TODAYS USE

● later known as the Teofilo ● Architect: Juan Nakpil ● FOR
LIFE THEATER Villonco Building ● Style: Art Deco and DEMOLITION
● reserved for blockbuster movies neoclassical architecture ● theater shut down
due to its capacity ● Interior Features: in the 1990s
- large audience capacity and when moviegoers
● was intended to showcase only air conditioning system began shifting to
Tagalog films. The first movie malls for
shown upon the theater’s shopping and
opening was “Ang Maestra,” entertainment
starring Rosa del Rosario and pleasures. It now
Rogelio dela Rosa houses booths
selling cheap
goods. As of June
2018, the building
is condemned
and has
barricades on it
for demolition
despite being a
heritage building.
Rumors are that a
mall is about to
be built in that
location.

CRITERIA
SITE:
Criteria
(i) To represent a masterpiece of Filipino creative
genius;
(ii) To exhibit an important interchange of Filipino
values, over a span of time or within a cultural
area of the country, on developments in
architecture or technology, monumental arts,
town-planning or landscape design;
(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
Mode of Evaluation (Personal)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it cultivated cultural events in its
location
● Is it culturally significant by hosting films
relevant to society
● Dying culture of the cinema going in the
Philippines
● demolished from
April–June 2017,
and 2018 for the
construction of
Foinix Center, a
33-storey
commercial
building.
Rating Analysis
(1-5)
4 ● Architect: Juan Nakpil
● Style: Art Deco and neoclassical architecture
● Interior Features:
- large audience capacity and air conditioning
system
5 ● was intended to showcase only Tagalog films.
The first movie shown upon the theater’s
opening was “Ang Maestra,” starring Rosa del
Rosario and Rogelio dela Rosa
5 ● theater shut down in the 1990s when
moviegoers began shifting to malls for
shopping and entertainment pleasures. It now
houses booths selling cheap goods. As of June
2018, the building is condemned and has
barricades on it for demolition despite being a
heritage building. Rumors are that a mall is
about to be built in that location.
● demolished from April–June 2017, and 2018
for the construction of Foinix Center, a

(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
(v) To be an outstanding example of a traditional
human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
(vi) To be directly or tangibly associated with
events or living traditions, with ideas, or with
beliefs, with artistic and literary works of
outstanding universal significance
(vii) To contain superlative natural phenomena or
areas of exceptional natural beauty and aesthetic
importance
(viii) To be outstanding examples representing
major stages of Earth's history, including the
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
(ix) To be outstanding examples representing
significant ongoing ecological and biological
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
● Does the original land use of the cinema
fit in its contextual landscape then and
now
● Has it hosted any historical events
● Is it relevant in social traditions from
small to big scale events
● Has a natural element to its design?
● Is the landscape of the area known for
its natural beauty?
33-storey commercial building.
5 Already answered in (i)
5 Then: These theaters were not just places to watch
movies; they were architectural gems where Filipinos
dressed up for the occasion. Quiapo was the
playground of the cultured elite, and these cinemas
were the palaces of pop culture.
Now: The area has undergone urbanization and
modernization, with the presence of commercial
establishments, higher traffic volumes, and the
integration of modern infrastructure like Quiapo
church and the san sebastian church .
5 ● Premieres were held in this venue when movie
stars were dressed by famous couturiers,
sometimes dressed up the characters they
were portrayed in the movie. The actors and
actresses were transported to the theater by a
new air-conditioned bus owned by Sampaguita
Pictures causing heavy traffic build-up on
nearby roads
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
ecosystems, and communities of plants and
animals;
(x) To contain the most important and significant 0 ● There is no natural elements relevant to the
natural habitats for in- situ conservation of structure
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x

RIZAL AVENUE / AVENIDA

CINEMA DETAILS ARCHITECTURE TODAYS USE

● built in 1954 ● Architect: Juan Nakpil ● Demolished? Not
EVER THEATER ● Owned by the Rufino Family. ● Style: International seen in google
Streamline Moderne style maps
● Arch. Walter Gropius attended ● Elements: ● Currently closed
its inauguration and was - 40 feet wide screen as a theater, it
praised for its outstanding single screen cinema now serves the
design with an 800 seating public as a
● Bauhaus-pioneer Walter capacity commercial
Gropius, who attended its - first to use glass as a arcade. As of
inauguration in 1954, hailed it prominent 2013, this site is
as “…a beautifully designed architectural material. occupied by
piece of work Here, glass was Astrotel, a hotel.
vividly articulated on
● The opening film was the both the façade and
CinemaScope production of the lobby.
“Prince Valiant” starring Robert - the lobby features a
Wagner staircase with
aluminum railing
winding up to the
 balcony section along
a mirrored wall.
- Seating was provided
in orchestra and
balcony levels, with
the auditorium
side-walls covered in
wooden slats.

CRITERIA

SITE:
Criteria
(i) To represent a masterpiece of Filipino creative
genius;
(ii) To exhibit an important interchange of Filipino
values, over a span of time or within a cultural
area of the country, on developments in
architecture or technology, monumental arts,
town-planning or landscape design;
Mode of Evaluation (Personal)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it cultivated cultural events in its
location
● Is it culturally significant by hosting films
relevant to society
Rating Analysis
(1-5)
5 ● Architect: Juan Nakpil
● Style: International Streamline Moderne style
● Elements:
- 40 feet wide screen single screen
cinema with an 800 seating capacity
- first to use glass as a prominent
architectural material. Here, glass was
vividly articulated on both the façade and
the lobby.
- the lobby features a staircase with
aluminum railing winding up to the
balcony section along a mirrored wall.
- Seating was provided in orchestra and
balcony levels, with the auditorium
side-walls covered in wooden slats.
3* No info but basing from history it probably has
shown relevant films
(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
(v) To be an outstanding example of a traditional
human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
(vi) To be directly or tangibly associated with
events or living traditions, with ideas, or with
beliefs, with artistic and literary works of
outstanding universal significance
(vii) To contain superlative natural phenomena or
areas of exceptional natural beauty and aesthetic
importance
(viii) To be outstanding examples representing
major stages of Earth's history, including the
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
● Dying culture of the cinema going in the
Philippines
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
● Does the original land use of the cinema
fit in its contextual landscape then and
now
● Has it hosted any historical events
● Is it relevant in social traditions from
small to big scale events
● Has a natural element to its design?
● Is the landscape of the area known for
its natural beauty?
5 ● Currently closed as a theater, it now serves the
public as a commercial arcade. As of 2013,
this site is occupied by Astrotel, a hotel.
5 Already answered in (i)
5 Then: In the early to mid-20th century, Rizal Avenue
was the heart of Manila’s entertainment scene, lined
with standalone Art Deco cinemas that were
architectural marvels and cultural hubs for the
affluent and influential. These theaters served as
social gathering spots reflecting the city's
progressive spirit. However, with the rise of shopping
malls and built-in cinemas in the 1970s, their
popularity waned, leading to a gradual decline.
Now: Today, Rizal Avenue is a major passageway in
Manila, bustling with commercial activity and heavy
traffic. The avenue hosts various businesses,
shopping malls like SM City Grand Central, and
public transport routes, including the LRT Line 1.
The once-glorious standalone cinemas have been
replaced by modern establishments, marking the
avenue's shift from an entertainment hub to a
commercial and transport artery.
2* No info but basing from history it probably has
shown relevant films but has not hosted
significant events
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
(ix) To be outstanding examples representing 0 ● There is no natural elements relevant to the
significant ongoing ecological and biological structure
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
ecosystems, and communities of plants and
animals;
(x) To contain the most important and significant 0 ● There is no natural elements relevant to the
natural habitats for in- situ conservation of structure
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x
 CINEMA DETAILS ARCHITECTURE TODAYS USE
● designed in 1947 ● Architect: Pablo Antonio ● 2013- the theater
SCALA THEATER ● it was closed in the 1990s ● Style: Art Deco is now closed
● Theater catered up to 600 though the
people for its single screen building
operations structures still
● Elements: remain
- floors paced with tea
rose marble
- curved wall lined with
glass blocks

CRITERIA
SITE:
Criteria
(i) To represent a masterpiece of Filipino creative
genius;
(ii) To exhibit an important interchange of Filipino
values, over a span of time or within a cultural
area of the country, on developments in
architecture or technology, monumental arts,
town-planning or landscape design;
(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
(v) To be an outstanding example of a traditional
human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
Mode of Evaluation (Personal)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it cultivated cultural events in its
location
● Is it culturally significant by hosting films
relevant to society
● Dying culture of the cinema going in the
Philippines
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
● Does the original land use of the cinema
fit in its contextual landscape then and
now
Rating Analysis
(1-5)
4 ● Architect: Pablo Antonio
● Style: Art Deco
● Elements:
- floors paced with tea rose marble
- curved wall lined with glass blocks
3* No info but basing from history it probably has
shown relevant films
5 ● 2013- the theater is now closed though the
building structures still remain
5 Already answered in (i)
5 Then: In the early to mid-20th century, Rizal Avenue
was the heart of Manila’s entertainment scene, lined
with standalone Art Deco cinemas that were
architectural marvels and cultural hubs for the
affluent and influential. These theaters served as
social gathering spots reflecting the city's
progressive spirit. However, with the rise of shopping
malls and built-in cinemas in the 1970s, their
popularity waned, leading to a gradual decline.
Now: Today, Rizal Avenue is a major passageway in
Manila, bustling with commercial activity and heavy

(vi) To be directly or tangibly associated with
events or living traditions, with ideas, or with
beliefs, with artistic and literary works of
outstanding universal significance
(vii) To contain superlative natural phenomena or
areas of exceptional natural beauty and aesthetic
importance
(viii) To be outstanding examples representing
major stages of Earth's history, including the
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
(ix) To be outstanding examples representing
significant ongoing ecological and biological
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
ecosystems, and communities of plants and
animals;
(x) To contain the most important and significant
natural habitats for in- situ conservation of
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
● Has it hosted any historical events
● Is it relevant in social traditions from
small to big scale events
● Has a natural element to its design?
● Is the landscape of the area known for
its natural beauty?
traffic. The avenue hosts various businesses,
shopping malls like SM City Grand Central, and
public transport routes, including the LRT Line 1.
The once-glorious standalone cinemas have been
replaced by modern establishments, marking the
avenue's shift from an entertainment hub to a
commercial and transport artery.
2* No info but basing from history it probably has
shown relevant films but has not hosted
significant events
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x
 CINEMA DETAILS
● has been operating since 1912
IDEAL THEATER ● Moved to decreasing amount of
moviegoers
● During the Japanese
Occupation, Ideal Theater
screened first-run Japanese
films, mostly war propaganda
● 1910: The old wooden Ideal
Theater was founded by five
Manila families—the Roceses,
Tuazons, Teoticos, Guidotes,
and Basas.
ARCHITECTURE TODAYS USE
● Architect: 1932: The Ideal ● theater
Theater was designed experienced
initially by Juan Nakpil and dilapidation and
later contributed to by eventually gave
architect Pablo Antonio way to a
● Style: Art Deco department store
● Elements:
- tenacious geometric
presence of Art Deco
- one of its interesting
features is that it
boasted a streamline
design -- that is, it was
adorned with smooth
curves and finishes.
- first theater made out
of wood
- volumetry evokes the
stepped qualities of a
Sumerian ziggurat that
have been transcoded
in the language of Art
Deco
- Orchestra Floor shows
a seating capacity of
1,009

CRITERIA

SITE:
Criteria Mode of Evaluation (Personal) Rating Analysis
(1-5)
5 (highest)- 1 (lowest)
- How present are these descriptions to
each criteria
(i) To represent a masterpiece of Filipino creative ● Is it designed by a National Artist or is a 5 ● Architect: 1932: The Ideal Theater was
genius; notable architect in the Philippines designed initially by Juan Nakpil and later
● Does it have notable design elements contributed to by architect Pablo Antonio

(ii) To exhibit an important interchange of Filipino
values, over a span of time or within a cultural
area of the country, on developments in
architecture or technology, monumental arts,
town-planning or landscape design;
(iii) To bear a unique or at least exceptional
testimony to a cultural tradition or to a culture
which is living or which has disappeared;
(iv) To be an outstanding example of a type of
building, architectural or technological ensemble
or landscape which illustrates (a) significant
stage(s) in Filipino history
(v) To be an outstanding example of a traditional
human settlement, land-use, or sea-use which is
representative of a culture (or cultures), or human
interaction with the environment especially when it
has become vulnerable under the impact of
irreversible change;
● Has it cultivated cultural events in its
location
● Is it culturally significant by hosting films
relevant to society
● Dying culture of the cinema going in the
Philippines
● Is it designed by a National Artist or is a
notable architect in the Philippines
● Does it have notable design elements
● Has it showcased relevant films for the
community
● Does the original land use of the cinema
fit in its contextual landscape then and
now
● Style: Art Deco
● Elements:
- tenacious geometric presence of Art
Deco
- one of its interesting features is that it
boasted a streamline design -- that is, it
was adorned with smooth curves and
finishes.
- first theater made out of wood
- volumetry evokes the stepped qualities
of a Sumerian ziggurat that have been
transcoded in the language of Art Deco
- Orchestra Floor shows a seating
capacity of 1,009
5 ● During the Japanese Occupation, Ideal
Theater screened first-run Japanese films,
mostly war propaganda
5 ● theater experienced dilapidation and eventually
gave way to a department store
5 Already answered in (i) and (iii)
5 Then: In the early to mid-20th century, Rizal Avenue
was the heart of Manila’s entertainment scene, lined
with standalone Art Deco cinemas that were
architectural marvels and cultural hubs for the
affluent and influential. These theaters served as
social gathering spots reflecting the city's
progressive spirit. However, with the rise of shopping
malls and built-in cinemas in the 1970s, their
popularity waned, leading to a gradual decline.

(vi) To be directly or tangibly associated with
events or living traditions, with ideas, or with
beliefs, with artistic and literary works of
outstanding universal significance
(vii) To contain superlative natural phenomena or
areas of exceptional natural beauty and aesthetic
importance
(viii) To be outstanding examples representing
major stages of Earth's history, including the
record of life, significant ongoing geological
processes in the development of landforms, or
significant geomorphic or physiographic features;
(ix) To be outstanding examples representing
significant ongoing ecological and biological
processes in the evolution and development of
terrestrial, freshwater, coastal and marine
ecosystems, and communities of plants and
animals;
(x) To contain the most important and significant
natural habitats for in- situ conservation of
biological diversity, including those containing
threatened species of outstanding universal value
from the point of view of science or conservation.
● Has it hosted any historical events
● Is it relevant in social traditions from
small to big scale events
● Has a natural element to its design?
● Is the landscape of the area known for
its natural beauty?
Now: Today, Rizal Avenue is a major passageway in
Manila, bustling with commercial activity and heavy
traffic. The avenue hosts various businesses,
shopping malls like SM City Grand Central, and
public transport routes, including the LRT Line 1.
The once-glorious standalone cinemas have been
replaced by modern establishments, marking the
avenue's shift from an entertainment hub to a
commercial and transport artery.
4* No info but basing from history it probably has
shown relevant films but has not hosted
significant events
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
0 ● There is no natural elements relevant to the
structure
Total

Cultural criteria Natural criteria

(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)
x x x x
Ranking

Site Rating Possible

Times Theater 29

Life Theater 29 Reconstruction

Ideal Theater 29 Reconstruction

New Love 26
Theater

Ever Theater 25

Main Theater 25
Scala Theater 24